"Success clarity allows objective prioritization."

In this episode, we sit down with Mario Rodriguez, Chief Product Officer at GitHub, to discuss how to build and scale AI-powered products while managing 150 million users and preventing team burnout.

Mario shares how GitHub balances diverse user needs across maintainers, developers, and enterprise teams by defining clear success metrics and allocating resources strategically. He explains the company's API-first approach that enables customization across workflows, and how Copilot evolved from 20% acceptance rates to advanced agentic capabilities reshaping developer productivity.

Listeners will learn strategies for preventing burnout during rapid AI development cycles, building products through tight customer feedback loops, and applying the "Understand, Identify, Execute" framework to improve product clarity and decision-making.

For show notes and more resources, visit: www.pragmaticinstitute.com/resources/podcasts

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.

“Nothing important happens in the office.”

In this episode, we sit down with Anastassia (Ana) Laskey, founder of Ground Control Research and creator of the Brand and Market Telemetry Method, to discuss how to make market research faster, more practical, and more impactful.

Ana shares how even the most curious organizations often lack the structure and process to turn that curiosity into usable insights. She explains how to design “just-right” research: work that’s rigorous enough to reduce risk but scrappy enough to keep pace with business demands. Ana shares strategies on how to align stakeholders, choose the right research scope, and tell stories that make insights impossible to ignore.

Listeners will learn how to improve B2B recruiting, communicate insights more effectively, and leverage AI responsibly to speed up analysis without sacrificing quality.

For show notes and more resources, visit: www.pragmaticinstitute.com/resources/podcasts

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.

“Pricing is product marketing’s most measurable lever.”

In this episode, we chat with Ajit Ghuman, co-founder of Monetizely and author of Price to Scale, about how pricing and product marketing work together to shape business strategy and drive growth.

Ajit walks through his journey from product management to marketing and eventually pricing, explaining why pricing is really an extension of segmentation, positioning, and value proposition. He makes the case that pricing isn’t a separate discipline but the action-oriented side of product marketing – where great storytelling meets real business results.

They dig into how to make SaaS pricing more effective through thoughtful packaging, how AI introduces new pricing challenges, and why software deflation and commoditization are pushing companies to stand out through niche offerings and services. Ajit also shares how shifts from high-growth to high-margin economies are changing the way leaders think about pricing and sustainability.

Tune in to discover how to tie pricing to your overall company strategy, communicate value clearly, and apply pricing fundamentals that hold up no matter how quickly technology changes.

For show notes and more resources, visit: www.pragmaticinstitute.com/resources/podcasts

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.

“What if the right knowledge reached people exactly when they needed it?”

In this episode, Maxine Anderson, co-founder and Chief Product Officer at Arist, discusses how her team is redefining corporate learning through AI-driven, push-based training. What started as a text-based experiment at Stanford and Harvard has evolved into an enterprise solution trusted by companies like HP and Google to deliver the right information to the right people at the right time.

Maxine shares how Arist scaled from startup experiments to enterprise clients, the lessons learned in product-market fit, and how simplicity became their biggest differentiator in a crowded e-learning space. She also explains how AI personalizes learning delivery, measures confidence gains, and links enablement directly to performance outcomes.

Listeners will gain insight into the lean, hypothesis-driven product strategy that guided Arist through pivots, the leadership practices that keep a remote team aligned, and the future of scalable learning through automation and personalization.

For show notes and more resources, visit: www.pragmaticinstitute.com/resources/podcasts

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.

“How do we turn inspiration into real-world impact?”

In this episode, we are joined by Pragmatic Community leader Eddie Gordon to preview the upcoming Future of Product Management Summit—a free virtual event happening October 16 from 12–5 PM ET. Together, they explore the hottest topics shaping today’s product landscape, from the implementation gap to the role of AI and the ongoing challenge of alignment across teams and executives.

Listeners will get an inside look at the summit’s live keynotes, interactive Q&A sessions, and networking opportunities designed to replicate the energy of in-person events. Highlights include Teresa Torres’s keynote, “AI Changes Everything and Nothing at All,” a practical AI panel with Executive Product Leadership Advisors Dan Corbin, Amy Graham, and Will Scott, and sessions on alignment, impact-first product teams, and go-to-market strategy.

This event is built different. The Future of Product Management Summit delivers actionable takeaways you can use immediately. Tune in for a sneak peek of the agenda, and don’t forget to reserve your spot at the Future of Product Management Summit here.

For show notes and more resources, visit: www.pragmaticinstitute.com/resources/podcasts

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.

“Shifting from project thinking to product thinking is about creating long-term value, not just checking off deliverables.”

In this episode, we are joined by Thomas Hartmann, co-founder of the Product Masterclass and co-author of From Project to Product, to explore a problem plaguing most organizations: the transition from a project-centric model to a truly product-driven culture.

Thomas shares his personal journey into product management and the inspiration behind creating the Product Masterclass, designed to help leaders move beyond the limitations of project-based thinking. He outlines the seven core challenges companies face when making this shift and explains why success requires more than just the product team. It demands alignment across sales, marketing, engineering, and leadership. Teamwork is required to make the dream work.

Listeners will hear why prioritizing short-term client deliverables often stifles innovation, how product organizations can foster scalable growth, and what cultural shifts are required to create alignment around outcomes. From setting clear visions for scalability to building robust prioritization frameworks, Thomas offers practical steps leaders can take to drive transformation.

For show notes and more resources, visit: pragmaticinstitute.com/resources/podcasts

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at pragmaticinstitute.com.

“How do you turn overwhelming data into clear, actionable product decisions?” In this episode, we speak with Jordan Nolff, VP of Growth at Productboard, about the evolving role of AI and customer insights in modern product management. With a background that spans consulting, leading product growth at SurveyMonkey, and now scaling Productboard, Jordan brings a unique perspective on how PMs can transform information overload into strategic clarity.

He shares how Productboard has evolved from a roadmapping tool into a comprehensive platform that centralizes customer feedback, competitor intelligence, personas, OKRs, and more—all designed to help product teams make better decisions and communicate them effectively. The conversation also explores how AI can augment this work, helping PMs reduce context switching, improve handoffs, and democratize knowledge across organizations.

For product managers looking to navigate the hype around AI while still keeping customers at the center, this episode offers ways to get the ball rolling.

For show notes and more resources, visit: pragmaticinstitute.com/resources/podcasts Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at pragmaticinstitute.com.

“If you have a body, you are an athlete.” In this episode, host Rebecca Kalogeris speaks with Tobie Hatfield, Senior Director of Athlete* Innovation at Nike, about the philosophy and practice of building inclusive, high-performance products. From his early days as a pole vaulter and coach to more than 35 years of innovation at Nike, Tobie shares how his athletic background and curiosity shaped his approach to product development.

He unpacks Nike’s guiding principle—innovate for the athlete*, with an asterisk meaning all bodies count—and explains how this vision fuels breakthrough products. From designing performance shoes for athletes with cerebral palsy that can be put on hands-free, to pioneering new “precovery” technology in collaboration with Hyperice, Tobie illustrates how authentic inclusivity drives performance for everyone.

Listeners will hear how Nike prototypes fast, embraces “fail forward” experimentation, and measures innovation through real athlete outcomes. Tobie also underscores that innovation is never the work of a lone genius—it’s a team sport powered by observation, empathy, and courage to take calculated risks.

This episode is an inspiring deep dive into how great companies push past limitations to create products that resonate, perform, and truly serve.

For show notes and more resources, visit: pragmaticinstitute.com/resources/podcasts Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at pragmaticinstitute.com.

“How do you keep human connection at the center of hybrid collaboration?”

In this episode, host Rebecca Kalogeris sits down with Norma Løvhaugen, VP of Strategy and Initiatives at Neat, to explore the future of video conferencing and the product strategies shaping it. With more than 20 years in the industry, including leadership roles at Cisco, Norma brings deep expertise in designing solutions that make meetings more authentic, seamless, and human.

She shares Neat’s unique approach to building both hardware and software for hybrid meetings, emphasizing how cross-functional collaboration between engineers and designers drives innovation. Norma highlights how AI and machine learning are integrated into Neat’s systems to adapt dynamically to user needs, ensuring meetings are engaging whether participants are in-room, remote, or a mix of both.

Listeners will gain insight into why prioritizing problems over solutions creates stronger products, how curiosity and close customer feedback loops fuel innovation, and the three pillars Norma uses when hiring: passion, integrity, and competence.

For show notes and more resources, visit: pragmaticinstitute.com/resources/podcasts

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at pragmaticinstitute.com.

“Innovation thrives where creativity meets execution.”

In this episode, we sit down with Luke Des Cotes, leader of Metalab—the renowned product agency behind work for organizations like Uber and Midjourney. Luke shares how his creative roots shaped his entrepreneurial approach, and how Metalab turns bold ideas into market-ready products by blending research, design, engineering, and flawless execution.

From guiding startups to helping global enterprises uncover new opportunity spaces, Luke reveals how an outsider’s perspective can spark innovation, challenge entrenched thinking, and accelerate discovery.

He also discusses the traits of successful founders, the importance of passion and persistence, and why product managers should look outside their categories for inspiration.

If you’re ready to sharpen your challenger mindset, drive innovation, and take ideas from concept to market with confidence, this episode delivers the insights you need.

For show notes and more resources, visit: pragmaticinstitute.com/resources/podcasts Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at pragmaticinstitute.com.

“Agile isn’t about following the rules. It’s about delivering real value together.” In this episode, host Rebecca Kalogeris speaks with Jenny Martin, seasoned facilitator, coach, and creator of the OOPSI framework. While Agile has transformed software development over the past two decades, many organizations struggle to scale it effectively or to see the benefits they were promised.

Jenny explains why so many teams fall into the trap of focusing on ceremonies and tools instead of the principles that actually drive results, like collaboration, value delivery, and rapid feedback.

She introduces OOPSI—short for Outcomes, Outputs, Process, Scenarios, Inputs—a lightweight, non-prescriptive framework that helps teams break down complex problems, align on value, and accelerate delivery. Jenny shares how OOPSI can resolve common Agile pitfalls like “water-scrum-fall,” where work still flows through waterfall-style handoffs despite sprint-based development.

If your teams don’t understand user stories, are unclear on priorities, or struggle to collaborate across functions, this conversation offers a practical path to restoring focus, alignment, and energy in Agile.

For show notes and more resources, visit: pragmaticinstitute.com/resources/podcasts

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at pragmaticinstitute.com.

“If you don’t own your pricing strategy, you’re leaving money – and customers – on the table.”

In this episode, host Rebecca Kalogeris sits down with Marcos Rivera, founder of Pricing IO and author of Street Pricing, to unpack one of the most overlooked opportunities in SaaS: building a pricing strategy that matches the value your product delivers.

A former product leader turned pricing expert, Marcos shares the most common pricing mistakes SaaS companies make, from lazy segmentation and low-value framing to treating pricing as an afterthought. He outlines a better path forward: one rooted in deep customer understanding, thoughtful packaging, and continuous alignment between price and perceived value.

If you’ve ever launched a great product only to watch it struggle to sell, or you’ve relied on guesswork when it came time to price, it’s time to stop winging it. This episode will show you how.

For show notes and more resources, visit: www.pragmaticinstitute.com/resources/podcasts

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.

“AI agents aren’t replacing humans—they’re freeing us to do more human work.”

In this episode, host Rebecca Kalogeris sits down with Dan Corbin, longtime Pragmatic instructor and AI course creator, to demystify one of the fastest-emerging technologies in product management: AI agents.

Dan explains what makes agents different from other tools like ChatGPT, why they matter, and how product and marketing teams can begin using them today.

Together, they explore practical use cases across the product lifecycle, including how AI agents can automate repetitive work, analyze support tickets, and even assist in discovery and prioritization. Dan also shares advice on how to structure your AI efforts: starting small, centralizing development, and always keeping humans in the loop.

If you’re curious about where AI agents fit into your strategy (and how to avoid the hype), this episode is your roadmap.

For show notes and more resources, visit: www.pragmaticinstitute.com/resources/podcasts

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.

“Value isn’t what you do. It’s what the customer gets.”

In this episode, host Rebecca Kalogeris speaks with Mike Wilkinson, Value Sales Expert and Director at Axia Value Solutions, about what it really means to understand and communicate value in sales and why it’s essential for product managers, marketers, and sales teams to align around a customer-first mindset.

Mike introduces the “value triad”—revenue gain, cost reduction, and emotional connection—as a practical framework for crafting value propositions that resonate. He also explores the cost of inaction, the role of curiosity in sales conversations, and how product teams can support sales with more relevant, outcome-driven tools and messaging.

Whether you're building the next great product or trying to get it sold, this episode delivers insights on defining value from the buyer’s perspective and why that makes all the difference.

For show notes and more resources, visit: www.pragmaticinstitute.com/resources/podcasts

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.

“Value only exists in the customer’s mind.”

In this episode we speak with Mark Boundy, founder of Boundy Consulting and author of Radical Value, about the single most important, but often misunderstood, concept in business: perceived customer value. Mark lays out a compelling argument that businesses must deliver outcomes customers care about and that true pricing power comes from helping customers quantify the results they’ll achieve.

They explore how most companies still struggle to align internally around a clear definition of value, why nearly all B2B marketing still centers on the vendor (instead of the customer), and how product teams can use value conversations to guide innovation, pricing, and positioning.

If you’ve ever wondered how to justify price premiums, this episode is the one.

For show notes and more resources, visit: www.pragmaticinstitute.com/resources/podcasts

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.

What if the key to great product management wasn’t certainty but your ability to navigate without it?

In this episode we sit down with Anuj Jhunjhunwala, Director of Product Management at Merge, to explore the often-overlooked realities of product leadership. From his early days in finance to shaping integration strategies at a fast-growing B2B startup, Anuj shares insights on thriving amid ambiguity, aligning roadmaps with reality, and making your “no” just as powerful as your “yes.”

Anuj explains why product managers must go beyond data dashboards and embrace storytelling, stakeholder empathy, and rapid learning. He also offers candid reflections on how to design meetings, docs, and team communication to actually work in fast-paced environments.

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts
Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.

How do you set the right price when AI is changing everything, except your customer’s expectations of value?

In this episode we are joined by Mark Stiving, pricing strategist, host of the Impact Pricing podcast, and original designer of Pragmatic Institute’s Price course. Mark shares how understanding customer value and willingness to pay can guide smarter product decisions and unlock revenue, whether you’re pricing traditional software or AI-powered innovations.

Mark explains why pricing isn't just a number. It’s a reflection of how well you understand your customer. He also unpacks how product teams can use AI to uncover buyer insights, refine segmentation, and align pricing with outcomes, not just features. And for those building AI products, he dives into emerging best practices, from outcome-based pricing models to choosing the right metrics that reflect delivered value.

Whether you own pricing or just influence it, this episode is a masterclass in connecting what you build to what people will pay for.

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.

What does it take to build AI-powered products that scale?

In this episode, we are joined by Jonathan Evens, Product Lead at Google DeepMind, to explore the evolving role of product management in the AI era. Jonathan draws from experience across startups and Big Tech, ranging from smart grid systems to LLM-powered search, to reveal how high-impact AI products come to life.

He breaks down DeepMind’s journey launching “AI Overviews” in Search, from beta testing in May 2023 to worldwide rollout just six months later. Jonathan also shares frameworks for balancing problem-led versus technology-led thinking, future-proofing AI roadmaps, and making intelligent experiences (not just features) the north star. He’s here to help product teams demystify LLMs and launch bold AI functionality with nimble development cycles.

Tune in to gain practical advice for integrating AI thoughtfully, iterating quickly, and delivering real value.

How have product teams transformed over the past 15 years and where are they headed next?

In this episode, we sit down with Andrew Saxe, VP of Product at Smartling, to explore the evolution of product leadership, AI integration, and the growing expectations of today’s enterprise customers. With three decades of experience, Andrew shares practical lessons from building smarter teams, scaling development, and making AI actually work for users.

You’ll hear how Smartling reimagined the translation experience using AI, how product now touches every part of the customer journey, and what it takes to stay competitive in a faster, more complex market.

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.

What if your meetings could go from frustrating to high-functioning?

In this episode, we sit down with Douglas Ferguson, president of Voltage Control and author of The Magical Meeting, to explore why facilitation is an essential, and often underdeveloped, skill for product managers. Douglas shares how intentional meeting design, inclusive practices, and purpose-driven structure can turn routine meetings into game-changing moments of alignment and insight.

You’ll learn key facilitation techniques like “work alone together,” how to navigate the dual role of product manager and facilitator, and ways to measure meeting success. Whether you’re running sprints or cross-functional check-ins, this episode will help you stop dreading meetings and start leading them better.

For additional resources, visit: www.voltagecontrol.com and www.facilitationlab.com
More at: www.pragmaticinstitute.com/resources/podcasts

In this episode, we sit down with Pete Steege, B2B growth strategist and founder of B2B Clarity, about the unique challenges faced by “accidental CEOs” – technical experts who find themselves in leadership roles without a roadmap. Drawing parallels to product managers (many of whom also come from technical backgrounds), Pete explores how engineering minds can shift from designing systems to building businesses.

You’ll learn how to define your “true story,” align around a bullseye market, and foster a culture of clarity and accountability. Plus, Pete shares tools you can use to eliminate friction and scale smart.

For takeaways, tools, and a free assessment, visit: b2b-clarity.com/chat
Learn more at: www.pragmaticinstitute.com/resources/podcasts

In this episode, we sit down with Simon Severino, CEO of Strategy Sprints and a sales strategist who’s helped clients generate over $2 billion in revenue. Drawing from his background in psychology and two decades of experience, Simone shares his sprint-based framework that brings together product, marketing, and sales to make fast, high-impact decisions every week.

From leveraging community as a marketing engine to turning experiments into long-term wins, Simon offers practical tools to help teams collaborate better, measure progress, and create what he calls a high "Return on Luck."

Visit strategysprints.com for free downloadable tools and templates.

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.

What if you could predict consumer behavior—without running a single survey or focus group? 

In this episode, host Rebecca Kalogeris sits down with Avi Yashchin, founder and CEO of Subconscious AI, to explore how synthetic respondents and causal AI are transforming the world of market research.  

Avi shares how his background in high-frequency trading, behavioral economics, and product management at IBM Watson and Two Sigma led him to reimagine how businesses gain customer insights. 

Subconscious AI’s platform delivers what Avi calls “SimCity for Market Research”—a behavioral simulation that replaces traditional research with faster, more ethical, and scientifically grounded modeling. From shrinking the say-do gap to exploring causation (not just correlation), Avi outlines a powerful vision for the next era of insight. 

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts 
Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 

What does it take to move from product management into the CEO seat and thrive once you get there?

In this episode, we are joined by Marc Rubner, CEO of Building Intelligence, to trace his journey from marketing analyst to B2B product leader at American Express to top executive. Marc shares how product thinking gave him a head start in executive decision-making and prioritization but also where PMs often hit blind spots when transitioning into broader leadership.

He dives into how successful go-to-market strategies require true collaboration between product, marketing, and sales – and why alignment, accountability, and repeatable processes are essential for growth.

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts
Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.

What’s the secret to getting your product not just built—but sold, used, and loved?

In this episode, we sit down with Ciara Peter, SVP of Product at Robin, to explore the full lifecycle of product success from early design decisions to sales enablement and in-app education. With nearly two decades of experience at companies like Salesforce, Box, and Medallia, Ciara shares tactical strategies for making your product easy to sell and adopt.

She emphasizes the product manager’s role in business outcomes, detailing how to align with sales, enable customer-facing teams, and build onboarding experiences that actually drive engagement.

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts
Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.

What makes product management in startups so different—and what lessons can translate back to enterprise?

In this episode, we welcome Arturo Piña, founder of The Startup Agency, angel investor, and President of ProductCamp Austin. Arturo shares insights from his work offering fractional product management and strategy services for early-stage startups, and compares those experiences with his time in larger enterprise environments.

From hands-on execution and GTM hustle to building alignment through a strong North Star metric, Arturo outlines the unique role of product managers in startups and the key takeaways enterprise teams can adopt to stay nimble, focused, and customer-connected.

Tune in for a thoughtful discussion on structure, speed, stakeholder dynamics, and how product leaders can thrive at any company stage.

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts
Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.

How can vulnerability, mentorship, and purpose reshape a career—and a company culture?

In this episode of the Product Chats, host Rebecca Kalogeris sits down with Steve Chambers, a seasoned tech executive, educator, and advocate, for a powerful conversation on identity, leadership, and transformation.

From his early days in acting to executive roles in AI and robotics, Steve shares the deeply personal experiences—coming out in the workplace, surviving leukemia, and pivoting to educational technology—that have shaped his approach to business and life.

Steve opens up about building inclusive workplaces, creating psychological safety, and mentoring the next generation of leaders. This conversation is a must-listen for anyone who wants to lead with more empathy, clarity, and authenticity.

For show notes and more, visit: www.pragmaticinstitute.com/resources/podcasts
Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals.

Learn more at www.pragmaticinstitute.com

What happens when you apply product management principles to mission-driven work?

In this episode, host Rebecca Kalogeris is joined by Neil Baron, Matthew Anderson, and Rod Griffith to discuss a compelling case study of their work with Mosaic Interfaith Youth Action—a nonprofit dedicated to building bridges across diverse communities. Mosaic had traditionally operated as a summer camp but needed a new approach to grow its impact.

Neil and his team at Baron Strategic Partners used Pragmatic principles to reimagine the organization’s value proposition, realign its mission, and design scalable programs. Through stakeholder interviews, messaging refinement, and deep market understanding, they uncovered barriers to participation and helped Mosaic evolve from a camp to a year-round movement.

This episode is a masterclass in how product strategies can drive social impact—and a reminder that great product work starts with empathy, alignment, and clarity.

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts
Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.

What if AI could do more than just chat—what if it could take action on your behalf?

In this episode of the Pragmatic Product Chat Series, host Rebecca Kalogeris sits down with Sam Mallikarjunan, Growth Lead at Agent AI, to explore the transformative potential of AI agents. Unlike traditional generative AI, these AI-driven agents automate workflows, enhance productivity, and reshape customer interactions—without requiring coding expertise.

Sam shares real-world applications, from AI-powered business development and customer service to automated research and personalized communication. He also unpacks the AI-operator model, a concept shaping the next wave of AI capabilities, and explains how leaders can balance automation with human oversight.

Tune in to learn how AI agents can streamline operations, enhance personalization, and drive innovation—while keeping leadership aware of the ethical and strategic implications of these tools.

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.

We’re at day zero of AI—so how can product managers keep up without getting left behind? 

In this episode, host Rebecca Kalogeris sits down with Ron Green, AI expert, serial entrepreneur, and Co-founder & CTO of KUNGFU.AI. Ron has nearly 30 years of experience in AI, having overseen deployments across healthcare, government, retail, real estate, and financial services. He’s also the host of Hidden Layers: Exploring the People and Tech Behind AI, where he dives into the latest advancements shaping the industry. 

Ron shares his insider perspective on AI’s rapid evolution, from the surprising power of generative AI (genAI) to the game-changing impact of reasoning models. He explains how these advancements are changing both the answers we get and the questions we ask, unlocking new capabilities while also introducing new risks. 

For product professionals wondering how to integrate AI without getting overwhelmed, Ron offers practical advice: 

• Make sure you’re solving a real problem. 

• If you don’t see at least 10x ROI, don’t bother. 

• Start small and scale—AI isn’t all or nothing. 

Plus, Ron shares his favorite AI tools and what’s next beyond genAI. 

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts 

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 

What if you approached your career the same way you approach product management—strategically, iteratively, and with a clear roadmap? 

In this episode of Product Chats, we’re joined by Kirsten Butzow, product leadership expert, to explore a structured, strategic approach to career management. Kirsten introduces a three-phase career framework—Do, Build, and Catalyst—each lasting approximately 10-12 years, guiding professionals through skill development, leadership growth, and long-term impact. 

She explains how early career phases focus on honing skills and defining a niche, mid-career success depends on achieving through others, and later stages are about accelerating people, systems, and processes. Kirsten also shares why planning your exit isn’t a final step, but an integrated part of career growth at every stage. 

Tune in for insights on managing your career with the same strategic mindset you apply to your products. 

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts 

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 

In this episode of the Product Chats Podcast, host Rebecca Kalogeris welcomes Blair Bryant Nichols, owner of BBN Creative Management and an expert in strategic speaking platforms. Blair helps business leaders refine their public speaking and storytelling skills, guiding them to craft compelling narratives that engage stakeholders and customers alike. 

Blair shares practical strategies for product professionals to communicate more effectively, from overcoming the fear of public speaking to structuring stories that resonate. He discusses why your persona—not your product—is the hero of your story and explains how framing narratives around audience needs, rather than features, creates lasting impact. 

Tune in to discover actionable tips for crafting compelling narratives, delivering memorable presentations, and building confidence as a speaker—whether on stage, in internal meetings, or with customers. 

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts 

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 

What separates the companies that succeed in digital transformation from the 73% that fail to deliver any business value? 

In this episode, host Rebecca Kalogeris sits down with John Rossman, former Amazon executive, best-selling author, and renowned business advisor, to discuss his latest book, Big Bet Leadership: Your Transformation Playbook for Winning in the Hyper-Digital Era. 

John shares his expertise on Big Bets—high-stakes initiatives designed to tackle wicked problems and drive disruptive innovation. He explains why most Big Bets fail (hint: it’s a lack of clearly defined vectors) and outlines a structured approach for leaders looking to manage risk, navigate uncertainty, and drive transformation successfully. 

From his time launching Amazon Marketplace in 2002 to advising the Gates Foundation and T-Mobile, John has seen firsthand what it takes to execute ambitious, high-risk initiatives. He introduces the Big Bet Leadership Framework, which focuses on three pillars: Thinking, Environment, and Management—all of which are essential for making bold moves with confidence. 

Tune in for actionable insights on "thinking in memos," testing assumptions with a "Think Big, Bet Small" approach, and mastering the art of being a Chief Repeating Officer to drive alignment across teams. 

For free templates and resources, visit www.bigbetleadership.com 

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts 

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 

How can organizations move beyond one-off feedback projects and build continuous customer listening programs that drive real change? 

In this episode of the Product Chats, host Rebecca Kalogeris is joined by Zach Golden, Director at Anova Consulting Group, and special guest Steve Stano, Executive Director of Marketing at one of Wall Street's leading investment banks. Together, they explore the power of treating win-loss analysis as an ongoing program rather than a one-time project. 

Steve and Zach discuss how continuous feedback loops provide deeper insights, improve business decision-making, and enhance customer retention. They provide actionable strategies to improve collaboration across departments and transform customer insights into business decisions that directly boost revenue.  

Learn practical ways to keep leadership engaged, overcome challenges, and turn customer data into effective business strategies.  

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts 

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 

How can product managers set themselves up for success in the first 90 days of a new role? 

This week we talk with Amy Graham, Pragmatic Institute instructor and product management expert, about best practices for navigating the critical first three months in a new job. Amy shares actionable strategies to build relationships, understand team dynamics, and map out an effective 90-day plan that balances learning with producing results. 

From conducting a market knowledge audit to identifying internal influencers, Amy explains how product managers can quickly acclimate to a new organization while avoiding common pitfalls like making assumptions or bringing baggage from past roles. She emphasizes the importance of listening, adaptability, and establishing trust as foundational steps for long-term success. 

Tune in to hear Amy’s expert advice on how to hit the ground running in your new role and drive meaningful impact from day one. 

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts 

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 

How do you build trust and alignment with stakeholders to ensure product success? 

In this episode of the Pragmatic Product Chat Series, we’re joined by Bruce McCarthy, renowned product management expert and author, to explore the often-overlooked art of stakeholder management. Drawing insights from his latest book Aligned: Stakeholder Management for Product Leaders, Bruce emphasizes that product management isn’t just about creating roadmaps and specs—it’s about fostering collaboration, building trust, and managing expectations across teams. 

Bruce introduces key concepts like "sharp skills"—the soft skills critical for stakeholder engagement—and the "stakeholder canvas," a practical tool for mapping stakeholders and understanding their motivations. From co-creating strategies to navigating difficult stakeholder relationships, Bruce offers actionable advice to help product managers elevate their collaboration and communication skills. 

Tune in to learn how to manage stakeholders effectively and align teams around shared goals for better product outcomes. 

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts 

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 

How can AI revolutionize the way businesses operate and innovate? 

Kevin Dean, founder and CEO of ManoByte, helps you uncover the transformative potential of artificial intelligence (AI). With over 15 years of experience in AI-driven business transformation, Kevin shares how AI can turn overwhelming data into actionable insights, streamline operations, and improve customer experiences. 

Kevin highlights real-world examples, including how Travelocity and HubSpot leveraged AI to drastically reduce customer service tickets and improve satisfaction. He also explains how AI tools can accelerate innovation, as shown by a client who refactored core application code in four months instead of three years.  

From selecting the right tools to piloting AI initiatives effectively, Kevin offers practical guidance for integrating AI into your business strategy. Tune in to learn how to navigate the crowded AI landscape and use AI to shape the future of your organization. 

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts 

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 

How do great product leaders consistently make impactful decisions? 

In this episode of the Pragmatic Product Chat Series, host Rebecca Kalogeris sits down with Phil Hornby, seasoned product leader, coach, and technologist, to explore the frameworks behind effective decision-making in product management.  

Learn how to prioritize the decisions with the highest leverage, balance intuition, data, and feedback, and empower teams to take meaningful action. Phil emphasizes the importance of bringing stakeholders along in the decision-making process, codifying key decisions into repeatable product principles, and implementing decisions with clarity and context to ensure alignment across teams. 

Tune in to learn how to make smarter, faster, and more collaborative product decisions. 

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts 

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 

What does it take to create truly differentiated products in a competitive market? 

In this episode, host Rebecca Kalogeris sits down with Todd Bracher, founder of BRACHER and a leader in the world of industrial design and strategic innovation. With over 25 years of experience collaborating with iconic brands like 3M, Georg Jensen, and Issey Miyake, Todd introduces the concept of contextual design—a method that goes beyond aesthetics to consider the broader ecosystem of user needs, market dynamics, and organizational goals. 

Todd shares insights from his new book, Design in Context: A Framework for Strategic Differentiation, and discusses how design can serve as a bridge between business objectives and end-user needs. From leveraging tools like the Market Efficacy Index to exploring groundbreaking technologies like UVC germicidal light, Todd demonstrates how design, when rooted in context, becomes a powerful driver of innovation and business success. 

Tune in to explore the intersection of design, business, and science and learn how contextual design can transform your approach to product management and innovation. 

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts 

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 

Why does storytelling remain the cornerstone of impactful content marketing? 

In this episode, Rebecca Kalogeris hosts Rachel Hernandez, Director of Brand Strategy at NextNet Media. Rachel shares her expertise in creating authentic, audience-centered content and the transformative power of storytelling in building lasting brand connections. 

From using the Hero’s Journey framework to tailoring B2B marketing strategies, Rachel explores how creativity and authenticity differentiate brands in a crowded marketplace. She also discusses the evolving role of generative AI in content creation, balancing its benefits with the irreplaceable value of human creativity. 

Tune in to rediscover the timeless principles of storytelling and learn how to craft content that resonates, builds trust, and drives engagement. 

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts 

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 

What does it take to design customer experiences that truly resonate? 

In this episode of the Pragmatic Product Chat Series, host Rebecca Kalogeris sits down with Cairo Kenan Marsh, founder and executive partner of Relativ*, to explore the critical role of relationship-driven customer experiences in today’s market. Cairo draws from his extensive experience working with major brands across the U.S. and Asia to explain why understanding customer problems is the foundation of creating impactful experiences. 

The conversation uncovers the key differences between customer journeys and customer experiences, emphasizing that every interaction shapes a customer’s perception of a brand. Cairo highlights the need for businesses to design with both the tangible results customers want and the emotions they experience along the way. From blending data and creativity to navigating cultural differences in global markets, Cairo shares practical advice for companies looking to strengthen relationships and deliver meaningful experiences. 

Tune in for actionable insights on measuring the ROI of experience investments, leveraging AI to personalize interactions, and navigating the nuances of B2B and B2C customer engagement. 

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts 

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 

In this episode, Jim Pietruszynski, CEO of SoulSight, shares the critical process of brand activation—bringing a brand’s identity, values, and messaging to life to deeply engage both B2B and B2C audiences. Soulsight is a brand design agency with over 30 years of experience building iconic brands for global leaders like Kraft Heinz, Coca-Cola, and Pfizer.  

The discussion highlights the unique challenges of B2B branding, where more human touchpoints exist within an organization, making brand activation tricky. Jim also touches on the importance of aligning a brand’s story with its mission, avoiding shortcuts like influencer reliance, and fostering emotional connections that resonate long-term. 

Tune in to discover strategies for communicating your brand, building authentic relationships with your audience, and creating change within even the most risk-averse organizations. 

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts 

Pragmatic Institute is the global leader in Product training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 

In this episode of the Pragmatic Product Chat Series, host Rebecca Kalogeris reconnects with pricing expert Mark Stiving for an in-depth look at how understanding value can transform pricing strategies. From Uber’s segmentation strategies to the “good-better-best” approach, Mark shares real-world examples and actionable advice to help you capture more value through strategic pricing. 

Learn about the six key areas where you can identify pricing opportunities, and hear Mark’s recommendations on how to overcome the common fears around raising prices.  

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts 

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 

Wondering how AI fits into the day-to-day work of product managers? 

In this episode of the Pragmatic Product Chat Series, host Rebecca Kalogeris talks with Dan Corbin, a Pragmatic Institute instructor and expert in AI-driven product management. Dan explores AI's transformative power and shows how PMs can use it as thought partners, problem validators, and data analysts. From market discovery to roadmap prioritization, Dan explains practical ways to leverage AI to stay ahead in the rapidly evolving product landscape. 

Learn how AI tools can support you in conducting customer research, validating market problems, optimizing data analysis, and creating a more collaborative development process. Dan shares strategies for using AI to enhance creativity and reduce cognitive load, while emphasizing the importance of retaining the human touch in product management. 

Tune in to learn how to integrate AI into your daily work and supercharge your product management skills! 

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts 

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 

How can companies align sales and product marketing through deep market insights? 

In this episode of the Pragmatic Product Chat Series, host Rebecca Kalogeris chats with Brady Jensen, founder of Clear, about the importance of bridging the trust gap between sales and product marketing teams. Drawing from his experience in tech sales, product marketing, and entrepreneurship, Brady shares how relying solely on internal feedback can erode trust—and why companies must engage directly with the market to validate assumptions. 

Brady emphasizes that credibility is the foundation of effective sales enablement, and the key to building that credibility lies in first-party research. From win/loss analysis to persistent market interviews, Brady reveals how gathering actionable insights improves messaging, product differentiation, and collaboration. Tune in for practical advice on harmonizing sales and product marketing to achieve business success. 

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts 

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 

What makes some deals a win and others a loss? 

In this episode of the Pragmatic Product Chat Series, host Rebecca Kalogeris sits down with Zach Golden, Director at Anova Consulting Group, to explore how win loss analysis can be a game-changer for product managers and business leaders. Zach explains how this powerful tool uncovers customer preferences, competitive dynamics, and product-market fit—helping companies refine their strategies and sharpen their competitive edge. 

Learn why qualitative research is essential, how to use storytelling to highlight customer pain points, and how sharing win loss insights across teams can foster collaboration. Zach also offers tips on turning customer feedback into clear, actionable insights that improve both product strategies and customer retention. 

Tune in to discover how win loss analysis can help you win more deals and make smarter product decisions. 

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts 

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 

Ever wonder how to drive product success when you don’t have direct authority over your teams? 

In this episode, host Rebecca Kalogeris chats with Leah Zillner, a product manager at Intellum, about the wild ride that is product management. Leah shares her story of transitioning from program management to product, and how Pragmatic Institute’s courses helped her navigate the journey. From building market insights through client feedback to using tools like UserPilot, Jira, and BigQuery, Leah has tips that will level up your PM game. She also discusses the internal dynamics of product management, where trust and communication are key (especially when you can’t just tell people what to do). Leah talks candidly about learning from mistakes, ditching perfectionism, and building a supportive team culture. 

Ready to pick up some insider secrets on how to build relationships, communicate better, and juggle the challenges of product management? This episode has you covered! 

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts 

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 

In this replay episode of the Pragmatic Product Chat Series, host Rebecca Kalogeris interviews Amruta Moktali, Chief Product Officer at Skyflow. Amruta shares her journey from tech roles at companies like Microsoft and Salesforce to leading product at Skyflow, where she reimagines data privacy and security.  

In this conversation, she reveals her blueprint for building and leading effective product teams, emphasizing the importance of diversity, empathy, and clear communication. 

Learn how to define your team's mission, hire for diversity of thought, and motivate your team by aligning their passions with your product’s purpose. Amruta also discusses the importance of transparent communication, empathy among team members, and storytelling as a tool for motivation and collaboration. 

Tune in to gain practical insights into creating and sustaining high-functioning product teams. 

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts 

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 

How can you tap into the power of ‘catalysts’ to drive innovation and positive change in your organization? 

In this episode of the Pragmatic Product Chat Series, Shannon Lucas and Tracey Lovejoy, co-founders of Catalyst Constellations, discuss the concept of catalysts—individuals who connect ideas and take bold action to improve their environments. Drawing from their experiences at Microsoft and Vodafone, Tracey and Shannon share how organizations can identify and support these high-potential employees to drive transformation. 

They explore the challenges catalysts face, such as burnout and being perceived as disruptive, and offer actionable strategies to align catalysts with organizational goals, manage energy levels, and provide them with the training and frameworks needed to succeed. 

Tune in for insights on activating catalysts and harnessing their potential for organizational growth. 

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts 

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 

How can organizations nurture innovation through structured processes and strong leadership? 

Host Rebecca Kalogeris speaks with Dr. Jeff D. Standridge, Managing Director at Conductor and co-founder of Cadron Capital Partners. Dr. Standridge explores the critical relationship between innovation and leadership, emphasizing that innovation is not just about groundbreaking ideas—it's about planned, repeatable processes that drive efficiency, customer satisfaction, and cost reduction. 

Learn how to align your teams around a clear definition of innovation and implement strategies like innovation sprints and the lean canvas to quantify risks and gain stakeholder buy-in. Dr. Standridge highlights the importance of defining the problem, understanding its scale, and ensuring that your innovations are real, capable of helping you win, and worth the effort. 

Tune in for actionable insights to foster a culture of continuous innovation and make smarter product decisions. 

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts 

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 

How does understanding customer psychology lead to better digital sales? 

In this replay episode of the Pragmatic Product Chat Series, host Rebecca Kalogeris sits down with Jon MacDonald, founder of The Good, a digital experience optimization firm. Jon explores how aligning product strategies with customer psychology and user behavior can drive digital sales. He emphasizes the importance of empathy, user testing, and combining qualitative and quantitative data to create optimal user experiences. 

Learn how techniques like click pattern analysis, eye tracking, and customer journey mapping can build a strong case for usability improvements and drive business growth.  

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts 

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 

In this replay episode of the Pragmatic Product Chat Series, host Rebecca Kalogeris revisits her insightful discussion with Tiffany Wear Johnson, Chief Product Officer at NMI and one of American Banker’s Most Influential Women in Payments (2022). Tiffany shares her expertise on transitioning from a feature-centric to a problem-focused approach in product management, especially within complex B2B2C landscapes. Learn how this shift can help manage competing priorities among different buyer personas and improve overall product strategy. 

Discover practical strategies for using data and storytelling to understand product metrics, foster collaboration among stakeholders, and prioritize effectively. Tiffany also discusses organizing product teams around value streams to better understand the customer journey and drive impactful results. 

Tune in to this episode to learn valuable insights from a seasoned product leader and elevate your product management skills! 

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts 

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 

How can product operations drive efficiency and data-driven decision-making in your organization? 

In this replay episode of the Pragmatic Product Chat Series, host Rebecca Kalogeris revisits her insightful conversation with Dan Corbin, a seasoned product management advocate and instructor at Pragmatic Institute. Dan discusses the critical role of product operations for today’s business environment and shares how it can streamline workflows, enhance data accessibility, and improve communication within product teams. 

Explore the three pillars of product operations—business and data insights, research methodologies, and operational efficiency—and discover practical tips for implementing these strategies in your organization. Whether you're a product manager, marketer, or data-driven professional, this episode offers valuable insights to help you optimize your product management practices. 

Tune in for this replay episode and learn how to elevate your product operations! 

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts 

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 

How can teams navigate the chaos of product development and effectively integrate customer feedback? 

In this episode of the Pragmatic Product Chat Series, host Rebecca Kalogeris sits down with Christoph Steinlehner, a product management consultant and expert with over 20 years of experience in design and product development. Christoph shares his strategies for turning chaotic meetings into productive discussions, emphasizing the importance of mapping thoughts and ideas to enhance team alignment and clarity. 

Discover how to integrate customer feedback into your product development process through Christoph's six-step approach, which includes impact mapping (learn more here), engaging cross-functional teams, and using visual artifacts like service blueprints. Christoph also discusses the pitfalls of traditional presentation styles and advocates for collaborative discussions that prioritize alignment over persuasion. 

Tune in for actionable advice on improving your product development process and fostering better team collaboration. For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts 

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 

How can senior leadership teams overcome hurdles and improve collaboration? 

In this enlightening episode of the Pragmatic Product Chat Series, host Rebecca Kalogeris sits down with James Scouller, a distinguished leadership coach, author, and former CEO with over 47 years of experience. James shares his deep insights into building and leading winning teams, drawing from his extensive experience and recent literary success with his trilogy, "How to Build Winning Teams Again and Again." 

Explore the psychological dynamics of team commitment, the importance of clear roles and goals, and the need for effective decision-making processes. James discusses how senior leaders can address challenges such as trust, open communication, and conflict resolution to foster a cohesive and high-performing team. 

Tune in to gain practical advice on improving collaboration and driving success within your organization. For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts 

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 

Join us for an engaging episode of the Pragmatic Product Chat Series, where host Rebecca Kalogeris interviews Sheila Rondeau, CEO of MogXP. With a rich background in marketing and experiential marketing, Sheila shares her insights on the importance of measurement, the impact of COVID-19 on in-person events, and innovative digital engagement strategies. 

Discover the necessity of driving purchases through experiential marketing, the value of a personal approach in B2B marketing, and how to integrate effective engagement strategies into your campaigns. Sheila's journey, from rebuilding Anheuser-Busch’s beer school program to leading MogXP, offers a wealth of practical advice and industry lessons. 

Tune in for actionable insights to enhance your marketing efforts with experiential strategies. For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts 

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 

How can AI be responsibly integrated into product development to meet ethical standards and human needs? 

Join us for an insightful episode of the Pragmatic Product Chat Series, where host Rebecca Kalogeris interviews Cal Al-Dhubaib, a leading data scientist and entrepreneur specializing in responsible AI. 

Discover the challenges and solutions in leveraging AI to enhance product value while ensuring ethical practices. Cal shares his journey, the importance of identifying the right AI problems, the necessity of human oversight, and the potential of generative AI in creating user-centric products. 

Tune in for actionable insights to responsibly incorporate AI into your products and workflows. 

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts   

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 

Join us as we explore the key traits of successful product managers with Paul Young, a seasoned expert and former Vice President of Product Management at Pragmatic Institute. 

Discover how understanding market problems, fostering emotional intelligence, and strategic thinking can drive transformation within your organization. Paul also highlights the importance of curiosity and thoughtful communication in leading successful product teams. 

Tune in for actionable insights and strategies to elevate your product management skills. 

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts   

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 

Francisco Bram, head of product and growth at Uber Eats, joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to chat about how he and Uber Eats defines this essential role, as well as the 10 commandments of product marketing.  You don't want to miss this one!

• Three major areas in your life where you might want to initiate change
• The most common blockers to finding your next
• How to find balance after moving into your next

 Subscribe: https://www.youtube.com/channel/UCNJI2Tv2yxOLBI02nyJoprA
 Learn more about us: https://www.pragmaticinstitute.com/
 Start your Product Manager or Product Marketer certification here

"In Marketing, our job is to keep our ear very close to the ground, understand the process, listen to the buyers, listen to the customer, and always be thinking about what drives the customer."

-Mark Donnigan, Startup Marketing Consultant

In this episode of Product Chats, we are joined by marketing superhero Mark Donnigan. With a focus on growth-stage marketing, Mark has carved a niche in the tech industry as a consultant who helps B2B companies, particularly startups and those in the growth phase, to craft and execute successful go-to-market strategies.

His approach is deeply rooted in the belief that marketing is an integral component of business strategy, inseparable from product development and sales.

Key Takeaways:

Consistently Listen and Engage with Customers: The significance of staying attuned to the customers' needs and the market dynamics cannot be overstated. Engaging with customers regularly and genuinely understanding their business can unveil invaluable insights for product development and marketing.

Guide Your Buyers to Purchase: There is a five-step framework that guides B2B purchases. This process includes identifying problems, exploring solutions, building requirements, selecting vendors, and undergoing a validation process. Mark advocates for creating valuable, educational content tailored to each step of the customer's buying journey. This approach is vital for engaging potential buyers early and establishing your brand as a trusted advisor.

Leverage an Iterative Marketing Approach: Embrace a highly iterative marketing framework that focuses on executing in small chunks, measuring results, and refining strategies based on market feedback. This process ensures that marketing efforts are aligned with customer needs and market trends.

Understanding the Buying Process is Vital: Recognize the critical milestones in the customer's buying journey and ensure that your marketing materials and strategies support and facilitate this process, helping to guide the customer from problem identification to solution validation.

ABOUT OUR GUEST:

Mark Donnigan is a Virtual CMO and GTM consultant that designs and executes go-to-market and marketing programs that produce real business results for technology startup companies.

Dive deeper into Mark's insights and strategies by checking out his Minibook, "First Principles in Marketing for Startup Founders and CEOs." This guide is a treasure trove of knowledge, offering a fresh perspective on marketing by breaking down problems to their core and building innovative solutions that meet and redefine customer expectations.

ABOUT PRAGMATIC INSTITUTE:
Since 1993, we’ve provided training and professional development for product, design, and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and propriety Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue.

Our online, in-person, and on-demand courses are taught by industry experts with decades of experience at top companies like Microsoft, Cisco, Dell, Hallmark, Quaker Oats, and Dun & Bradstreet. We offer individual course training in product, design and data, and certification tracks for Product Management Certifications, Product Marketing Certifications, and the Pragmatic Product Master Certification. All attendees gain access to the Pragmatic Alumni Community, a network of over 30,000 alumni worldwide.

If you’re looking for product management or product marketing training or are pursuing a product marketing certification or product management certification, browse our certification paths at https://www.pragmaticinstitute.com/product/. Courses are available online, in-person, or on-demand to fit your schedule.

Want to learn more about becoming a Pragmatic Certified Product Manager? Learn more here.

#ProductManagement #ProductManager #ProductManagementCertification #ProductManagementStrategy #PragmaticInstitute

 Subscribe: https://www.youtube.com/channel/UCNJI2Tv2yxOLBI02nyJoprA
 Learn more about us: https://www.pragmaticinstitute.com/
 Start your Product Manager or Product Marketer certification here

“The first thing I would recommend everyone to do who has an interest in the AI space, and I think lots of people have an interest in this space, is you should be using generative AI tools in your life every day as much as you can, and really remind yourself how much of a difference it can make.”

-      Isaac Lien, Co-Founder and Chief Artificial Intelligence and Innovation Officer at Grandpad

In this enlightening episode, we dive deep with Isaac Lien, Co-founder and Chief AI and Innovation Officer at GrandPad, exploring the company's strategic incorporation of generative AI to enhance their offerings for the senior market. Lien shares the journey of testing and integrating AI technologies within their product, GrandPad, highlighting how a user-directed approach has fundamentally shaped both the development and marketing strategies.

Isaac Lien, Co-founder of Grandpad, initially developed a math flashcards app for iPhone inspired by Steve Jobs. Motivated by communication challenges with his grandparents, he created Grandpad, facilitating video calls for the elderly. Recognizing the power of technology to improve lives, Grandpad later introduced "Grandie," which use AI to help seniors engage in seamless conversations, find inspiration, and discover new interests in an intuitive and user-friendly manner. The team focuses on effective communication and user engagement, incorporating popular games and news topics into Grandpad's offerings.

Looking ahead, Isaac anticipates evolving generative AI technologies, and emphasizes the importance of user feedback to guide feature enhancements. By staying informed and exploring new tools, it’s possible to capitalize on industry advancements.

Key Takeaways:

1. User Feedback is King: User feedback plays a critical role in Grandpad's product development. They have a group of users who actively advise them on what to build, ensuring that the product continuously evolves to meet the needs of their customers.

2. Market Solutions, Not Features: Marketing for Grandpad's AI-powered features is centered around Simon Sinek's "Start with Why" approach. They focus on explaining why the product is important and beneficial for their users, before diving into the technical details of how it works. The solution is what users really care about.

3. Know Your Audience Intimately: Grandpad emphasized the importance of deeply understanding their target audience and creating a product that specifically caters to their needs. In their case, they focused on older adults and designed a user-friendly product that addresses their unique challenges with technology.

ABOUT OUR GUEST:

As the Co-Founder and Chief Artificial Intelligence and Innovation Officer at Grandpad, Isaac Lien brings a deep understanding of technology and a passion for making it accessible to older adults. With a background in computer science, he has been instrumental in the development of Grandpad's user-friendly tablet solutions designed specifically for the unique needs of this demographic.

Isaac's expertise in artificial intelligence and his dedication to incorporating user feedback have been key drivers in Grandpad's success. He has consistently leveraged advanced technologies, such as generative AI, to enhance the user experience and provide personalized, human-like interactions. Through his leadership, Grandpad has become a pioneer in utilizing AI to create more intuitive and engaging experiences for its users.

At the core of Isaac's work is a commitment to making technology accessible and inclusive for all users, particularly older adults. He has dedicated his career to developing solutions that empower and enrich the lives of users, ensuring they can seamlessly connect with their loved ones, access information, and enjoy a wide range of digital experiences.

You can learn more about Grandie at Grandie.AI and more about Grandpad at Grandpad.net.

ABOUT PRAGMATIC INSTITUTE:
Since 1993, we’ve provided training and professional development for product, design, and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and proprietary Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue.

Our online, in-person, and on-demand courses are taught by industry experts with decades of experience at top companies like Microsoft, Cisco, Dell, Hallmark, Quaker Oats, and Dun & Bradstreet. We offer individual course training in product, design and data, and certification tracks for Product Management Certifications, Product Marketing Certifications, and the Pragmatic Product Master Certification. All attendees gain access to the Pragmatic Alumni Community, a network of over 30,000 alumni worldwide.

If you’re looking for product management or product marketing training or are pursuing a product marketing certification or product management certification, browse our certification paths at https://www.pragmaticinstitute.com/product/.

Courses are available online, in-person, or on-demand to fit your schedule.
Want to learn more about becoming a Pragmatic Certified Product Manager? Learn more here.

#ProductManagement #ProductManager #ProductManagementCertification #ProductManagementStrategy #PragmaticInstitute

Mark Stiving, Pragmatic Institute Instructor and pricing expert, offers practical advice to help product professionals elevate their pricing strategies and deliver value for customers. In this interview, Mark shares his extensive knowledge and unique perspective on how companies can leverage pricing as a powerful tool for business growth.

For detailed takeaways, show notes, and more, visit www.pragmaticinstitute.com/resources/podcasts

#ProductManagement #ProductPricing

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com

“When you truly grasp the impact of your words, actions, and behavior, that awareness fundamentally transforms your approach to everything.”– Dr. Jonathan Baktari, Healthcare CEO, Entrepreneur, Speaker

In this episode of the Pragmatic Product Chats series, host Rebecca Kalogeris engages in an insightful discussion with Dr. Jonathan Baktari, a seasoned physician, entrepreneur, and leader with over 20 years of experience. Dr. Baktari owns and operates several businesses, including multiple health clinics and a software service used in over 20,000 locations.

As a business leader, he relies on technology, data, and his trusted team to reach more people than ever before. He shares his extensive knowledge and unique perspective on the intersection of leadership, technology, and employee development.

Join us for an engaging conversation that blends healthcare, technology, and leadership, offering practical advice for product managers, marketers, and leaders looking to elevate their teams and organizations.

Key Takeaways:
1. The Leadership Dilemma: Dr. Baktari delves into the Peter Principle, which suggests that individuals are promoted based on their current role competence rather than their potential in higher roles. This often leads to leaders who excelled in previous positions but struggle with leadership duties. Great CEOs can make the critical distinction between someone who is proficient at a job and those that would make an effective leader.

2. Micro Mentoring: Dr. Baktari introduces the concept of "micro mentoring" as a superior alternative to micromanaging. By instilling the organization's philosophy and goals in employees, leaders can empower their teams to make independent decisions that align with the company's vision. This approach fosters a sense of autonomy and encourages proactive problem-solving.

3. Invest in Company Culture: The importance of investing in employee growth and fostering a supportive culture is often underestimated. Dr.Baktari emphasizes creating an environment that encourages continuous improvement and development. By prioritizing employee development, companies can build a robust and motivated workforce dedicated to achieving long-term success.

ABOUT OUR GUEST:
Dr. Jonathan Baktari is a distinguished physician with over two decades of experience in clinical practice, medical administration, and entrepreneurship. He has served as clinical faculty for several prestigious medical schools and has transitioned successfully into leading technology companies. Dr. Baktari is also the host of the Baktari MD podcast, where he shares his expertise on leadership, technology, and healthcare.

Listeners can follow Dr. Jonathan Baktari's insights and content on his podcast, Baktari MD, available on YouTube, Spotify, and other major platforms. Additional resources, including links to his podcasts and national interviews, can be found on his website, https://jonathanbaktarimd.com

ABOUT PRAGMATIC INSTITUTE:
Since 1993, we’ve provided training and professional development for product, design, and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and proprietary Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue.

Our online, in-person, and on-demand courses are taught by industry experts with decades of experience at top companies like Microsoft, Cisco, Dell, Hallmark, Quaker Oats, and Dun & Bradstreet. We offer individual course training in product, design and data, and certification tracks for Product Management Certifications, Product Marketing Certifications, and the Pragmatic Product Master Certification. All attendees gain access to the Pragmatic Alumni Community, a network of over 30,000 alumni worldwide.

If you’re looking for product management or product marketing training or are pursuing a product marketing certification or product management certification, browse our certification paths at https://www.pragmaticinstitute.com/product/.

Courses are available online, in-person, or on-demand to fit your schedule.Want to learn more about becoming a Pragmatic Certified Product Manager? Learn more here.
#ProductManagement #ProductManager #ProductManagementCertification #ProductManagementStrategy #PragmaticInstitute

• Amanda Northcutt, CEO of Level Up Creators

1. Understand and Optimize the Customer Journey: Amanda emphasizes the importance of mapping out and understanding the entire customer journey to enhance retention and improve the overall experience.
2. Data-Driven Decision Making: Tracking customer behavior and using qualitative and quantitative data to inform decisions is crucial for refining products and services.
3. Consistent Value Addition: Continuously providing value through new features, unique content, and improved offerings keeps customers engaged and reduces churn.
4. Proactive Churn Management: Identifying and addressing the reasons behind customer churn proactively helps maintain a stable and satisfied customer base.
5. Effective Revenue Operations: Implementing robust revenue operations practices ensures optimal management and maximization of various revenue streams.

• Misconceptions About Engineer Satisfaction: Simple gestures like bringing donuts aren’t enough; effective collaboration requires more nuanced approaches.
• Common PM Pitfalls: PMs often make unintentional mistakes, such as failing to validate customer needs, allowing scope creep, and not prioritizing effectively.
• Implementing Effective Changes: Dan emphasizes the importance of servant leadership, continuous learning, and aligning closely with engineering teams.
• Maintaining Clear Boundaries: PMs should focus on the "what" and "why," while engineers handle the "how" and "when," ensuring each team can work optimally within their expertise.

“Consumers are our most valuable treasure trove of information, along with online reviews and some other data sets.”
-Tim Trapp, Director of Quality Engineering at Mattel, Inc.

In this episode, Tim shares all about product quality, specifically what can be learned from Mattel regarding the implementation of key product quality measures. Discussion topics include understanding customer feedback, the balance between cost, schedule, and quality, and the importance of monitoring both customer feedback and competitor performance. Don't miss your chance to gain insights from one of the most recognized names in the industry.

Key Takeaways:
1. User Testing for Competitive Advantage: Testing products with real users to identify potential issues and improve design is a significant strategy at Mattel. This includes formative testing, which is done early and often to shape the design of products.

2. Active Post Market Surveillance: Once the products are in the market, the quality team looks at post-market surveillance to understand how the products are performing in real life, which can inform future design and manufacturing decisions.

3. Corrective Actions and Continuous Improvement: A well-defined process for corrective actions ensures that any issues are addressed promptly and do not become repeat mistakes. This involves constant checking of products in the market and making necessary improvements.

4. Quality as Everyone's Responsibility: Tim emphasizes that quality is not just the quality department's problem but everyone's responsibility in the company. Striving for the best consumer experience should be a part of everything a company does.

ABOUT OUR GUEST:
Tim Trapp is a seasoned product executive with extensive experience in managing product quality across a diverse range of products. He has worked with and led multidisciplinary and multinational cross-functional teams, demonstrating his ability to navigate complex global landscapes. His expertise lies in being able to ensure the highest standards of product quality, compliance, and safety.

At Mattel, Tim has been instrumental in driving quality initiatives that have significantly enhanced product performance and customer satisfaction. His approach to quality is holistic, encompassing everything from initial design and user testing to post-market surveillance and continuous improvement. His insights have helped shape Mattel's product portfolio and maintain its reputation for excellence.

ABOUT PRAGMATIC INSTITUTE:
Since 1993, we’ve provided training and professional development for product, design, and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and propriety Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue.Our online, in-person, and on-demand courses are taught by industry experts with decades of experience at top companies like Microsoft, Cisco, Dell, Hallmark, Quaker Oats, and Dun & Bradstreet. We offer individual course training in product, design and data, and certification tracks for Product Management Certifications, Product Marketing Certifications, and the Pragmatic Product Master Certification. All attendees gain access to the Pragmatic Alumni Community, a network of over 30,000 alumni worldwide.

If you’re looking for product management or product marketing training or are pursuing a product marketing certification or product management certification, browse our certification paths at pragmaticinstitute.com/product. Courses are available online, in-person, or on-demand to fit your schedule.

Want to learn more about becoming a Pragmatic Certified Product Manager? Learn more here.

#ProductManagement #ProductManager #ProductManagementCertification #ProductManagementStrategy #PragmaticInstitute

 Subscribe: https://www.youtube.com/channel/UCNJI2Tv2yxOLBI02nyJoprA
 Learn more about us: https://www.pragmaticinstitute.com/
 Start your Product Manager or Product Marketer certification here

“It's all about setting up the right expectations with the company or the early user. So, it's not just giving it to them. It’s about being clear about what you expect in return early in the process.”

-      Neil Baron, B2B Product Management Consultant, Founder of Baron Strategic Partners

Join us for a critical discussion with Neil Baron and Rod Griffith, following their recent article in the Harvard Business Review (read it here) on extracting the full value of early user programs.

This episode unpacks the nuances of designing early user programs that go beyond mere functionality checks to validate problem-solving, target accuracy, and accelerate market readiness. The conversation delves into the importance of having a dedicated program owner (not a dictator) and the necessity of involving cross-functional teams to capture diverse perspectives.

Neil and Rod outline a five-step process for a successful program, from hypothesis definition and participant selection to setting clear expectations and leveraging feedback for product and go-to-market enhancements. Highlighting the tangible outcomes of well-executed early user programs, Neil and Rod share how these strategies have led to fast revenue times, increased sales confidence, and enhanced media coverage.

Key Takeaways:

1. Importance of Early User Programs: The discussion highlights the significance of early user programs in understanding market problems that a product can solve. It emphasizes that these programs should not be viewed in isolation but as part of a holistic approach to product development and market understanding.

2. Cross-Functional Collaboration: For an effective early user program, there needs to be cross-functional input and it should be considered as a critical step in the process. This requires buy-in from senior management and proper incentivization across the organization.

3. Value Proposition and Feedback: Early user programs are not only about the product, but also about understanding the customer experience, the messaging, and the value proposition. It's vital to set up a give-and-get relationship with early users, ensuring they understand the benefits they will get, and the company gets valuable feedback and data.

ABOUT OUR GUEST:

Neil Baron is the founder of Baron Strategic Partners, a consulting firm that helps B2B companies accelerate growth. He is also involved in running two forums for product executives, the Product Leadership Council in conjunction with Pragmatic, and the Boston Product Executive Forum, which is run in conjunction with the Boston Product Management Association.

With a wealth of experience in product leadership and management, Neil is passionate about helping companies create effective strategies for success.

Rod Griffith is the Chief Client Officer and Co-Founder of MarketReach, inc., a B2B marketing services company that designs and manages marketing programs, campaigns, and sales tools for a variety of technology companies. With a background in computer industry segment management and product management, Rod uses his experience to help companies translate their strategies into practical and successful market-facing activities. He is deeply involved in sharing his insights and learnings through various forums, including the Product Leadership Council and collaborations with Pragmatic.

ABOUT PRAGMATIC INSTITUTE:

Since 1993, we’ve provided training and professional development for product, design, and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and proprietary Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue.

Our online, in-person, and on-demand courses are taught by industry experts with decades of experience at top companies like Microsoft, Cisco, Dell, Hallmark, Quaker Oats, and Dun & Bradstreet. We offer individual course training in product, design and data, and certification tracks for Product Management Certifications, Product Marketing Certifications, and the Pragmatic Product Master Certification. All attendees gain access to the Pragmatic Alumni Community, a network of over 30,000 alumni worldwide.If you’re looking for product management or product marketing training or are pursuing a product marketing certification or product management certification, browse our certification paths at https://www.pragmaticinstitute.com/product/.

Courses are available online, in-person, or on-demand to fit your schedule.
Want to learn more about becoming a Pragmatic Certified Product Manager? Learn more here.

#ProductManagement #ProductManager #ProductManagementCertification #ProductManagementStrategy #PragmaticInstitute

• Jake McKee, Community Driven Product Management Leader

"Just start! People are going to hate your product at the start, but you will learn, and you will get better. Failure is a way of learning."
- Sean Gigremosa, Product Leader and CEO of Claritiv

In this episode of Product Chats, we are joined by Sean Gigremosa, a product leader, agile expert, innovation enthusiast, self-described product management ninja and CEO and founder of Claritiv. The conversation delves into the challenges and opportunities in product management, the importance of understanding customer needs, and the role of AI in extracting valuable insights from conversations.

Key Takeaways:

Talking Points: The conversation emphasizes the crucial role that dialogue plays in acquiring knowledge and generating insights. Sean underscores that 70% of knowledge is learned through conversation. However, notes from a conversation are like a game of telephone where each summary incorporates layers of potential bias. This is an issue because the actual problem could get lost.

That’s why he started Claritiv – an AI powered tool that listens and analyzes conversations across clients, prospects, and departments, allowing you to both pull analysis on specific topics, and find out what emerging topics are important.

Bias in Disguise: Sean shares the importance of removing personal bias in interpreting customer conversations, arguing that AI can provide a more objective analysis of these interactions. AI is only as good as the data being used to train, so believability and accuracy need to be regularly and continually reviewed. Just like children, AI can take on our biases.

Digital Twins, Not Identical: Digital twins are extremely valuable for product managers due to their capacity for detailed simulation and scenario testing. A digital twin is a virtual model that replicates a physical product or system. It can be used to run simulations to predict how a product or system might behave under different conditions. Digital twins can also be used to model and understand user behavior, helping product managers to better design products that meet user needs.

ABOUT OUR GUEST:

Sean Gigremosa is a product leader with expertise in agile methodologies and a passion for innovation. His journey from product manager to CEO provides him with unique insights into the challenges and opportunities in the field. Known for his ninja-like approach to product management, Sean is the CEO and founder of Claritiv, a company that strives to extract valuable insights from conversations using AI.

Discover more about Sean's work and Claritiv at Claritiv.ai for a free trial and experience how AI-powered tools can prioritize product insights from customer conversations.

ABOUT PRAGMATIC INSTITUTE:

Since 1993, we’ve provided training and professional development for product, design, and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and propriety Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue.

Our online, in-person, and on-demand courses are taught by industry experts with decades of experience at top companies like Microsoft, Cisco, Dell, Hallmark, Quaker Oats, and Dun & Bradstreet. We offer individual course training in product, design and data, and certification tracks for Product Management Certifications, Product Marketing Certifications, and the Pragmatic Product Master Certification. All attendees gain access to the Pragmatic Alumni Community, a network of over 30,000 alumni worldwide.

If you’re looking for product management or product marketing training or are pursuing a product marketing certification or product management certification, browse our certification paths at https://www.pragmaticinstitute.com/product/. Courses are available online, in-person, or on-demand to fit your schedule.

Want to learn more about becoming a Pragmatic Certified Product Manager? Learn more here.

• Steve Gielda, President and co-founder of Ignite Selling

 Subscribe: https://www.youtube.com/channel/UCNJI2Tv2yxOLBI02nyJoprA
 Learn more about us: https://www.pragmaticinstitute.com/
 Start your Product Manager certification here

"Disruptive innovation is when a company gets into a new category for them and attempts to engage customers on a different level or via a different set of products."
– Will Scott, Product Expert

In this episode of Product Chats, Rebecca Kalogeris and Will Scott discuss how businesses can approach and structure their thinking around innovation. They focus on the importance of understanding what problems a business is trying to solve, the outcomes they wish to achieve, and how they plan to grow.

Key Takeaways:
Takeaway 1: Innovation isn't just about creating something new; it's about understanding the problems your business is trying to solve and the outcomes you want to achieve.
Takeaway 2: You can view innovation through different lenses - such as customer needs, market maturity, and your business's growth strategies - to determine the right innovation vector for your business.
Takeaway 3: When thinking about innovation, consider the whole ecosystem, not just the product itself. How you package and present your product, as well as how easily customers can interact with your business, can all be avenues for innovation.

ABOUT OUR GUEST:
Will is a seasoned executive with over 25 years of international experience leading product marketing and management teams across hardware, software, services, and SaaS B2B companies. Originally an engineer by training, Will held senior positions with Cisco, Navisite and Capgemini, along with a range of full-time and fractional CMO positions through his own B2B product management and marketing consulting business.
In addition, Will was also previously a partner at the premier product marketing agency, Aventi Group, and an instructor at the Kellogg School of Management in their executive digital marketing and product strategy programs. Learn more about Will and other Pragmatic instructors here.

ABOUT PRAGMATIC INSTITUTE:
Since 1993, we’ve provided training and professional development for product, design, and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and propriety Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue.Our online, in-person, and on-demand courses are taught by industry experts with decades of experience at top companies like Microsoft, Cisco, Dell, Hallmark, Quaker Oats, and Dun & Bradstreet. We offer individual course training in product, design and data, and certification tracks for Product Management Certifications, Product Marketing Certifications, and the Pragmatic Product Master Certification. All attendees gain access to the Pragmatic Alumni Community, a network of over 30,000 alumni worldwide.

If you’re looking for product management or product marketing training or are pursuing a product marketing certification or product management certification, browse our certification paths at https://www.pragmaticinstitute.com/product/. Courses are available online, in-person, or on-demand to fit your schedule.Want to learn more about becoming a Pragmatic Certified Product Manager? Learn more here.

#ProductManagement #ProductManager #ProductManagementCertification #ProductManagementStrategy #PragmaticInstitute

 Subscribe: https://www.youtube.com/channel/UCNJI2Tv2yxOLBI02nyJoprA
 Learn more about us: https://www.pragmaticinstitute.com/
 Start your Product Manager certification here

“We can try to take a hypothesis-based mindset to the product that we're trying to build or the ideas that we have or the strategy that we have, and use things like user research or design prototyping to put it into play.”
– David Lifson

In this episode of Product Chats, product management veteran David Lifson joins us to discuss the nuances of product strategy, the challenges of merging with a competitor, and the importance of a hypothesis-based mindset in product development.

Key Takeaways:
Takeaway 1: David highlights the importance of focusing on outcomes over outputs in product management, emphasizing the need to align strategy and execution.
Takeaway 2: David shares insights from his experiences at companies of varying sizes and stages, from startups to large firms, including the unique challenges faced by a company that loses product-market fit.
Takeaway 3: David discusses the process of merging with a competitor from a product perspective, providing a peek into the complex decisions involved in integrating products, teams, and tech stacks.

ABOUT OUR GUEST:
David Lifson is a seasoned product management expert with experience at Amazon, Etsy, and many others. He's worked at stealth startups, large companies, and companies at all stages and sizes. He's currently consulting for startups and focused on building great teams that deliver meaningful outcomes. Learn more about David's work here.

ABOUT PRAGMATIC INSTITUTE:
Since 1993, we’ve provided training and professional development for product, design, and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and propriety Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue.

Our online, in-person, and on-demand courses are taught by industry experts with decades of experience at top companies like Microsoft, Cisco, Dell, Hallmark, Quaker Oats, and Dun & Bradstreet. We offer individual course training in product, design and data, and certification tracks for Product Management Certifications, Product Marketing Certifications, and the Pragmatic Product Master Certification. All attendees gain access to the Pragmatic Alumni Community, a network of over 30,000 alumni worldwide.

If you’re looking for product management or product marketing training or are pursuing a product marketing certification or product management certification, browse our certification paths at https://www.pragmaticinstitute.com/product/. Courses are available online, in-person, or on-demand to fit your schedule.

Want to learn more about becoming a Pragmatic Certified Product Manager? Learn more here.

#ProductManagement #ProductManager #ProductManagementCertification #ProductManagementStrategy #PragmaticInstitute

• The limitations of ChatGPT in its current version
• How ChatGPT can help product managers in their role
• Whether or not they are hopeful for new AI tools like ChatGPT

 Subscribe: https://www.youtube.com/channel/UCNJI2Tv2yxOLBI02nyJoprA
 Learn more about us: https://www.pragmaticinstitute.com/
 Start your Product Marketer certification here

"Journalists are story builders, and you have to always be aware that what you're releasing has to fit the narrative of the story." – Mickie Kennedy

In this episode of Product Chats, Mickie Kennedy joins us to discuss how to craft compelling press releases by understanding the needs of journalists, focusing on storytelling, and considering newsworthy elements. He emphasizes the importance of including standout quotes, presenting data and numbers effectively, and using the human-interest angle.

Key Takeaways:

·     Product marketers and managers should focus on the narrative they're presenting with their press release, ensuring it aligns with the journalist's audience's interests.

·     Including elements such as case studies, testimonials, and relevant data in press releases can make them more appealing and informative.

·     Sharing media coverage with leads and customers can boost conversions and retention by leveraging the credibility that comes with earned media.

About Mickie Kennedy: Mickie is the Founder and President of eReleases, the small business leader for press release distribution, now celebrating 25 years in business. He is an expert at helping businesses increase their visibility and credibility and he’s here to share some valuable insights about how to hone your product release stories to make you irresistible to the media.

ABOUT PRAGMATIC INSTITUTE:

Since 1993, we’ve provided training and professional development for product, design, and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and propriety Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue.

Our online, in-person, and on-demand courses are taught by industry experts with decades of experience at top companies like Microsoft, Cisco, Dell, Hallmark, Quaker Oats, and Dun & Bradstreet. We offer individual course training in product, design and data, and certification tracks for Product Management Certifications, Product Marketing Certifications, and the Pragmatic Product Master Certification. All attendees gain access to the Pragmatic Alumni Community, a network of over 30,000 alumni worldwide.

If you’re looking for product management or product marketing training or are pursuing a product marketing certification or product management certification, browse our certification paths at https://www.pragmaticinstitute.com/product/. Courses are available online, in-person, or on-demand to fit your schedule.

Want to learn more about becoming a Pragmatic Certified Product Marketer? Learn more here.

"Marketing is starting a conversation with someone that could be a great client." - Tom Schwab, Chief Evangelist Officer at Interview Valet

Tom Schwab is a trailblazer in the world of online marketing. With his extensive experience working with over 700 leading brands, Tom brings a wealth of knowledge and practical insight to the table. His role as a Chief Evangelist Officer at Interview Valet allows him to share his expertise and help businesses transform their product strategies.

In this episode, Tom Schwab and Rebecca Kalogeris delve into the power of podcast interviews as a platform for marketing. Tom shares invaluable insights on how to identify the right conversations to engage with one's audience, the importance of bringing value during podcast interviews, and the strategies for maximizing the impact of the interview afterwards.

Key Points:
1. The Power of Conversation: Tom emphasizes that marketing is about starting a conversation with potential clients and this can be achieved effectively through podcast interviews.
2. Lookalike Audiences: Tom talks about the concept of "lookalike audiences," where you can find groups of people who share traits or behaviors with your ideal customers. Knowing where to find these lookalike audiences can help you reach potential customers more effectively.
3. Importance of Understanding the Buying Process: Tom points out that more and more, things are being bought, not sold. He emphasizes the need to understand this shift and adapt marketing strategies accordingly. This means focusing on helping potential customers make their buying decision rather than trying to sell to them.

Eager to learn more about marketing tactics and how they can elevate your product strategies? Enroll in our Market class today and learn from industry experts to become a Certified Product Marketer.

• Strategic Planning Insights: Mike delves into the critical aspects of strategic planning for the year 2024, focusing on market dynamics, customer validation, and the crucial role of data analysis.
• Four Pillars of Success: He elaborates on the four pillars of strategic planning: aligning with business strategy, in-depth market research, rigorous data analysis, and the efficient use of technology and resources.
• Expectation Management: Emphasizing communication, Mike discusses the importance of managing expectations throughout the planning process.

In this episode of the Pragmatic Product Chat Series, we are joined by Josey Borman, an EdTech expert and a firm believer in the power of education in product. Having transitioned from being a high school social studies teacher to a product and content development executive in EdTech, Josey brings a unique perspective on leadership, product management, and partnerships.

Key Takeaways:
- The Role of Data: Josey emphasizes the importance of data in making informed decisions, particularly in the area of product management and in deciding potential partnerships.
- Team Management: Josey shares insights on leadership, focusing on understanding audience diversity, nurturing team dynamics, and building relationships for success.
- Exploring Partnerships: Josey provides a detailed approach on exploring partnerships, considering strategic goals, core competencies, and the readiness of the organization to take on new initiatives.

Tune in to this episode to gain insight into Josey's unique approach to product management, leadership, and partnerships. Want to learn more about using data in product practices and decisions? Take our Insight course to turn your data into product strategies.

• The Impact of Pricing Models: A big one-time payment can be intimidating. Breaking it down into smaller, monthly bites often feels more manageable and less risky to customers
• Clear Pricing Wins Trust: No one likes hidden costs. Being upfront about your pricing not only builds trust but can also attract more buyers.
• Remember, People Make Purchases: It's people, not companies, who make the final call to buy. Personalizing your sales approach to meet their specific needs can make a huge difference.

• Focus on Outcomes, Not Outputs: Learn why focusing on outcomes, rather than mere outputs, is crucial for a successful product launch.
• The Blueprint for Success: Discover Dave’s expertise in establishing clear objectives and fostering collaboration for effective product launches.
• Building Launch Expertise: Understand how BrainKraft equips organizations with structured approaches and governance for repeated launch success.
• Role of PMO: Dive into the critical role of the Program Management Office in ensuring consistent implementation of launch processes across various business units.
• Use Your Resources: Dave shares actionable tips for defining clear launch objectives and highlights BrainKraft's resources for further guidance.

• Keyword Planning: Find out how to use Google's keyword tools to figure out what your competitors are up to and spot trends before they take off.
• Ad Insights: Discover how to see every ad your competitor has run using tools like Google's Ads Transparency Center and similar features on Meta and LinkedIn.
• Staying Alert: Learn to set up Google Alerts in a way that most businesses miss, keeping you informed about your competitors and industry shifts.
• Tech Scouting: Use builtwith.com to learn what tech your competitors are using and how it can give you an edge, whether you're competing or looking for potential clients.

• Personalization and Customer Data: Learn how personalization shapes buying decisions and why customer data is key to understanding different customer groups.
• Customer Segmentation: Discover various methods of categorizing customers based on their behaviors and attitudes, and the importance of regular evaluation.
• AI-Driven Personalization: Explore practical examples of how AI and machine learning contribute to personalization, like reducing customer churn and recommending products.
• Evaluating Model Success: Understand the need for measuring the performance of personalization models using different metrics and KPIs to align with business goals.
• Building a Strong Personalization Engine: Get actionable advice for creating a data-driven personalization engine that improves customer satisfaction and business growth.

• How influencer marketing is “word-of-mouth at scale” due to loyal niche audiences
• Vetting influencers carefully to avoid fraud and ensure an authentic audience
• Developing genuine relationships and allowing creative freedom for best results
• Measuring influencer impact through trackable links and other metrics
• Case studies of successful influencer campaigns and partnerships
• Why micro-influencers can sometimes outperform celebrity influencers

• Gain a thorough understanding of your buyers and how they like to buy so you can build product marketing strategies that deliver results.
• Align across go-to-market teams by effectively sharing and leveraging your buyer knowledge to prioritize the right product marketing strategies.
• Measure your strategies against the metrics that matter most to your organizations, focusing on outcomes and impact, not vanity.

• How to gain alignment in an organization for marketing efforts
• Leveraging the 30, 60, 90 feedback rule
• What it means to use agile marketing plans
• Key components of positioning to communicate value
• Finding growth areas

Check out Dan's recent presentation on psychological safety here.

• Mastering the Pragmatic Framework
• Building and sharing market expertise
• Uncovering strategic opportunities
• Implementation of market-driven strategies

• How to uncover strategic opportunities in your market.
• Ways to define your product team roles and responsibilities effectively.
• How to prioritize actual vs. desired business goals.
• Techniques to engage with the market for win/loss analysis.
• Understanding buyer and user personas for a human-centered approach.

Rebecca Kalogeris, VP of marketing for Pragmatic Institute, and Steve discuss the variety of courses offered through Pragmatic Institute, and how each plays a role in elevating the work he does at his company.

They discuss

• How the courses help Steve answer the question: "How do I turn professional services into more of a product."
• His lessons from the Design course
• How he uses the Pragmatic Alumni Community to build his network and talk through ideas.

Additional Resources

Begin your product training experience with the course Foundations. Even better, this course is both live and on-demand. You’ll also gain your membership to the growing and active Pragmatic Alumni Community.

Course Overview:

• Understand the market and the problems it faces
• Use market knowledge to build and sell products people want to buy
• Master the Pragmatic Framework and the activities needed to bring a successful product to market
• Learn to listen to the market, prioritize projects and drive result

Learn More

• An understanding of AI and its capabilities and limitations.
• Strategies to streamline workflows
• Advance prompt engineering tactics to apply in practical scenarios

• Understand the role of pricing fences in implementing price segmentation
• Learn how pricing fences can be applied in different scenarios
• Discover the underlying principles, various methodologies, and real-world applications

• AI can synthesize data and automate repetitive tasks, but isn't a replacement for user research or specialists.
• Use AI to collaborate with cross-functional partners, not circumvent them.
• Balance the opportunities of AI with thoughtful human validation to boost innovation while ensuring quality.

1. What to say instead of common corporate jargon
2. Why corporate speak drifts out to the marketplace
3. Why you shouldn’t work 110%

• Why product managers should deeply understand pricing
• Where people go wrong when they are working on pricing strategy
• How to establish a clear understanding of how your customer's value that’s not based on opinion
• The role of competitive analysis in building a pricing strategy
• Why Dan doesn’t recommend freemiums (but does recommend free trials)

• Benefits of a strong user experience
• The purpose and how to conduct a key driver analysis
• Why humans (not machines or AI) should be responsible for thematic analyses
• Risks of data quality and reliability
• Who should conduct customer interviews and other best practices

Don't forget! - Each and every Friday, we hold live AMA's that you can take part in!

Visit pragmaticinstitute.com to learn more.

Watch our previous sessions HERE.

• The vital importance of deeply understanding your buyers for successful product marketing.
• How and where to utilize the voice of the customer
• The real value of in-product communication
• How she uses AI to help with messaging

• Using data to make decisions when choosing a path for a product or starting a new product?
• How to encode and decode qualitative data
• Tools for managing qualitative data

• How product marketers can build credibility
• The unique challenges B2B product marketers face (especially when trying to connect marketing efforts to revenue)
• Why product marketers should participate in sales calls

Want to learn more about pricing your product for success? Take Price from Pragmatic Institute. Learn more and register today.

"Your customers are looking at your product and asking for discounts. The key is to demonstrate the value of your product so that they understand the price is justified." 

- Mark Stiving, Chief Pricing Officer for Impact Pricing

In this episode of the Pragmatic Live, host Rebecca Kalogeris, Vice President of Product at Pragmatic Institute, interviews Mark Stiving, Ph.D., Chief Pricing Officer for Impact Pricing, who shares six ways to raise product prices effectively. 

They discuss pricing strategies such as focusing on products that are add-ons, using market segmentation to adjust prices, and creating a new product version by taking away some features and charging a lower price. These strategies can help companies increase revenue without causing too much disruption or risking losing customers.

The conversation contains valuable insights and practical tips to help professionals elevate their products, company, and career. Tune in to this episode to learn more about effective pricing strategies and take your product management skills to the next level.

Do you want to learn how to be more market-driven? Enroll in Foundations

You’ll learn how to understand the market and its problems, use that knowledge to build and sell products people want to buy, and master the Pragmatic Framework to bring successful products to market.

Learn More

• The three common pitfalls of market research
• How Aha! prevents market research from getting lost in digital drawers
• The three-prong test to validate and prioritize problems (and a tool to help)
• Aha!’s product value scorecard and idea portal
• How to effectively bring market insights to the development and design teams
• How to get buy-in for a new roadmapping tool

• What engineers need from product managers
• Communication strategies to better collaborate with engineers
• Why advocating for the product is also advocating for your team
• How to repair your relationship with the engineering team if it isn’t ideal

• The limitations and capabilities of GPT-3 and GPT-4
• The applications for generative AI, evaluative AI and interactive AI
• An example of how Delibr uses AI to build PRD
• Prompt engineering approaches

• How to implement systematic feedback processes
• Who should be included in customer satisfaction surveys and interviews
• How to share customer insights in a way the company will feel empowered to act on them
• Benefits of hiring a third-party voice of customer services
• Best practices for approaching win/loss interviews
• How to encourage customers to provide feedback and respond to survey or interview requests
• How employee feedback programs contribute to improving customer experience

• Hiring the right product manager for your team starts with understanding exactly what your company needs, not simply “what makes a good product manager.”
• The key quality Matt looks for during an interview with a prospective product manager
• Why you should switch from clarifying the role of product management to clarifying the goal of product management
• How to incorporate different frameworks into the hiring process

• Ulli’s systematic approach to branding and positioning, including internal stakeholder interviews, competition analysis, and customer research.
• Types of positioning deliverables after completing initial research
• Why positioning can help you when things don’t go according to plan
• How to measure the success of positioning work
• Common problems that occur in positioning projects

This episode is from our latest Product Chat webinar >> watch the webinar

When it comes to the planning, execution and effectiveness of a launch, understanding the key components and their function within teams and processes is essential. Each phase of a launch brings its own very specific challenges and being able to execute and navigate while remaining on track can be challenging. So how can you best identify the key elements of a launch and utilize evaluation to ensure you’re building upon each launch successfully.

Join us as we welcome Trishna Sharma, Product Manager of Meta for a conversation on how to look at the key components of a successful product launch and evaluation techniques you can utilize to ensure you are driving powerful outcomes.

In this conversation Trishna will share:

• The key components of what drives a successful launch according to a PM
• How to plan and execute launch strategies that remain streamlined and on track
• Metrics and Data Insights you can look to, to measure success and efficiency
• How to conduct evaluation techniques post-launch to ensure you are consistently improving

Join us as Pragmatic Institute and Diane Pierson, visiting instructor and founder of Innovate on Purpose welcome Scott Lien, CEO and co-founder of GrandPad. Scott will share how to leverage market research to build powerful positioning and ways to utilize Pragmatic principles in the real world to gain a strategic advantage.

In this conversation Scott will also discuss:

• What kinds of market research will help you build better positioning
• Practical ways to conduct research with limited budgets and time
• How to drive market knowledge into every product and marketing decision to drive better results
• How to align with leadership to successfully jumpstart your positioning workflow

• How to determine if a perceived cultural issue is actually rooted in a problem with workflow
• Why unexpected rework is a sign of a workflow problem
• Why starting with customer data will bring clarity to workflows
• The importance of agreeing to adjust either scope or date deadlines to better manage resource and time constraints

When done well, personas can lead a product team to create solutions that lead customers to desired outcomes. At times, she said she's received feedback from customers that she didn't deliver one single thing the customer asked for but instead delivered exactly what they needed.

With 2022 coming to an end and rumbles of the macro environment creating some potentially tough hurdles for businesses in 2023, companies must be laser-focused on what is most important for success in the coming year. This is why product managers and leaders must hone in on areas that create resilience and deliver the highest value and greatest impact for their organizations, employees and, most importantly, their users and customers.

Join us as we welcome Kirsten Van Detta, senior product manager at LinkedIn, for a conversation on what key concepts product professionals should be focusing on to fuel their 2023 and how being ruthless in your prioritization can serve as your biggest ally.

• The importance of the product marketing role
• How to manage pressure and the importance of mental health
• Strategies to build clarity and prioritize tasks
• Why the best product marketers are curious and diversify their knowledge

Join us as we welcome Sandi Olson, Senior Marketing Content Manager at Microsoft for a conversation on how utilizing the right asset assessment techniques can help you to analyze, prioritize and make forward-thinking pivots before your competitors.

In this conversation Sandi will share:

• How to approach asset assessment through a lens that allows you to revive, streamline and support any business strategy
• Ways you can utilize assessment to better integrate positioning and messaging
• How healthy asset hygiene enhances strategy development
• Archive, archive, archive
• Tools and processes you can leverage to ensure you are finding meaningful opportunities within your assets

In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Pragmatic instructor Terry Sadowski who candidly shares his experience with a launch failure.

They discuss:

• How pressure and novelty can cause you to ignore established processes that protect against launch failures
• The ways hindsight reveals all the missteps overlooked in a moment of excitement and energy
• How to move forward after a big failed launch
• Key advice to avoid a failed launch

Want to learn more about effective launches?

Launch is a course that helps you create a more strategic approach to exceed your business objectives. Learn to execute successful launches that align your entire organization around the same strategies and goals.

Enroll Today

• How to define product manager and product owner
• Building development and career paths for product professionals based on KPIs
• How clear expectations for each role improve one-on-ones and make the feedback more objective

Join us as we welcome Anand Arivukkarasu, Product Leader (formerly of FB) for a conversation on how you can use measurement to ensure success throughout every stage of the product lifecycle.

In this conversation, Anand will share:

• Key KPIs and metrics you should be paying attention to through the development, GTM, growth and product end-of-life phases
• Ways to apply measurement to employ strategies and align stakeholders
• How to utilize metrics to gain buy-in for current and future initiatives
• How to decipher insights between the metrics to ensure you are staying ahead of the curve

• The importance of getting strategic alignment before starting a win/loss program
• When is it appropriate to use open-ended or leading questions
• How to leverage data and then go beyond the data by bringing together cross-functional teams
• Determining how many win/loss interviews are sufficient for gathering insights

• A framework for connecting business objectives to marketing executions
• Ways to use research to size, position and name your products/features
• A four-phased GTM approach to prove marketing value and reduce risk
• Ways to apply the same methodologies to create a product marketing function to utilize moving forward

1. Strategic alignment
2. Market discovery
3. User discovery
4. Solution planning
5. prototyping
6. Early adopter

• Why distribution strategy can be innovative
• Indirect or direct distribution strategy examples
• Integration as a distribution strategy
• Am outside-in approach to distribution strategy

• What are distinctive competencies and why do they matter
• Examples of distinctive competencies at big brands (Disney, Amazon, LinkedIn, Zappos and Walmart)
• How to get more differentiation for your products

Andrew Peterson, Co-Founder of Clozd, the leader in win-loss analysis, explains how to optimize your win-loss analysis program.

Andrew has expert advice on the win-loss best practices to increase your win rate, whether it be getting started or leveling up your current program.

In this conversation Andrew will share:

• How to get started with a win-loss analysis program
• Tips to optimize your current program
• How to take the data you receive from your program and use it to implement necessary change 

• What win/loss programs provide to product managers, product marketers and sales teams
• Why a collection of conversations is more meaningful than one story
• How to establish a standardized and focused process for structuring win/loss research
• Why surveys aren’t an adequate replacement for win/loss interviews
• Two approaches to get target groups to engage with a win/loss interview

We got you covered.

Leon Stigter, Senior Technical PM at Amazon Web Services, covers topics on distinctive competencies and when and how innovation can become your biggest ally. In this discussion Leon will share:

• How you can find distinctive competencies and turn them into assets
• Why does “distinctive” matter in distinctive competencies?
• How to use marketing as a top asset when telling your story
• Why data is a key factor in your process

• Become market-driven by exploring concepts such as how to uncover strategic opportunities
• Define product team roles and responsibilities
• Prioritize actual vs. desired business goals
• Talk to and observe the market in action.

• Become market-driven by exploring concepts such as how to uncover strategic opportunities
• Define product team roles and responsibilities
• Prioritize actual vs. desired business goals
• Talk to and observe the market in action.

• How to think beyond the inbound methodology
• Why distribution is the path to having a proactive marketing strategy
• The ways that content can build valuable relationships
• Vulnerability as a superpower and experimentation as a strength

• Why video is so powerful for building empathy and showing authenticity
• The challenges companies face when they start incorporating a video strategy
• Strategies for measuring success
• How to repurpose long-form videos in shorter formats

• Where to generate innovative and bold UX ideas
• How to delve into your users to understand patterns
• How to measure user efforts and KPI’s to pay attention to
• Ways to optimize UX experiences that increase both adoption and retention

• The reason why people buy the $6,000 hotel room at Disney: Star Wars: Galactic Starcruiser
• Why Mark thinks the hotel Room is underpriced
• How comparison helps the buyer justify pricing structures

• Product Portfolio Worksheet
• Isoprofit Tables
• Pricing Ownership Matrix
• Value Matrix

• The three revenue buckets and how they drive prioritization
• The three levels to pull to create and capture more value
• Which growth strategies are best based on the life cycle of a product
• The four ways to grow revenue from a single customer

• The elements driving buyer behavior in the housing market.
• The reasons why Zillow stopped flipping houses. Answer: Labor shortage and “the winner's curse.”
• How we can apply lessons learned in the housing market to B2B and SAAS companies.

• Product Portfolio Worksheet
• Isoprofit Tables
• Pricing Ownership Matrix
• Value Matrix

• The three revenue buckets and how they drive prioritization
• The three levels to pull to create and capture more value
• Which growth strategies are best based on the life cycle of a product
• The four ways to grow revenue from a single customer

>>Enroll Today 

• Why we might notice changes in volume, features and quality more than price changes.
• How do we make changes that increase profits but don’t upset buyers or users?
• Why now might be the best time to experiment with pricing.

• Product Portfolio Worksheet
• Isoprofit Tables
• Pricing Ownership Matrix
• Value Matrix

• The three revenue buckets and how they drive prioritization
• The three levels to pull to create and capture more value
• Which growth strategies are best based on the life cycle of a product
• The four ways to grow revenue from a single customer

• How do we get different customers with different willingness to pay to still buy our product?
• The risk of offering ad-supported cheaper versions
• Why “good, better, best” options work so well in subscription services

• Product Portfolio Worksheet
• Isoprofit Tables
• Pricing Ownership Matrix
• Value Matrix

• The three revenue buckets and how they drive prioritization
• The three levels to pull to create and capture more value
• Which growth strategies are best based on the life cycle of a product
• The four ways to grow revenue from a single customer

• Why innovation is everybody’s job
• The 7 different innovation archetypes
• How an innovative Valentine's Day commercial sold routers in a new way > Watch It

"Human-centered innovation" is the latest industry buzzword, and knowing how to leverage this approach is essential for driving success across products, services and business models. In this Product Chat, you'll learn...

• How human-centered innovation can help shape key business plans  
• Tactics for employing human-centered innovation within your organization
• Case studies of successful applications that created stellar impact for products and offerings

• Why a company must be agile for innovation to succeed
• The reaction to expect from others when you’re on the verge of innovation
• How to ask strategic questions to get buy-in for your idea

They discuss:  

• How to leverage an interview questions library
• Capturing quantitative data and qualitative data by utilizing both open-ended and close-ended questions
• How to schedule time with customers, non-customers, users and executives
• Effective ways to present insights to leadership

Additional Resources
There is a new course update to Market.
This course helps you gain a thorough understanding of your buyers and how they like to buy so you can build the product marketing strategies that deliver results.
Learn More
And, the newest course, Insight, provides you with a grounded and actionable approach to incorporating data into product practices and decisions.
Learn More

• The responsibility of moving into a strategic role.
• The relationship between execution and strategy.
• The power behind knowing which activities and tasks to stop, not just what to start.
• How to think about buyers journey differently for renewals versus new customers.

In this episode, Rebecca Kalogeris, VP of marketing for Pragmatic Institute interviews Jonathan Lucky, scrum master at Dazn, and they talk about how to bring information to the engineering team that is digestible and usable.

Jonathan discusses:

• The value of shortening the feedback loop between the engineers and customers
• Why you should include the engineers in the buyer persona creation process to create an environment where insights are jointly-owned
• Effectively building teams and optimizing communication

Additional Resources:

[Article] Using Data-Driven Personas to Boost Business

[Article] 7 Buyer Persona Generators and Templates

Knowing who buys your products is one thing. Becoming an expert on your buyers and using that knowledge to create product marketing plans that impact the bottomline is something else.

Market is a course that helps you gain a thorough understanding of your buyers and how they like to buy so you can build the product marketing strategies that deliver results. >> Enroll Today (edited) 

During this episode, Rebecca Kalogeris, VP of Marketing and Product Strategy interviews Richard about how he and his team discovered and validated a market problem and then designed an innovative solution.

Richard's solution, Fathom.Video, is a Zoom app that allows you to record and highlight notes during zoom meetings in real time. Those highlights can be assembled into a video you can share with your team. The initial waitlist for Fathom.Video is over 70K strong, but Pragmatic Institute listeners get to skip the waitlist and go directly to the front of the line: fathom.video/pod.

Listen now to learn more.

• Trusted-AI/AIF360 via Github
• "Adversarial attacks in machine learning: What they are and how to stop them" via VentureBeat
• "What is Adversarial Machine Learning?" via Towards Data Science

Netflix is one of the biggest, most recognizable names in the world, and it’s one of the biggest, most recognizable names in data science. But what does that really mean to be a data scientist in a big company like Netflix? Senior data scientist at Netflix, Dr. Becky Tucker, joins our podcast to share her experience learning data science and working at Netflix.   

Want to learn more about data science and how you can use it in your business? Check out our Business of Data Science course, designed for business leaders looking to become more data driven. If you’re looking to take data science training like Dr. Becky, check out our TDI data science courses. And make sure you listen to our other great podcasts, and join us for the best product training in the world.

The wrong hire can negatively affect the entire department and the product long into the future, so getting the right people for the job is critical. Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Pragmatic Instructor, Paul Young, about Product Manager X-Factors—or the skills that make a product manager excel.
He explains that being a product manager requires a diverse set of skills including soft skills like leadership, curiosity, listening, pitching and building consensus across the organization. During the conversation, Paul dives deep into some of these characteristics including why they matter and how to spot them during a job interview.

In this episode, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Kirsten Butzow, senior VP of customer operations at Houghton Mifflin Harcourt, who explains why companies have to earn their customers business on a regular basis and how to do it.

They discuss that even know the product team understands the market problems, it's the customer success team that will reveal whether or not the product team hit the mark. They also outline the natural checkpoints along the way to know if the organization is staying grounded in the problems and personas.

Are you curious what the best framework is to plan and prioritize a product roadmap? Are you a Product Manager that wonders how often to update this tool? Listen in as Rebecca Kalogeris is joined by Jim Semick to discuss Product Plan’s annual survey results, his tried and true method of ‘value vs effort’ and his advice on updating and maintaining roadmaps that work. 

Jim explains that updating roadmaps often keeps the product conversation open, and that for how many hours product managers spend managing the roadmap each week that it’s important to share them with their teams frequently so there’s a level of transparency and understanding when something changes. Roadmaps are embodiment of strategy, building the roadmaps are a part of how you define and share that strategy across the organization.

During this episode, Lindsay Hunt, director of product at TaskRabbit shares insights on customer and revenue retention and how to build products and services that keep your market coming back. She teaches how to navigate when you have two users in a marketplace, strategic angles to entice and delight customers and opportunities for revenue growth by nurturing relationships and creating products people want to buy.

He explains how stories help companies prioritize, connect departments and gain buy in for roadmaps. During the conversation, Matthew outlines an efficient and effective way to think about storytelling when you're a busy professional, which he describes as the 3D framework: Desire, difficulty and denouement.

Klue is company that provides market and competitive intelligence software that enables competitor research and delivery of sales battlecards to B2B Sales teams.

How do product pros deliver innovative solutions to users, leverage technology and develop tactical plans without a prior blueprint or example to follow?Ebony Shears, VP of product at Forbes, to the Product Chat shared how she gains team enthusiasm and buy-in, and how she determines what opportunities are worth pursuing at the 103-year-old institution.

Rebecca Kalogeris, VP of marketing for Pragmatic Institute interviews Sherwin Damdar, director of product management and innovation at Garlock, and he shares how he uses the sales of differentiated products to measure his teams' success. He says that differentiated products must meet three criteria: They must be unique, valuable and proven. Together they talk about how product managers can find areas of opportunity by evaluating problems customers have and the solutions they are willing to pay for.

Dr. Nancy has mentored more than 100 professionals to break through in product management, check out her YouTube below.

https://www.youtube.com/channel/UCIXcpwAsd6uO6PQ7VaMbXpg

Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Charlotte Bohnett, the senior director of demand generation at WebPT. In this episode, she talks not only about what makes demand generation successful but also what qualifies as quality content marketing. As a leader in the field, she shares strategies for building effective content marketing teams from the ground up and talks about the importance of retaining the best employees on your team.

What does neuroscience and selfies have in common?  They help create "fandom".

Join us for this episode of our Pragmatic Live Podcast to address just this, and what it means to build and keep fans. Our own Rebecca Kalogeris is joined by David Meerman Scott, to discuss his recent book, Fanocracy: How to turn fans into customers and customers into fans, to address more than just proximity, but how you can empower your fans to help you grow. We chat with David to understand what Fanocracy is, how it can be utilized and how we can tap into our existing fandom. 

Rebecca Kalogeris, VP of marketing for Pragmatic Institute, talks with Mark Stiving, founder of Impact Pricing, about the importance of value-based pricing. In this conversation, Rebecca and Mark explain what a value-based pricing table is and how it can equip sales teams so they can confidently and effectively approach prospective buyers.

Dan Balcauski, principal consultant at Product Tranquility, joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, to discuss the relationship between qualitative and quantitative data and how to use both to capture powerful insights.

Former Pragmatic instructor and SVP of customer operations at Houghton, Kirsten Butzow, joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to discuss how her current position is a treasure trove of market data, and how product professionals can better understand their customer segments in order to tailor their products to their customers.

Jeremy Horn, VP global head of product management with Cognizant , joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute to discuss how Covid-19 has affected his career and how he adapted when lockdowns began in New York City.  Jeremy also shares lessons he’s learned that you can apply to your career in our “new normal”.

You can learn more about Jeremy and Cognizant here.

Oji Udezue, chief product officer for Parsable, joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to dive deep into how he has created said environments, and used his extensive experience in the product realm to create top-tier teams that focus on creative solutions.

Nis Frome, cofounder and VP of product at Feedback Loop, joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to discuss how this type of data can provide live foresight as opposed to insight into past events.  You may even say it's a super power, but the kicker is, anyone can learn to leverage this type of data to better understand their customers.

Product marketing expert Kevin Krusiewicz of Marketing Trail Guide joins Pragmatic Live host Rebecca Kalogeris to discuss the importance of understanding your market before creating and marketing your products. Understanding who is going to use and buy your product, performing market research and really understanding the different buying journeys of your personas ensures that you’re not building and marketing a product in search of a market, and are instead creating and presenting a product a market has been searching for. 

Want to learn more about market research, persona building and product marketing? Check out our Foundations and Market courses. And make sure you subscribe today so you never miss a great episode of Pragmatic Live!

Jane Morgan, technology marketing consultant and founder of Gendelity, joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to discuss the facts of not only the gender pay gap, but income inequality as a whole and what actions organizations can take in order to bridge these gaps once and for all.

Eileen Norton, Pragmatic alumni and global marketing director for Watson Health Life Sciences at IBM, joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to discuss how she stays grounded and organized to create efficient team alignment at IBM.

Ready to get aligned?  Check out our full roster of updated courses!

Wes Bush, founder and CEO of Product-Led and author of best seller "Product-Led Growth: How To Build a Product That Sells Itself." , joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to get to the core of what the product led movement really is.

Ready to learn how to become a product first business?  Check out our full roster of updated courses!

Learn more about Wes Bush and his book here

Dave West, CEO and product owner with scrum.org, joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to dive deeper into the relationship between product owner and product manager.

On this episode of Pragmatic Live, SVP for Cerner Corporation, Darrell Johnson, joins our guest host Cali Frisbie, content and social strategist for Pragmatic Institute, to discuss effective customer listening and how to effectively translate it into understanding what customers today really want.

How do you get inside someone's head to truly understand what they need?  Well, until that technology exists, there are steps you can take to get close when it comes to your marketing efforts.

In this episode of Pragmatic Live, COO Greg Bond and CEO Erik Wolf of Estound join our own Georgina Donahue to discuss the crucial steps in creating content that is not only profitable but transforms your marketing efforts.

This week, we take a look back at an excellent breakdown of what this term really means and more.

Daniel Elizalde, IoT product manager extraordinaire, joins Pragmatic Live to discuss the Internet of Things and its impact on businesses. Daniel examines the importance of using IoT to collect real-world, real-time data to help enterprises expand their abilities, as well as the role of product management with IoT. He dives into the skills needed for product managers to really make the most of IoT to translate the data into real success.

Would you like to learn more about data and product management? Register for our new course, The Business of Data Science. And be sure to listen to our other great podcasts, and subscribe so you never miss another great episode.

Mike Mace, VP of market strategy with UserTesting joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to discuss this and a give insight into a unique survey UserTesting conducted to better understand how Covid-19 has changed the mindset and needs of product professionals.

If you have any questions for Mike he can be contacted at mike@usertesting.com

• Artifact | “How Might We?” Statements Template
• Article | From the “Black Box” to the Sandbox: Advancing Product Management and Design Collaboration
• Article | Building Product Strategy with Design Thinking
• Article | Ask the Expert: “The Designers I Work with Keep Asking Me to Bring Them in Earlier. Should I?”
• Podcast | The Importance of Design for Product Managers
• Podcast | How to Build a Stronger Partnership with Design
• eBook | Exploring Design

Jim Dibble joins host Rebecca Kalogeris on the January 8 episode of Pragmatic Live. Get to know one half of the team behind Pragmatic Institute’s upcoming design practice, take away next steps for creating more user-friendly products, and hear all about our exciting new course Design.

How do you form a marketing strategy that curates for the 99%? Martin Aguinis, Product Marketing Manager at Google, joins us to discuss his strategy for reaching those that aren’t in the room with your product and how to focus on the human aspect of any product story to gain the most impact - not just results.

From utilizing your customers to announce a new feature, to know your product thoroughly enough to connect its users to it, Martin discusses how he makes that connection and how he has broken many traditional marketing frameworks to successfully launch products. He shares with us one of his secrets to success: how taking a step back and thinking about/repurposing information can provide massive insight.

Make sure you check out this podcast with Martin Aguinis on Marketing to the 99%, and sign up for one of our many Product Marketing courses to learn more about data science and how it can help your business. Subscribe today so you never miss out on any of our great resources.

Rebecca Kalogeris, VP of marketing and product strategy at Pragmatic Institute, is joined by the director of product management with Higher Logic, Kate Cologna, to discuss community, but more specifically how community can be effectively leveraged and enjoyed by product groups.

Learn more about our awesome online community, the PAC, here.

In this episode of Pragmatic Live, Cali Frisbie, our own content and social strategist turns the tables on Rebecca Kalogeris, VP of marketing and product, to discuss the roots of the Pragmatic Institute Annual Survey and the types of helpful data that we publish within every year.

Get in on the action by taking our annual survey here.

Rebecca Kalogeris, VP of marketing at Pragmatic Marketing, is joined by former Pragmatic instructor and product marketing expert Kirsten Butzow to discuss the importance of being both market- and data-driven to tell the right story to your audience and market. Kirsten details examples of businesses that have utilized data to improve their business or struggled without using data.

On this very special episode of Pragmatic Live, product manager for the Google Analytics intelligence team, Neha Bansal, joins our host Rebecca Kalogeris, VP of Marketing and Product Strategy, to discuss effective decision making for product managers, obtaining stakeholder buy-in, and how Neha has maintained a strong decision-making process within Google’s framework.

You can read Neha's blog here!

Listen as the two discuss the synergy between product management and design, Shannon’s advice for leveraging that partnership, and Pragmatic’s new design-focused course for product managers. Or, read the full interview here.

Learn more about our design practice here and Shannon's rockstar background here.

On this episode of Pragmatic Live longtime friend of the show Luke Freiler, CEO and founder of Centercode, joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute to discuss the challenges companies are facing when launching products into markets which are becoming ever more increasingly complex, and what they can do to overcome these challenges.

Want to get ahead of your next product launch?  Check out our Launch course.

Learn more about Luke and Centercode here.

Jen and Rebecca go over their approach to gaining credibility, making personal connections, and how to nurture each relationship with all of your sales reps. From looking at things from a psychological point of view to the difference in empathy and sympathy, this episode covers behaviors, results, and what it is that really drives performance.

In this episode of Pragmatic Live, Paul Young, Pragmatic Institute instructor,  discusses how you can build a product team that effectively works with sales.

Enter Ellie Mirman Scott, Crayon CMO.

On this episode of Pragmatic Live, Ellie joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute to not only discuss the importance of competitive intelligence but how you can compartmentalize compiling the data you need regularly, so it doesn't become a quarterly or annual beast of a task.

You can learn more about Ellie by visiting crayon.co.