Pragmatic Live’s Product Chat is a podcast focused on tackling the biggest challenges facing today‘s product management, product marketing, and other market and data-driven professionals with some of the best minds in the industry.
Episodes
Thursday Jun 23, 2016
Thursday Jun 23, 2016
Find out what’s involved in running a solid beta test from Emily Hossellman, director of marketing at Centercode. You’ll learn how to recruit the right testers to ensure that they reflect your target market. You’ll also learn about the importance of thanking testers for the significant role they play in improving your product. And finally, you’ll learn about the most common mistakes people make when they set up their first beta test, and how to avoid them. Discover what your market really wants and start improving your products today.
Find detailed resources on beta testing on Centercode’s website.