PragmaticLive
The Price is Right: Understanding How Buyers Think About Value

The Price is Right: Understanding How Buyers Think About Value

June 18, 2021

"If your salespeople are asking for discounts that are too big or too often, then your product team hasn't given sales the tools, knowledge and confidence they need to win deals at the right price."
- Mark Stiving.

Rebecca Kalogeris, VP of marketing for Pragmatic Institute, talks with Mark Stiving, founder of Impact Pricing, about the importance of value-based pricing. In this conversation, Rebecca and Mark explain what a value-based pricing table is and how it can equip sales teams so they can confidently and effectively approach prospective buyers.

How FordDirect Leverages Pragmatic Training to Improve Culture and Communication

How FordDirect Leverages Pragmatic Training to Improve Culture and Communication

June 11, 2021

In this episode, Jennifer Romanowski, senior product manager at FordDirect, explains how training with Pragmatic Institute revolutionized her approach to product management. The host Rebecca Kalogeris, VP of marketing for Pragmatic Institute, talks with Jennifer about how she introduced Pragmatic training to FordDirect and the big changes it influenced at the company.
"I completed the pragmatic courses Foundation, Focus and Build and walked out with light bulbs going off. I believe that I was a good product manager, but now not only did I have an entire framework but I also knew how to help other product managers.

How To Say No: A System for Evaluating Opportunities

How To Say No: A System for Evaluating Opportunities

June 4, 2021

There are always more ideas than time. In this episode, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Pragmatic Instructor, Amy Graham, about how to evaluate potential opportunities to determine what is worth a "yes" and what deserves a "no." The system gives every person (regardless of job title) an opportunity to feel heard while also letting the data speak to the viability of the idea.

We fell in love with these products. Here’s why.

We fell in love with these products. Here’s why.

May 28, 2021

Rebecca Kalogeris, VP of marketing for Pragmatic Institute, Paul Young, an instructor at Pragmatic Institute, have a fun and light conversation about the products that have had a positive impact on their life. They dive into side discussions about how products can solve important and relevant problems but create new problems in the process. They also sprinkle in tips and tricks on how to create products people are excited to share with others.

PMC VIII Certified: How Completing Pragmatic Product Courses can Elevate Your Career

PMC VIII Certified: How Completing Pragmatic Product Courses can Elevate Your Career

May 21, 2021

Steve Goodyear, the founder of Realizer Services, is the first person to earn a PMC VIII certification. Rebecca Kalogeris, VP of marketing for Pragmatic Institute, and Steve discuss the variety of courses offered through Pragmatic Institute, and how each plays a role in elevating the work he does at his company. He talks about how the courses helped him answer the question: "How do I turn professional services into more of a product." He also explains how he uses the Pragmatic Alumni Community to build his network and talk through ideas.

How to Use Both Qualitative and Quantitative Data Effectively in Your Business

How to Use Both Qualitative and Quantitative Data Effectively in Your Business

May 14, 2021

Stakeholders in a company are moved by two things: one is business results, and the other is stories. The goal is to break down the business metrics into usage metrics to start having a complete picture of your target customers.

Dan Balcauski, principal consultant at Product Tranquility, joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, to discuss the relationship between qualitative and quantitative data and how to use both to capture powerful insights.

The Hidden Treasure:  A Different Approach to Accessing Market Data

The Hidden Treasure: A Different Approach to Accessing Market Data

May 7, 2021

The term "NIHITO" or "nothing interesting happens in the office" promotes getting outside the comfort of your office and speaking with customers directly, but that certainly can't be the only way to get good market data, can it? Especially in the time of Covid-19, what else can product professionals tap into in order to compile this type of data?

Former Pragmatic instructor and SVP of customer operations at Houghton, Kirsten Butzow, joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to discuss how her current position is a treasure trove of market data, and how product professionals can better understand their customer segments in order to tailor their products to their customers.

Flashback Friday - Making the Transition

Flashback Friday - Making the Transition

April 30, 2021

As we some states return to normal, most businesses have made the transition to working remotely. On this classic episode of Pragmatic Live, learn more about how to make this transition successfully.

Jeremy Horn, VP global head of product management with Cognizant , joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute to discuss how Covid-19 has affected his career and how he adapted when lockdowns began in New York City.  Jeremy also shares lessons he’s learned that you can apply to your career in our “new normal”.

You can learn more about Jeremy and Cognizant here.

Creating Solution Driven Teams

Creating Solution Driven Teams

April 23, 2021

How do you create innovative and solution driven product teams?  How do you create a culture and environment that hums with creativity?  Those questions are filled with buzz words we all know well, but in this episode, we get into how it's actually done.

Oji Udezue, chief product officer for Parsable, joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to dive deep into how he has created said environments, and used his extensive experience in the product realm to create top-tier teams that focus on creative solutions.

The 10 Commandments of Product Marketing

The 10 Commandments of Product Marketing

April 16, 2021

How do you define product marketing?

Francisco Bram, head of product and growth at Uber Eats, joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to chat about how he and Uber Eats defines this essential role, as well as the 10 commandments of product marketing.  You don't want to miss this one!

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