March 27, 2020
How do you become a good listener and not only hear what your customers are saying, but what they are trying to say?
Alex McDonnell joins us from Invision, previously the Managing Director at Eigenworks, to share his insights on a developed framework for listening and how to use conversations to get the most information out of your customers.
Alex’s stories and experiences are shared in this episode of the Pragmatic Live podcast to help product managers and marketers “really understand what customers are trying to tell us”. Describing one of their tried and true methods that Eigenworks called Playback and giving some advice on his keys to success, Alex attributes this advice he is able to share to Eigenworks founder and CEO Alan Armstrong, who passed away this Summer.
This podcast is tribute to Alan, who is greatly missed among the industry. Although Eigenworks has closed its doors, many of the team members from Eigneworks have come together to form a new company, IcebergIQ, building on the foundational expertise and experience of Eigenworks. We invite you to check out our website at icebergiq.com.
March 21, 2020
How do you effectively implement a portfolio based messaging strategy? On this episode of Pragmatic Live, Div Manickam, director of portfolio messaging at Dell Boomi, joins Rebecca Kalogeris, VP of marketing for Pragmatic Institute to discuss Dell Boomi's journey into implementation of their portfolio messaging and the challenges encountered along the way.
March 16, 2020
How do you use your product to more effectively reach the end user? Do free trials really work? On this episode of Pragmatic Live, Kyle Poyar, VP of market strategy for OpenView, joins Rebecca Kalogeris, VP of marketing for Pragmatic Institute to answer these questions as well as sharing his 4 steps to effectively implement a product lead growth strategy.
March 6, 2020
DAZN is one of the largest, fastest-growing global sports streaming services on the market and behind that success is many hardworking teams all over the globe. In this episode of Pragmatic Live, Johnathan Lucky, scrum master and all around product guru, joins Rebecca Kalogeris, VP of marketing for Pragmatic Institute, to discuss how he brings global teams together and strategies to deal with the challenges that arise when doing so.
February 28, 2020
Ever wondered how Facebook approaches product marketing? We did too, that's why on this episode of Pragmatic Live, Aneri Shah, product marketing manager for Facebook, joins Rebecca Kalogeris, VP of marketing for Pragmatic Institute. Aneri discusses her approach to product marketing and the methods she uses to drive success for the most dominant force in social media.
February 21, 2020
Do you have product marketers in your organization? Do you know what they do from day to day? Josh Gosliner, senior director of market strategy at Juvo, joins Rebecca Kalogeris, VP of marketing for Pragmatic Institute, in this episode of the Pragmatic Live podcast to dive into just this - what product marketing is, what a product marketer does, and why it’s important to your organization.
February 14, 2020
Have you made the decision to love your customers? Do they trust you? In this episode of the Pragmatic Live podcast Rebecca Kalogeris chats with Tom Noser, founder and president of Fortune's Path. Tom details how to build an honest and trusting relationship with your customers so they keep coming back.
February 12, 2020
So how do you implement what you’ve learned in Pragmatic training into your organization?In this episode of Pragmatic Live, Pragmatic’s Rebecca Kalogeris explores this question with Stacey Weber and Charles Topping, co-founders of Market-Driven Business and our partners for our new Pragmatic Labs.
Rebecca, Stacey and Charles share their experiences implementing the Pragmatic Framework, and detail how the new Pragmatic Labs can help organizations quickly leverage lessons learned in our courses through repeatable, facilitated experiences.
February 7, 2020
Did you know that there is a professional degree in Product Management? In this episode of the Pragmatic Live podcast Rebecca Kalogeris chats with Greg Coticchia, head of Carnegie Mellon’s Product Management program. Greg details how the program prepares the next generation of product managers and broadens the talent pool for this essential profession.
Make sure you check out this podcast with Greg Cotichia on Carnegie Mellon’s Product Management degree, and sign up for one of our many Product Marketing courses to learn more about data science and how it can help your business. Subscribe today so you never miss out on any of our great resources.
February 6, 2020
Here at Pragmatic Institute, we're hard at work to bring new and exciting offerings to, well, you.
There's a larger vision in place as Pragmatic continues to evolve to better accommodate our customers, and there is one
woman who is perfect to detail these changes. Pragmatic Institute's courseware designer, Eddie Gordon is joined by our very own VP of marketing, Rebecca Kalogeris, to discuss the future of Pragmatic Institute and how we will further help our customers improve their product, their company and their careers.