PragmaticLive
Win/Loss 2.0

Win/Loss 2.0

July 19, 2019

Pragmatic Institute has always been passionate about win/loss analysis—but what’s the next version of win/loss for the future?

Product strategy guru and kite-flying enthusiast Mike Smart from Egress Solutions joins Rebecca Kalogeris, vice president of marketing at Pragmatic Institute, look at how data is changing the way we’re doing win/loss analysis. More than just understanding why someone did or did not purchase your product, pulling larger amounts of data from larger quantities of buyers can give you deeper insight into market problems and product possibilities. Understand how to balance the quantitative data with the qualitative data and uncover new opportunities for your business.   

 

Want to learn more about win/loss analysis and how it can help you become more market and data-driven? Make sure you take our Foundations course today. And make sure you listen to our other great podcasts, now available on Spotify, and join us for the best product training in the world.  

Be a Better Manager

Be a Better Manager

July 12, 2019

Are you being the best manager you can be? Does your team work together fluidly with each other—as well as the rest of the company?

Rebecca Kalogeris, vice president of marketing at Pragmatic Institute, is joined by Diane Pierson, Pragmatic Institute instructor and product manager extraordinaire, to discuss how to be a great manager and find amazing employees. Finding ways to work with managers with different work styles, making sure roles and responsibilities are clear, and providing a clear structure are a few of the topics they cover in this great podcast. Listen to Diane’s personal experiences and find the best way to become a stellar product manager.

 

 

Want to learn to be a better product manager? Make sure you take our product management course today. And make sure you listen to our other great podcasts, now available on Spotify, and join us for the best product training in the world

When Product Profitability is the Wrong Metric for Success

When Product Profitability is the Wrong Metric for Success

July 3, 2019

* This podcast was captured during our recent webinar

We all want our products to be profitable, right?

Well, at some point, yes. But maybe not right now. Profit isn’t always the right metric. Depending on where your product is in its lifecycle, there may be other ways to measure your product’s success. But how do you know what the right metric is for measuring product success?

In this webinar, Eric Boduch from Pendo and Steve Johnson from Pragmatic Institute examined a number of strategic approaches for identifying the right success metrics to measure throughout the product lifecycle.

So which metrics are the right metrics for your product now? Listen to our recent webinar and find out!

 

The Pricing Guru: Net Dollar Retention

The Pricing Guru: Net Dollar Retention

June 28, 2019

How do you retain and grow your customers and your revenue when big changes come to your company?

Mark Stiving, former Pragmatic Institute instructor and current pricing maestro, follows up on his previous podcast on subscription models with his thoughts on net dollar retention. Mark examines how expansion is crucial to your future growth, while keeping in mind your current customers. How do you get those customers to spend more money with your company without running the risk of losing them? And how does that impact your subscription models? Check out this podcast to find out.  

LISTEN TO PODCAST

Want to learn more about pricing? Make sure you register for our Price course today. And make sure you listen to our other great podcasts, now available on Spotify, and join us for the best product training in the world.

Pragmatic Framework in Action: Labs

Pragmatic Framework in Action: Labs

June 21, 2019

Dave Daniels, VP of customer success at Pragmatic Institute, dives into the Pragmatic Labs, a series of private 1-day workshopping sessions that teaches a company’s team how to solve a specific problem or prepare for a specific product. Labs are a great way to jumpstart the Pragmatic Framework in your business. Your team works on your problems and your products with one of our experts. We’ll guide you through a structured, in-depth process to reach the goal of the Lab. Get all the details in this great podcast.

Could your team use some help implementing parts of the Pragmatic Framework into your organization? Check out the Pragmatic Labs and talk to a member of our sales team today to get started. And make sure you subscribe to our podcast series and never miss another great moment.

Lessons Learned - A Product Marketer’s Perspective

Lessons Learned - A Product Marketer’s Perspective

June 13, 2019

What do successful product marketers wish they’d learned at the start of their careers?

Rebecca Kalogeris, VP of marketing at Pragmatic Marketing, is joined by Justin Topliff, founder of Product Marketing Summit, to talk about the lessons he’s learned as one of the leading product marketers in the industry. Finding different ways to support sales, having empathy for their partners, not assuming customers know their problems are just a few of the lessons that Justin and Rebecca discuss in this fascinating podcast.  

Want to become a better product marketer? Check out our product marketing curriculum designed to help you make the most of your skills. Make sure you subscribe to our podcast series and never miss another great moment.

Why Product Marketers Need Data

Why Product Marketers Need Data

June 6, 2019

Data is changing the way we do business. But how is it changing the way we do product marketing.

Rebecca Kalogeris, VP of marketing at Pragmatic Marketing, is joined by former Pragmatic instructor and product marketing expert Kirsten Butzow to discuss the importance of being both market- and data-driven to tell the right story to your audience and market. Kirsten details examples of businesses have utilized data to improve their business, or struggled without using data. Get the insider’s look at product marketing and data and listen now!

Do you want to learn more about the importance of data for your business? Make sure you register for one of our upcoming The Business of Data Science courses and get all the details you need to know. Make sure you subscribe to our podcast series and never miss another great moment.

Pragmatic Institute’s Data Science Curriculum

Pragmatic Institute’s Data Science Curriculum

May 30, 2019

You’ve probably heard that news that we’ve launched a new, practical data science curriculum to train data enthusiasts to possess the in-demand skills they need to take on the future. But what does that really mean?

Eddie Gordon, courseware designer at Pragmatic Institute, is joined by Don Fox, leading data science instructor for our new curriculum to discuss the prevalence of data and the importance of utilizing that data to improve business. Eddie and Don look at the courses we offer as well as the great tools and programs students will learn. Listen in to get all the behind-the-scenes details about this great data curriculum!

 

Are you a data practitioner looking to improve and advance your skills? Check out our data science curriculum and find the right course for you. Are you a business professional who wants to understand the possibilities of data? Register now for our course, The Business of Data Science. And make sure you listen to our other great podcasts, and join us for the best product training in the world.

Improving Your Business with Content

Improving Your Business with Content

May 23, 2019

Content is an essential part of business. But are you doing the most with it?

Steve Johnson, vice president of products at Pragmatic Institute, and Anita Woods, director of online education at Pragmatic, discuss the differences and importance of marketing content and product content that sales teams can use to improve business. Learn about how you need to tie your content back to your personas and their market problems with this great new podcast!

 

Looking for more resources on content? Check out our May Box of the Month: Content for all the great resources you could ever need. And make sure you listen to our other great podcasts, and join us for the best product training in the world.

The Pragmatic Mail Bag Part 3

The Pragmatic Mail Bag Part 3

May 16, 2019

Guess who’s back!

Dave Daniels, VP of customer success at Pragmatic Institute, and Steve Johnson, VP of product at Pragmatic Institute, are back and answering more of your questions about product management and product marketing. It’s time for another great episode of Pragmatic Mail Bag! Steve and Dave are answering questions about the importance of project marketing managers, user testing, product end-of-life,

 

Do you have a question you’d like one of our experts to answer on an upcoming podcast? Fill out the form here with your question and we might use it in a future episode! And make sure you listen to our other great podcasts, and join us for the best product training in the world.