September 14, 2018
* This podcast was captured during our recent webinar (Speak With Confidence: Presentations and Pitches That Actually Work).
How do you captivate your audience, or at the very least gain—and keep—their attention? If you want your audience to care about what you say, whether you’re giving a pitch or presentation, you’ve got to engage them.
Jon Torrens, communication coach, will arm you with tools for:
- Creating concise material with a solid structure
- Writing that grabs your audience's attention
- Engaging your audience with delivery
- Overcoming nerves
- Actually enjoying the experience
You can also watch the orginal webinar here.
September 6, 2018
In this week’s episode of Pragmatic Live, director of marketing and global pricing at Competitive Portfolio Analytics, Daniel Cho, and Pragmatic Marketing instructor and pricing guru, Mark Stiving, discuss how Daniel came to love the art of pricing, collecting competitive data and how to effectively capture and provide value to customers.
August 30, 2018
Can you price a product based on what the customer is willing to pay for it?
In this week’s episode of Pragmatic Live, our resident pricing guru and Pragmatic Marketing instructor, Mark Stiving, answers this question, and whether value-based pricing can make sense for your organization.
Read Mark's original blog here: What Is Value-Based Pricing?
Ready to become a pricing expert as well? Take a look out our upcoming courses!
August 24, 2018
In this week’s episode of Pragmatic Live, director of pricing strategy at Auth0, Ismail Madni, and Pragmatic Marketing instructor and pricing guru, Mark Stiving, discuss Ismail’s journey into pricing, SaaS, and how to turn free customers into paying customers.
Learn more about the importance of pricing and start your Pragmatic training today!
August 16, 2018
If win/loss analysis is so benificial to an organization, why aren't more doing it?
In this episode of the Pragmatic Podcast, our vice president of marketing, Rebecca Kalogeris, is joined by the founder and president of Anova Consulting Group, Richard Schroder, as they discuss the evolution of win/loss analysis and why it's so benificial to an organizations growth, and how you can effectively implement this practice today.
If you would like to learn more about win/loss analysis, register for one of our upcoming training courses, here.
August 10, 2018
* This podcast was captured during our recent webinar (4 Steps to Successful Product Teams).
Your business depends on the ability of your product teams to identify the products customers want to buy and then bring them to market successfully.
But how do you build and motivate your product team so that everyone functions and performs at their highest capacity?
Kirsten Butzow, product veteran, industry thought leader and instructor at Pragmatic Marketing, will share the four major steps to take in order to transform your product team into a well-oiled machine which develops and markets successful products. Kirsten will show how you can leverage the Pragmatic Marketing Framework for each of these four steps to achieve optimal team performance.
Register for our next webinar on August 14th, 1 p.m. EDT: Speak With Confidence: Presentations and Pitches That Actually Work
Hosted by Jon Torrens, expert communication coach.
August 3, 2018
With 1,700 respondants from around the world, the 2018 Pragmatic Marketing annual survey gives incredible insight into relevant topics facing the product community today.
In this episode of the Pragmatic Podcast, our vice president of marketing, Rebecca Kalogeris, is joined by Pragmatic Marketing Instructor and pricing guru, Mark Stiving, as they discuss the survey results and the pricing approach that enterprise and technology companies are taking in 2018.
Would you like a copy of 2018 Pragmatic Marketing annual survey? Click here!
July 26, 2018
Good product marketing people are hard to find. Great ones are rarer still. So what traits separate the good from the great? Listen in as Andy Reid, product marketing specialist and thought leader, shares the five key skills shared by awesome product marketers in this classic episode of Pragmatic Live.
Ready to take your skills to the next level? Take a look at our upcoming courses today!
July 20, 2018
The product team is often responsible for a company’s competitive intelligence efforts. But because it is only one of that team’s roles—and one that isn’t always fully funded—it can feel like a reactive rather than strategic exercise.
This week on Pragmatic Live, we present one of our favorite previous episodes of the show in which Alan Armstrong, founder and CEO of Eigenworks, discusses how he and his team have translated agile techniques for use in the competitive-intelligence area.
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July 13, 2018
* This podcast was captured during our recent webinar (NIHITO Principles in Action: Strategies for Conducting Systematic Buyer and User Interviews).
NIHITO (nothing important happens in the office) is the foundation of Pragmatic Marketing’s philosophy, yet it can be challenging for product professionals to establish a regular cadence of productive meetings with buyers and users. Often, the problem isn’t prioritizing time to speak with customers, the problem is implementing a plan to systematically and effectively book these important meetings.
Listen in as Rebecca Kalogeris, our vice president of marketing and Scott Olson, founding partner at Compete2Win, and a product team leader for 25 years, discuss tools and tips that can help you up your interview game.
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