Rapidly increasing prices after a natural disaster is looked down upon. However, it may actually be a good thing. Learn how to think about price gouging in this week's podcast with Pragmatic Marketing instructor and pricing expert, Mark Stiving.
Apple announced the iPhone 8 and X at the same time. Was that a mistake? Pragmatic Marketing Instructor and pricing expert, Mark Stiving, thinks so. Hear his rationale in this week’s PragmaticLive podcast.
Learn about the changing paradigm in B2B customer relationships and why these shifting sales dynamics require marketers to rethink how, what and when they communicate to their customers.
Rod Griffith, president of MarketReach, Inc., discusses:
- An effective process that maps sales collateral and tools with the buyer's journey so that you can focus on the best way to accelerate your sales cycles
- How to develop the right content for the right audience
- Common mistakes to avoid when you develop sales tools to reach C-suite executives
Rod also identifies some sales tools that have the most impact and sections of the buyer's journey where they will be most effective.
The product team is often responsible for a company’s competitive intelligence efforts. But because it is only one of that team’s roles—and one that isn’t always fully funded—it can feel like a reactive rather than strategic exercise.
Alan Armstrong, founder and CEO of Eigenworks, discusses how he and his team have translated agile techniques for use in the competitive-intelligence area.
In this episode of PragmaticLive, Pragmatic Marketing instructor Mark Stiving, shares his own start up journey, taking us through his experience founding, growing and eventually selling his first business and the lessons learned along the way.
Want to know about Mark’s story? Reach out to him at email@example.com or visit his blog at pragmaticpricing.com.
In this podcast, Pragmatic Marketing instructor Diane Pierson introduces us to "Sinnovation," a misstep companies take when they drive prices up or make product changes under the guise of added value when they’re really just serving their own interests. See the consequences of innovation gone wrong and learn how to avoid them as Diane offers her advice on how to provide real benefits to customers.
Companies tend to think they are far better and pricing than they are—but the truth is that there is more to pricing than meets the eye.
In this episode of PragmaticLive, Mark Stiving, pricing expert and Pragmatic Marketing instructor, talks to Joanne Smith, president of Price to Profits, about some of the nuances of pricing, including the importance of price segmentation and the need to build a value- or profit-oriented culture for optimal pricing.
In this episode of PragmaticLive, Rebecca Kalogeris, vice president of marketing, and Mark Stiving, pricing expert and Pragmatic Marketing instructor, discuss one of the most powerful and complex concepts facing product teams today: segmentation.
They examine exactly what segmentation is, as well as the challenges that arise when grouping people into a commonality when they act differently or we act on them differently. Key concepts for making segmentation work, including recent examples from Subaru and REI, are also highlighted.
Have any comments, thoughts or ideas for PragmaticLive? Please send them to us at firstname.lastname@example.org.
The secret to success is no secret. It's having a group of talented people aligned toward a common goal and doing the hard work necessary to achieve it.
Sounds simple enough right? Well it might be simple, but that doesn't mean it's easy.
In this episode of Pragmatic Live, Diane Pierson, startup founder, product executive and Pragmatic Marketing instructor, walks us through a few simple tools and techniques for getting a company aligned. Listen now!
Got a topic for an upcoming episode? Email us at email@example.com.