Pricing Science

January 18, 2018

In the age of modern commerce, companies often struggle with the concept of pricing and the science behind it.  With so many variables, it’s crucial that organizations identify the correct data to analyze and the right processes to put in place in order to maximize revenue.  

Listen to Sales Growth and Pricing Strategy Expert for PROS, Craig Zawada, and Pragmatic Marketing Instructor and resident pricing guru, Mark Stiving, discuss all this and more in this edition of PragmaticLive.

 

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Tracking Leads Is a Waste of Time

January 11, 2018

One of the most common ways to measure the performance of a product marketing manager is by the number of leads they generate. Pragmatic Marketing instructor David Daniels suggests using a another set of measurements that will tell the full story of how much impact your products have on your business and the overall market. Listen to the podcast and then read his blog post 7 Metrics Every Product Marketing Manager Should Know.

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When Is Launch Over?

January 4, 2018

Too often companies think of a launch as an event, or worse, a single day circled in red on the calendar. But a launch isn't an event it's a process, a process designed to build momentum. But if that's the case when is it ever done? Listen in as Diane Pierson, Pragmatic Marketing instructor extraordinaire, explores all this and more in this week's episode of PragmaticLive.

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Leading Without Authority

December 21, 2017

As product managers and product marketing managers we are frequently tasked with leading teams, projects and initiatives. But we rarely have actual authority over any of them. In this podcast, Mark Stiving--Pragmatic Marketing instructor, pricing expert and master peanut brittle maker--shares his tips and personal stories on leading without authority. Listen now!

 

Got a topic you'd like us to cover? Email experts@pragmaticmarketing.com.

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The Power of Portfolios

December 14, 2017

Selling 'portfolios' isn't just a change in the way we manage and build products. It's a change in the core DNA of our company. Find out more from industry veteran, Pragmatic Marketing instructor and triathlete, Cindy Cruzado in this episode of PragmaticLive.

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Building High Power Teams

December 7, 2017

In this episode of Pragmatic Live, Rebecca Kalogeris & Mark Stiving share their best practices for finding and hiring the right talent and keeping high performing teams motivated. Listen in now.

Have a question for our team? Email experts@pragmaticmarketing.com

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Defusing the High-Performing Saboteur

November 30, 2017

When it comes to implementing change in an organization there are all sorts of pitfalls we know to keep an eye out for, all sorts of people (the under performers, the complainers, etc.) we know to watch out for. But one of the most dangerous blockers of change can come from a pretty surprising source: our high-performers. What turns high-performers in to saboteurs and what can we do to keep that from happening? That’s the topic in this week’s PragmaticLive podcast with our very own Diane Pierson. Listen now!

Got a topic that you’d like to see explored in a future episode of PragmaticLive? Email us at experts@pragmaticmarketing.com.

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Is Price Gouging Good?

November 23, 2017

Rapidly increasing prices after a natural disaster is looked down upon. However, it may actually be a good thing. Learn how to think about price gouging in this week's podcast with Pragmatic Marketing instructor and pricing expert, Mark Stiving.

 

Got a topic that you’d like to see explored in a future episode of PragmaticLive? Email us at experts@pragmaticmarketing.com.

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Did Apple Err with Their New iPhone Portfolio?

November 16, 2017

Apple announced the iPhone 8 and X at the same time. Was that a mistake? Pragmatic Marketing instructor and pricing expert, Mark Stiving, thinks so. Hear his rationale in this week’s PragmaticLive podcast.

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Transform Your Customer Relationships Using the Right Sales Collateral

November 10, 2017

Learn about the changing paradigm in B2B customer relationships and why these shifting sales dynamics require marketers to rethink how, what and when they communicate to their customers. 

Rod Griffith, president of MarketReach, Inc., discusses:

  • An effective process that maps sales collateral and tools with the buyer's journey so that you can focus on the best way to accelerate your sales cycles
  • How to develop the right content for the right audience 
  • Common mistakes to avoid when you develop sales tools to reach C-suite executives 

Rod also identifies some sales tools that have the most impact and sections of the buyer's journey where they will be most effective.

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