May 14, 2021
Stakeholders in a company are moved by two things: one is business results, and the other is stories. The goal is to break down the business metrics into usage metrics to start having a complete picture of your target customers.
Dan Balcauski, principal consultant at Product Tranquility, joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, to discuss the relationship between qualitative and quantitative data and how to use both to capture powerful insights.
May 7, 2021
The term "NIHITO" or "nothing interesting happens in the office" promotes getting outside the comfort of your office and speaking with customers directly, but that certainly can't be the only way to get good market data, can it? Especially in the time of Covid-19, what else can product professionals tap into in order to compile this type of data?
Former Pragmatic instructor and SVP of customer operations at Houghton, Kirsten Butzow, joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to discuss how her current position is a treasure trove of market data, and how product professionals can better understand their customer segments in order to tailor their products to their customers.
April 23, 2021
How do you create innovative and solution driven product teams? How do you create a culture and environment that hums with creativity? Those questions are filled with buzz words we all know well, but in this episode, we get into how it's actually done.
Oji Udezue, chief product officer for Parsable, joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to dive deep into how he has created said environments, and used his extensive experience in the product realm to create top-tier teams that focus on creative solutions.
April 16, 2021
How do you define product marketing?
Francisco Bram, head of product and growth at Uber Eats, joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to chat about how he and Uber Eats defines this essential role, as well as the 10 commandments of product marketing. You don't want to miss this one!
April 9, 2021
What do companies like Humana, Uber and Farmers Insurance have in common? They can see into the future. How do they do this? Always-on consumer data.
Nis Frome, cofounder and VP of product at Feedback Loop, joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to discuss how this type of data can provide live foresight as opposed to insight into past events. You may even say it's a super power, but the kicker is, anyone can learn to leverage this type of data to better understand their customers.
April 2, 2021
Flashback Friday's - Why do we do this? Over years worth of content, there are times where previous episodes contain useful information that valuable enough to revisit.
Product marketing expert Kevin Krusiewicz of Marketing Trail Guide joins Pragmatic Live host Rebecca Kalogeris to discuss the importance of understanding your market before creating and marketing your products. Understanding who is going to use and buy your product, performing market research and really understanding the different buying journeys of your personas ensures that you’re not building and marketing a product in search of a market, and are instead creating and presenting a product a market has been searching for.
Want to learn more about market research, persona building and product marketing? Check out our Foundations and Market courses. And make sure you subscribe today so you never miss a great episode of Pragmatic Live!