PragmaticLive
Prioritizing Your Product Launch

Prioritizing Your Product Launch

October 11, 2019

What is the best way to decide which story to tell during a product launch? What is the best way to prioritize your product launches and get everyone involved?

Marcus Andrews, Principal Product Marketing Manager at HubSpot, joins Rebecca Kalogeris, VP of Marketing at Pragmatic Institute, to tell us how HubSpot maps out the road between launches and releases to package the perfect marketing story. From client research to turning to the market for validation, HubSpot uses a strategic approach to understand their market and their audience. Marcus explains HubSpot’s team efforts in connecting to customers to create the best chance at a full buy-in during a product launch.

Make sure you check out this podcast with Marcus Andrews on Prioritizing Your Product Launch, and sign up for one of our many Product Marketing courses to learn more about data science and how it can help your business. Subscribe today so you never miss out on any of our great resources.

Rather read this great episode?  Click here to get the transcript now.

How Technology Is Changing Customer Interaction

How Technology Is Changing Customer Interaction

October 4, 2019

 

From adoption to onboarding to retention, how can technology help you increase and improve customer and user interactions? Travis Kaufman, VP of product growth at Gainsight, joins Rebecca Kalogeris, VP of marketing at Pragmatic Institute, to discuss how technology can enhance the relationship between your company and your customers, as well as your users and your product itself. Travis talks about products and organizations that are looking to fill the “value gap” through new technology and data analysis to better understand and connect with customers, buyers and users. 

Subscribe to the PragmaticLive podcast series and never miss one of our great episodes.

Understanding the Market with Data

Understanding the Market with Data

September 27, 2019

How do you market your product for the digital world? How can you really understand your market and your performance when there is so much information available?

Josh Martin, VP of marketing at Perfect Sense, joins Rebecca Kalogeris, VP of marketing at Pragmatic Institute, talks about how his organization found a way to use data to understand the marketplace for their CMS product. Moving away from vanity metrics that can lead you astray -- site visitation, lead gen -- and towards deeper data to get new and greater insights that provide better marketing for better audiences. 

Make sure you check out this webinar with Josh Martin on building personas and positioning, and sign up for The Business of Data Science to learn more about data science and how it can help your business. And subscribe today so you never miss out on any of our great resources. 

Improv(ing) Collaboration: Soft Skills that Matter

Improv(ing) Collaboration: Soft Skills that Matter

September 20, 2019

This podcast was taken from our August, 2019 webinar “Improv(ing) Collaboration” with Elizabeth Hodos. 

Does your team know how to excel with change, innovate within time and resource constraints, and manage relationships and communications across the different departments in your organization successfully? Should they? 

Communications expert Elizabeth Hodos from HIL Training joins Eddie Gordon, courseware designer at Pragmatic Institute, and PragmaticLive to talk about how essential it is for product managers, product marketers, business leaders and their teams to build the soft skills that will separate the average businesses from the high-performing ones. Learn all about fostering a non-judgmental working environment that promotes trust and support, active listening for understanding and building curiosity, applying constraints and using blocking responses. 

Make sure you check out the webinar this podcast comes from, as well as our other podcast with Elizabeth Hodos. And subscribe today so you never miss out on any of our great resources.

Building Awareness and Engagement with Online Community Events

Building Awareness and Engagement with Online Community Events

September 13, 2019

How valuable are digital asynchronous events?

Pragmatic Institute’s online community lead Georgina Cannie joins Rebecca Kalogeris, vice president of marketing at Pragmatic Institute, to talk about how to use online community events to foster elevated engagement and brand awareness.

Make sure you subscribe today so you never miss a great episode of Pragmatic Live!

Journey to Becoming Data-Driven in the Financial Industry

Journey to Becoming Data-Driven in the Financial Industry

September 6, 2019

How are financial institutions using data and data science to create better products and offer better services for their customers?

Senior vice president of financial and strategic analytics at Dime Community Bank Gavriel Giloni joins Rebecca Kalogeris, vice president of marketing at Pragmatic Institute, to talk about the importance of gathering and using data to improve a financial institution. By having a dedicated data team creating and building reports, product professionals are able to spend more time identifying and implementing opportunities and less time finding that information. But navigating the restrictions regarding financial data can prove difficult. Listen to this podcast to see how Gavi and his team are building a data-driven foundation for Dime Community Bank. 

Want to learn more about data science at the business level? Check out The Business of Data Science, designed specifically for business leaders who want to bring a data-driven culture to their organization. And make sure you subscribe today so you never miss a great episode of Pragmatic Live!

A Market in Search of a Product

A Market in Search of a Product

August 30, 2019

Many companies today focus on creating a product and then finding their market, but is that the best way to go?

Product marketing expert Kevin Krusiewicz of Marketing Trail Guide joins Pragmatic Live host Rebecca Kalogeris to discuss the importance of understanding your market before creating and marketing your products. Understanding who is going to use and buy your product, performing market research and really understanding the different buying journeys of your personas ensures that you’re not building and marketing a product in search of a market, and are instead creating and presenting a product a market has been searching for. 

Want to learn more about market research, persona building and product marketing? Check out our Foundations and Market courses. And make sure you subscribe today so you never miss a great episode of Pragmatic Live!

Soft Skills for Success

Soft Skills for Success

August 23, 2019

How well does your team communicate? How well do you collaborate? Are you sure?

Communications expert Elizabeth Hodos joins Pragmatic Live host Rebecca Kalogeris to talk through some of the fun and engaging ways she’s developed to help teams learn to communicate and collaborate better. Through her exercises, you’ll begin to see where your team’s communication is lacking, when you’re talking over each other instead of listening, and how to best remedy those issues so you can have more productive conversations. 

Want to learn more about using improvisational theater techniques to improve your team’s soft skills? Check out our recent webinar with Elizabeth Hodos, “Improv(ing) Collaboration.” And make sure you subscribe so you never miss out on any of our great content. 

How to Launch and Grow a Subscription Business

How to Launch and Grow a Subscription Business

August 16, 2019

How to Launch and Grow a Subscription Business

Thinking about implementing a subscription-based product in your business? Then it’s time to listen to the master. 

 

Pricing guru Mark Stiving explains what you need to understand to build an effective subscription model. Learn the five basic KPIs involved and how to improve your chances of long-term viability. Mark also walks through the three revenue buckets you’ll need to manage, the revenue bucket that’s most important to rapid growth, and the four ways to grow the most important bucket. 

 

This podcast was taken from our July, 2019 webinar “How to Launch and Grow a Subscription Business.”

Make sure you check out Mark’s subscription growth calendar, watch the webinar version of this podcast, and sign up for August’s webinar where communications expert Elizabeth Hodos will be showing you how to enhance your collaboration and communication soft skills using improvisational theater techniques.

How Data is Improving Product Management and Marketing

How Data is Improving Product Management and Marketing

August 9, 2019

It’s official, guys.

Data science is here to stay. So how can product managers and product marketing managers use data science to improve ROI, products and the very nature of our jobs?

Rebecca Kalogeris, VP of marketing at Pragmatic Institute, and Jon Gatrell, Pragmatic Institute instructor and product extraordinaire, chat about how product management and product marketing has changed since the explosion of data science. Pivot tables are no longer enough to really get the most out of our data. From showing true ROI to personalized marketing to product feature usage and beyond, rich data can make a large difference in your business. Find new insights, patterns and opportunities using data science and take your business and products to the next level. 

 

Want to learn more about data science, and how it can improve your job and your business? Register now for one of our new and popular courses, The Business of Data Science and understand the capabilities of data science for your products. And make sure you listen to our other great podcasts, now available on Spotify, and join us for the best product training in the world.