The Product-Led Go-To-Market Strategy

April 20, 2018

In this episode of Pragmatic Live, Rebecca Kalogeris, our vice president of marketing and Nick Bonfiglio, CEO and co-founder of Aptrinsic, discuss product-led go-to-market strategies and how companies can provide excellent customer experiences.

Are you ready to improve your go-to-market strategies? Sign up for Pragmatic Marketing training courses today!

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Are You Having Value Conversations?

April 13, 2018

In this week’s episode of PragmaticLive,

Corporate Iconoclast, Radio Talk-Show Host and Senior Director, Sage Accountants Solutions Ed Kless, and Pragmatic Marketing Instructor and pricing guru, Mark Stiving, discuss the need for effective value conversations and the impact they can have on a business.  

Make sure to check out Ed's talk show The Soul of Enterprise, for more great content.

Have a topic suggestion or a question you would like answered?  Submit them to experts@pragmaticmarketing.com or use the hashtag #askpragmatic on Twitter.

Did you know that the Pragmatic Learning Network has partnered with Ascest to bring you a new course? 
UX Essentials by Ascest

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The Top 5 Mistakes Product Teams Make With Customer Interviews

April 6, 2018

In this week’s episode of PragmaticLive, Product Discovery Coach from Product Talk, Teresa Torres, and Pragmatic Marketing Instructor and pricing guru, Mark Stiving, discuss customer interviews and how to conduct them effectively.

Have a topic suggestion or a question you would like answered?  Submit them to experts@pragmaticmarketing.com or use the hashtag #askpragmatic on Twitter.

Check out our upcoming courses and register today!

 

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The Key to Building Better Products

March 29, 2018

* This podcast was captured during our recent webinar (The Key to Building Better Products).

It’s frustrating when customers don’t respond to your product the way you hope they will, especially when you can’t pinpoint why. So what exactly does it take to move a product from being good to great? Learn how to obtain the information you need to dial in the user experience (UX) your customers are looking for.

Join Peter Hughes, founder and lead consultant at Ascest as he provides real-life examples as he shares effective UX tools and how to use them.

Ready for a deeper dive into the principals of UX?  We've partnered with Peter Hughes and Ascest to bring you UX Essentials through the Pragmatic Learning Network. Registration is open now!

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Intelligent Pricing or Pricing Intelligently?

March 22, 2018

Is launching a freemium model effective for customer acquisition?

In this week’s episode of PragmaticLive, Co-Founder and CEO of Price Intelligently, Patrick Campbell, and Pragmatic Marketing Instructor and pricing guru, Mark Stiving, discuss effective customer acquisition and how effective freemium models really are.

Have a topic suggestion or a question you would like answered?  Submit them to experts@pragmaticmarketing.com or use the hashtag #askpragmatic on Twitter.

Check out our upcoming courses and register today!

 

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From Roadmap to Revenue

March 15, 2018

Have you ever built a feature that nobody uses? In this week’s episode, Mark Stiving, Pragmatic Marketing instructor and pricing guru, covers 3 key methods that you can use to get the most profitable products to market as quickly as possible.

Have a topic suggestion or a question you would like answered?  Submit them to experts@pragmaticmarketing.com or use the hashtag #askpragmatic on Twitter.

Check out our upcoming courses and register today!

 

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Ask The Experts

March 8, 2018

In this week’s episode, Mark Stiving, Pragmatic Marketing instructor and pricing guru, takes listener questions and discusses how small businesses can master the art of pricing, create proposals that win deals and more.

If you have suggestions for a podcast topic or questions you would like answered, send them in to experts@pragmaticmarketing.com or submit on twitter using the hashtag #askpragmatic. 

Ready to start, or continue your Pragmatic certifications?  We offer a broad range of course times and locations.  

Register today!

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Product Owner Vs. Product Manager

March 1, 2018

Do you know what separates the two? 

In this episode of Pragmatic Live, Rebecca Kalogeris, our vice president of marketing and Kirsten Butzow, a Pragmatic Marketing instructor, do a deep dive on what defines these essential roles and how they play a pivotal part in building the right products.

Want to learn more about the Product Owner Vs. the Product Manager?  
Attend one of our upcoming courses.
Register here!

 

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Pricing for Growth

February 22, 2018

Conducting a complete pricing initiative can be a daunting task.  Understanding your market, and the various market segments that may exist, is crucial to capturing more value.

In this week’s episode of PragmaticLive, Segment Monetization Lead at Eventbrite, Greg Hollander, and Pragmatic Marketing Instructor and pricing guru, Mark Stiving, discuss how Eventbrite leveraged package and price segmentation in order to implement a new pricing strategy thatwould allow them to meet their growth goals.

Ready to help your business grow?
Check out some of our upcoming courses.

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Six Ways Product Management’s Role Will Change in 2018

February 15, 2018

The following podcast was captured during our live webinar (Six Ways Product Management's Role Will Change in 2018).

The role of product management is undergoing a dramatic rethink. Success is shifting from measuring velocity and roadmap delivery to measuring how well a product performs, how much value it drives and the loyalty of its users.

In this episode of PragmaticLive, Kirsten Butzow, a Pragmatic Marketing instructor, and Eric Boduch, founder of Pendo.io, discuss these emerging shifts in product management.

Want to learn more about Product Management's role?

Register for a Pragmatic Training today!

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