PragmaticLive
How to Use Both Qualitative and Quantitative Data Effectively in Your Business

How to Use Both Qualitative and Quantitative Data Effectively in Your Business

May 14, 2021

Stakeholders in a company are moved by two things: one is business results, and the other is stories. The goal is to break down the business metrics into usage metrics to start having a complete picture of your target customers.

Dan Balcauski, principal consultant at Product Tranquility, joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, to discuss the relationship between qualitative and quantitative data and how to use both to capture powerful insights.

The Hidden Treasure:  A Different Approach to Accessing Market Data

The Hidden Treasure: A Different Approach to Accessing Market Data

May 7, 2021

The term "NIHITO" or "nothing interesting happens in the office" promotes getting outside the comfort of your office and speaking with customers directly, but that certainly can't be the only way to get good market data, can it? Especially in the time of Covid-19, what else can product professionals tap into in order to compile this type of data?

Former Pragmatic instructor and SVP of customer operations at Houghton, Kirsten Butzow, joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to discuss how her current position is a treasure trove of market data, and how product professionals can better understand their customer segments in order to tailor their products to their customers.

Flashback Friday - Making the Transition

Flashback Friday - Making the Transition

April 30, 2021

As we some states return to normal, most businesses have made the transition to working remotely. On this classic episode of Pragmatic Live, learn more about how to make this transition successfully.

Jeremy Horn, VP global head of product management with Cognizant , joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute to discuss how Covid-19 has affected his career and how he adapted when lockdowns began in New York City.  Jeremy also shares lessons he’s learned that you can apply to your career in our “new normal”.

You can learn more about Jeremy and Cognizant here.

Creating Solution Driven Teams

Creating Solution Driven Teams

April 23, 2021

How do you create innovative and solution driven product teams?  How do you create a culture and environment that hums with creativity?  Those questions are filled with buzz words we all know well, but in this episode, we get into how it's actually done.

Oji Udezue, chief product officer for Parsable, joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to dive deep into how he has created said environments, and used his extensive experience in the product realm to create top-tier teams that focus on creative solutions.

The 10 Commandments of Product Marketing

The 10 Commandments of Product Marketing

April 16, 2021

How do you define product marketing?

Francisco Bram, head of product and growth at Uber Eats, joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to chat about how he and Uber Eats defines this essential role, as well as the 10 commandments of product marketing.  You don't want to miss this one!

Always-On: The Power of Foresight

Always-On: The Power of Foresight

April 9, 2021

What do companies like Humana, Uber and Farmers Insurance have in common?  They can see into the future. How do they do this?  Always-on consumer data.

Nis Frome, cofounder and VP of product at Feedback Loop, joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to discuss how this type of data can provide live foresight as opposed to insight into past events.  You may even say it's a super power, but the kicker is, anyone can learn to leverage this type of data to better understand their customers.

Flashback Friday - A Market in Search of a Product

Flashback Friday - A Market in Search of a Product

April 2, 2021

Flashback Friday's - Why do we do this?  Over years worth of content, there are times where previous episodes contain useful information that valuable enough to revisit.

Product marketing expert Kevin Krusiewicz of Marketing Trail Guide joins Pragmatic Live host Rebecca Kalogeris to discuss the importance of understanding your market before creating and marketing your products. Understanding who is going to use and buy your product, performing market research and really understanding the different buying journeys of your personas ensures that you’re not building and marketing a product in search of a market, and are instead creating and presenting a product a market has been searching for. 

Want to learn more about market research, persona building and product marketing? Check out our Foundations and Market courses. And make sure you subscribe today so you never miss a great episode of Pragmatic Live!

Breaking the Glass: Practical Actions to Address the Gender Pay Gap

Breaking the Glass: Practical Actions to Address the Gender Pay Gap

March 26, 2021

"Gender pay gap", "glass ceiling", we've all heard the terms and know that the issue exists, but how do you quantify the data and take practical actions in closing the gap.

Jane Morgan, technology marketing consultant and founder of Gendelity, joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to discuss the facts of not only the gender pay gap, but income inequality as a whole and what actions organizations can take in order to bridge these gaps once and for all.

Product and Marketing Lifecycles: When It All Aligns

Product and Marketing Lifecycles: When It All Aligns

March 19, 2021

Our product and marketing chiropractors are in! Okay, maybe they aren’t actually chiropractors, but they do have the insight you need to get alignment in your product and marketing lifecycles.

Eileen Norton, Pragmatic alumni and global marketing director for Watson Health Life Sciences at IBM, joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to discuss how she stays grounded and organized to create efficient team alignment at IBM.

Ready to get aligned?  Check out our full roster of updated courses!

Flashback Friday - Lessons in Product and Pricing

Flashback Friday - Lessons in Product and Pricing

March 12, 2021
What can an entrepreneur teach product managers about pricing and selling their products? Turns out quite a bit. In this podcast, Pragmatic Marketing instructor Mark Stiving interviews Sean Murphy of SKMurphy, a consultancy that has worked with hundreds of technology startups in Silicon Valley on product planning and introduction. They discuss the art of pricing new products--how you move from beta to early adopter to sustainable pricing models--as well as how to get your salesforce onboard with selling your new products.
 
Got a question for us? A topic you’d like to hear discussed? Feedback? Email us at experts@pragmaticmarketing.com.
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