Metrics That Matter

November 8, 2018

In this episode of the Pragmatic Podcast, our vice president of marketing, Rebecca Kalogeris, is joined by our current VP of Customer Success and former Pragmatic Marketing instructor, Dave Daniels, as they take a deep dive into metrics and which ones professionals in the product community should be focused on.

Take your metrics game to the next level and register for Pragmatic Training today! 

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Efficient Customer Validation

November 2, 2018

Do you wish you could do more customer-validation and testing, but don’t have the time or the resources?

Luke Freiler, CEO of Centercode, and Rebecca Kalogeris, VP of Marketing at Pragmatic Marketing, are diving into ways you can leverage turnkey assets to run quick and efficient customer validation and testing in this week’s episode of Pragmatic Live.

Learn more about testing and customer validation and register for Pragmatic Marketing training today!

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Customer Validation for Product Managers

October 26, 2018

* This podcast was captured during our recent webinar (Speak With Confidence: Presentations and Pitches That Actually Work).

Join Luke Freiler, CEO of Centercode, as he discusses effective customer-validation programs that allow product teams to make market-driven product development and roadmap decisions.

You will learn how product teams without a full-time customer-testing team can leverage turnkey assets to run quick and efficient customer-validation (alpha, beta, and field) tests to ensure better market acceptance and revenue growth.

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How Pricing Experts Transform Business Profits

October 11, 2018

Have you ever wondered how an expert pricing consultant helps a business become more profitable?

In this week’s episode of Pragmatic Live, Mark Peacock, the pricing coach and Pragmatic Marketing instructor and pricing guru, Mark Stiving, discuss Mark’s journey into the field of pricing and how he transforms businesses profits through better pricing strategies.

It's NIHITO season, learn the value of getting out into the market and register for Pragmatic Training today!

 

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Quantifying Value: How to Avoid the Dreaded Discount

October 5, 2018

Are your customers asking for discounts? 

In this week’s episode of Pragmatic Live, best-selling author and keynote speaker, Mark Hunter, and Pragmatic Marketing instructor and pricing guru, Mark Stiving, discuss selling value, having value conversations and why discounts shouldn't be the norm.

Learn more about selling value and register for Pragmatic Training today!

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Pragmatic Live Classics: Project Owner Vs Project Manager

September 28, 2018

This week we take you back in time to one of our best previous episodes of Pragmatic Live.

Rebecca Kalogeris, our vice president of marketing and Kirsten Butzow, a Pragmatic Marketing instructor, do a deep dive on what defines these essential roles and how they play a pivotal part in building the right produc

 

Learn how to build and market products people actually buy. Take a look at our complete course offerings today!

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Speak With Confidence: Presentations and Pitches That Actually Work

September 14, 2018

* This podcast was captured during our recent webinar (Speak With Confidence: Presentations and Pitches That Actually Work).

How do you captivate your audience, or at the very least gain—and keep—their attention? If you want your audience to care about what you say, whether you’re giving a pitch or presentation, you’ve got to engage them. 

Jon Torrens, communication coach, will arm you with tools for:

    • Creating concise material with a solid structure
    • Writing that grabs your audience's attention
    • Engaging your audience with delivery
    • Overcoming nerves
    • Actually enjoying the experience

 

You can also watch the orginal webinar here.

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Walking The Path: Providing Customer Value

September 6, 2018

In this week’s episode of Pragmatic Live, director of marketing and global pricing at Competitive Portfolio Analytics, Daniel Cho, and Pragmatic Marketing instructor and pricing guru, Mark Stiving, discuss how Daniel came to love the art of pricing, collecting competitive data and how to effectively capture and provide value to customers.

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What Is Value Based Pricing?

August 30, 2018

Can you price a product based on what the customer is willing to pay for it?

In this week’s episode of Pragmatic Live, our resident pricing guru and Pragmatic Marketing instructor, Mark Stiving, answers this question, and whether value-based pricing can make sense for your organization.

Read Mark's original blog here: What Is Value-Based Pricing?

 

Ready to become a pricing expert as well? Take a look out our upcoming courses!

 

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A Journey Through Pricing

August 24, 2018

In this week’s episode of Pragmatic Live, director of pricing strategy at Auth0, Ismail Madni, and Pragmatic Marketing instructor and pricing guru, Mark Stiving, discuss Ismail’s journey into pricing, SaaS, and how to turn free customers into paying customers.

 

Learn more about the importance of pricing and start your Pragmatic training today!

 

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