The Key to Building Better Products

March 29, 2018

* This podcast was captured during our recent webinar (The Key to Building Better Products).

It’s frustrating when customers don’t respond to your product the way you hope they will, especially when you can’t pinpoint why. So what exactly does it take to move a product from being good to great? Learn how to obtain the information you need to dial in the user experience (UX) your customers are looking for.

Join Peter Hughes, founder and lead consultant at Ascest as he provides real-life examples as he shares effective UX tools and how to use them.

Ready for a deeper dive into the principals of UX?  We've partnered with Peter Hughes and Ascest to bring you UX Essentials through the Pragmatic Learning Network. Registration is open now!

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Intelligent Pricing or Pricing Intelligently?

March 22, 2018

Is launching a freemium model effective for customer acquisition?

In this week’s episode of PragmaticLive, Co-Founder and CEO of Price Intelligently, Patrick Campbell, and Pragmatic Marketing Instructor and pricing guru, Mark Stiving, discuss effective customer acquisition and how effective freemium models really are.

Have a topic suggestion or a question you would like answered?  Submit them to experts@pragmaticmarketing.com or use the hashtag #askpragmatic on Twitter.

Check out our upcoming courses and register today!

 

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From Roadmap to Revenue

March 15, 2018

Have you ever built a feature that nobody uses? In this week’s episode, Mark Stiving, Pragmatic Marketing instructor and pricing guru, covers 3 key methods that you can use to get the most profitable products to market as quickly as possible.

Have a topic suggestion or a question you would like answered?  Submit them to experts@pragmaticmarketing.com or use the hashtag #askpragmatic on social media.

Check out our upcoming courses and register today!

 

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Ask The Experts

March 8, 2018

In this week’s episode, Mark Stiving, Pragmatic Marketing instructor and pricing guru, takes listener questions and discusses how small businesses can master the art of pricing, create proposals that win deals and more.

If you have suggestions for a podcast topic or questions you would like answered, send them in to experts@pragmaticmarketing.com or submit on twitter using the hashtag #askpragmatic. 

Ready to start, or continue your Pragmatic certifications?  We offer a broad range of course times and locations.  

Register today!

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Product Owner Vs. Product Manager

March 1, 2018

Do you know what separates the two? 

In this episode of Pragmatic Live, Rebecca Kalogeris, our vice president of marketing and Kirsten Butzow, a Pragmatic Marketing instructor, do a deep dive on what defines these essential roles and how they play a pivotal part in building the right products.

Ready for an in-depth look at how to work most effectively with a UX design team?  Check out our brand new partner offering through the Pragmatic Learning Network: UX Essentials by Ascest

 

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Pricing for Growth

February 22, 2018

Conducting a complete pricing initiative can be a daunting task.  Understanding your market, and the various market segments that may exist, is crucial to capturing more value.

In this week’s episode of PragmaticLive, Segment Monetization Lead at Eventbrite, Greg Hollander, and Pragmatic Marketing Instructor and pricing guru, Mark Stiving, discuss how Eventbrite leveraged package and price segmentation in order to implement a new pricing strategy thatwould allow them to meet their growth goals.

Ready to help your business grow?
Check out some of our upcoming courses.

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Six Ways Product Management’s Role Will Change in 2018

February 15, 2018

The following podcast was captured during our live webinar (Six Ways Product Management's Role Will Change in 2018).

The role of product management is undergoing a dramatic rethink. Success is shifting from measuring velocity and roadmap delivery to measuring how well a product performs, how much value it drives and the loyalty of its users.

In this episode of PragmaticLive, Kirsten Butzow, a Pragmatic Marketing instructor, and Eric Boduch, founder of Pendo.io, discuss these emerging shifts in product management.

Want to learn more about Product Management's role?

Register for a Pragmatic Training today!

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The Buyers Journey

February 8, 2018

While your buyer journey map can be a valuable visual tool for aligning your marketing and sales tactics to the needs of your target buyers, it might just be broken due to the advent of software as a service (SaaS).

In this episode of PragmaticLive, Rebecca Kalogeris, our vice president of marketing, and Dennis Chepurnov, Sr. Product Manager with Hyland Software, discuss the positives and negatives of a SaaS deployment strategy, as well as how to properly redefine your buyer’s journey map. 

Ready to perfect your deployment strategy?
Join one of our upcoming courses.

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One Company’s Persona Journey

February 1, 2018

Defining customer personas can have a tremendous positive impact on a business’s strategy and overall cohesion. It can help you better understand who you are creating products for and how to better align yourself in the marketplace.  The big question is: How do you implement the use of these customer personas into your business strategy?

In this episode of PragmaticLive, Rebecca Kalogeris, our vice president of marketing, and Josh Martin, product marketing Leader with Logi Analytics, discuss the benefits of effective persona implementation and management.

Ready to learn more about customer personas?
Check out our upcoming courses.

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Pricing Science

January 18, 2018

In the age of modern commerce, companies often struggle with the concept of pricing and the science behind it.  With so many variables, it’s crucial that organizations identify the correct data to analyze and the right processes to put in place in order to maximize revenue.  

Listen to Sales Growth and Pricing Strategy Expert for PROS, Craig Zawada, and Pragmatic Marketing Instructor and resident pricing guru, Mark Stiving, discuss all this and more in this edition of PragmaticLive.

Would you like a deeper understanding of pricing? Take a look at our upcoming courses.

 

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