Pragmatic Marketing instructor Mark Stiving is joined by world-renowned pricing expert Ron Baker. The founder of VeraSage Institute, a think-tank for professional-knowledge firms, Ron has been helping professionals learn how to create and capture more value. Mark and Ron discuss a range of pricing topics, including how to price professional services (hint: it's NOT by the hour).
So how does the company that taught the world what it means to be market-driven put it to work in their own company? In this podcast, Pragmatic Marketing instructor Mark Stiving interviews our own VP of Marketing, Rebecca Kalogeris, on how they’ve implemented the Pragmatic Marketing concepts over the years and what they’ve learned from their successes (and failures) along the way. Listen now.
Find this interesting and want to hear more about how we practice what we preach at Pragmatic Marketing? Or maybe you want to share your implementation story—the good and the bad—with Mark and Rebecca? Contact us at email@example.com. We’d love to hear from you.
In this week’s podcast, Rod Griffith, president of B2B marketing firm Market Reach, shares his tips, tools (and personal war stories) for reaching and resonating with c-suite buyers. Learn how he got Steve Jobs attention and what you can do to reach the true decision makers for your products. Listen now!
Got an idea or a topic for a future podcast? Send your ideas to firstname.lastname@example.org.
The pace of change in the technology industry has never been faster. Those behaviors long talked about as the secret to good leadership are simply not enough anymore. So what else do today’s leaders need to succeed in a world of rapid change? To shed some light on the topic, we invited Art Petty, world-renowned thought leader, speaker and author, and longtime friend of Pragmatic Marketing, to this episode of Pragmatic Live. Listen now as he talks about the seven critical skills required of leaders today and shares the story of how one senior product manager he knows put them to work for her and her company.
Want to know what it’s really like implementing a marketing automation solution? Or, maybe you’re years into your implementation and just want to relive those first few months of chaos. Either way, listen in as Pragmatic Marketing instructor Mark Stiving interviews our own VP of Marketing, Rebecca Kalogeris, on her recent marketing automation software implementation—what made them make the move, what the experience has been like and what they’ve learned along the way.
And if you are new to marketing automation and you have a question or if you’re an old hat who has some great advice, continue the conversation at email@example.com. We’d love to hear from you.
So how closely aligned are buyers and vendors in the world of B2B technology sales? That’s the question that TrustRadius’ director of research, Megan Headley, explored in her recent landmark study. Listen now as she shares her findings on:
- Which information sources buyers use, find most helpful, and consider most trustworthy, versus the resources vendors focus on providing buyers
- Which selection criteria buyers care about, versus what vendors think is important to buyers
- How buyers view the role of vendors, and how vendors try to engage their buyers
- And, based on these disconnects, what can vendors do differently
In this episode, we’re doing something a little different. We’re going to listen in on a conversation between Neil Baron of Barron Strategic Partners and Bob Moesta co-creator of the jobs-to-be-done theory. They chat about what “jobs-to-be-done” means and how it relates to “market problems” that we talk so much about here at Pragmatic Marketing. And since together they’ve literally worked on thousands of products, they are going to share some tips and best practices along the way. Listen in.
And as always, if you have a topic you’d like to hear us tackle in an episode of Pragmatic Live, send us a note at firstname.lastname@example.org.
The tables are turned in this podcast as our host Rebecca Kalogeris becomes the guest and answers all kinds of questions about this year’s survey from Mark Stiving, Pragmatic Marketing instructor and data geek. Take a listen now and be sure to download the full survey report at pragmaticmarketing.com/survey
At Pragmatic Marketing, we teach the Pragmatic Marketing framework, those 37 key activities needed to build and market winning products. But in this episode, Kirsten Butzow, Pragmatic Marketing instructor extraordinaire, is going to talk through how you can use those same activities and strategies to improve a product closer to home, yourself. So, to find out how to use product management and marketing strategies on your own personal brand and change the trajectory of your career, listen now!
In December, Jim Semick, founder and chief strategist at ProductPlan, was our guest for a webinar on 5 Ways to Nail Your Strategic Product Roadmap. In this follow up discussion, Jim tackles questions from the over 700 attendees of that webinar on topics ranging from hot to prioritize, share and update your roadmap, to the relationship between your roadmap and your backlog. Listen now and be sure to download their free book on planning and selling your strategy through roadmaps.
Have an idea for a future episode? Send us an email at email@example.com.