Pragmatic Live’s Product Chat is a podcast focused on tackling the biggest challenges facing today‘s product management, product marketing, and other market and data-driven professionals with some of the best minds in the industry.
Episodes
Feb 25, 2016
Feb 25, 2016
31 min
Join Greg Alexander, CEO of Sales Benchmark Index, as he identifies the key personas in an internal B2B sales environment, and learn how to leverage these personas to build a more successful sales strategy.
To subscribe to the SBI magazine, and get the latest on business news and thought leadership, create your MySBI account here.
Feb 18, 2016
Feb 18, 2016
33 min
Peter Hughes, founder and lead consultant at Ascest, discusses how to effectively apply lessons learned from usability test interviews to a broader audience. Learn key techniques for creating an environment where interview participants will feel more comfortable and open up.
Want even more information? Order
Peter’s 26-page printed guide “How to Interview Like a Pro” at UXinterviewsecrets.com (free for Pragmatic
Marketing community members, you just pay shipping) or read Peter’s article, Reduce the Risk of Product Failure, featured in Pragmatic Marketer.
Feb 11, 2016
Feb 11, 2016
26 min
CEO of Sales Benchmark Index, Greg Alexander is welcomed back to answer several questions from viewers of last month's lively webinar, Aligning Your Product and Sales Teams for Success.
Watch the webinar here.
Register for a MySBI account to get the latest on business news and thought leadership here.
Stay tuned for another podcast with Greg Alexander on Feb 25th!
Feb 4, 2016
Feb 4, 2016
3 min
Pragmatic Marketing Instructor Mark Stiving addresses one of his favorite frequently asked questions. Charging different prices to different customers can help you maximize profits, but how can you do it effectively?