January 15, 2021
Listen to Pragmatic Institute’s Design Practice Co-Director Jim Dibble and Product Instructor Amy Graham join host and VP of Marketing & Product Strategy Rebecca Kalogeris for “Leverage the Power of Design.” The Product Chat took place over Zoom on January 12, 2021. The two experts shared their best advice for leveraging your organization’s design resources to work more strategically toward a successful product. See a few of the topics they covered below:
- Overcoming tension and misunderstanding between product and design teams
- Advocating for design resources
- Partnering with UX designers on NIHITO research
- Crafting user personas and applying them throughout the product life cycle
- Framing problems vs. goals
- Creating “How Might We?” statements for ideation
For more insights on the above topics and more, check out these great resources.
January 8, 2021
How should design and product management team up on the journey to successful products?
Jim Dibble joins host Rebecca Kalogeris on the January 8 episode of Pragmatic Live. Get to know one half of the team behind Pragmatic Institute’s upcoming design practice, take away next steps for creating more user-friendly products, and hear all about our exciting new course Design.
January 1, 2021
“I think that storytelling is the key to marketing” - Martin Aguinis
How do you form a marketing strategy that curates for the 99%? Martin Aguinis, Product Marketing Manager at Google, joins us to discuss his strategy for reaching those that aren’t in the room with your product and how to focus on the human aspect of any product story to gain the most impact - not just results.
From utilizing your customers to announce a new feature, to know your product thoroughly enough to connect its users to it, Martin discusses how he makes that connection and how he has broken many traditional marketing frameworks to successfully launch products. He shares with us one of his secrets to success: how taking a step back and thinking about/repurposing information can provide massive insight.
Make sure you check out this podcast with Martin Aguinis on Marketing to the 99%, and sign up for one of our many Product Marketing courses to learn more about data science and how it can help your business. Subscribe today so you never miss out on any of our great resources.
December 11, 2020
Survey burnout is real. Organizations are always looking for more insight from their customers and users, but there are a few things that make the Pragmatic Institute Annual Survey truly unique and beneficial to those who participate. The data uncovered is even more valuable during a year in which we've experienced a constant change in the workplace.
In this episode of Pragmatic Live, Cali Frisbie, our own content and social strategist turns the tables on Rebecca Kalogeris, VP of marketing and product, to discuss the roots of the Pragmatic Institute Annual Survey and the types of helpful data that we publish within every year.
Get in on the action by taking our annual survey here.
December 4, 2020
Data is changing the way we do business. But how is it changing product marketing?
Rebecca Kalogeris, VP of marketing at Pragmatic Marketing, is joined by former Pragmatic instructor and product marketing expert Kirsten Butzow to discuss the importance of being both market- and data-driven to tell the right story to your audience and market. Kirsten details examples of businesses that have utilized data to improve their business or struggled without using data.
November 19, 2020
We all know design and product are powerful partners in the journey toward market-winning solutions. On this episode of Pragmatic Live, Co-Director of Design Practice Shannon McGarity joins our host Rebecca Kalogeris, VP of Marketing and Product Strategy, to share a sneak peek into Pragmatic Institute's upcoming design vertical.
Listen as the two discuss the synergy between product management and design, Shannon’s advice for leveraging that partnership, and Pragmatic’s new design-focused course for product managers. Or, read the full interview here.
Learn more about our design practice here and Shannon's rockstar background here.
November 6, 2020
With both products and markets becoming more and more complex and connected, what can companies do to adapt, overcome, and thrive?
On this episode of Pragmatic Live longtime friend of the show Luke Freiler, CEO and founder of Centercode, joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute to discuss the challenges companies are facing when launching products into markets which are becoming ever more increasingly complex, and what they can do to overcome these challenges.
Want to get ahead of your next product launch? Check out our Launch course.
Learn more about Luke and Centercode here.
October 30, 2020
This week we go back in time and join Rebecca Kalogeris and Jen Haskell, Director of Sales Training and Enablement at Monotype as they discuss Sales Enablement teams and Jen's tips and tricks for their success.
Jen and Rebecca go over their approach to gaining credibility, making personal connections, and how to nurture each relationship with all of your sales reps. From looking at things from a psychological point of view to the difference in empathy and sympathy, this episode covers behaviors, results, and what it is that really drives performance.