PragmaticLive
Don’t Forget the (UX) Magic: How Disney Uses Design Thinking

Don’t Forget the (UX) Magic: How Disney Uses Design Thinking

July 30, 2021
This episode was captured during our recent Product Chat series.
 
We were recently joined by Kimberly Hicks, former vice president of product, games and interactive for The Walt Disney Company. She shared her approach to improving user experience and developing an effective digital strategy.
The Power of Subtraction

The Power of Subtraction

July 23, 2021

Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Leidy Klotz, author of Subtract: The Untapped Science of Less. He encourages people to fight their instinct to add to projects, products and to-do lists as a way to display competence. Instead, Leidy teaches listeners how to add value to life and work through subtraction. The muscle for adding is strong for most people but subtraction takes practice and intention through prompts and reminders. During the episode, Leidy provides strategies to add subtractive solutions to their toolbox.
"Historically, adding was the only option to improve things. But now, there are so many opportunities to take things away to make things better." - Leidy

How to Manufacture Lightning in a Bottle

How to Manufacture Lightning in a Bottle

July 16, 2021

Listen in to our recent Product Chat with Oji Udezue, chief product officer at Parsable, as he discusses his experience and shares fundamental product systems that can accelerate your path to achieving repeatable, consistent innovation for your organization.

Managing Teams and Creating Positive Culture During Company Acquisitions

Managing Teams and Creating Positive Culture During Company Acquisitions

July 9, 2021

Rebecca Kalogeris, VP of marketing for Pragmatic Institute, and Diana Richardson, technical product manager at Core Logic, explore the challenges that immerge with team and culture during an acquisition. Diana experienced acquisitions during her career and she shares how to navigate the uncertainty during the early stages of acquisition and how to spot opportunities rather than worry about "what ifs."

Flashback Friday - The Return to Fandom and Fanocracy

Flashback Friday - The Return to Fandom and Fanocracy

July 2, 2021

During the upcoming holiday, allow us to be your guide for some excellent product listening. We look back at one of our most popular episodes featuring David Meerman Scott.

What does neuroscience and selfies have in common?  They help create "fandom".

Join us for this episode of our Pragmatic Live Podcast to address just this, and what it means to build and keep fans. Our own Rebecca Kalogeris is joined by David Meerman Scott, to discuss his recent book, Fanocracy: How to turn fans into customers and customers into fans, to address more than just proximity, but how you can empower your fans to help you grow. We chat with David to understand what Fanocracy is, how it can be utilized and how we can tap into our existing fandom. 

How Did The Pandemic Change Product Marketing?

How Did The Pandemic Change Product Marketing?

June 25, 2021

Rebecca Kalogeris, VP of marketing for Pragmatic Institute, and Diane Pierson, an instructor at Pragmatic Institute, talk about how the product industry has evolved during the last 15 months as the world drastically changed during the pandemic. They discuss what changes they predict are permanent and what might be a temporary shift to manage a unique environment. Rebecca and Diane also talk about how to measure success when the baseline is no longer relevant, and how to put structures in place to prepare for the unpredictable."You can't know what's going to happen, but be ready to act when it does. Keep these lessons with you and use them as you go forward. I think the future is going to be different, but I think we've got a lot of promise for this role as we go forward."

The Price is Right: Understanding How Buyers Think About Value

The Price is Right: Understanding How Buyers Think About Value

June 18, 2021

"If your salespeople are asking for discounts that are too big or too often, then your product team hasn't given sales the tools, knowledge and confidence they need to win deals at the right price."
- Mark Stiving.

Rebecca Kalogeris, VP of marketing for Pragmatic Institute, talks with Mark Stiving, founder of Impact Pricing, about the importance of value-based pricing. In this conversation, Rebecca and Mark explain what a value-based pricing table is and how it can equip sales teams so they can confidently and effectively approach prospective buyers.

How FordDirect Leverages Pragmatic Training to Improve Culture and Communication

How FordDirect Leverages Pragmatic Training to Improve Culture and Communication

June 11, 2021

In this episode, Jennifer Romanowski, senior product manager at FordDirect, explains how training with Pragmatic Institute revolutionized her approach to product management. The host Rebecca Kalogeris, VP of marketing for Pragmatic Institute, talks with Jennifer about how she introduced Pragmatic training to FordDirect and the big changes it influenced at the company.
"I completed the pragmatic courses Foundation, Focus and Build and walked out with light bulbs going off. I believe that I was a good product manager, but now not only did I have an entire framework but I also knew how to help other product managers.

How To Say No: A System for Evaluating Opportunities

How To Say No: A System for Evaluating Opportunities

June 4, 2021

There are always more ideas than time. In this episode, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Pragmatic Instructor, Amy Graham, about how to evaluate potential opportunities to determine what is worth a "yes" and what deserves a "no." The system gives every person (regardless of job title) an opportunity to feel heard while also letting the data speak to the viability of the idea.

We fell in love with these products. Here’s why.

We fell in love with these products. Here’s why.

May 28, 2021

Rebecca Kalogeris, VP of marketing for Pragmatic Institute, Paul Young, an instructor at Pragmatic Institute, have a fun and light conversation about the products that have had a positive impact on their life. They dive into side discussions about how products can solve important and relevant problems but create new problems in the process. They also sprinkle in tips and tricks on how to create products people are excited to share with others.

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