Product Chats Podcast

“Value only exists in the customer’s mind.”

In this episode we speak with Mark Boundy, founder of Boundy Consulting and author of Radical Value, about the single most important, but often misunderstood, concept in business: perceived customer value. Mark lays out a compelling argument that businesses must deliver outcomes customers care about and that true pricing power comes from helping customers quantify the results they’ll achieve.

They explore how most companies still struggle to align internally around a clear definition of value, why nearly all B2B marketing still centers on the vendor (instead of the customer), and how product teams can use value conversations to guide innovation, pricing, and positioning.

If you’ve ever wondered how to justify price premiums, this episode is the one.

For show notes and more resources, visit: www.pragmaticinstitute.com/resources/podcasts

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.

What if the key to great product management wasn’t certainty but your ability to navigate without it?

In this episode we sit down with Anuj Jhunjhunwala, Director of Product Management at Merge, to explore the often-overlooked realities of product leadership. From his early days in finance to shaping integration strategies at a fast-growing B2B startup, Anuj shares insights on thriving amid ambiguity, aligning roadmaps with reality, and making your “no” just as powerful as your “yes.”

Anuj explains why product managers must go beyond data dashboards and embrace storytelling, stakeholder empathy, and rapid learning. He also offers candid reflections on how to design meetings, docs, and team communication to actually work in fast-paced environments.

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts
Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.

How do you set the right price when AI is changing everything, except your customer’s expectations of value?

In this episode we are joined by Mark Stiving, pricing strategist, host of the Impact Pricing podcast, and original designer of Pragmatic Institute’s Price course. Mark shares how understanding customer value and willingness to pay can guide smarter product decisions and unlock revenue, whether you’re pricing traditional software or AI-powered innovations.

Mark explains why pricing isn't just a number. It’s a reflection of how well you understand your customer. He also unpacks how product teams can use AI to uncover buyer insights, refine segmentation, and align pricing with outcomes, not just features. And for those building AI products, he dives into emerging best practices, from outcome-based pricing models to choosing the right metrics that reflect delivered value.

Whether you own pricing or just influence it, this episode is a masterclass in connecting what you build to what people will pay for.

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.

What does it take to build AI-powered products that scale?

In this episode, we are joined by Jonathan Evens, Product Lead at Google DeepMind, to explore the evolving role of product management in the AI era. Jonathan draws from experience across startups and Big Tech, ranging from smart grid systems to LLM-powered search, to reveal how high-impact AI products come to life.

He breaks down DeepMind’s journey launching “AI Overviews” in Search, from beta testing in May 2023 to worldwide rollout just six months later. Jonathan also shares frameworks for balancing problem-led versus technology-led thinking, future-proofing AI roadmaps, and making intelligent experiences (not just features) the north star. He’s here to help product teams demystify LLMs and launch bold AI functionality with nimble development cycles.

Tune in to gain practical advice for integrating AI thoughtfully, iterating quickly, and delivering real value.

How have product teams transformed over the past 15 years and where are they headed next?

In this episode, we sit down with Andrew Saxe, VP of Product at Smartling, to explore the evolution of product leadership, AI integration, and the growing expectations of today’s enterprise customers. With three decades of experience, Andrew shares practical lessons from building smarter teams, scaling development, and making AI actually work for users.

You’ll hear how Smartling reimagined the translation experience using AI, how product now touches every part of the customer journey, and what it takes to stay competitive in a faster, more complex market.

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.

What if your meetings could go from frustrating to high-functioning?

In this episode, we sit down with Douglas Ferguson, president of Voltage Control and author of The Magical Meeting, to explore why facilitation is an essential, and often underdeveloped, skill for product managers. Douglas shares how intentional meeting design, inclusive practices, and purpose-driven structure can turn routine meetings into game-changing moments of alignment and insight.

You’ll learn key facilitation techniques like “work alone together,” how to navigate the dual role of product manager and facilitator, and ways to measure meeting success. Whether you’re running sprints or cross-functional check-ins, this episode will help you stop dreading meetings and start leading them better.

For additional resources, visit: www.voltagecontrol.com and www.facilitationlab.com
More at: www.pragmaticinstitute.com/resources/podcasts

What happens when a great engineer becomes the boss?

In this episode, we sit down with Pete Steege, B2B growth strategist and founder of B2B Clarity, about the unique challenges faced by “accidental CEOs” – technical experts who find themselves in leadership roles without a roadmap. Drawing parallels to product managers (many of whom also come from technical backgrounds), Pete explores how engineering minds can shift from designing systems to building businesses.

You’ll learn how to define your “true story,” align around a bullseye market, and foster a culture of clarity and accountability. Plus, Pete shares tools you can use to eliminate friction and scale smart.

For takeaways, tools, and a free assessment, visit: b2b-clarity.com/chat
Learn more at: www.pragmaticinstitute.com/resources/podcasts

How do you go from strategy to better sales without getting stuck in planning mode?

In this episode, we sit down with Simon Severino, CEO of Strategy Sprints and a sales strategist who’s helped clients generate over $2 billion in revenue. Drawing from his background in psychology and two decades of experience, Simone shares his sprint-based framework that brings together product, marketing, and sales to make fast, high-impact decisions every week.

From leveraging community as a marketing engine to turning experiments into long-term wins, Simon offers practical tools to help teams collaborate better, measure progress, and create what he calls a high "Return on Luck."

Visit strategysprints.com for free downloadable tools and templates.

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.

What if you could predict consumer behavior—without running a single survey or focus group? 

In this episode, host Rebecca Kalogeris sits down with Avi Yashchin, founder and CEO of Subconscious AI, to explore how synthetic respondents and causal AI are transforming the world of market research.  

Avi shares how his background in high-frequency trading, behavioral economics, and product management at IBM Watson and Two Sigma led him to reimagine how businesses gain customer insights. 

Subconscious AI’s platform delivers what Avi calls “SimCity for Market Research”—a behavioral simulation that replaces traditional research with faster, more ethical, and scientifically grounded modeling. From shrinking the say-do gap to exploring causation (not just correlation), Avi outlines a powerful vision for the next era of insight. 

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts 
Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 

What does it take to move from product management into the CEO seat and thrive once you get there?

In this episode, we are joined by Marc Rubner, CEO of Building Intelligence, to trace his journey from marketing analyst to B2B product leader at American Express to top executive. Marc shares how product thinking gave him a head start in executive decision-making and prioritization but also where PMs often hit blind spots when transitioning into broader leadership.

He dives into how successful go-to-market strategies require true collaboration between product, marketing, and sales – and why alignment, accountability, and repeatable processes are essential for growth.

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts
Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.

What’s the secret to getting your product not just built—but sold, used, and loved?

In this episode, we sit down with Ciara Peter, SVP of Product at Robin, to explore the full lifecycle of product success from early design decisions to sales enablement and in-app education. With nearly two decades of experience at companies like Salesforce, Box, and Medallia, Ciara shares tactical strategies for making your product easy to sell and adopt.

She emphasizes the product manager’s role in business outcomes, detailing how to align with sales, enable customer-facing teams, and build onboarding experiences that actually drive engagement.

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts
Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.

What makes product management in startups so different—and what lessons can translate back to enterprise?

In this episode, we welcome Arturo Piña, founder of The Startup Agency, angel investor, and President of ProductCamp Austin. Arturo shares insights from his work offering fractional product management and strategy services for early-stage startups, and compares those experiences with his time in larger enterprise environments.

From hands-on execution and GTM hustle to building alignment through a strong North Star metric, Arturo outlines the unique role of product managers in startups and the key takeaways enterprise teams can adopt to stay nimble, focused, and customer-connected.

Tune in for a thoughtful discussion on structure, speed, stakeholder dynamics, and how product leaders can thrive at any company stage.

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts
Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.

How can vulnerability, mentorship, and purpose reshape a career—and a company culture?

In this episode of the Product Chats, host Rebecca Kalogeris sits down with Steve Chambers, a seasoned tech executive, educator, and advocate, for a powerful conversation on identity, leadership, and transformation.

From his early days in acting to executive roles in AI and robotics, Steve shares the deeply personal experiences—coming out in the workplace, surviving leukemia, and pivoting to educational technology—that have shaped his approach to business and life.

Steve opens up about building inclusive workplaces, creating psychological safety, and mentoring the next generation of leaders. This conversation is a must-listen for anyone who wants to lead with more empathy, clarity, and authenticity.

For show notes and more, visit: www.pragmaticinstitute.com/resources/podcasts
Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals.

Learn more at www.pragmaticinstitute.com

What happens when you apply product management principles to mission-driven work?

In this episode, host Rebecca Kalogeris is joined by Neil Baron, Matthew Anderson, and Rod Griffith to discuss a compelling case study of their work with Mosaic Interfaith Youth Action—a nonprofit dedicated to building bridges across diverse communities. Mosaic had traditionally operated as a summer camp but needed a new approach to grow its impact.

Neil and his team at Baron Strategic Partners used Pragmatic principles to reimagine the organization’s value proposition, realign its mission, and design scalable programs. Through stakeholder interviews, messaging refinement, and deep market understanding, they uncovered barriers to participation and helped Mosaic evolve from a camp to a year-round movement.

This episode is a masterclass in how product strategies can drive social impact—and a reminder that great product work starts with empathy, alignment, and clarity.

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts
Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.

What if AI could do more than just chat—what if it could take action on your behalf?

In this episode of the Pragmatic Product Chat Series, host Rebecca Kalogeris sits down with Sam Mallikarjunan, Growth Lead at Agent AI, to explore the transformative potential of AI agents. Unlike traditional generative AI, these AI-driven agents automate workflows, enhance productivity, and reshape customer interactions—without requiring coding expertise.

Sam shares real-world applications, from AI-powered business development and customer service to automated research and personalized communication. He also unpacks the AI-operator model, a concept shaping the next wave of AI capabilities, and explains how leaders can balance automation with human oversight.

Tune in to learn how AI agents can streamline operations, enhance personalization, and drive innovation—while keeping leadership aware of the ethical and strategic implications of these tools.

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.

We’re at day zero of AI—so how can product managers keep up without getting left behind? 

In this episode, host Rebecca Kalogeris sits down with Ron Green, AI expert, serial entrepreneur, and Co-founder & CTO of KUNGFU.AI. Ron has nearly 30 years of experience in AI, having overseen deployments across healthcare, government, retail, real estate, and financial services. He’s also the host of Hidden Layers: Exploring the People and Tech Behind AI, where he dives into the latest advancements shaping the industry. 

Ron shares his insider perspective on AI’s rapid evolution, from the surprising power of generative AI (genAI) to the game-changing impact of reasoning models. He explains how these advancements are changing both the answers we get and the questions we ask, unlocking new capabilities while also introducing new risks. 

For product professionals wondering how to integrate AI without getting overwhelmed, Ron offers practical advice: 

• Make sure you’re solving a real problem. 

• If you don’t see at least 10x ROI, don’t bother. 

• Start small and scale—AI isn’t all or nothing. 

Plus, Ron shares his favorite AI tools and what’s next beyond genAI. 

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts 

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 

What if you approached your career the same way you approach product management—strategically, iteratively, and with a clear roadmap? 

In this episode of Product Chats, we’re joined by Kirsten Butzow, product leadership expert, to explore a structured, strategic approach to career management. Kirsten introduces a three-phase career framework—Do, Build, and Catalyst—each lasting approximately 10-12 years, guiding professionals through skill development, leadership growth, and long-term impact. 

She explains how early career phases focus on honing skills and defining a niche, mid-career success depends on achieving through others, and later stages are about accelerating people, systems, and processes. Kirsten also shares why planning your exit isn’t a final step, but an integrated part of career growth at every stage. 

Tune in for insights on managing your career with the same strategic mindset you apply to your products. 

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts 

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 

What if the key to product success isn’t just the product itself, but how well you tell its story? 

In this episode of the Product Chats Podcast, host Rebecca Kalogeris welcomes Blair Bryant Nichols, owner of BBN Creative Management and an expert in strategic speaking platforms. Blair helps business leaders refine their public speaking and storytelling skills, guiding them to craft compelling narratives that engage stakeholders and customers alike. 

Blair shares practical strategies for product professionals to communicate more effectively, from overcoming the fear of public speaking to structuring stories that resonate. He discusses why your persona—not your product—is the hero of your story and explains how framing narratives around audience needs, rather than features, creates lasting impact. 

Tune in to discover actionable tips for crafting compelling narratives, delivering memorable presentations, and building confidence as a speaker—whether on stage, in internal meetings, or with customers. 

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts 

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 

What separates the companies that succeed in digital transformation from the 73% that fail to deliver any business value? 

In this episode, host Rebecca Kalogeris sits down with John Rossman, former Amazon executive, best-selling author, and renowned business advisor, to discuss his latest book, Big Bet Leadership: Your Transformation Playbook for Winning in the Hyper-Digital Era. 

John shares his expertise on Big Bets—high-stakes initiatives designed to tackle wicked problems and drive disruptive innovation. He explains why most Big Bets fail (hint: it’s a lack of clearly defined vectors) and outlines a structured approach for leaders looking to manage risk, navigate uncertainty, and drive transformation successfully. 

From his time launching Amazon Marketplace in 2002 to advising the Gates Foundation and T-Mobile, John has seen firsthand what it takes to execute ambitious, high-risk initiatives. He introduces the Big Bet Leadership Framework, which focuses on three pillars: Thinking, Environment, and Management—all of which are essential for making bold moves with confidence. 

Tune in for actionable insights on "thinking in memos," testing assumptions with a "Think Big, Bet Small" approach, and mastering the art of being a Chief Repeating Officer to drive alignment across teams. 

For free templates and resources, visit www.bigbetleadership.com 

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts 

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 

How can organizations move beyond one-off feedback projects and build continuous customer listening programs that drive real change? 

In this episode of the Product Chats, host Rebecca Kalogeris is joined by Zach Golden, Director at Anova Consulting Group, and special guest Steve Stano, Executive Director of Marketing at one of Wall Street's leading investment banks. Together, they explore the power of treating win-loss analysis as an ongoing program rather than a one-time project. 

Steve and Zach discuss how continuous feedback loops provide deeper insights, improve business decision-making, and enhance customer retention. They provide actionable strategies to improve collaboration across departments and transform customer insights into business decisions that directly boost revenue.  

Learn practical ways to keep leadership engaged, overcome challenges, and turn customer data into effective business strategies.  

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts 

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 

How can product managers set themselves up for success in the first 90 days of a new role? 

This week we talk with Amy Graham, Pragmatic Institute instructor and product management expert, about best practices for navigating the critical first three months in a new job. Amy shares actionable strategies to build relationships, understand team dynamics, and map out an effective 90-day plan that balances learning with producing results. 

From conducting a market knowledge audit to identifying internal influencers, Amy explains how product managers can quickly acclimate to a new organization while avoiding common pitfalls like making assumptions or bringing baggage from past roles. She emphasizes the importance of listening, adaptability, and establishing trust as foundational steps for long-term success. 

Tune in to hear Amy’s expert advice on how to hit the ground running in your new role and drive meaningful impact from day one. 

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts 

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 

How do you build trust and alignment with stakeholders to ensure product success? 

In this episode of the Pragmatic Product Chat Series, we’re joined by Bruce McCarthy, renowned product management expert and author, to explore the often-overlooked art of stakeholder management. Drawing insights from his latest book Aligned: Stakeholder Management for Product Leaders, Bruce emphasizes that product management isn’t just about creating roadmaps and specs—it’s about fostering collaboration, building trust, and managing expectations across teams. 

Bruce introduces key concepts like "sharp skills"—the soft skills critical for stakeholder engagement—and the "stakeholder canvas," a practical tool for mapping stakeholders and understanding their motivations. From co-creating strategies to navigating difficult stakeholder relationships, Bruce offers actionable advice to help product managers elevate their collaboration and communication skills. 

Tune in to learn how to manage stakeholders effectively and align teams around shared goals for better product outcomes. 

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts 

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 

How can AI revolutionize the way businesses operate and innovate? 

Kevin Dean, founder and CEO of ManoByte, helps you uncover the transformative potential of artificial intelligence (AI). With over 15 years of experience in AI-driven business transformation, Kevin shares how AI can turn overwhelming data into actionable insights, streamline operations, and improve customer experiences. 

Kevin highlights real-world examples, including how Travelocity and HubSpot leveraged AI to drastically reduce customer service tickets and improve satisfaction. He also explains how AI tools can accelerate innovation, as shown by a client who refactored core application code in four months instead of three years.  

From selecting the right tools to piloting AI initiatives effectively, Kevin offers practical guidance for integrating AI into your business strategy. Tune in to learn how to navigate the crowded AI landscape and use AI to shape the future of your organization. 

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts 

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 

How do great product leaders consistently make impactful decisions? 

In this episode of the Pragmatic Product Chat Series, host Rebecca Kalogeris sits down with Phil Hornby, seasoned product leader, coach, and technologist, to explore the frameworks behind effective decision-making in product management.  

Learn how to prioritize the decisions with the highest leverage, balance intuition, data, and feedback, and empower teams to take meaningful action. Phil emphasizes the importance of bringing stakeholders along in the decision-making process, codifying key decisions into repeatable product principles, and implementing decisions with clarity and context to ensure alignment across teams. 

Tune in to learn how to make smarter, faster, and more collaborative product decisions. 

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts 

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 

What does it take to create truly differentiated products in a competitive market? 

In this episode, host Rebecca Kalogeris sits down with Todd Bracher, founder of BRACHER and a leader in the world of industrial design and strategic innovation. With over 25 years of experience collaborating with iconic brands like 3M, Georg Jensen, and Issey Miyake, Todd introduces the concept of contextual design—a method that goes beyond aesthetics to consider the broader ecosystem of user needs, market dynamics, and organizational goals. 

Todd shares insights from his new book, Design in Context: A Framework for Strategic Differentiation, and discusses how design can serve as a bridge between business objectives and end-user needs. From leveraging tools like the Market Efficacy Index to exploring groundbreaking technologies like UVC germicidal light, Todd demonstrates how design, when rooted in context, becomes a powerful driver of innovation and business success. 

Tune in to explore the intersection of design, business, and science and learn how contextual design can transform your approach to product management and innovation. 

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts 

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 

Why does storytelling remain the cornerstone of impactful content marketing? 

In this episode, Rebecca Kalogeris hosts Rachel Hernandez, Director of Brand Strategy at NextNet Media. Rachel shares her expertise in creating authentic, audience-centered content and the transformative power of storytelling in building lasting brand connections. 

From using the Hero’s Journey framework to tailoring B2B marketing strategies, Rachel explores how creativity and authenticity differentiate brands in a crowded marketplace. She also discusses the evolving role of generative AI in content creation, balancing its benefits with the irreplaceable value of human creativity. 

Tune in to rediscover the timeless principles of storytelling and learn how to craft content that resonates, builds trust, and drives engagement. 

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts 

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 

What does it take to design customer experiences that truly resonate? 

In this episode of the Pragmatic Product Chat Series, host Rebecca Kalogeris sits down with Cairo Kenan Marsh, founder and executive partner of Relativ*, to explore the critical role of relationship-driven customer experiences in today’s market. Cairo draws from his extensive experience working with major brands across the U.S. and Asia to explain why understanding customer problems is the foundation of creating impactful experiences. 

The conversation uncovers the key differences between customer journeys and customer experiences, emphasizing that every interaction shapes a customer’s perception of a brand. Cairo highlights the need for businesses to design with both the tangible results customers want and the emotions they experience along the way. From blending data and creativity to navigating cultural differences in global markets, Cairo shares practical advice for companies looking to strengthen relationships and deliver meaningful experiences. 

Tune in for actionable insights on measuring the ROI of experience investments, leveraging AI to personalize interactions, and navigating the nuances of B2B and B2C customer engagement. 

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts 

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 

How do you activate a brand to create authentic connections with your audience? 

In this episode, Jim Pietruszynski, CEO of SoulSight, shares the critical process of brand activation—bringing a brand’s identity, values, and messaging to life to deeply engage both B2B and B2C audiences. Soulsight is a brand design agency with over 30 years of experience building iconic brands for global leaders like Kraft Heinz, Coca-Cola, and Pfizer.  

The discussion highlights the unique challenges of B2B branding, where more human touchpoints exist within an organization, making brand activation tricky. Jim also touches on the importance of aligning a brand’s story with its mission, avoiding shortcuts like influencer reliance, and fostering emotional connections that resonate long-term. 

Tune in to discover strategies for communicating your brand, building authentic relationships with your audience, and creating change within even the most risk-averse organizations. 

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts 

Pragmatic Institute is the global leader in Product training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 

What’s the secret to setting prices that truly reflect the value you deliver? 

In this episode of the Pragmatic Product Chat Series, host Rebecca Kalogeris reconnects with pricing expert Mark Stiving for an in-depth look at how understanding value can transform pricing strategies. From Uber’s segmentation strategies to the “good-better-best” approach, Mark shares real-world examples and actionable advice to help you capture more value through strategic pricing. 

Learn about the six key areas where you can identify pricing opportunities, and hear Mark’s recommendations on how to overcome the common fears around raising prices.  

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts 

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 

Wondering how AI fits into the day-to-day work of product managers? 

In this episode of the Pragmatic Product Chat Series, host Rebecca Kalogeris talks with Dan Corbin, a Pragmatic Institute instructor and expert in AI-driven product management. Dan explores AI's transformative power and shows how PMs can use it as thought partners, problem validators, and data analysts. From market discovery to roadmap prioritization, Dan explains practical ways to leverage AI to stay ahead in the rapidly evolving product landscape. 

Learn how AI tools can support you in conducting customer research, validating market problems, optimizing data analysis, and creating a more collaborative development process. Dan shares strategies for using AI to enhance creativity and reduce cognitive load, while emphasizing the importance of retaining the human touch in product management. 

Tune in to learn how to integrate AI into your daily work and supercharge your product management skills! 

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts 

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 

What makes some deals a win and others a loss? 

In this episode of the Pragmatic Product Chat Series, host Rebecca Kalogeris sits down with Zach Golden, Director at Anova Consulting Group, to explore how win loss analysis can be a game-changer for product managers and business leaders. Zach explains how this powerful tool uncovers customer preferences, competitive dynamics, and product-market fit—helping companies refine their strategies and sharpen their competitive edge. 

Learn why qualitative research is essential, how to use storytelling to highlight customer pain points, and how sharing win loss insights across teams can foster collaboration. Zach also offers tips on turning customer feedback into clear, actionable insights that improve both product strategies and customer retention. 

Tune in to discover how win loss analysis can help you win more deals and make smarter product decisions. 

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts 

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 

Ever wonder how to drive product success when you don’t have direct authority over your teams? 

In this episode, host Rebecca Kalogeris chats with Leah Zillner, a product manager at Intellum, about the wild ride that is product management. Leah shares her story of transitioning from program management to product, and how Pragmatic Institute’s courses helped her navigate the journey. From building market insights through client feedback to using tools like UserPilot, Jira, and BigQuery, Leah has tips that will level up your PM game. She also discusses the internal dynamics of product management, where trust and communication are key (especially when you can’t just tell people what to do). Leah talks candidly about learning from mistakes, ditching perfectionism, and building a supportive team culture. 

Ready to pick up some insider secrets on how to build relationships, communicate better, and juggle the challenges of product management? This episode has you covered! 

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts 

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 

How can you tap into the power of ‘catalysts’ to drive innovation and positive change in your organization? 

In this episode of the Pragmatic Product Chat Series, Shannon Lucas and Tracey Lovejoy, co-founders of Catalyst Constellations, discuss the concept of catalysts—individuals who connect ideas and take bold action to improve their environments. Drawing from their experiences at Microsoft and Vodafone, Tracey and Shannon share how organizations can identify and support these high-potential employees to drive transformation. 

They explore the challenges catalysts face, such as burnout and being perceived as disruptive, and offer actionable strategies to align catalysts with organizational goals, manage energy levels, and provide them with the training and frameworks needed to succeed. 

Tune in for insights on activating catalysts and harnessing their potential for organizational growth. 

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts 

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 

How can organizations nurture innovation through structured processes and strong leadership? 

Host Rebecca Kalogeris speaks with Dr. Jeff D. Standridge, Managing Director at Conductor and co-founder of Cadron Capital Partners. Dr. Standridge explores the critical relationship between innovation and leadership, emphasizing that innovation is not just about groundbreaking ideas—it's about planned, repeatable processes that drive efficiency, customer satisfaction, and cost reduction. 

Learn how to align your teams around a clear definition of innovation and implement strategies like innovation sprints and the lean canvas to quantify risks and gain stakeholder buy-in. Dr. Standridge highlights the importance of defining the problem, understanding its scale, and ensuring that your innovations are real, capable of helping you win, and worth the effort. 

Tune in for actionable insights to foster a culture of continuous innovation and make smarter product decisions. 

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts 

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 

How can product managers effectively navigate the complexities of B2B2C environments? 

In this replay episode of the Pragmatic Product Chat Series, host Rebecca Kalogeris revisits her insightful discussion with Tiffany Wear Johnson, Chief Product Officer at NMI and one of American Banker’s Most Influential Women in Payments (2022). Tiffany shares her expertise on transitioning from a feature-centric to a problem-focused approach in product management, especially within complex B2B2C landscapes. Learn how this shift can help manage competing priorities among different buyer personas and improve overall product strategy. 

Discover practical strategies for using data and storytelling to understand product metrics, foster collaboration among stakeholders, and prioritize effectively. Tiffany also discusses organizing product teams around value streams to better understand the customer journey and drive impactful results. 

Tune in to this episode to learn valuable insights from a seasoned product leader and elevate your product management skills! 

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts 

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 

How can product operations drive efficiency and data-driven decision-making in your organization? 

In this replay episode of the Pragmatic Product Chat Series, host Rebecca Kalogeris revisits her insightful conversation with Dan Corbin, a seasoned product management advocate and instructor at Pragmatic Institute. Dan discusses the critical role of product operations for today’s business environment and shares how it can streamline workflows, enhance data accessibility, and improve communication within product teams. 

Explore the three pillars of product operations—business and data insights, research methodologies, and operational efficiency—and discover practical tips for implementing these strategies in your organization. Whether you're a product manager, marketer, or data-driven professional, this episode offers valuable insights to help you optimize your product management practices. 

Tune in for this replay episode and learn how to elevate your product operations! 

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts 

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 

How can teams navigate the chaos of product development and effectively integrate customer feedback? 

In this episode of the Pragmatic Product Chat Series, host Rebecca Kalogeris sits down with Christoph Steinlehner, a product management consultant and expert with over 20 years of experience in design and product development. Christoph shares his strategies for turning chaotic meetings into productive discussions, emphasizing the importance of mapping thoughts and ideas to enhance team alignment and clarity. 

Discover how to integrate customer feedback into your product development process through Christoph's six-step approach, which includes impact mapping (learn more here), engaging cross-functional teams, and using visual artifacts like service blueprints. Christoph also discusses the pitfalls of traditional presentation styles and advocates for collaborative discussions that prioritize alignment over persuasion. 

Tune in for actionable advice on improving your product development process and fostering better team collaboration. For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts 

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 

How can senior leadership teams overcome hurdles and improve collaboration? 

In this enlightening episode of the Pragmatic Product Chat Series, host Rebecca Kalogeris sits down with James Scouller, a distinguished leadership coach, author, and former CEO with over 47 years of experience. James shares his deep insights into building and leading winning teams, drawing from his extensive experience and recent literary success with his trilogy, "How to Build Winning Teams Again and Again." 

Explore the psychological dynamics of team commitment, the importance of clear roles and goals, and the need for effective decision-making processes. James discusses how senior leaders can address challenges such as trust, open communication, and conflict resolution to foster a cohesive and high-performing team. 

Tune in to gain practical advice on improving collaboration and driving success within your organization. For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts 

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 

How can experiential marketing drive purchases and foster personal connections in B2B marketing? 

Join us for an engaging episode of the Pragmatic Product Chat Series, where host Rebecca Kalogeris interviews Sheila Rondeau, CEO of MogXP. With a rich background in marketing and experiential marketing, Sheila shares her insights on the importance of measurement, the impact of COVID-19 on in-person events, and innovative digital engagement strategies. 

Discover the necessity of driving purchases through experiential marketing, the value of a personal approach in B2B marketing, and how to integrate effective engagement strategies into your campaigns. Sheila's journey, from rebuilding Anheuser-Busch’s beer school program to leading MogXP, offers a wealth of practical advice and industry lessons. 

Tune in for actionable insights to enhance your marketing efforts with experiential strategies. For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts 

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 

How can AI be responsibly integrated into product development to meet ethical standards and human needs? 

Join us for an insightful episode of the Pragmatic Product Chat Series, where host Rebecca Kalogeris interviews Cal Al-Dhubaib, a leading data scientist and entrepreneur specializing in responsible AI. 

Discover the challenges and solutions in leveraging AI to enhance product value while ensuring ethical practices. Cal shares his journey, the importance of identifying the right AI problems, the necessity of human oversight, and the potential of generative AI in creating user-centric products. 

Tune in for actionable insights to responsibly incorporate AI into your products and workflows. 

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts   

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 

What makes a product manager truly successful? 

Join us as we explore the key traits of successful product managers with Paul Young, a seasoned expert and former Vice President of Product Management at Pragmatic Institute. 

Discover how understanding market problems, fostering emotional intelligence, and strategic thinking can drive transformation within your organization. Paul also highlights the importance of curiosity and thoughtful communication in leading successful product teams. 

Tune in for actionable insights and strategies to elevate your product management skills. 

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts   

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 

How do you define product marketing?

Francisco Bram, head of product and growth at Uber Eats, joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to chat about how he and Uber Eats defines this essential role, as well as the 10 commandments of product marketing.  You don't want to miss this one!

 Subscribe: https://www.youtube.com/channel/UCNJI2Tv2yxOLBI02nyJoprA
 Learn more about us: https://www.pragmaticinstitute.com/
 Start your Product Manager or Product Marketer certification here

"In Marketing, our job is to keep our ear very close to the ground, understand the process, listen to the buyers, listen to the customer, and always be thinking about what drives the customer."

-Mark Donnigan, Startup Marketing Consultant

In this episode of Product Chats, we are joined by marketing superhero Mark Donnigan. With a focus on growth-stage marketing, Mark has carved a niche in the tech industry as a consultant who helps B2B companies, particularly startups and those in the growth phase, to craft and execute successful go-to-market strategies.

His approach is deeply rooted in the belief that marketing is an integral component of business strategy, inseparable from product development and sales.

Key Takeaways:

Consistently Listen and Engage with Customers: The significance of staying attuned to the customers' needs and the market dynamics cannot be overstated. Engaging with customers regularly and genuinely understanding their business can unveil invaluable insights for product development and marketing.

Guide Your Buyers to Purchase: There is a five-step framework that guides B2B purchases. This process includes identifying problems, exploring solutions, building requirements, selecting vendors, and undergoing a validation process. Mark advocates for creating valuable, educational content tailored to each step of the customer's buying journey. This approach is vital for engaging potential buyers early and establishing your brand as a trusted advisor.

Leverage an Iterative Marketing Approach: Embrace a highly iterative marketing framework that focuses on executing in small chunks, measuring results, and refining strategies based on market feedback. This process ensures that marketing efforts are aligned with customer needs and market trends.

Understanding the Buying Process is Vital: Recognize the critical milestones in the customer's buying journey and ensure that your marketing materials and strategies support and facilitate this process, helping to guide the customer from problem identification to solution validation.

ABOUT OUR GUEST:

Mark Donnigan is a Virtual CMO and GTM consultant that designs and executes go-to-market and marketing programs that produce real business results for technology startup companies.

Dive deeper into Mark's insights and strategies by checking out his Minibook, "First Principles in Marketing for Startup Founders and CEOs." This guide is a treasure trove of knowledge, offering a fresh perspective on marketing by breaking down problems to their core and building innovative solutions that meet and redefine customer expectations.

ABOUT PRAGMATIC INSTITUTE:
Since 1993, we’ve provided training and professional development for product, design, and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and propriety Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue.

Our online, in-person, and on-demand courses are taught by industry experts with decades of experience at top companies like Microsoft, Cisco, Dell, Hallmark, Quaker Oats, and Dun & Bradstreet. We offer individual course training in product, design and data, and certification tracks for Product Management Certifications, Product Marketing Certifications, and the Pragmatic Product Master Certification. All attendees gain access to the Pragmatic Alumni Community, a network of over 30,000 alumni worldwide.

If you’re looking for product management or product marketing training or are pursuing a product marketing certification or product management certification, browse our certification paths at https://www.pragmaticinstitute.com/product/. Courses are available online, in-person, or on-demand to fit your schedule.

Want to learn more about becoming a Pragmatic Certified Product Manager? Learn more here.

#ProductManagement #ProductManager #ProductManagementCertification #ProductManagementStrategy #PragmaticInstitute

 Subscribe: https://www.youtube.com/channel/UCNJI2Tv2yxOLBI02nyJoprA
 Learn more about us: https://www.pragmaticinstitute.com/
 Start your Product Manager or Product Marketer certification here

“The first thing I would recommend everyone to do who has an interest in the AI space, and I think lots of people have an interest in this space, is you should be using generative AI tools in your life every day as much as you can, and really remind yourself how much of a difference it can make.”

-      Isaac Lien, Co-Founder and Chief Artificial Intelligence and Innovation Officer at Grandpad

In this enlightening episode, we dive deep with Isaac Lien, Co-founder and Chief AI and Innovation Officer at GrandPad, exploring the company's strategic incorporation of generative AI to enhance their offerings for the senior market. Lien shares the journey of testing and integrating AI technologies within their product, GrandPad, highlighting how a user-directed approach has fundamentally shaped both the development and marketing strategies.

Isaac Lien, Co-founder of Grandpad, initially developed a math flashcards app for iPhone inspired by Steve Jobs. Motivated by communication challenges with his grandparents, he created Grandpad, facilitating video calls for the elderly. Recognizing the power of technology to improve lives, Grandpad later introduced "Grandie," which use AI to help seniors engage in seamless conversations, find inspiration, and discover new interests in an intuitive and user-friendly manner. The team focuses on effective communication and user engagement, incorporating popular games and news topics into Grandpad's offerings.

Looking ahead, Isaac anticipates evolving generative AI technologies, and emphasizes the importance of user feedback to guide feature enhancements. By staying informed and exploring new tools, it’s possible to capitalize on industry advancements.

Key Takeaways:

1. User Feedback is King: User feedback plays a critical role in Grandpad's product development. They have a group of users who actively advise them on what to build, ensuring that the product continuously evolves to meet the needs of their customers.

2. Market Solutions, Not Features: Marketing for Grandpad's AI-powered features is centered around Simon Sinek's "Start with Why" approach. They focus on explaining why the product is important and beneficial for their users, before diving into the technical details of how it works. The solution is what users really care about.

3. Know Your Audience Intimately: Grandpad emphasized the importance of deeply understanding their target audience and creating a product that specifically caters to their needs. In their case, they focused on older adults and designed a user-friendly product that addresses their unique challenges with technology.

ABOUT OUR GUEST:

As the Co-Founder and Chief Artificial Intelligence and Innovation Officer at Grandpad, Isaac Lien brings a deep understanding of technology and a passion for making it accessible to older adults. With a background in computer science, he has been instrumental in the development of Grandpad's user-friendly tablet solutions designed specifically for the unique needs of this demographic.

Isaac's expertise in artificial intelligence and his dedication to incorporating user feedback have been key drivers in Grandpad's success. He has consistently leveraged advanced technologies, such as generative AI, to enhance the user experience and provide personalized, human-like interactions. Through his leadership, Grandpad has become a pioneer in utilizing AI to create more intuitive and engaging experiences for its users.

At the core of Isaac's work is a commitment to making technology accessible and inclusive for all users, particularly older adults. He has dedicated his career to developing solutions that empower and enrich the lives of users, ensuring they can seamlessly connect with their loved ones, access information, and enjoy a wide range of digital experiences.

You can learn more about Grandie at Grandie.AI and more about Grandpad at Grandpad.net.

ABOUT PRAGMATIC INSTITUTE:
Since 1993, we’ve provided training and professional development for product, design, and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and proprietary Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue.

Our online, in-person, and on-demand courses are taught by industry experts with decades of experience at top companies like Microsoft, Cisco, Dell, Hallmark, Quaker Oats, and Dun & Bradstreet. We offer individual course training in product, design and data, and certification tracks for Product Management Certifications, Product Marketing Certifications, and the Pragmatic Product Master Certification. All attendees gain access to the Pragmatic Alumni Community, a network of over 30,000 alumni worldwide.

If you’re looking for product management or product marketing training or are pursuing a product marketing certification or product management certification, browse our certification paths at https://www.pragmaticinstitute.com/product/.

Courses are available online, in-person, or on-demand to fit your schedule.
Want to learn more about becoming a Pragmatic Certified Product Manager? Learn more here.

#ProductManagement #ProductManager #ProductManagementCertification #ProductManagementStrategy #PragmaticInstitute

How can product managers blend pricing strategy, market segmentation, and portfolio?

Mark Stiving, Pragmatic Institute Instructor and pricing expert, offers practical advice to help product professionals elevate their pricing strategies and deliver value for customers. In this interview, Mark shares his extensive knowledge and unique perspective on how companies can leverage pricing as a powerful tool for business growth.

For detailed takeaways, show notes, and more, visit www.pragmaticinstitute.com/resources/podcasts

#ProductManagement #ProductPricing

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com

“When you truly grasp the impact of your words, actions, and behavior, that awareness fundamentally transforms your approach to everything.”– Dr. Jonathan Baktari, Healthcare CEO, Entrepreneur, Speaker

In this episode of the Pragmatic Product Chats series, host Rebecca Kalogeris engages in an insightful discussion with Dr. Jonathan Baktari, a seasoned physician, entrepreneur, and leader with over 20 years of experience. Dr. Baktari owns and operates several businesses, including multiple health clinics and a software service used in over 20,000 locations.

As a business leader, he relies on technology, data, and his trusted team to reach more people than ever before. He shares his extensive knowledge and unique perspective on the intersection of leadership, technology, and employee development.

Join us for an engaging conversation that blends healthcare, technology, and leadership, offering practical advice for product managers, marketers, and leaders looking to elevate their teams and organizations.

Key Takeaways:
1. The Leadership Dilemma: Dr. Baktari delves into the Peter Principle, which suggests that individuals are promoted based on their current role competence rather than their potential in higher roles. This often leads to leaders who excelled in previous positions but struggle with leadership duties. Great CEOs can make the critical distinction between someone who is proficient at a job and those that would make an effective leader.

2. Micro Mentoring: Dr. Baktari introduces the concept of "micro mentoring" as a superior alternative to micromanaging. By instilling the organization's philosophy and goals in employees, leaders can empower their teams to make independent decisions that align with the company's vision. This approach fosters a sense of autonomy and encourages proactive problem-solving.

3. Invest in Company Culture: The importance of investing in employee growth and fostering a supportive culture is often underestimated. Dr.Baktari emphasizes creating an environment that encourages continuous improvement and development. By prioritizing employee development, companies can build a robust and motivated workforce dedicated to achieving long-term success.

ABOUT OUR GUEST:
Dr. Jonathan Baktari is a distinguished physician with over two decades of experience in clinical practice, medical administration, and entrepreneurship. He has served as clinical faculty for several prestigious medical schools and has transitioned successfully into leading technology companies. Dr. Baktari is also the host of the Baktari MD podcast, where he shares his expertise on leadership, technology, and healthcare.

Listeners can follow Dr. Jonathan Baktari's insights and content on his podcast, Baktari MD, available on YouTube, Spotify, and other major platforms. Additional resources, including links to his podcasts and national interviews, can be found on his website, https://jonathanbaktarimd.com

ABOUT PRAGMATIC INSTITUTE:
Since 1993, we’ve provided training and professional development for product, design, and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and proprietary Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue.

Our online, in-person, and on-demand courses are taught by industry experts with decades of experience at top companies like Microsoft, Cisco, Dell, Hallmark, Quaker Oats, and Dun & Bradstreet. We offer individual course training in product, design and data, and certification tracks for Product Management Certifications, Product Marketing Certifications, and the Pragmatic Product Master Certification. All attendees gain access to the Pragmatic Alumni Community, a network of over 30,000 alumni worldwide.

If you’re looking for product management or product marketing training or are pursuing a product marketing certification or product management certification, browse our certification paths at https://www.pragmaticinstitute.com/product/.

Courses are available online, in-person, or on-demand to fit your schedule.Want to learn more about becoming a Pragmatic Certified Product Manager? Learn more here.
#ProductManagement #ProductManager #ProductManagementCertification #ProductManagementStrategy #PragmaticInstitute