
Pragmatic Live’s Product Chat is a podcast focused on tackling the biggest challenges facing today‘s product management, product marketing, and other market and data-driven professionals with some of the best minds in the industry. Make sure to check out our sister podcasts: Design Chats–Discussions with design leaders, design practitioners and industry experts on how to grow the strategic impact of design. designchats.podbean.com Data Chats–Conversations on data science and all things data every other week. ds30.podbean.com
Episodes

7 days ago
7 days ago

- Why you should bring in design earlier in the development process
- How designers and product managers approach the development process differently
- Navigating the conflict between desirability, viability and feasibility
Learn how to create innovative, intuitive products that the market will embrace. Gain a human-centered approach to market problems, partner with designers, and deepen your understanding of target users. With the skills and knowledge gained through this course, you will be equipped to drive meaningful impact in your organization. Enroll now and unlock your full potential as a product manager.
learn how to contribute to strategy conversations confidently, tie your design work to business outcomes, and align user-centered work to advance business objectives. With this course, you'll strengthen cross-functional partnerships and demonstrate the return on investment of your design work.

Friday Mar 17, 2023
Overcoming Resistance to Change: Insights from Pragmatic Instructors
Friday Mar 17, 2023
Friday Mar 17, 2023

- The challenges product professionals will face when trying to implement change in their role and company
- How to get buy-in from the executive team to build a market-driven culture
- Why capturing market data will help you prevent emotional or political conversations with stakeholders in the company
- How to manage through influence versus authority
Enroll in Foundations
If you’ve already completed Foundations, our course selector tool will help you decide on which course to take next.

Friday Mar 10, 2023
How To Hire Excellent Product Managers with Matt Lemay
Friday Mar 10, 2023
Friday Mar 10, 2023

- Hiring the right product manager for your team starts with understanding exactly what your company needs, not simply “what makes a good product manager.”
- The key quality Matt looks for during an interview with a prospective product manager
- Why you should switch from clarifying the role of product management to clarifying the goal of product management
- How to incorporate different frameworks into the hiring process

Friday Mar 03, 2023
A Systematic Approach to Branding and Positioning with Ulli Appelbaum
Friday Mar 03, 2023
Friday Mar 03, 2023

- Ulli’s systematic approach to branding and positioning, including internal stakeholder interviews, competition analysis, and customer research.
- Types of positioning deliverables after completing initial research
- Why positioning can help you when things don’t go according to plan
- How to measure the success of positioning work
- Common problems that occur in positioning projects
This course helps you gain a thorough understanding of your buyers and how they like to buy so you can build product marketing strategies that deliver results.
Learn More

Friday Feb 24, 2023
Anatomy and Evaluation of a Successful Launch
Friday Feb 24, 2023
Friday Feb 24, 2023
This episode is from our latest Product Chat webinar >> watch the webinar
When it comes to the planning, execution and effectiveness of a launch, understanding the key components and their function within teams and processes is essential. Each phase of a launch brings its own very specific challenges and being able to execute and navigate while remaining on track can be challenging. So how can you best identify the key elements of a launch and utilize evaluation to ensure you’re building upon each launch successfully.
Join us as we welcome Trishna Sharma, Product Manager of Meta for a conversation on how to look at the key components of a successful product launch and evaluation techniques you can utilize to ensure you are driving powerful outcomes.
In this conversation Trishna will share:
- The key components of what drives a successful launch according to a PM
- How to plan and execute launch strategies that remain streamlined and on track
- Metrics and Data Insights you can look to, to measure success and efficiency
- How to conduct evaluation techniques post-launch to ensure you are consistently improving

Friday Feb 17, 2023
Avoiding Catastrophe: Don’t Forget These Critical Teams During Your Launch
Friday Feb 17, 2023
Friday Feb 17, 2023

- The people and teams that should be involved in a launch—but often aren’t
- Why you should use a launch readiness assessment rather than a launch checklist
- How to not lose control of a launch
- Why are product marketing managers often overlooked in the launch process
Launch is a course that helps you create a more strategic approach to exceed your business objectives. Learn to execute successful launches that align your entire organization around the same strategies and goals.
Enroll Today

Friday Feb 10, 2023
ChatGPT and the Future of Product Management: An Expert Panel Discussion
Friday Feb 10, 2023
Friday Feb 10, 2023

- The limitations of ChatGPT in its current version
- How ChatGPT can help product managers in their role
- Whether or not they are hopeful for new AI tools like ChatGPT

Friday Feb 03, 2023
Friday Feb 03, 2023

- When to build, buy or partner in the context of a merger or acquisition
- The three stages of determining whether or not to buy a company
- The value of a gap analysis during an acquisition or merger
- How to apply the Pragmatic Framework to M&A build a shared mission and understanding
- The role of positioning and segmentation during an M&A process
In this course, you’ll learn the ins and outs of the Pragmatic Framework that Frank references during this episode.

Friday Jan 27, 2023
Turn Your Market Research into Positioning Strategies
Friday Jan 27, 2023
Friday Jan 27, 2023
Are your market research efforts providing meaningful insights? Have you accurately identified the needs of your market? Do your cross-functional team members understand your market well enough to win their trust – and get the sale?
Join us as Pragmatic Institute and Diane Pierson, visiting instructor and founder of Innovate on Purpose welcome Scott Lien, CEO and co-founder of GrandPad. Scott will share how to leverage market research to build powerful positioning and ways to utilize Pragmatic principles in the real world to gain a strategic advantage.
In this conversation Scott will also discuss:
- What kinds of market research will help you build better positioning
- Practical ways to conduct research with limited budgets and time
- How to drive market knowledge into every product and marketing decision to drive better results
- How to align with leadership to successfully jumpstart your positioning workflow

Friday Jan 20, 2023
Friday Jan 20, 2023

- How to determine if a perceived cultural issue is actually rooted in a problem with workflow
- Why unexpected rework is a sign of a workflow problem
- Why starting with customer data will bring clarity to workflows
- The importance of agreeing to adjust either scope or date deadlines to better manage resource and time constraints
Enroll Foundations to take the first step in truly understanding the market and the problems it faces. In this course, you’ll also master the Pragmatic Framework and the activities needed to bring a successful product to market.
Learn More

Friday Jan 13, 2023
Friday Jan 13, 2023

- Why position documents are essential for the entire organization and why it makes the product team’s job easier
- What to include in a positioning document and why the order of the sections is so important
- How many positioning documents should you create per product
- Who should own the positioning document
Enroll Foundations to learn more about positioning from expert instructors like Dan Corbin. Take the first step in truly understanding the market and the problems it faces. In this course, you’ll also master the Pragmatic Framework and the activities needed to bring a successful product to market.
Learn More

Friday Jan 06, 2023
Expert Insights on Pricing Trends for 2023 with Mark Stiving
Friday Jan 06, 2023
Friday Jan 06, 2023

- Companies moving toward usage-based pricing
- What is product-led growth
- Why net-dollar retention is the single most important KPI
- The importance of compensation for the sales team that grows customers
- Pricing and AI
Pricing Case Study: Why Disney Should Charge MORE for Their $6,000 Hotel Room
Pricing Case Study: The Housing Market Teaches Why Cost Plus Pricing is a Bad Idea
Pricing Case Study: When Will You Unsubscribe to Netflix?
Pricing Case Study: Shrinkflation and Why You’re Getting Less but Paying More

Friday Dec 30, 2022
Friday Dec 30, 2022
Steve Goodyear, the founder of Realizer Services, is the first person to earn a PMC VIII certification.
Rebecca Kalogeris, VP of marketing for Pragmatic Institute, and Steve discuss the variety of courses offered through Pragmatic Institute, and how each plays a role in elevating the work he does at his company.
They discuss
- How the courses help Steve answer the question: "How do I turn professional services into more of a product."
- His lessons from the Design course
- How he uses the Pragmatic Alumni Community to build his network and talk through ideas.
Additional Resources
Foundations on Demand
Begin your product training experience with the course Foundations. Even better, this course is both live and on-demand. You’ll also gain your membership to the growing and active Pragmatic Alumni Community.
Course Overview:
- Understand the market and the problems it faces
- Use market knowledge to build and sell products people want to buy
- Master the Pragmatic Framework and the activities needed to bring a successful product to market
- Learn to listen to the market, prioritize projects and drive result

Friday Dec 23, 2022
Using Personas to Build What Customers Need (not what they asked for)
Friday Dec 23, 2022
Friday Dec 23, 2022
In this episode, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, hosts Sandy Orlando, the senior VP of product management at CDK Global, an automotive retailing software company. Sandy explains that her objective with NIHITO visits is to listen to the customer rather than to talk to the customer, and to test a hypothesis without trying to inform it. She said that while building personas people try to prescribe a conclusion and then prove it rather than exploring.
When done well, personas can lead a product team to create solutions that lead customers to desired outcomes. At times, she said she's received feedback from customers that she didn't deliver one single thing the customer asked for but instead delivered exactly what they needed.

Friday Dec 16, 2022
Product Principles To Fuel Your 2023
Friday Dec 16, 2022
Friday Dec 16, 2022
This episode is from our latest Product Chat webinar >> watch the webinar
With 2022 coming to an end and rumbles of the macro environment creating some potentially tough hurdles for businesses in 2023, companies must be laser-focused on what is most important for success in the coming year. This is why product managers and leaders must hone in on areas that create resilience and deliver the highest value and greatest impact for their organizations, employees and, most importantly, their users and customers.
Join us as we welcome Kirsten Van Detta, senior product manager at LinkedIn, for a conversation on what key concepts product professionals should be focusing on to fuel their 2023 and how being ruthless in your prioritization can serve as your biggest ally.

Friday Dec 09, 2022
How to be an Effective Product Marketer with Yasmeen Turayhi
Friday Dec 09, 2022
Friday Dec 09, 2022

- The importance of the product marketing role
- How to manage pressure and the importance of mental health
- Strategies to build clarity and prioritize tasks
- Why the best product marketers are curious and diversify their knowledge
Market.
This course helps you gain a thorough understanding of your buyers and how they like to buy so you can build the product marketing strategies that deliver results.
Learn More

Friday Dec 02, 2022
How Asset Assessment Can Help You Outmaneuver The Competition
Friday Dec 02, 2022
Friday Dec 02, 2022
This episode is from our latest Product Chat webinar >> watch the webinar
Join us as we welcome Sandi Olson, Senior Marketing Content Manager at Microsoft for a conversation on how utilizing the right asset assessment techniques can help you to analyze, prioritize and make forward-thinking pivots before your competitors.
In this conversation Sandi will share:
- How to approach asset assessment through a lens that allows you to revive, streamline and support any business strategy
- Ways you can utilize assessment to better integrate positioning and messaging
- How healthy asset hygiene enhances strategy development
- Archive, archive, archive
- Tools and processes you can leverage to ensure you are finding meaningful opportunities within your assets

Friday Nov 25, 2022
What Causes a Launch to Fail?
Friday Nov 25, 2022
Friday Nov 25, 2022
Validating market problems isn’t about listening only to the noisy 20 percent of the market. Instead, it’s about understanding the needs of the quiet 80 percent too. Without validation, product teams can invest valuable time and resources into an idea that is destined to fall flat.
In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Pragmatic instructor Terry Sadowski who candidly shares his experience with a launch failure.
They discuss:
- How pressure and novelty can cause you to ignore established processes that protect against launch failures
- The ways hindsight reveals all the missteps overlooked in a moment of excitement and energy
- How to move forward after a big failed launch
- Key advice to avoid a failed launch
Want to learn more about effective launches?
Launch is a course that helps you create a more strategic approach to exceed your business objectives. Learn to execute successful launches that align your entire organization around the same strategies and goals.

Friday Nov 18, 2022
How to be Dangerously Good at Go-To-Market Strategies
Friday Nov 18, 2022
Friday Nov 18, 2022
- Three pillars of a successful business
- Why the market can make or break any product
- What makes a great market
- How to drive alignment in a company
- How to get out of the “one more feature” trap
- The difference between strategy and execution
This course helps you gain a thorough understanding of your buyers and how they like to buy so you can build the product marketing strategies that deliver results.
Learn More

Friday Nov 11, 2022
How to Build Career Paths and Structure to Empower Your Product Teams
Friday Nov 11, 2022
Friday Nov 11, 2022

Corban has been involved in product management for 30 years. His current team consists of 13 product managers responsible for managing four product verticals. Each vertical has a different tech stack, and the team’s job is to make those systems better and more efficient for the 2,500 employees at Primary Residential Mortgage.
- How to define product manager and product owner
- Building development and career paths for product professionals based on KPIs
- How clear expectations for each role improve one-on-ones and make the feedback more objective
Foundations is the first step to understanding the market and its problems. With that knowledge, you can build and sell products that people actually want to buy. You’ll also learn to master the Pragmatic Framework and the activities needed to bring a successful product to market.
Learn More

Friday Nov 04, 2022
How to Build High-Performing Teams
Friday Nov 04, 2022
Friday Nov 04, 2022

- The importance of having clarity around roles and responsibilities and understanding what type of team you have (e.g., high market knowledge vs dependent)
- How to build trust and collaboration between product and development
- Some of the key areas where teamwork starts to break down in companies.
In this course, students learn how to become market-driven by exploring concepts such as how to uncover strategic opportunities, define product team roles and responsibilities, prioritize actual vs. desired business goals, and how to talk to and observe the market in action.
Learn More and Enroll

Friday Oct 28, 2022
How To Measure Success Through Every Stage Of The Product Lifecycle
Friday Oct 28, 2022
Friday Oct 28, 2022
This episode is from our latest Product Chat webinar >> watch the webinar
Join us as we welcome Anand Arivukkarasu, Product Leader (formerly of FB) for a conversation on how you can use measurement to ensure success throughout every stage of the product lifecycle.
In this conversation, Anand will share:
- Key KPIs and metrics you should be paying attention to through the development, GTM, growth and product end-of-life phases
- Ways to apply measurement to employ strategies and align stakeholders
- How to utilize metrics to gain buy-in for current and future initiatives
- How to decipher insights between the metrics to ensure you are staying ahead of the curve

Friday Oct 21, 2022
How To Create Effective OKRs For Both Teams and Individuals
Friday Oct 21, 2022
Friday Oct 21, 2022

- The qualities of a good objective
- Why you might have multiple key results for each objective
- Why you should set a confidence score (on a scale of 1-10) and why every objective should be difficult but not impossible
- The difference between OKR and KPI
- How many OKRs should you have on your team
Foundations | The first step to become truly market-driven
This course emphasizes how to develop an understanding of your market and effectively share that information throughout the organization.
Learn More

Friday Oct 14, 2022
Strategies For Leading and Empowering Effective Product Teams
Friday Oct 14, 2022
Friday Oct 14, 2022

- What to look for when hiring a product manager
- How product teams can leverage data to improve collaboration and decision-making in the organization
- Strategies for nurturing emerging leaders
This course will teach your team how to identify and listen to the entire market and uncover strategic opportunity. They’ll also learn how to implement the Pragmatic Framework.
After completing the course, students are invited to join the robust and active Pragmatic Alumni Community where they will have access free learning opportunities and a library of Pragmatic tools and resources.
Learn More

Friday Oct 07, 2022
How to Customize Your Win/Loss Program to Improve It’s Effectiveness
Friday Oct 07, 2022
Friday Oct 07, 2022

- The importance of getting strategic alignment before starting a win/loss program
- When is it appropriate to use open-ended or leading questions
- How to leverage data and then go beyond the data by bringing together cross-functional teams
- Determining how many win/loss interviews are sufficient for gathering insights
Win/Loss: A Tool Used to Identify Your Company’s Distinctive Competencies
Going Beyond Win/Loss Data
This course helps you gain a thorough understanding of your buyers and how they like to buy so, you can build the product marketing strategies that deliver results.

Friday Sep 30, 2022
How Phased Marketing Strategies Maximize Resources
Friday Sep 30, 2022
Friday Sep 30, 2022

- A framework for connecting business objectives to marketing executions
- Ways to use research to size, position and name your products/features
- A four-phased GTM approach to prove marketing value and reduce risk
- Ways to apply the same methodologies to create a product marketing function to utilize moving forward
You can learn more about go-to-market approaches at Pragmatic Institute by enrolling in the Market course.
Learn More

Friday Sep 23, 2022
The Six Stages of The B2B Innovator Map
Friday Sep 23, 2022
Friday Sep 23, 2022

- Strategic alignment
- Market discovery
- User discovery
- Solution planning
- prototyping
- Early adopter
This course helps you gain a thorough understanding of your buyers and how they like to buy so, you can build the product marketing strategies that deliver results.
Learn More
Enroll Today

Friday Sep 16, 2022
Distribution Strategy
Friday Sep 16, 2022
Friday Sep 16, 2022
This episode features Pragmatic instructor Paul Young, who shares examples of distribution strategy and the different models around them.
He discusses:
- Why distribution strategy can be innovative
- Indirect or direct distribution strategy examples
- Integration as a distribution strategy
- Am outside-in approach to distribution strategy

Friday Sep 09, 2022
Distribution Strategy’s Critical Role in Customer Experience
Friday Sep 09, 2022
Friday Sep 09, 2022

- Examples when distribution strategy was an innovative disrupter in the market
- Distribution strategy for software companies
- The relationship between customer experience and distribution strategy

Friday Sep 02, 2022
A Thought-Exercise on Identifying Distinctive Competencies
Friday Sep 02, 2022
Friday Sep 02, 2022

In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, and Pragmatic instructor Mark Stiving will lead the audience through an exercise to identify and apply distinctive competencies using some of the biggest brands in the world.
Not only will you learn about the power of distinctive competencies, but also how to start thinking about and leveraging them within your own organization.
They also discuss:
- What are distinctive competencies and why do they matter
- Examples of distinctive competencies at big brands (Disney, Amazon, LinkedIn, Zappos and Walmart)
- How to get more differentiation for your products

Friday Aug 26, 2022
How to Optimize Win/Loss Analysis and Increase Your Win Rate
Friday Aug 26, 2022
Friday Aug 26, 2022
Win-loss analysis is a practice every company should be doing but not every company is doing it—at least not as effectively as they can be. Win-loss analysis can help your business in almost every facet—product strategy, marketing messaging, sales enablement, and more.
Andrew Peterson, Co-Founder of Clozd, the leader in win-loss analysis, explains how to optimize your win-loss analysis program.
Andrew has expert advice on the win-loss best practices to increase your win rate, whether it be getting started or leveling up your current program.
In this conversation Andrew will share:
- How to get started with a win-loss analysis program
- Tips to optimize your current program
- How to take the data you receive from your program and use it to implement necessary change

Friday Aug 19, 2022
If You Haven’t Enrolled in Foundations, Here’s Why You Should
Friday Aug 19, 2022
Friday Aug 19, 2022

- The five key sections in the Foundations course
- What makes the Pragmatic Framework powerful and effective
- The common challenges product professionals encounter
- How can students get the most out of the training when they enroll

Friday Aug 12, 2022
Key Components of a Structured Win/Loss Program
Friday Aug 12, 2022
Friday Aug 12, 2022

- What win/loss programs provide to product managers, product marketers and sales teams
- Why a collection of conversations is more meaningful than one story
- How to establish a standardized and focused process for structuring win/loss research
- Why surveys aren’t an adequate replacement for win/loss interviews
- Two approaches to get target groups to engage with a win/loss interview
Foundations
This course is the first step to becoming truly market-driven You’ll learn how to understand the market, how to use market knowledge and how to master the Pragmatic Framework.
Learn More
https://www.pragmaticinstitute.com/course/product/foundations

Friday Aug 05, 2022
Why CNN+ Is a Cautionary Tale for Product Teams
Friday Aug 05, 2022
Friday Aug 05, 2022

- What early warning signs did CNN+ ignore that might have indicated the product wouldn’t succeed
- The conversion rate you should expect going from a freemium model to a premium model
- Why you need both data and stories to effectively communicate market research
Launch
is a course that helps you create a more strategic approach to exceed your business objectives. Learn to execute successful launches that align your entire organization around the same strategies and goals.
Enroll Today

Friday Jul 29, 2022
Friday Jul 29, 2022
One of the largest struggles within product is articulating your organization’s unique abilities to deliver value to its market. But guess what, it’s also one of the most important! So how do you develop a successful path that combines innovation, proven methodology and sure-fire approaches to hone-in on the attributes and differentiators that set you apart from your competitors?
We got you covered.
Leon Stigter, Senior Technical PM at Amazon Web Services, covers topics on distinctive competencies and when and how innovation can become your biggest ally. In this discussion Leon will share:
- How you can find distinctive competencies and turn them into assets
- Why does “distinctive” matter in distinctive competencies?
- How to use marketing as a top asset when telling your story
- Why data is a key factor in your process

Friday Jul 22, 2022
What Makes a Competency Distinct?
Friday Jul 22, 2022
Friday Jul 22, 2022

- Distinctive competency as it relates to core competencies
- Examples of distinctive competencies: innovation, culture, customer intimacy, patent portfolio
- Why you can’t innovate like Apple >> Read More
- The consequence of assuming distinctive competencies without external validation
- Why technology isn’t a good distinctive competency
- How many (or few) distinctive competencies you should have in your organization
- The strategies for shifting distinctive competencies (the slow way and the fast way)
Students learn how to:
- Become market-driven by exploring concepts such as how to uncover strategic opportunities
- Define product team roles and responsibilities
- Prioritize actual vs. desired business goals
- Talk to and observe the market in action.

Friday Jul 15, 2022
Defining Sprint, Release and Launch
Friday Jul 15, 2022
Friday Jul 15, 2022

- Sprints and how the market cares about usefulness and impact—not methodology
- Who is driving the release planning discussions
- How to collaborate for a launch
- Why requirements should start with data and market research
- The helpful role of a retrospective
Want to learn more about effective launches?
is a course that helps you create a more strategic approach to exceed your business objectives. Learn to execute successful launches that align your entire organization around the same strategies and goals.

Friday Jul 08, 2022
Friday Jul 08, 2022

- How the community helps connect alumni with jobs, candidates and innovative hiring strategies
- The types of engaging conversations happening in the community around building cross-functional teams and collaborating with other departments
- Masterclass opportunities exclusive to community members
- Become market-driven by exploring concepts such as how to uncover strategic opportunities
- Define product team roles and responsibilities
- Prioritize actual vs. desired business goals
- Talk to and observe the market in action.

Friday Jun 24, 2022
Using Data Insights To Create Value-Driven Content Strategies
Friday Jun 24, 2022
Friday Jun 24, 2022

Hear how should you approach your content endeavors, and where should you look to understand the best areas to focus your efforts and resources from Editorial and Metadata Leader at Netflix, Anjana Gopakumar.

Friday Jun 17, 2022
Strategies for Planning Content and Measuring Success
Friday Jun 17, 2022
Friday Jun 17, 2022

- How to find context, study competitors and review search engine results
- The metrics for measuring content
- How to be a steward of content by taking care of the work that already exists
This course helps you gain a thorough understanding of your buyers and how they like to buy so you can build product marketing strategies that deliver results. And, this course was updated in 2022 to reflect the latest strategies.
Learn More

Friday Jun 10, 2022
What Successful Content Strategies Look Like in 2022
Friday Jun 10, 2022
Friday Jun 10, 2022

In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Brett McGrath from The Juice on all things content marketing and content distribution.
- How to think beyond the inbound methodology
- Why distribution is the path to having a proactive marketing strategy
- The ways that content can build valuable relationships
- Vulnerability as a superpower and experimentation as a strength
This course helps you gain a thorough understanding of your buyers and how they like to buy so you can build the product marketing strategies that deliver results.
Learn More

Friday Jun 03, 2022
Why Your Team Needs a Video Strategy
Friday Jun 03, 2022
Friday Jun 03, 2022

- Why video is so powerful for building empathy and showing authenticity
- The challenges companies face when they start incorporating a video strategy
- Strategies for measuring success
- How to repurpose long-form videos in shorter formats
Market.
This course helps you gain a thorough understanding of your buyers and how they like to buy so you can build product marketing strategies that deliver results.
Learn More

Friday May 27, 2022
Understanding Use Cases and Creating Killer UX Approaches
Friday May 27, 2022
Friday May 27, 2022
- Where to generate innovative and bold UX ideas
- How to delve into your users to understand patterns
- How to measure user efforts and KPI’s to pay attention to
- Ways to optimize UX experiences that increase both adoption and retention

Friday May 20, 2022
How to Apply Agile to Your Job Search
Friday May 20, 2022
Friday May 20, 2022

- The different stages of the job search
- Why an iterative approach can reduce feelings of failure
- How having a partner in the job search can help improve the experience
In this course, you’ll learn to master the Pragmatic Framework and the activities needed to bring a successful product to market. You’ll take *the first step to becoming truly market-driven.* This 7-hour course is self-paced and you’ll have one year to complete the curriculum. After passing the final exam, you’ll receive your first Pragmatic Institute certification and be invited to join the robust Alumni community.
Register Today
Learn More About Foundations

Friday May 13, 2022
The Impact of Curiosity
Friday May 13, 2022
Friday May 13, 2022

- Recent research on curiosity
- How you can encourage curiosity at your organization and on your teams
- Strategies to stimulate and exercise curiosity
- How humility can overcome the Einstellung Effect
Foundations on Demand
In this course, you’ll learn to master the Pragmatic Framework and the activities needed to bring a successful product to market. You’ll take the first step to becoming truly market-driven.
This 7-hour course is self-paced and you’ll have one year to complete the curriculum. After passing the final exam, you’ll receive your first Pragmatic Institute certification and be invited to join the robust Alumni community.
Register Today
Learn More About Foundations

Friday May 06, 2022
Friday May 06, 2022

- The reason why people buy the $6,000 hotel room at Disney: Star Wars: Galactic Starcruiser
- Why Mark thinks the hotel Room is underpriced
- How comparison helps the buyer justify pricing structures
Pragmatic Course: Pricing | $1,195
- Product Portfolio Worksheet
- Isoprofit Tables
- Pricing Ownership Matrix
- Value Matrix
Pragmatic Learning Network: Accelerate Your Subscription Business | $500
- The three revenue buckets and how they drive prioritization
- The three levels to pull to create and capture more value
- Which growth strategies are best based on the life cycle of a product
- The four ways to grow revenue from a single customer

Friday Apr 29, 2022
Friday Apr 29, 2022

- The elements driving buyer behavior in the housing market.
- The reasons why Zillow stopped flipping houses. Answer: Labor shortage and “the winner's curse.”
- How we can apply lessons learned in the housing market to B2B and SAAS companies.
Learn more about pricing segmentation in the Price course. You’ll also learn how to determine market value and how to maximize your profit while minimizing discounting.
You’ll be introduced to several pricing tools including
- Product Portfolio Worksheet
- Isoprofit Tables
- Pricing Ownership Matrix
- Value Matrix
Pricing expert Mark Stiving brings his expertise on subscription models to our Pragmatic Learning Network to help product teams improve their subscription businesses and drive growth.
In this self-paced course, students will learn:
- The three revenue buckets and how they drive prioritization
- The three levels to pull to create and capture more value
- Which growth strategies are best based on the life cycle of a product
- The four ways to grow revenue from a single customer

Friday Apr 22, 2022
Friday Apr 22, 2022

- Why we might notice changes in volume, features and quality more than price changes.
- How do we make changes that increase profits but don’t upset buyers or users?
- Why now might be the best time to experiment with pricing.
Pragmatic Course: Pricing | $1,195
Learn more about pricing segmentation in the Price course. You’ll also learn how to determine market value and how to maximize your profit while minimizing discounting. You’ll be introduced to several pricing tools including
- Product Portfolio Worksheet
- Isoprofit Tables
- Pricing Ownership Matrix
- Value Matrix
Pricing expert Mark Stiving brings his expertise on subscription models to our Pragmatic Learning Network to help product teams improve their subscription businesses and drive growth.
In this self-paced course, students will learn:
- The three revenue buckets and how they drive prioritization
- The three levels to pull to create and capture more value
- Which growth strategies are best based on the life cycle of a product
- The four ways to grow revenue from a single customer

Friday Apr 15, 2022
Pricing Case Study: When Will You Unsubscribe to Netflix?
Friday Apr 15, 2022
Friday Apr 15, 2022

- How do we get different customers with different willingness to pay to still buy our product?
- The risk of offering ad-supported cheaper versions
- Why “good, better, best” options work so well in subscription services
Pragmatic Course: Pricing | $1,195
Learn more about pricing segmentation in the Price course. You’ll also learn how to determine market value and how to maximize your profit while minimizing discounting.
You’ll be introduced to several pricing tools including:
- Product Portfolio Worksheet
- Isoprofit Tables
- Pricing Ownership Matrix
- Value Matrix
Pragmatic Learning Network: Accelerate Your Subscription Business | $500
Pricing expert Mark Stiving brings his expertise on subscription models to our Pragmatic Learning Network to help product teams improve their subscription businesses and drive growth.
In this self-paced course, students will learn:
- The three revenue buckets and how they drive prioritization
- The three levels to pull to create and capture more value
- Which growth strategies are best based on the life cycle of a product
- The four ways to grow revenue from a single customer

Friday Apr 08, 2022
Pricing Isn’t the Reason You Lost
Friday Apr 08, 2022
Friday Apr 08, 2022

- How the pricing structure or model can affect customer's value perceptions (For example, large one-time payments may seem riskier to new customers than smaller monthly payments)
- Why transparency in pricing can help win more buyers
- Why the concept “people buy, not companies” should inform selling strategies
Price
This course gives you the tools you need to take the guesswork out of pricing and increase profitability. Learn a proven approach to pricing that reflects what the market is willing to pay and supports your organization’s strategies.
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Pricing expert Mark Stiving brings his expertise on subscription models to the Pragmatic Learning Network to help product teams improve their subscription businesses and drive growth. Gain clarity and certainty around the right tasks to accelerate growth and your current stage of business.
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