Welcome to Pragmatic Live Radio where you’ll gain practical tips and actionable advice designed to overcome the real-world challenges faced by product management and marketing professionals. Make sure to check out our sister podcast DS30, where we cover emerging data science topics every other week! https://ds30.podbean.com
We think we know our customers, but do we really know how to listen?
On this episode of Pragmatic Live, SVP for Cerner Corporation, Darrell Johnson, joins our guest host Cali Frisbie, content and social strategist for Pragmatic Institute, to discuss effective customer listening and how to effectively translate it into understanding what customers today really want.
* This episode of Pragmatic Live was captured during our recent Product Chat
How do you get inside someone's head to truly understand what they need? Well, until that technology exists, there are steps you can take to get close when it comes to your marketing efforts.
In this episode of Pragmatic Live, COO Greg Bond and CEO Erik Wolf of Estound join our own Georgina Donahue to discuss the crucial steps in creating content that is not only profitable but transforms your marketing efforts.
The "Internet of Things" is a common term, but do you really understand what it is and why it’s important?
This week, we take a look back at an excellent breakdown of what this term really means and more.
Daniel Elizalde, IoT product manager extraordinaire, joins Pragmatic Live to discuss the Internet of Things and its impact on businesses. Daniel examines the importance of using IoT to collect real-world, real-time data to help enterprises expand their abilities, as well as the role of product management with IoT. He dives into the skills needed for product managers to really make the most of IoT to translate the data into real success.
Would you like to learn more about data and product management? Register for our new course, The Business of Data Science. And be sure to listen to our other great podcasts, and subscribe so you never miss another great episode.
The current pandemic has challenged, and pushed product professionals around the globe to think differently. One of the biggest questions that we have to answer is - how has the current state of business transformed the problems that users are facing and what product offerings should we roll out to address those needs?
Mike Mace, VP of market strategy with UserTesting joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to discuss this and a give insight into a unique survey UserTesting conducted to better understand how Covid-19 has changed the mindset and needs of product professionals.
If you have any questions for Mike he can be contacted at mike@usertesting.com
How should design and product management team up on the journey to successful products?
Jim Dibble joins host Rebecca Kalogeris on the January 8 episode of Pragmatic Live. Get to know one half of the team behind Pragmatic Institute’s upcoming design practice, take away next steps for creating more user-friendly products, and hear all about our exciting new course Design.
“I think that storytelling is the key to marketing” - Martin Aguinis
How do you form a marketing strategy that curates for the 99%? Martin Aguinis, Product Marketing Manager at Google, joins us to discuss his strategy for reaching those that aren’t in the room with your product and how to focus on the human aspect of any product story to gain the most impact - not just results.
From utilizing your customers to announce a new feature, to know your product thoroughly enough to connect its users to it, Martin discusses how he makes that connection and how he has broken many traditional marketing frameworks to successfully launch products. He shares with us one of his secrets to success: how taking a step back and thinking about/repurposing information can provide massive insight.
Make sure you check out this podcast with Martin Aguinis on Marketing to the 99%, and sign up for one of our many Product Marketing courses to learn more about data science and how it can help your business. Subscribe today so you never miss out on any of our great resources.
“Community” is a word we hear plenty when online and they exist for many different groups, but how can product groups utilize them effectively?
Rebecca Kalogeris, VP of marketing and product strategy at Pragmatic Institute, is joined by the director of product management with Higher Logic, Kate Cologna, to discuss community, but more specifically how community can be effectively leveraged and enjoyed by product groups.
Learn more about our awesome online community, the PAC, here.
Survey burnout is real. Organizations are always looking for more insight from their customers and users, but there are a few things that make the Pragmatic Institute Annual Survey truly unique and beneficial to those who participate. The data uncovered is even more valuable during a year in which we've experienced a constant change in the workplace.
In this episode of Pragmatic Live, Cali Frisbie, our own content and social strategist turns the tables on Rebecca Kalogeris, VP of marketing and product, to discuss the roots of the Pragmatic Institute Annual Survey and the types of helpful data that we publish within every year.
Get in on the action by taking our annual survey here.
Data is changing the way we do business. But how is it changing product marketing?
Rebecca Kalogeris, VP of marketing at Pragmatic Marketing, is joined by former Pragmatic instructor and product marketing expert Kirsten Butzow to discuss the importance of being both market- and data-driven to tell the right story to your audience and market. Kirsten details examples of businesses that have utilized data to improve their business or struggled without using data.
