PragmaticLive
The 10 Commandments of Product Marketing

The 10 Commandments of Product Marketing

April 16, 2021

How do you define product marketing?

Francisco Bram, head of product and growth at Uber Eats, joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to chat about how he and Uber Eats defines this essential role, as well as the 10 commandments of product marketing.  You don't want to miss this one!

Always-On: The Power of Foresight

Always-On: The Power of Foresight

April 9, 2021

What do companies like Humana, Uber and Farmers Insurance have in common?  They can see into the future. How do they do this?  Always-on consumer data.

Nis Frome, cofounder and VP of product at Feedback Loop, joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to discuss how this type of data can provide live foresight as opposed to insight into past events.  You may even say it's a super power, but the kicker is, anyone can learn to leverage this type of data to better understand their customers.

Flashback Friday - A Market in Search of a Product

Flashback Friday - A Market in Search of a Product

April 2, 2021

Flashback Friday's - Why do we do this?  Over years worth of content, there are times where previous episodes contain useful information that valuable enough to revisit.

Product marketing expert Kevin Krusiewicz of Marketing Trail Guide joins Pragmatic Live host Rebecca Kalogeris to discuss the importance of understanding your market before creating and marketing your products. Understanding who is going to use and buy your product, performing market research and really understanding the different buying journeys of your personas ensures that you’re not building and marketing a product in search of a market, and are instead creating and presenting a product a market has been searching for. 

Want to learn more about market research, persona building and product marketing? Check out our Foundations and Market courses. And make sure you subscribe today so you never miss a great episode of Pragmatic Live!

Breaking the Glass: Practical Actions to Address the Gender Pay Gap

Breaking the Glass: Practical Actions to Address the Gender Pay Gap

March 26, 2021

"Gender pay gap", "glass ceiling", we've all heard the terms and know that the issue exists, but how do you quantify the data and take practical actions in closing the gap.

Jane Morgan, technology marketing consultant and founder of Gendelity, joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to discuss the facts of not only the gender pay gap, but income inequality as a whole and what actions organizations can take in order to bridge these gaps once and for all.

Product and Marketing Lifecycles: When It All Aligns

Product and Marketing Lifecycles: When It All Aligns

March 19, 2021

Our product and marketing chiropractors are in! Okay, maybe they aren’t actually chiropractors, but they do have the insight you need to get alignment in your product and marketing lifecycles.

Eileen Norton, Pragmatic alumni and global marketing director for Watson Health Life Sciences at IBM, joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to discuss how she stays grounded and organized to create efficient team alignment at IBM.

Ready to get aligned?  Check out our full roster of updated courses!

Flashback Friday - Lessons in Product and Pricing

Flashback Friday - Lessons in Product and Pricing

March 12, 2021
What can an entrepreneur teach product managers about pricing and selling their products? Turns out quite a bit. In this podcast, Pragmatic Marketing instructor Mark Stiving interviews Sean Murphy of SKMurphy, a consultancy that has worked with hundreds of technology startups in Silicon Valley on product planning and introduction. They discuss the art of pricing new products--how you move from beta to early adopter to sustainable pricing models--as well as how to get your salesforce onboard with selling your new products.
 
Got a question for us? A topic you’d like to hear discussed? Feedback? Email us at experts@pragmaticmarketing.com.
The Product-Led Revolution

The Product-Led Revolution

March 5, 2021

What does it mean to be part of the product-led movement, and what does it take to transition into a product-first strategy?

Wes Bush, founder and CEO of Product-Led and author of best seller "Product-Led Growth: How To Build a Product That Sells Itself." , joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to get to the core of what the product led movement really is.

Ready to learn how to become a product first business?  Check out our full roster of updated courses!

Learn more about Wes Bush and his book here

The Product Owner and Product Manager

The Product Owner and Product Manager

February 26, 2021

It can be viewed simply, but the complexities within the relationship between product owner and product manager exist.  In this special episode of Pragmatic Live, we take your questions on the matter and discuss with one of the foremost experts in the industry.

Dave West, CEO and product owner with scrum.org, joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to dive deeper into the relationship between product owner and product manager.

It’s Time to Listen

It’s Time to Listen

February 19, 2021

We think we know our customers, but do we really know how to listen?

On this episode of Pragmatic Live, SVP for Cerner Corporation, Darrell Johnson, joins our guest host Cali Frisbie, content and social strategist for Pragmatic Institute, to discuss effective customer listening and how to effectively translate it into understanding what customers today really want.

Crafting Profitable Marketing Content From Your Customers Perspective

Crafting Profitable Marketing Content From Your Customers Perspective

February 12, 2021

* This episode of Pragmatic Live was captured during our recent Product Chat

How do you get inside someone's head to truly understand what they need?  Well, until that technology exists, there are steps you can take to get close when it comes to your marketing efforts.

In this episode of Pragmatic Live, COO Greg Bond and CEO Erik Wolf of Estound join our own Georgina Donahue to discuss the crucial steps in creating content that is not only profitable but transforms your marketing efforts.

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