How Phased Marketing Strategies Maximize Resources
September 30, 2022
This episode is from our latest Product Chat webinar >> watch the webinarGoing to market is an exciting yet often anxiety-provoking moment in product development. And there is an onslaught of questions like, will users adopt? Are we articulating our messaging appropriately, and how can we best measure the success of our endeavors?
So how can you utilize phased marketing initiatives to motivate your market to buy a newly launched product or service without breaking the bank or depleting resources?
Arnaud Berube, Senior PMM at Zillow discusses how to approach go-to-market in a way that aligns objectives across your organization and reduces risk.
In this conversation, Arnaud shares:
- A framework for connecting business objectives to marketing executions
- Ways to use research to size, position and name your products/features
- A four-phased GTM approach to prove marketing value and reduce risk
- Ways to apply the same methodologies to create a product marketing function to utilize moving forward
Keep Refining Your Go-To-Market Strategies
You can learn more about go-to-market approaches at Pragmatic Institute by enrolling in the Market course.
You can learn more about go-to-market approaches at Pragmatic Institute by enrolling in the Market course.
Market helps you gain a thorough understanding of your buyers and how they like to buy so you can build the product marketing strategies that deliver results. Learn how to align across go-to-market teams by effectively sharing and leveraging your buyer knowledge to prioritize the right product marketing strategies.
Learn More
Learn More
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“I have taken the classes before and have used so many of the concepts from the Framework at the various companies I've worked at, but to be able to get in there, teach it to so many different groups, companies and people with diverse backgrounds—It just shows the power in The Framework and the Foundations class,” —Dan Corbin, Pragmatic Instructor
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“Here’s how we define distinctive competencies: they are the unique attributes your organization has developed that allow you to deliver value into your market.” — Paul Young
“We try to be pristine in our application of the definitions, and what it is we’re actually trying to accomplish can sometimes get lost in the shuffle” - Kirsten Butzow
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Steve Goodyear, the founder of Realizer Services, is the first person to earn a PMC VIII certification.
This episode was recorded during our recent Product Chat Webinar.
“We look at what conversations have happened, what conversations are happening and then, we validate the article with keyword research and join the conversation with new ideas versus finding keywords and then trying to push a conversation no one is interested in having.”
“When your message is generic, instead of being for everyone, it turns into a piece of content for no one. So for me, specificity is always been really a key trait. To building that hero and then, also for me, is being real and genuine and authentic as I possibly can be."
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This is part four of a four-part series with pricing expert and Pragmatic instructor Mark Stiving. Each new episode will feature a case study on current pricing trends.
This is part three of a four-part series with pricing expert and Pragmatic instructor Mark Stiving. Each new episode will feature a case study on current pricing trends.
This is part two of a four-part series with pricing expert and Pragmatic instructor Mark Stiving. Each new episode will feature a case study on current pricing trends.
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“When they say you lost on price, that’s not a good enough answer. You have to peel the onion. You have to do the work to uncover the real answer"
