May 22, 2020
(This episode was recorded during our recent product chat. We host new topics live every Friday!)
In an uncertain climate, what kind of research should product marketers conduct?
In this episode of Pragmatic Live, Pragmatic Institute's head of community Georgina Cannie, is joined by Joy Levin, president of Allium Research and Analytics, to help you get the most out of your research during this unpredictable time.
May 15, 2020
We all want to work better with our CEO. No matter the size of the organization, we strive to better speak their language.
In this episode of Pragmatic Live, our very own Diane Pierson, Pragmatic Institute instructor, is joined by Joe Douress, published author and managing director for Brittish Medical Publishing for the Americas, to discuss powerful tips that will allow you to better influence your senior leadership and increase overall alignment.
Don't forget! - Each and every Tuesday and Friday, we hold live Product Chats and AMA's that you can take part in!
Visit pragmaticinstitute.com to learn more.
Watch our previous sessions HERE.
May 8, 2020
How do you create and launch a successful subscription model in the climate created by Covid-19?
Retention, Retention, Retention.
In this episode of Pragmatic Live, our very own Diane Pierson, Pragmatic Institute instructor, is joined by Kathleen Greenler Sexton, CEO and publisher of Subscription Insider, to discuss what organizations need to know in order to create a thriving subscription model.
May 1, 2020
* The episode of Pragmatic Live was captured during our recent Product Chat series. Join us each and every Tuesday for new and relevant topics delivered live.
We are all experiencing new challenges professionally during this unprecedented time, but the question remains, how do you conduct market research while operating within this new "normal"?
In this episode of Pragmatic Live, Paul Young and Amy Grant, Pragmatic Institute instructors, join Rebecca Kalogeris, VP of marketing for Pragmatic Institute, to discuss how to effectively conduct market research during a time of social distancing under the (NIHITO) principle.
April 17, 2020
With the approaching launch of the anticipated Pragmatic Alumni Community or (PAC), we check in with the architect of the PAC, Georgina Cannie, and our own VP of marketing, Rebecca Kalogeris; As they discuss what to expect when you first join the PAC and how community founders and ambassadors are already building one of the best online communities around.
April 10, 2020
*This episode was recorded during our recent live webinar.
During this unprecedented global event, we are seeing varied responses from organizations both in product and service sectors. How do you achieve a fast, go-to-market response in this situation?
Well on this episode of Pragmatic Live, our very own Diane Pierson, Pragmatic Institute instructor, is joined by Gretchen Hover, co-founder and managing partner of Imbue Partners, to discuss challenges that the life sciences sector is experiencing during this crisis and possible solutions.
Every week we are hosting live AMA's, and other great content to keep you up to date. Be sure to tune in! For more information visit pragmaticinstitute.com or visit our social channels.
April 3, 2020
*This episode was recorded during our recent live AMA.
We love connecting with the product community, so recently we had our inaugural, live AMA.
On this episode of Pragmatic Live, our very own Paul Young, Pragmatic Institute instructor, joins Rebecca Kalogeris, VP of marketing for Pragmatic Institute to discuss all things product and answers guest questions live.
Join us each Friday for additional live (ask me anything) sessions. You can get more information by visiting our social channels or pragmaticinstitute.com.
March 27, 2020
How do you become a good listener and not only hear what your customers are saying, but what they are trying to say?
Alex McDonnell joins us from Invision, previously the Managing Director at Eigenworks, to share his insights on a developed framework for listening and how to use conversations to get the most information out of your customers.
Alex’s stories and experiences are shared in this episode of the Pragmatic Live podcast to help product managers and marketers “really understand what customers are trying to tell us”. Describing one of their tried and true methods that Eigenworks called Playback and giving some advice on his keys to success, Alex attributes this advice he is able to share to Eigenworks founder and CEO Alan Armstrong, who passed away this Summer.
This podcast is tribute to Alan, who is greatly missed among the industry. Although Eigenworks has closed its doors, many of the team members from Eigneworks have come together to form a new company, IcebergIQ, building on the foundational expertise and experience of Eigenworks. We invite you to check out our website at icebergiq.com.
March 21, 2020
How do you effectively implement a portfolio based messaging strategy? On this episode of Pragmatic Live, Div Manickam, director of portfolio messaging at Dell Boomi, joins Rebecca Kalogeris, VP of marketing for Pragmatic Institute to discuss Dell Boomi's journey into implementation of their portfolio messaging and the challenges encountered along the way.
March 16, 2020
How do you use your product to more effectively reach the end user? Do free trials really work? On this episode of Pragmatic Live, Kyle Poyar, VP of market strategy for OpenView, joins Rebecca Kalogeris, VP of marketing for Pragmatic Institute to answer these questions as well as sharing his 4 steps to effectively implement a product lead growth strategy.