Product Chats Podcast

It’s important to bring facts to the table to understand the performance of your product and what’s happening in your market segment. In this short segment, Pragmatic Marketing instructor Jon Gatrell shares the three questions he always asks to effectively measure product success. He also discusses some common—and highly effective—measurements to optimize product performance.

Learn how to sift through a mountain of data to discover metrics that are meaningful to your business in the latest issue of Pragmatic Marketer. 

Once again, we welcome back Johnathan Lucky to answer even more follow-up questions from viewers of our very popular webinar Falling in Love with Your Personas.

If you haven’t listened to Part I of this podcast, click here.

Read Johnathan’s article, Personas: The Journey, featured in Pragmatic Marketer.

In this week's podcast, we welcome back product management and marketing professional Johnathan Lucky to answer questions from viewers of February's outstanding webinar Falling in Love with Your Personas. For even more insight on understanding and using personas, watch for Part II on 4/14.  

Join Pragmatic Marketing instructor Dave Daniels for the final episode in his four-part series about creating a simple, 30-day plan to improve product launches. In this episode, Dave discusses six points to consider when evaluating market segments, and how to identify the best one for your organization. He also shares ways to use internal and external resources to execute your launch plans quickly while continuing to optimize revenue. Listen Now!

Check out the rest of the series:
The 30 Day Launch Plan Part 1
The 30 Day Launch Plan Part 2
The 30 Day Launch Plan Part 3
The 30 Day Launch Plan Part 4

See more information about our Launch training course and other Pragmatic Marketing courses here.