Pragmatic Live’s Product Chat is a podcast focused on tackling the biggest challenges facing today‘s product management, product marketing, and other market and data-driven professionals with some of the best minds in the industry.
Episodes
Friday Oct 25, 2024
Friday Oct 25, 2024
How can companies align sales and product marketing through deep market insights?
In this episode of the Pragmatic Product Chat Series, host Rebecca Kalogeris chats with Brady Jensen, founder of Clear, about the importance of bridging the trust gap between sales and product marketing teams. Drawing from his experience in tech sales, product marketing, and entrepreneurship, Brady shares how relying solely on internal feedback can erode trust—and why companies must engage directly with the market to validate assumptions.
Brady emphasizes that credibility is the foundation of effective sales enablement, and the key to building that credibility lies in first-party research. From win/loss analysis to persistent market interviews, Brady reveals how gathering actionable insights improves messaging, product differentiation, and collaboration. Tune in for practical advice on harmonizing sales and product marketing to achieve business success.
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