Pragmatic Live’s Product Chat is a podcast focused on tackling the biggest challenges facing today‘s product management, product marketing, and other market and data-driven professionals with some of the best minds in the industry.
Episodes
Friday May 27, 2016
Friday May 27, 2016
Pragmatic Marketing instructor and pricing expert, Mark Stiving interviews Reed Holden, the author of several pricing books and Pragmatic Marketer article, Make Salespeople the Champions of Your Pricing Strategy. Reed discusses how you can create a strategy to solve market problems by using services to differentiate your product and get the upper hand on your competition. Does your sales team have too much authority in offering discounts? Do they really know how valuable your product is and how it compares to the completion? Learn how to resolve these potential issues by giving your sales team the tools they need to be confident in the price you set, and let them drive profit over revenue.
For practical strategies on optimizing revenue, check out our Price training course.
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