Pragmatic Live’s Product Chat is a podcast focused on tackling the biggest challenges facing today‘s product management, product marketing, and other market and data-driven professionals with some of the best minds in the industry.
Episodes
Friday Aug 06, 2021
Friday Aug 06, 2021
"Demand generation at its base definition is simply generating demand for a product or service, and then converting that demand into a lead." - Charlotte Bohnett
Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Charlotte Bohnett, the senior director of demand generation at WebPT. In this episode, she talks not only about what makes demand generation successful but also what qualifies as quality content marketing. As a leader in the field, she shares strategies for building effective content marketing teams from the ground up and talks about the importance of retaining the best employees on your team.