Pragmatic Live’s Product Chat is a podcast focused on tackling the biggest challenges facing today‘s product management, product marketing, and other market and data-driven professionals with some of the best minds in the industry.
Episodes
Thursday Jun 28, 2018
Thursday Jun 28, 2018
Customers want to buy at a lower price and companies want to sell at higher prices, it's a universal truth. In this episode of the Pragmatic Podcast, our vice president of marketing, Rebecca Kalogeris, is joined by Pragmatic Marketing Instructor and pricing guru, Mark Stiving, as they discuss why price is always an issue, but price never being an issue is the attitude you must maintain in order to create and communicate real value.
Read Mark's original blog about this topic: Price Is ALWAYS the issue. Price Is NEVER the issue.
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