Pragmatic Live’s Product Chat is a podcast focused on tackling the biggest challenges facing today‘s product management, product marketing, and other market and data-driven professionals with some of the best minds in the industry.
Episodes
Friday Nov 08, 2024
Friday Nov 08, 2024
What’s the secret to setting prices that truly reflect the value you deliver?
In this episode of the Pragmatic Product Chat Series, host Rebecca Kalogeris reconnects with pricing expert Mark Stiving for an in-depth look at how understanding value can transform pricing strategies. From Uber’s segmentation strategies to the “good-better-best” approach, Mark shares real-world examples and actionable advice to help you capture more value through strategic pricing.
Learn about the six key areas where you can identify pricing opportunities, and hear Mark’s recommendations on how to overcome the common fears around raising prices.
For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts
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