Pragmatic Live’s Product Chat is a podcast focused on tackling the biggest challenges facing today‘s product management, product marketing, and other market and data-driven professionals with some of the best minds in the industry.
Episodes
Friday May 24, 2024
Friday May 24, 2024
“If you’re potential customers aren’t aware that they have a problem and you have a solution, your sales cycle is so much longer and so much more painful."
- Amanda Northcutt, CEO of Level Up Creators
Join us for an insightful conversation with Amanda Northcutt, CEO of Level Up Creators, as she dives deep into the world of recurring revenue and subscription-based businesses. Amanda shares her expert knowledge on optimizing customer journeys, reducing churn rates, and leveraging revenue opportunities to ensure sustained business growth.
Key Takeaways:
- Understand and Optimize the Customer Journey: Amanda emphasizes the importance of mapping out and understanding the entire customer journey to enhance retention and improve the overall experience.
- Data-Driven Decision Making: Tracking customer behavior and using qualitative and quantitative data to inform decisions is crucial for refining products and services.
- Consistent Value Addition: Continuously providing value through new features, unique content, and improved offerings keeps customers engaged and reduces churn.
- Proactive Churn Management: Identifying and addressing the reasons behind customer churn proactively helps maintain a stable and satisfied customer base.
- Effective Revenue Operations: Implementing robust revenue operations practices ensures optimal management and maximization of various revenue streams.
Bonus Discussion: Amanda also delves into the benefits of competition in the market, monetizing personal brands, and why you should be including a category for premium customer experiences.
About Our Guest
Amanda Northcutt is a seasoned expert in the subscription business model and recurring revenue strategies. As the CEO of Level Up Creators, she leverages her deep understanding of customer journeys and retention behaviors to help digital thought leaders optimize their businesses. Amanda's insights on pricing strategies, packaging techniques, and marketing tactics are invaluable for anyone looking to succeed in the subscription economy. You can find more of her resources on LinkedIn or through her websites, https://welevelupcreators.com and levelupcreatorschool.com.
Amanda Northcutt is a seasoned expert in the subscription business model and recurring revenue strategies. As the CEO of Level Up Creators, she leverages her deep understanding of customer journeys and retention behaviors to help digital thought leaders optimize their businesses. Amanda's insights on pricing strategies, packaging techniques, and marketing tactics are invaluable for anyone looking to succeed in the subscription economy. You can find more of her resources on LinkedIn or through her websites, https://welevelupcreators.com and levelupcreatorschool.com.
About Pragmatic Institute
Since 1993, Pragmatic Institute has provided training and professional development for product design and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and proprietary Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue.
Since 1993, Pragmatic Institute has provided training and professional development for product design and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and proprietary Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue.
Our online, in-person, and on-demand courses are taught by industry experts with decades of experience at top companies like Microsoft, Cisco, Dell, Hallmark, Quaker Oats, and Dun & Bradstreet.
We offer individual course training in product design and data and certification tracks for Product Management Certifications, Product Marketing Certifications, and the Pragmatic Product Master Certification. All attendees gain access to the Pragmatic Alumni Community, a network of over 30,000 alumni worldwide.
If you’re looking for product management or product marketing training or are pursuing a product marketing certification or product management certification, browse our certification paths at Pragmatic Institute. Courses are available online, in-person, or on-demand to fit your schedule. Want to learn more about becoming a Pragmatic Certified Product Manager? Learn more here.
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