Pragmatic Live’s Product Chat is a podcast focused on tackling the biggest challenges facing today‘s product management, product marketing, and other market and data-driven professionals with some of the best minds in the industry.
Episodes
Friday Feb 03, 2023
Friday Feb 03, 2023
“Just because you may be a bigger company or the acquiring company doesn't mean you do everything right. Learn from the people that you're buying from.” - Frank TaitIn this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Frank Tait about how the Pragmatic Framework can help companies navigate the choppy waters of mergers and acquisitions.
Frank worked in educational technology software for more than 40 years and brought the Pragmatic Framework into approximately 17 different businesses (most of those were acquisitions). Now, he works as a strategic advisor.
Despite the difficulties of M&A, it offers a rare chance to quickly and directly impact an organization's economics. By mastering the Pragmatic Framework, you can boost your career and make a substantial difference to your organization.
During this episode, Rebecca and Frank discuss:
- When to build, buy or partner in the context of a merger or acquisition
- The three stages of determining whether or not to buy a company
- The value of a gap analysis during an acquisition or merger
- How to apply the Pragmatic Framework to M&A build a shared mission and understanding
- The role of positioning and segmentation during an M&A process
Frank Tait is an active member of Pragmatic’s alumni community. How do you become a member of this growing and thriving product community? All you have to do is take your first Pragmatic course, and you’ll gain a free lifetime membership.
Enroll in Foundations
In this course, you’ll learn the ins and outs of the Pragmatic Framework that Frank references during this episode.
In this course, you’ll learn the ins and outs of the Pragmatic Framework that Frank references during this episode.