Pragmatic Live’s Product Chat is a podcast focused on tackling the biggest challenges facing today‘s product management, product marketing, and other market and data-driven professionals with some of the best minds in the industry.
Episodes
Thursday Jul 12, 2018
Thursday Jul 12, 2018
* This podcast was captured during our recent webinar (NIHITO Principles in Action: Strategies for Conducting Systematic Buyer and User Interviews).
NIHITO (nothing important happens in the office) is the foundation of Pragmatic Marketing’s philosophy, yet it can be challenging for product professionals to establish a regular cadence of productive meetings with buyers and users. Often, the problem isn’t prioritizing time to speak with customers, the problem is implementing a plan to systematically and effectively book these important meetings.
Listen in as Rebecca Kalogeris, our vice president of marketing and Scott Olson, founding partner at Compete2Win, and a product team leader for 25 years, discuss tools and tips that can help you up your interview game.
Want more award winning content like this? Subscribe today!