Pragmatic Live’s Product Chat is a podcast focused on tackling the biggest challenges facing today‘s product management, product marketing, and other market and data-driven professionals with some of the best minds in the industry.
Episodes
Friday Dec 06, 2024
Friday Dec 06, 2024
What does it take to create truly differentiated products in a competitive market?
In this episode, host Rebecca Kalogeris sits down with Todd Bracher, founder of BRACHER and a leader in the world of industrial design and strategic innovation. With over 25 years of experience collaborating with iconic brands like 3M, Georg Jensen, and Issey Miyake, Todd introduces the concept of contextual design—a method that goes beyond aesthetics to consider the broader ecosystem of user needs, market dynamics, and organizational goals.
Todd shares insights from his new book, Design in Context: A Framework for Strategic Differentiation, and discusses how design can serve as a bridge between business objectives and end-user needs. From leveraging tools like the Market Efficacy Index to exploring groundbreaking technologies like UVC germicidal light, Todd demonstrates how design, when rooted in context, becomes a powerful driver of innovation and business success.
Tune in to explore the intersection of design, business, and science and learn how contextual design can transform your approach to product management and innovation.
For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts
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