Pragmatic Live’s Product Chat is a podcast focused on tackling the biggest challenges facing today‘s product management, product marketing, and other market and data-driven professionals with some of the best minds in the industry.
Episodes
Thursday Sep 08, 2016
Thursday Sep 08, 2016
Pricing conversations often occur far too late in the product development process. But if you want to create more profitable products and product portfolios, it’s important to incorporate pricing concepts from the outset. Pragmatic Marketing instructor Mark Stiving discusses why pricing conversations should be more than an afterthought when you launch a new product. He also discusses the role pricing plays when customers decide between your product and a competitor’s and why the question “is it worth it” is all about product differentiation.
If you’d like to learn more about practical strategies for optimizing revenue, check out our Price course.
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