Pragmatic Live’s Product Chat is a podcast focused on tackling the biggest challenges facing today‘s product management, product marketing, and other market and data-driven professionals with some of the best minds in the industry.
Episodes
Friday Nov 29, 2024
Friday Nov 29, 2024
Why does storytelling remain the cornerstone of impactful content marketing?
In this episode, Rebecca Kalogeris hosts Rachel Hernandez, Director of Brand Strategy at NextNet Media. Rachel shares her expertise in creating authentic, audience-centered content and the transformative power of storytelling in building lasting brand connections.
From using the Hero’s Journey framework to tailoring B2B marketing strategies, Rachel explores how creativity and authenticity differentiate brands in a crowded marketplace. She also discusses the evolving role of generative AI in content creation, balancing its benefits with the irreplaceable value of human creativity.
Tune in to rediscover the timeless principles of storytelling and learn how to craft content that resonates, builds trust, and drives engagement.
For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts
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