Episodes
Thursday Jan 11, 2018
Tracking Leads Is a Waste of Time
Thursday Jan 11, 2018
Thursday Jan 11, 2018
One of the most common ways to measure the performance of a product marketing manager is by the number of leads they generate. Pragmatic Marketing instructor David Daniels suggests using a another set of measurements that will tell the full story of how much impact your products have on your business and the overall market. Listen to the podcast and then read his blog post 7 Metrics Every Product Marketing Manager Should Know.
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