Pragmatic Live’s Product Chat is a podcast focused on tackling the biggest challenges facing today‘s product management, product marketing, and other market and data-driven professionals with some of the best minds in the industry.
Episodes
Friday Jan 27, 2023
Friday Jan 27, 2023
Are your market research efforts providing meaningful insights? Have you accurately identified the needs of your market? Do your cross-functional team members understand your market well enough to win their trust – and get the sale?
Join us as Pragmatic Institute and Diane Pierson, visiting instructor and founder of Innovate on Purpose welcome Scott Lien, CEO and co-founder of GrandPad. Scott will share how to leverage market research to build powerful positioning and ways to utilize Pragmatic principles in the real world to gain a strategic advantage.
In this conversation Scott will also discuss:
- What kinds of market research will help you build better positioning
- Practical ways to conduct research with limited budgets and time
- How to drive market knowledge into every product and marketing decision to drive better results
- How to align with leadership to successfully jumpstart your positioning workflow