Pragmatic Live’s Product Chat is a podcast focused on tackling the biggest challenges facing today‘s product management, product marketing, and other market and data-driven professionals with some of the best minds in the industry.
Episodes
Friday Oct 29, 2021
Friday Oct 29, 2021
This episode is for anyone trying to figure out how to leverage storytelling in their role as a product manager or product marketer. The VP of marketing for Pragmatic Institute and host, Rebecca Kalogeris, interviews Matthew Woodgett, founder and CEO of Go Narrative who explains that a story isn't an artifact or finished product like a book or movie, but instead, using is a way of communicating.
He explains how stories help companies prioritize, connect departments and gain buy in for roadmaps. During the conversation, Matthew outlines an efficient and effective way to think about storytelling when you're a busy professional, which he describes as the 3D framework: Desire, difficulty and denouement.