Episodes
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Thursday Aug 10, 2017
Why Pricing Belongs Front and Center
Thursday Aug 10, 2017
Thursday Aug 10, 2017
Pricing is often the last thing product managers think about, but a good pricing strategy should begin with the product introduction process, according to David Mok. In this podcast, David, senior director of pricing strategy and analytics at DePuy Synthes (a Johnson & Johnson company) and Mark Stiving discuss the most important job product managers have, identifying target customers and fairness in pricing.
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