Mike Belsito, Co-Founder of Product Collective, joins Rebecca Kalogeris, Pragmatic Institute’s VP of Marketing and Sales, to discuss the roots of the world-famous INDUSTRY conference and how he propelled it to become one of the largest product management summits in the world.
How do managers take what their teams have learned and turn it into something tangible? How do those team members take that knowledge and apply it to their roles?
Lori Haakmeester of Cox Automotive joins Rebecca Kalogeris, Pragmatic Institute’s VP of Marketing and Sales to discuss her approach to creating a system of using her team’s learned skills so that it doesn’t feel like another task, and how she created a three-question process to discover the essentials of product success within their organization.
Listen in as we discuss Lori’s three questions that include:
- What is my market opportunity?
- Where is my product headed, and why?
- What does success look like, and am I achieving it?
How do you create a cohesive approach to product methodology when working with cross-functional teams? What is the value in developing a consistent language, vocabulary and framework to a cross-functional organization?
Neal Watkins of BAE Systems gives us his advice based on his five year experience with his product team at BAE and describes his newly defined processes, the importance of a universal language within a company, and how he’s learned that the correct input drives the correct output in regard to creating products that customers love.
As the chief product officer of BAE systems, Neal joins Rebecca Kalogeris, VP of sales and marketing at Pragmatic Institute, to tell us his biggest takeaways and bits of advice for others on the Product Management journey. From leveraging a team’s core capabilities to depending on their functional outputs for success, Neal describes how he tailored his organization’s methodology and application to fit each of the roles that within the larger organization.
Read the transcript for this episode here!
What is the best way to decide which story to tell during a product launch? What is the best way to prioritize your product launches and get everyone involved?
Marcus Andrews, Principal Product Marketing Manager at HubSpot, joins Rebecca Kalogeris, VP of Marketing at Pragmatic Institute, to tell us how HubSpot maps out the road between launches and releases to package the perfect marketing story. From client research to turning to the market for validation, HubSpot uses a strategic approach to understand their market and their audience. Marcus explains HubSpot’s team efforts in connecting to customers to create the best chance at a full buy-in during a product launch.
Make sure you check out this podcast with Marcus Andrews on Prioritizing Your Product Launch, and sign up for one of our many Product Marketing courses to learn more about data science and how it can help your business. Subscribe today so you never miss out on any of our great resources.
Rather read this great episode? Click here to get the transcript now.
From adoption to onboarding to retention, how can technology help you increase and improve customer and user interactions? Travis Kaufman, VP of product growth at Gainsight, joins Rebecca Kalogeris, VP of marketing at Pragmatic Institute, to discuss how technology can enhance the relationship between your company and your customers, as well as your users and your product itself. Travis talks about products and organizations that are looking to fill the “value gap” through new technology and data analysis to better understand and connect with customers, buyers and users.
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How do you market your product for the digital world? How can you really understand your market and your performance when there is so much information available?
Josh Martin, VP of marketing at Perfect Sense, joins Rebecca Kalogeris, VP of marketing at Pragmatic Institute, talks about how his organization found a way to use data to understand the marketplace for their CMS product. Moving away from vanity metrics that can lead you astray -- site visitation, lead gen -- and towards deeper data to get new and greater insights that provide better marketing for better audiences.
Make sure you check out this webinar with Josh Martin on building personas and positioning, and sign up for The Business of Data Science to learn more about data science and how it can help your business. And subscribe today so you never miss out on any of our great resources.
This podcast was taken from our August, 2019 webinar “Improv(ing) Collaboration” with Elizabeth Hodos.
Does your team know how to excel with change, innovate within time and resource constraints, and manage relationships and communications across the different departments in your organization successfully? Should they?
Communications expert Elizabeth Hodos from HIL Training joins Eddie Gordon, courseware designer at Pragmatic Institute, and PragmaticLive to talk about how essential it is for product managers, product marketers, business leaders and their teams to build the soft skills that will separate the average businesses from the high-performing ones. Learn all about fostering a non-judgmental working environment that promotes trust and support, active listening for understanding and building curiosity, applying constraints and using blocking responses.
How valuable are digital asynchronous events?
Pragmatic Institute’s online community lead Georgina Cannie joins Rebecca Kalogeris, vice president of marketing at Pragmatic Institute, to talk about how to use online community events to foster elevated engagement and brand awareness.
Make sure you subscribe today so you never miss a great episode of Pragmatic Live!
How are financial institutions using data and data science to create better products and offer better services for their customers?
Senior vice president of financial and strategic analytics at Dime Community Bank Gavriel Giloni joins Rebecca Kalogeris, vice president of marketing at Pragmatic Institute, to talk about the importance of gathering and using data to improve a financial institution. By having a dedicated data team creating and building reports, product professionals are able to spend more time identifying and implementing opportunities and less time finding that information. But navigating the restrictions regarding financial data can prove difficult. Listen to this podcast to see how Gavi and his team are building a data-driven foundation for Dime Community Bank.
Want to learn more about data science at the business level? Check out The Business of Data Science, designed specifically for business leaders who want to bring a data-driven culture to their organization. And make sure you subscribe today so you never miss a great episode of Pragmatic Live!
Many companies today focus on creating a product and then finding their market, but is that the best way to go?
Product marketing expert Kevin Krusiewicz of Marketing Trail Guide joins Pragmatic Live host Rebecca Kalogeris to discuss the importance of understanding your market before creating and marketing your products. Understanding who is going to use and buy your product, performing market research and really understanding the different buying journeys of your personas ensures that you’re not building and marketing a product in search of a market, and are instead creating and presenting a product a market has been searching for.
Want to learn more about market research, persona building and product marketing? Check out our Foundations and Market courses. And make sure you subscribe today so you never miss a great episode of Pragmatic Live!