Executive Series: What to Expect from Your Product Teams and How to Support Them

September 14, 2017

In this episode of PragmaticLive, Steve Gaylor leverages his 20+ years' experience as a technology executive to tell us what executives should hold their product teams accountable for, and what they can do to help them be more successful. Listen now!
Have another topic you'd like to hear on our podcast or a story to share? Email experts@pragmaticmarketing.com.


Digging into this Year’s Product Planning Report

September 7, 2017

ProductPlan recently released its second annual Product Planning Report. In this episode of PragmaticLive, we sit down with the report's author, Shaun Juncal, and talk through the findings and what they tell us about how companies of all shapes and sizes manage their product planning and roadmapping processes.

To download a free copy of the report, visit productplan.com/report.


Where Is Product Heading?

August 31, 2017

In this podcast, Diane Pierson, long-time product executive, startup founder and Pragmatic Marketing instructor, shares the common trends and concerns she's hearing about from product teams today. She also shares with us her 4 big predictions about what the future holds. Listen now!

Got a topic you'd like to hear explored on an upcoming episode? Send it to experts@pragmaticmarketing.com.


A Peek Behind the Curtain: Website Redesign

August 24, 2017

In this episode of PragmaticLive, Mark Stiving interviews our very own vice president of marketing, Rebecca Kalogeris about her team's recent website redesign project and the lessons learned on their way to trying to build a market focused website.

Got a burning question you want answered or a topic you want explored on an upcoming podcast? Send an email to experts@pragmaticmarketing.com.

Feedback, good and bad, on the new pragmaticmarketing.com? Send it to rkalogeris@pragmaticmarketing.com.


Why Is Sales & Marketing Alignment So Hard?

August 17, 2017

CEOs struggle to get their Sales and Marketing teams to work together. It seems simple enough. We all are driving toward the same outcome. Yet there is friction between the Sales and Marketing teams that is either visible or simmering below the surface. In this episodes, Pragmatic Marketing instructors Dave Daniels and Mark Stiving join vice president of marketing, Rebecca Kalogeris, to discuss why sales and marketing alignment is so important and what you can do to get your teams on the same page.

Have an idea for a podcast or a question for our team? Email us at experts@pragmaticmarketing.com


Why Pricing Belongs Front and Center

August 10, 2017

Pricing is often the last thing product managers think about, but a good pricing strategy should begin with the product introduction process, according to David Mok. In this podcast, David, senior director of pricing strategy and analytics at DePuy Synthes (a Johnson & Johnson company) and Mark Stiving discuss the most important job product managers have, identifying target customers and fairness in pricing.

Got a topic you’d like for us to explore? Have a question you want answered? Email us at experts@pragamticmarketing.com.


Getting Your CEO On Board to Your Way of Thinking

August 3, 2017

Whether you report to the CEO, the VP of product or to investors, it's important that there is alignment between your goals and their's; that they see how your vision intersect with their's. But too often they are seen as the enemy, standing in the way between you and what you think is best for the market. Stop thinking of them as the opposition and start thinking of them as the very first market you must understand, communicate to and ultimately succeed with.

In this podcast, Diane Pierson, former VP of product management and marketing, startup founder and Pragmatic Marketing instructor shares her 5 steps for successfully onboarding your CEO and aligning your goals and strategies. Listen now!

Got a topic you'd like to hear us explore? Have a question you want answered? Email us at experts@pragmaticmarketing.com.


The Ins and Outs of Price Increases

July 27, 2017

Jon Manning, the head of pricing and value analytics at caresales.com.au, joins Mark Stiving to discuss price increases—specifically the product price increases in Australia that are an annual event—and where those pricing increases come from. They also discuss the factors, such as cost and value, affecting pricing changes.

You may contact Jon at PricingProphets.com.  


Why Pricing Matters

July 20, 2017

Madhavan Ramanujam joins Mark Stiving to discuss why pricing should never be treated as an afterthought, but as a science and an art.

Madhavan, a partner and board member at Simon-Kucher & Partners, has worked in consulting for more than a decade, advising companies ranging from Fortune 500 companies to tech startups. He has led more than 125 monetization projects for internet, software and technology clients, helping bring numerous products to market. Madhavan is also the co-author of Monetizing Innovation: How Smart Companies Design the Product Around the Price

You can find case studies and contact information at http://monetizinginnovation.com.


Eating Our Own Dog Food, Part III

July 13, 2017

Mark Stiving and Rebecca Kalogeris are back at it, discussing how Pragmatic Marketing utilizes its own teaching within the organization. They tackle business plans, roadmaps and marketing support in this episode, so listen now.

Want to weigh in on the topic? Have an idea for a future podcast? Want to share your story on Pragmatic Live? Reach out to experts@pragmaticmarketing.com.