PragmaticLive
No “I” in Launch

No “I” in Launch

May 9, 2019

What’s the difference between a launch and a release? And who is in charge of what?

Pragmatic Institute’s Dave Daniels and Steve Johnson examine the importance of defining launches and releases, and making sure the right people are in charge of the right parts. Launching a product or a release is a team sport, where every part of the company—from dev to marketing to sales and beyond—work together to ensure the highest quality launch that has the best results. Learn how there should never be an “I” in launch in this great podcast.

Want to learn more about the importance of launching a product the right way at the right time? Check out our Market and Launch courses. And make sure you subscribe to our podcast to catch the next great episode of Pragmatic Live!

Think you have a great topic for a future podcast? Let us know in the comments below!

The Necessity of Talking to Your Market

The Necessity of Talking to Your Market

May 2, 2019

How well do you really know your market? Have you really talked to the people in your market?

Rebecca Kalogeris, VP of marketing at Pragmatic Institute, is joined by Chad Eckes, founder of CSquaredE, to discuss the importance of talking to your current customers, potential customers and former customers. Know who you want to talk to is important, but the kind of questions you ask can provide even more insights about your company, your reputation, your products and more. Reviewing and analyzing the customer conversations you have can help you improve every aspect of your business.

Want to learn more about the importance of talking to your market? Check out our Foundations course, and watch this great webinar on NIHITO visits. And make sure you subscribe to our podcast to catch the next great episode of Pragmatic Live!

Think you have a great topic for a future podcast? Let us know in the comments below!

A Distinctive Competencies Primer

A Distinctive Competencies Primer

April 25, 2019

Couldn’t make it to our webinar on Distinctive Competencies with Steve Johnson?

Then check out this podcast where Steve does a high level dive on how to PRIME your distinctive competencies and use them to stand out against your competition. He’ll give you a rundown of everything you need to know about distinctive competencies and how to identify your company’s unique qualities.   

Want to learn more about PRIME and distinctive competencies? Make sure you check out Steve’s webinar and article to expand your knowledge. And make sure you listen to our other great podcasts, and join us for the best product training in the world.

Pragmatic Classics: How to Find the Product Manager of Your Dreams

Pragmatic Classics: How to Find the Product Manager of Your Dreams

April 18, 2019

How do you hire the right product manager for your team?

In this episode of the Pragmatic Podcast, our vice president of marketing, Rebecca Kalogeris, is joined by Pragmatic instructor and strategic product leader, Jon Gatrell, as they discuss the key skills and traits to look for when hiring a product manager for your team.

The Pragmatic Mail Bag Part 2

The Pragmatic Mail Bag Part 2

April 11, 2019

More questions means more answers from our experts.

Dave Daniels, VP of customer success at Pragmatic Institute, and Steve Johnson, VP of product at Pragmatic Institute, are answering your questions about all things product management and product marketing. Join us for another round of the Pragmatic Mail Bag!

 

 

Do you have a question you’d like one of our experts to answer on an upcoming podcast? Fill out the form here with your question and we might use it in a future episode! And make sure you listen to our other great podcasts, and join us for the best product training in the world.

The Internet of Things Episode 2

The Internet of Things Episode 2

April 4, 2019

Our IoT expert is back! In our previous episode with Daniel Elizalde, he explained the Internet of Thing’s impact on business. Now, he’s examining the potential blind spots that can come with IoT, like a lack of shared language across your organization or misunderstanding your company’s capabilities. Make sure you can identify the IoT blind spots and hear what Daniel has to say.

 

Would you like to learn more about data and product management? Register for our new course, The Business of Data Science. Check out Daniel’s first appearance on Pragmatic Live to learn some great information about IoT. And be sure to listen to our other great podcasts, and subscribe so you never miss an episode.

The Modern Data Scientist at Netflix

The Modern Data Scientist at Netflix

March 28, 2019

Netflix is one of the biggest, most recognizable names in the world, and it’s one of the biggest, most recognizable names in data science. But what does that really mean to be a data scientist in a big company like Netflix? Senior data scientist at Netflix, Dr. Becky Tucker, joins our podcast to share her experience learning data science and working at Netflix.  

 

 

Want to learn more about data science and how you can use it in your business? Check out our Business of Data Science course, designed for business leaders looking to become more data driven. If you’re looking to take data science training like Dr. Becky, check out our TDI data science courses. And make sure you listen to our other great podcasts, and join us for the best product training in the world.

Help us get a view of the product industry today by participating in our annual survey. Make sure your voice is heard!

The Pricing Guru: Subscription Models

The Pricing Guru: Subscription Models

March 21, 2019

He’s Back! Former Pragmatic Institute instructor and pricing guru Mark Stiving of Impact Pricing is back on our podcast, and this time he’s talking about subscription models. So if you’ve ever wanted to know how to successfully and effectively price your subscription models to drive value and create revenue, you won’t want to miss this episode of PragmaticLive!

 

Want to learn more about pricing? Make sure you register for our Price course today. And make sure you listen to our other great podcasts, and join us for the best product training in the world.

Help us get a view of the product industry today by participating in our annual survey. Make sure your voice is heard!

The Pragmatic Mail Bag

The Pragmatic Mail Bag

March 14, 2019

You’ve got questions. Our experts have answers.

Dave Daniels, VP of customer success at Pragmatic Institute, and Steve Johnson, VP of product at Pragmatic Institute, are answering Real questions from REAL product people like you. If you have questions about personas, product launches, win/loss analysis and more, we’ve got the answers you need.

Pragmatic Classics: User Personas in Action

Pragmatic Classics: User Personas in Action

March 7, 2019

Have you ever wondered how other companies put the Pragmatic Marketing Framework into actual practice? Jon Fan, VP of product management at Box, joins Pragmatic Live to discuss the role of product management at Box. He also dives into the importance of user personas and product requirements to provide better products for their customers. See how one tech company used the lessons taught in our Foundations and Build courses to take their products to the next level.

 

Looking for more great tips on how to use personas to build better products, make sure you take our Foundations and Build courses. Be sure to listen to our other great podcasts, and subscribe so you never miss another great episode.

 

We have some exciting guests lined up, stay tuned!