An Agile Approach to Competitive Intelligence

November 2, 2017

The product team is often responsible for a company’s competitive intelligence efforts. But because it is only one of that team’s roles—and one that isn’t always fully funded—it can feel like a reactive rather than strategic exercise.

Alan Armstrong, founder and CEO of Eigenworks, discusses how he and his team have translated agile techniques for use in the competitive-intelligence area.

00:0000:00

A Startup Story

October 26, 2017

In this episode of PragmaticLive, Pragmatic Marketing instructor Mark Stiving, shares his own start up journey, taking us through his experience founding, growing and eventually selling his first business and the lessons learned along the way.

Want to know about Mark’s story? Reach out to him at mstiving@pragmaticmarketing.com or visit his blog at pragmaticpricing.com.

00:0000:00

Innovation Gone Wrong

October 19, 2017

In this podcast, Pragmatic Marketing instructor Diane Pierson introduces us to "Sinnovation," a misstep companies take when they drive prices up or make product changes under the guise of added value when they’re really just serving their own interests. See the consequences of innovation gone wrong and learn how to avoid them as Diane offers her advice on how to provide real benefits to customers.

00:0000:00

Why Does Sales Act this Way????

October 12, 2017
It may be easy to get frustrated with sales. To blame them for the lack of success with your product or campaign. But the truth is that's not fair.
 
Their behavior is a direct reflection of what we hire them to do. 
 
Stop complaining about sales and instead take the time to truly understand how they work, how they think and how they prioritize. And then use that knowledge to work with them more successfully.
 
Find out more from Diane Pierson, Pragmatic Marketing extraordinaire, in this episode of PragmaticLive.
 
Do you have a story to share about how you've aligned more successfully with sales? We'd love to hear it. Reach out to experts@pragmaticmarketing.com.
00:0000:00

The Four Elements of a Better Pricing Culture

October 5, 2017

Companies tend to think they are far better and pricing than they are—but the truth is that there is more to pricing than meets the eye. 

In this episode of PragmaticLive, Mark Stiving, pricing expert and Pragmatic Marketing instructor, talks to Joanne Smith, president of Price to Profits, about some of the nuances of pricing, including the importance of price segmentation and the need to build a value- or profit-oriented culture for optimal pricing.

00:0000:00

The What, Why and How of Segmentation

September 28, 2017

In this episode of PragmaticLive, Rebecca Kalogeris, vice president of marketing, and Mark Stiving, pricing expert and Pragmatic Marketing instructor, discuss one of the most powerful and complex concepts facing product teams today: segmentation.

They examine exactly what segmentation is, as well as the challenges that arise when grouping people into a commonality when they act differently or we act on them differently.  Key concepts for making segmentation work, including recent examples from Subaru and REI, are also highlighted.

Have any comments, thoughts or ideas for PragmaticLive? Please send them to us at experts@pragmaticmarketing.com.

00:0000:00

A Happy Company Is an Aligned Company

September 21, 2017

The secret to success is no secret. It's having a group of talented people aligned toward a common goal and doing the hard work necessary to achieve it.

Sounds simple enough right? Well it might be simple, but that doesn't mean it's easy.

In this episode of Pragmatic Live, Diane Pierson, startup founder, product executive and Pragmatic Marketing instructor, walks us through a few simple tools and techniques for getting a company aligned. Listen now!

Got a topic for an upcoming episode? Email us at experts@pragmaticmarketing.com.

00:0000:00

Executive Series: What to Expect from Your Product Teams and How to Support Them

September 14, 2017

In this episode of PragmaticLive, Steve Gaylor leverages his 20+ years' experience as a technology executive to tell us what executives should hold their product teams accountable for, and what they can do to help them be more successful. Listen now!
 
Have another topic you'd like to hear on our podcast or a story to share? Email experts@pragmaticmarketing.com.

00:0000:00

Digging into this Year’s Product Planning Report

September 7, 2017

ProductPlan recently released its second annual Product Planning Report. In this episode of PragmaticLive, we sit down with the report's author, Shaun Juncal, and talk through the findings and what they tell us about how companies of all shapes and sizes manage their product planning and roadmapping processes.

To download a free copy of the report, visit productplan.com/report.

00:0000:00

Where Is Product Heading?

August 31, 2017

In this podcast, Diane Pierson, long-time product executive, startup founder and Pragmatic Marketing instructor, shares the common trends and concerns she's hearing about from product teams today. She also shares with us her 4 big predictions about what the future holds. Listen now!

Got a topic you'd like to hear explored on an upcoming episode? Send it to experts@pragmaticmarketing.com.

00:0000:00