Holiday Throwback: Building High Power Teams

July 5, 2018

This week we look back to one of our favorite previous episodes of Pragmatic Live, in which Rebecca Kalogeris & Mark Stiving share their best practices for finding and hiring the right talent and keeping high performing teams motivated.

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Is Price the Issue?

June 29, 2018
Customers want to buy at a lower price and companies want to sell at higher prices, it's a universal truth. In this episode of the Pragmatic Podcast, our vice president of marketing, Rebecca Kalogeris, is joined by Pragmatic Marketing Instructor and pricing guru, Mark Stiving, as they discuss why price is always an issue, but price never being an issue is the attitude you must maintain in order to create and communicate real value.
 
Read Mark's original blog about this topic: Price Is ALWAYS the issue. Price Is NEVER the issue.
 
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Balancing Act: Work, Life and Career Goals

June 21, 2018

Our vice president of marketing, Rebecca Kalogeris, welcomes Pragmatic Marketing instructor Jon Gatrell to the podcast as he discusses how to have the right work-life balance while still acheiving career goals.

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Soft Skills: Improve Collaboration with Your Product Team

June 14, 2018

Being a great product leader is more than just data gathering. It requires a certain set of soft skills that are critical in getting the most out of your product team. Our vice president of marketing, Rebecca Kalogeris, welcomes soft-skills advocate and software executive Bryan Kelly to the podcast as he guides us through the application of the SCARF model in product management.

If you’re looking to further improve your soft skills, read 8 Soft Skills You Need to Succeed by Pragmatic Marketing instructor Paul Young.

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Subscribe to our content and get valuable tips and tools for product managers.

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Product Manager or Problem Manager?

June 8, 2018

In this episode of Pragmatic Live, Rebecca Kalogeris, our vice president of marketing and Steve Johnson, author, consultant, thought leader and former Pragmatic Marketing instructor as well as Co-Founder and CEO of the Under10 Playbook, discuss the role of a Product Manager, and why they are actually "Problem Managers".   

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Positioning for Success

June 1, 2018

In this episode of Pragmatic Live, Rebecca Kalogeris, our vice president of marketing and Dave Daniels, Founder and CEO of Brain Kraft, former Pragmatic Marketing instructor and thought-leader, discuss the strategic importance of positioning and how you can better utilize it to help your business grow.

Enjoying the podcast?

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Q&A With Mark Stiving and Sabrina Mah: Product Management Show

May 25, 2018

In this episode of Pragmatic Live, our friends on the Product Management Show, recently hosted a Pricing Q&A session with Sabrina Mah, Project Manager for TELUS, and our very own instructor and Pricing guru, Mark Stiving.


Enjoying the podcast?

Consider subscribing to Pragmatic Marketing today and get access to a full suite of other great content, including our free, consistently award winning magazine Pragmatic Marketer.

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Key Components to Becoming a KPI Wizard

May 17, 2018

In this episode of Pragmatic Live, Rebecca Kalogeris, our vice president of marketing and Cindy Cruzado, Pragmatic Marketing instructor, discuss measuring teams, demonstrating impact and the essential components of an effective KPI plan.


Enjoying the podcast?

Subscribe to Pragmatic Marketing today and get access to a full suite of other great content, including our free magazine Pragmatic Marketer.

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The Five Rings of Buying Insight

May 10, 2018

In this episode of Pragmatic Live, Rebecca Kalogeris, our vice president of marketing and Adele Revella, CEO and Founder of Buyer Persona Institute, discuss the five rings of buying insight and how they relate to buyer personas.

Want to learn more about the buyer personas?
Attend one of our upcoming courses.

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Reasessing Your Market Assumptions

May 3, 2018

* This podcast was captured during our recent webinar (Reasessing Your Market Assumptions).

What if everything you think you know about your market is wrong?
That is the risk companies run when they don’t regularly validate their market assumptions. Recently, Logi Analytics took steps to evaluate whether its long-standing assumptions about the market were correct.

View the recording from our April 18 webinar to learn about the framework Logi Analytics used and how you can apply it to your efforts.

Josh Martin, director of product marketing at Logi Analytics shared his methodology and approach to validating market assumptions, including real-life examples.

 

Looking for some advice, feedback or even just encouragement to stay on track with your Pragmatic Marketing implementation?  Learn more about our new program, Pragmatic Personal Coaching.

 
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