Lessons from the Field: Win/Loss

July 6, 2017

Todd Middlebrook drops by and shares with co-hosts Rebecca Kalogeris and Mark Stiving stories learned from his years of leading win/loss efforts for Microsoft.

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Managing Launches in a Rapid Release Environment

June 28, 2017

In today’s agile and SaaS environments companies can release code on a near constant basis. But what does that mean for the launch team? Do they create a launch plan and project for every code release? How do they keep customers, and salespeople, informed about all the important changes without overwhelming them with noise? Rebecca Kalogeris teams up with two Pragmatic Marketing instructors—Mark Stiving and Dave Daniels—to tackle just these issues in this week’s podcast. Listen now!

Check out Mark's blog at http://pragmaticpricing.com and Dave's blog at http://launchclinic.com.

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Improving Your Website Content

June 22, 2017

If you want to improve your website content, Paul Kortman, owner of Connex Social Digital Marketing, can help. Paul also discusses how to improve your SEO and gain quality traffic to your site.

To learn more about increasing your website traffic, download the eBook at https://connexdigitalmarketing.com/.

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The Pricing Coach: Outcome vs. Cost-Based Pricing

June 15, 2017

The coach is in and in this episode he’s working with Wilson Haddow from Juniper. Wilson asks Mark about pricing for professional services and the move from cost-based pricing (hourly) to outcome-based pricing (the value the customer is getting), and how today’s professional services providers can leverage this approach effectively.

Got a pricing issue you could use Mark’s help with? Reach out to us at experts@pragmaticmarketing.com and you could be featured on an upcoming issue of Pragmatic Live.

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Creating a Great Customer Experience

June 8, 2017

What do you need to consider to create a great customer experience? Terri O’Shaughnessy, director of client success at Tallwave, discusses how Tallwave helps clients identify their place in the market and home in on their target audience. She also explains the processes Tallwave uses to educate clients on how to create a great customer experience for themselves and their customers.

You can contact Terri at terri.oshaughnessy@tallwave.com or check out Tallwave at tallwave.com.

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The Pricing Coach: Optimizing Pricing for a Will I Software Product

June 2, 2017

The coach is in and in this episode he’s working with Stewart Rogers on optimizing the pricing of his learning management system’s reporting solution. They talk competitive pricing, packaging and value based models. Listen now.

Got a pricing issue you could use Mark’s help with? Reach out to us at experts@pragmaticmarketing.com and you could be featured on an upcoming issue of Pragmatic Live.

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Eating Our Own Dog Food, Part II

May 25, 2017

Pragmatic Marketing instructor Mark Stiving and our own VP of marketing, Rebecca Kalogeris, pick up where they left off in a previous episode, continuing their discussion about how they’ve implemented Pragmatic Marketing concepts over the years. They’ll highlight additional boxes from the framework and what they’ve learned from their successes (and failures) along the way.

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The Business of Sports

May 18, 2017

Get a behind-the-scenes look at the business of sports when Pragmatic Marketing instructor and pricing expert Mark Stiving talks with sports business consultant Troy Kirby, who runs the Tao of Sports website and podcast. Sports fans and non-sports fans alike will find plenty of interest, including sports strategies that can be applied to concerts and other events.

You can contact Troy at sportstao.com or troy@sportstao.com.

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Pricing and Customer Values

May 11, 2017

How important is finding the right price for your product? Pragmatic Marketing instructor and pricing expert Mark Stiving discusses pricing your products, changing prices and customer values with Alan Albert, founder and president of MarketFit. Spoiler alert: Pricing does not fit a one-size-fits-all model.

Learn more about MarketFit at www.marketfit.com and connect with Alan on LinkedIn at https://www.linkedin.com/in/alanalbert.

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Technology and Professional Services

May 4, 2017

How do technology and professional services relate to each other? Pragmatic Marketing instructor and pricing expert Mark Stiving discusses how to merge the two with Dan Morris, a senior partner and managing director at Morris + D’angelo. Dan is also the founder of Verasage Institute and is an expert in value creation for professional services.

Learn more from Dan at cpadudes.com and connect with him on Twitter @morriscpa.

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