The Five Rings of Buying Insight

May 10, 2018

In this episode of Pragmatic Live, Rebecca Kalogeris, our vice president of marketing and Adele Revella, CEO and Founder of Buyer Persona Institute, discuss the five rings of buying insight and how they relate to buyer personas.

Want to learn more about the buyer personas?
Attend one of our upcoming courses.

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Reasessing Your Market Assumptions

May 3, 2018

* This podcast was captured during our recent webinar (Reasessing Your Market Assumptions).

What if everything you think you know about your market is wrong?
That is the risk companies run when they don’t regularly validate their market assumptions. Recently, Logi Analytics took steps to evaluate whether its long-standing assumptions about the market were correct.

View the recording from our April 18 webinar to learn about the framework Logi Analytics used and how you can apply it to your efforts.

Josh Martin, director of product marketing at Logi Analytics shared his methodology and approach to validating market assumptions, including real-life examples.

 

Looking for some advice, feedback or even just encouragement to stay on track with your Pragmatic Marketing implementation?  Learn more about our new program, Pragmatic Personal Coaching.

 
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Practical Implementation of Pragmatic Principles

April 27, 2018

In this week’s episode of PragmaticLive,

Lead of Digital Product Management for Sleep Number, Jake Flanagin, and Pragmatic Marketing Instructor and pricing guru, Mark Stiving, discuss takeaways and practical implementation following Jake's recent experience in our Foundations, Focus, and Build courses.

Have a topic suggestion or a question you would like answered?  Submit them to experts@pragmaticmarketing.com or use the hashtag #askpragmatic on Twitter.

Did you know that the Pragmatic Learning Network has partnered with Ascest to bring you a new course? 
UX Essentials by Ascest

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The Product-Led Go-To-Market Strategy

April 20, 2018

In this episode of Pragmatic Live, Rebecca Kalogeris, our vice president of marketing and Nick Bonfiglio, CEO and co-founder of Aptrinsic, discuss product-led go-to-market strategies and how companies can provide excellent customer experiences.

Are you ready to improve your go-to-market strategies? Sign up for Pragmatic Marketing training courses today!

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Are You Having Value Conversations?

April 13, 2018

In this week’s episode of PragmaticLive,

Corporate Iconoclast, Radio Talk-Show Host and Senior Director, Sage Accountants Solutions Ed Kless, and Pragmatic Marketing Instructor and pricing guru, Mark Stiving, discuss the need for effective value conversations and the impact they can have on a business.  

Make sure to check out Ed's talk show The Soul of Enterprise, for more great content.

Have a topic suggestion or a question you would like answered?  Submit them to experts@pragmaticmarketing.com or use the hashtag #askpragmatic on Twitter.

Did you know that the Pragmatic Learning Network has partnered with Ascest to bring you a new course? 
UX Essentials by Ascest

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The Top 5 Mistakes Product Teams Make With Customer Interviews

April 6, 2018

In this week’s episode of PragmaticLive, Product Discovery Coach from Product Talk, Teresa Torres, and Pragmatic Marketing Instructor and pricing guru, Mark Stiving, discuss customer interviews and how to conduct them effectively.

Have a topic suggestion or a question you would like answered?  Submit them to experts@pragmaticmarketing.com or use the hashtag #askpragmatic on Twitter.

Check out our upcoming courses and register today!

 

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The Key to Building Better Products

March 29, 2018

* This podcast was captured during our recent webinar (The Key to Building Better Products).

It’s frustrating when customers don’t respond to your product the way you hope they will, especially when you can’t pinpoint why. So what exactly does it take to move a product from being good to great? Learn how to obtain the information you need to dial in the user experience (UX) your customers are looking for.

Join Peter Hughes, founder and lead consultant at Ascest as he provides real-life examples as he shares effective UX tools and how to use them.

Ready for a deeper dive into the principals of UX?  We've partnered with Peter Hughes and Ascest to bring you UX Essentials through the Pragmatic Learning Network. Registration is open now!

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Intelligent Pricing or Pricing Intelligently?

March 22, 2018

Is launching a freemium model effective for customer acquisition?

In this week’s episode of PragmaticLive, Co-Founder and CEO of Price Intelligently, Patrick Campbell, and Pragmatic Marketing Instructor and pricing guru, Mark Stiving, discuss effective customer acquisition and how effective freemium models really are.

Have a topic suggestion or a question you would like answered?  Submit them to experts@pragmaticmarketing.com or use the hashtag #askpragmatic on Twitter.

Check out our upcoming courses and register today!

 

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From Roadmap to Revenue

March 15, 2018

Have you ever built a feature that nobody uses? In this week’s episode, Mark Stiving, Pragmatic Marketing instructor and pricing guru, covers 3 key methods that you can use to get the most profitable products to market as quickly as possible.

Have a topic suggestion or a question you would like answered?  Submit them to experts@pragmaticmarketing.com or use the hashtag #askpragmatic on social media.

Check out our upcoming courses and register today!

 

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Ask The Experts

March 8, 2018

In this week’s episode, Mark Stiving, Pragmatic Marketing instructor and pricing guru, takes listener questions and discusses how small businesses can master the art of pricing, create proposals that win deals and more.

If you have suggestions for a podcast topic or questions you would like answered, send them in to experts@pragmaticmarketing.com or submit on twitter using the hashtag #askpragmatic. 

Ready to start, or continue your Pragmatic certifications?  We offer a broad range of course times and locations.  

Register today!

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