PragmaticLive
The Buyers Journey Reimagined

The Buyers Journey Reimagined

August 14, 2020

This episode was recorded during our recent product chat.

 

The buyers journey is all about storytelling, so how to we re-imagine a buyers journey in order to make it worth their time to care and gain their trust?

Join Div Manickam, director of portfolio messaging at Dell Boomi and our own Rebecca Kalogeris, VP of marketing for Pragmatic Institute, as they discuss re-imagining of the buyers journey. 

The Old Truths of Sales Enablement and Go-To Market Strategy

The Old Truths of Sales Enablement and Go-To Market Strategy

August 7, 2020

It’s time. 

It’s time to re-think sales enablement and go-to market strategies.

On this episode of Pragmatic Live, Mike Smartfounder and principal consultant for Egress Solutions Inc, joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute to discuss the old truths of sales enablement and go to market strategies and how companies that can pivot quickly, are the ones that will survive in the current ever-evolving business landscape.

Flashback Friday - Facebook’s Guide to Product Marketing

Flashback Friday - Facebook’s Guide to Product Marketing

July 31, 2020

Ever wondered how Facebook approaches product marketing? We did too, that's why on this episode of Pragmatic Live, Aneri Shah, product marketing manager for Facebook, joins Rebecca Kalogeris, VP of marketing for Pragmatic Institute. Aneri discusses her approach to product marketing and the methods she uses to drive success for the most dominant force in social media.

 
 

 

The 3 Rules Behind the Most Successful Products

The 3 Rules Behind the Most Successful Products

July 24, 2020

This episode was recorded during our recent product chat in partnership with Product Development Days.

 

There's seems to be a trend here...We all want to create the most successful organizations and or products possible, but what rules do these successful products abide by in order to become a success?

 

Join SC Moatti, managing partner of Mighty Capital, as she discusses the 3 rules behind the most sucessful products.

So you want to create a thriving product organization…?

So you want to create a thriving product organization…?

July 17, 2020

(This episode was recorded during our recent product chat. We host new topics live every Friday!)

So, you want to create a successful product organization, huh?

Well, start by hiring the right talent, structuring teams properly and put in place a centralized mission that personnel can get behind.

Sounds easy right?

Join Rich Mironov as he breaks down how to create a truly thriving product organization in our recent Pragmatic Live Product Chat!

Leveling-Up Your Leadership Skills

Leveling-Up Your Leadership Skills

July 10, 2020

What does it take to truly become a better business leader?

In this episode of Pragmatic Live, our very own Eddie Gordon, courseware designer, is joined by Art Petty, one of the foremost experts in leadership, author of Leadership Caffeine and creator of the Pragmatic Learning Network course: Level-Up Power Skills: Influence, Lead and Develop Yourself.

Eddie and Art explore what factors contribute to becoming a great leader, and dive into what (leveling-up) actually means.

 

To learn more about Art Petty's course within the Pragmatic Learning Network and begin leveling up your leadership skills, click HERE.

The Human Factor

The Human Factor

July 3, 2020

What are human factors and how do they impact product design?

In this episode of Pragmatic Live, our very own Georgina Cannie, Manager of the Pragmatic Alumni Community, is joined by Kenya Oduor, human-centered researcher and strategist and managing partner of Lean Geeks. Georgina and Kenya dive deep into how human factors influence discovery and design and what organizations can do to better understand human factors when creating products.

NIHITO - How to Interview Like a Pro

NIHITO - How to Interview Like a Pro

June 26, 2020

(This episode was captured during one of our recent live Product Chats which occur every Tuesday.  Visit pragmaticinstitute.com or our social channels for more info.)

Is NIHITO a principal that you and your organization utilize? In our recent Product Chat, principal analyst at The Win-Loss Agency and founding partner of Market-Driven Business, Charles Topping, takes you through each crucial step of conducting successful win-loss interviews.  Charles also conducts a live example of an interview in real-time!

The Importance of Customer Advisory Boards in Times of Covid-19

The Importance of Customer Advisory Boards in Times of Covid-19

June 19, 2020

In times like these, your best customers can be your greatest asset.

In this episode of Pragmatic Live, our very own Georgina Cannie, Manager of the Pragmatic Alumni Community, is joined by Rob Jensen of Ignite Advisory Group to discuss how to leverage your best customers to make better decisions when creating your product roadmaps. 

Get more info about Ignite here.

Too Much too Soon? - Subscription Models and Revenue Retention

Too Much too Soon? - Subscription Models and Revenue Retention

June 12, 2020

In this episode of Pragmatic Live, our very own Diane Pierson, Pragmatic Institute instructor, is joined by Joe Douress, published author and managing director for Brittish Medical Publishing for the Americas, to discuss how to better leverage subscription models at the right time to ensure customer and revenue retention.

 

Don't forget! - Each and every Tuesday and Friday, we hold live Product Chats and AMA's that you can take part in!

Visit pragmaticinstitute.com to learn more.

Watch our previous sessions HERE.

Play this podcast on Podbean App