Pragmatic Live’s Product Chat is a podcast focused on tackling the biggest challenges facing today‘s product management, product marketing, and other market and data-driven professionals with some of the best minds in the industry. Make sure to check out our sister podcasts: Design Chats–Discussions with design leaders, design practitioners and industry experts on how to grow the strategic impact of design. designchats.podbean.com Data Chats–Conversations on data science and all things data every other week. ds30.podbean.com
Episodes
7 days ago
7 days ago
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“It's all about setting up the right expectations with the company or the early user. So, it's not just giving it to them. It’s about being clear about what you expect in return early in the process.”
- Neil Baron, B2B Product Management Consultant, Founder of Baron Strategic Partners
Join us for a critical discussion with Neil Baron and Rod Griffith, following their recent article in the Harvard Business Review (read it here) on extracting the full value of early user programs.
This episode unpacks the nuances of designing early user programs that go beyond mere functionality checks to validate problem-solving, target accuracy, and accelerate market readiness. The conversation delves into the importance of having a dedicated program owner (not a dictator) and the necessity of involving cross-functional teams to capture diverse perspectives.
Neil and Rod outline a five-step process for a successful program, from hypothesis definition and participant selection to setting clear expectations and leveraging feedback for product and go-to-market enhancements. Highlighting the tangible outcomes of well-executed early user programs, Neil and Rod share how these strategies have led to fast revenue times, increased sales confidence, and enhanced media coverage.
Key Takeaways:
1. Importance of Early User Programs: The discussion highlights the significance of early user programs in understanding market problems that a product can solve. It emphasizes that these programs should not be viewed in isolation but as part of a holistic approach to product development and market understanding.
2. Cross-Functional Collaboration: For an effective early user program, there needs to be cross-functional input and it should be considered as a critical step in the process. This requires buy-in from senior management and proper incentivization across the organization.
3. Value Proposition and Feedback: Early user programs are not only about the product, but also about understanding the customer experience, the messaging, and the value proposition. It's vital to set up a give-and-get relationship with early users, ensuring they understand the benefits they will get, and the company gets valuable feedback and data.
ABOUT OUR GUEST:
Neil Barron is the founder of Baron Strategic Partners, a consulting firm that helps B2B companies accelerate growth. He is also involved in running two forums for product executives, the Product Leadership Council in conjunction with Pragmatic, and the Boston Product Executive Forum, which is run in conjunction with the Boston Product Management Association.
With a wealth of experience in product leadership and management, Neil is passionate about helping companies create effective strategies for success.
Rod Griffith is the Chief Client Officer and Co-Founder of MarketReach, inc., a B2B marketing services company that designs and manages marketing programs, campaigns, and sales tools for a variety of technology companies. With a background in computer industry segment management and product management, Rod uses his experience to help companies translate their strategies into practical and successful market-facing activities. He is deeply involved in sharing his insights and learnings through various forums, including the Product Leadership Council and collaborations with Pragmatic.
ABOUT PRAGMATIC INSTITUTE:
Since 1993, we’ve provided training and professional development for product, design, and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and proprietary Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue.
Our online, in-person, and on-demand courses are taught by industry experts with decades of experience at top companies like Microsoft, Cisco, Dell, Hallmark, Quaker Oats, and Dun & Bradstreet. We offer individual course training in product, design and data, and certification tracks for Product Management Certifications, Product Marketing Certifications, and the Pragmatic Product Master Certification. All attendees gain access to the Pragmatic Alumni Community, a network of over 30,000 alumni worldwide.If you’re looking for product management or product marketing training or are pursuing a product marketing certification or product management certification, browse our certification paths at https://www.pragmaticinstitute.com/product/.
Courses are available online, in-person, or on-demand to fit your schedule.
Want to learn more about becoming a Pragmatic Certified Product Manager? Learn more here.
#ProductManagement #ProductManager #ProductManagementCertification #ProductManagementStrategy #PragmaticInstitute
Friday Apr 12, 2024
Friday Apr 12, 2024
Subscribe: https://www.youtube.com/channel/UCNJI2Tv2yxOLBI02nyJoprA
Learn more about us: https://www.pragmaticinstitute.com/
Start your Product Manager or Product Marketer certification here
“The first thing I would recommend everyone to do who has an interest in the AI space, and I think lots of people have an interest in this space, is you should be using generative AI tools in your life every day as much as you can, and really remind yourself how much of a difference it can make.”
- Isaac Lien, Co-Founder and Chief Artificial Intelligence and Innovation Officer at Grandpad
In this enlightening episode, we dive deep with Isaac Lien, Co-founder and Chief AI and Innovation Officer at GrandPad, exploring the company's strategic incorporation of generative AI to enhance their offerings for the senior market. Lien shares the journey of testing and integrating AI technologies within their product, GrandPad, highlighting how a user-directed approach has fundamentally shaped both the development and marketing strategies.
Isaac Lien, Co-founder of Grandpad, initially developed a math flashcards app for iPhone inspired by Steve Jobs. Motivated by communication challenges with his grandparents, he created Grandpad, facilitating video calls for the elderly. Recognizing the power of technology to improve lives, Grandpad later introduced "Grandie," which use AI to help seniors engage in seamless conversations, find inspiration, and discover new interests in an intuitive and user-friendly manner. The team focuses on effective communication and user engagement, incorporating popular games and news topics into Grandpad's offerings.
Looking ahead, Isaac anticipates evolving generative AI technologies, and emphasizes the importance of user feedback to guide feature enhancements. By staying informed and exploring new tools, it’s possible to capitalize on industry advancements.
Key Takeaways:
1. User Feedback is King: User feedback plays a critical role in Grandpad's product development. They have a group of users who actively advise them on what to build, ensuring that the product continuously evolves to meet the needs of their customers.
2. Market Solutions, Not Features: Marketing for Grandpad's AI-powered features is centered around Simon Sinek's "Start with Why" approach. They focus on explaining why the product is important and beneficial for their users, before diving into the technical details of how it works. The solution is what users really care about.
3. Know Your Audience Intimately: Grandpad emphasized the importance of deeply understanding their target audience and creating a product that specifically caters to their needs. In their case, they focused on older adults and designed a user-friendly product that addresses their unique challenges with technology.
ABOUT OUR GUEST:
As the Co-Founder and Chief Artificial Intelligence and Innovation Officer at Grandpad, Isaac Lien brings a deep understanding of technology and a passion for making it accessible to older adults. With a background in computer science, he has been instrumental in the development of Grandpad's user-friendly tablet solutions designed specifically for the unique needs of this demographic.
Isaac's expertise in artificial intelligence and his dedication to incorporating user feedback have been key drivers in Grandpad's success. He has consistently leveraged advanced technologies, such as generative AI, to enhance the user experience and provide personalized, human-like interactions. Through his leadership, Grandpad has become a pioneer in utilizing AI to create more intuitive and engaging experiences for its users.
At the core of Isaac's work is a commitment to making technology accessible and inclusive for all users, particularly older adults. He has dedicated his career to developing solutions that empower and enrich the lives of users, ensuring they can seamlessly connect with their loved ones, access information, and enjoy a wide range of digital experiences.
You can learn more about Grandie at Grandie.AI and more about Grandpad at Grandpad.net.
ABOUT PRAGMATIC INSTITUTE:
Since 1993, we’ve provided training and professional development for product, design, and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and proprietary Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue.
Our online, in-person, and on-demand courses are taught by industry experts with decades of experience at top companies like Microsoft, Cisco, Dell, Hallmark, Quaker Oats, and Dun & Bradstreet. We offer individual course training in product, design and data, and certification tracks for Product Management Certifications, Product Marketing Certifications, and the Pragmatic Product Master Certification. All attendees gain access to the Pragmatic Alumni Community, a network of over 30,000 alumni worldwide.
If you’re looking for product management or product marketing training or are pursuing a product marketing certification or product management certification, browse our certification paths at https://www.pragmaticinstitute.com/product/.
Courses are available online, in-person, or on-demand to fit your schedule.
Want to learn more about becoming a Pragmatic Certified Product Manager? Learn more here.
#ProductManagement #ProductManager #ProductManagementCertification #ProductManagementStrategy #PragmaticInstitute
Friday Mar 29, 2024
Friday Mar 29, 2024
“There are so many factors that really affect conversion that start before a customer even begins to think about purchasing from a brand. Every element of a brand's website tells the consumer something about what you do and impacts if the consumer buys from you.”
- Jon MacDonald, founder of The Good and author of Behind the Click
Key Takeaways:
ABOUT OUR GUEST:
Jon MacDonald is the founder of The Good, a leading digital experience optimization firm known for achieving excellent results for some of the largest online brands, including Adobe, Nike, Xerox, and The Economist.
Since 1993, we’ve provided training and professional development for product, design, and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and propriety Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue.
Want to learn more about becoming a Pragmatic Certified Product Manager? Learn more here.
Friday Mar 22, 2024
Friday Mar 22, 2024
“Community-driven product development is not just about getting feedback, but about integrating community members and customers into the product development cycle itself.”
- Jake McKee, Community Driven Product Management Leader
ABOUT OUR GUEST:
Jake McKee's background in web development and product design influenced his approach to community-driven product development. It gave him a thorough understanding of the product development process and the factors that can sway the course of a project, including team bias, personal interest, and internal requirements.It also opened his eyes to the power of communities and the potential they hold for product development.
Since 1993, we’ve provided training and professional development for product, design, and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and propriety Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue.
Want to learn more about becoming a Pragmatic Certified Product Manager? Learn more here.
Friday Mar 15, 2024
Friday Mar 15, 2024
- Anubhav Rao, Product Marketing at AWS
Key Takeaways:
Anubhav Rao is a product marketing expert at Amazon, with a background in computer science and a passion for storytelling. Rao's unique career trajectory took him from filmmaking to marketing in India's burgeoning content media space, before moving to Los Angeles for his MBA.
Since 1993, we’ve provided training and professional development for product, design, and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and propriety Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue.Our online, in-person, and on-demand courses are taught by industry experts with decades of experience at top companies like Microsoft, Cisco, Dell, Hallmark, Quaker Oats, and Dun & Bradstreet. We offer individual course training in product, design and data, and certification tracks for Product Management Certifications, Product Marketing Certifications, and the Pragmatic Product Master Certification. All attendees gain access to the Pragmatic Alumni Community, a network of over 30,000 alumni worldwide.
Friday Mar 08, 2024
Friday Mar 08, 2024
"Just start! People are going to hate your product at the start, but you will learn, and you will get better. Failure is a way of learning."
- Sean Gigremosa, Product Leader and CEO of Claritiv
In this episode of Product Chats, we are joined by Sean Gigremosa, a product leader, agile expert, innovation enthusiast, self-described product management ninja and CEO and founder of Claritiv. The conversation delves into the challenges and opportunities in product management, the importance of understanding customer needs, and the role of AI in extracting valuable insights from conversations.
Key Takeaways:
Talking Points: The conversation emphasizes the crucial role that dialogue plays in acquiring knowledge and generating insights. Sean underscores that 70% of knowledge is learned through conversation. However, notes from a conversation are like a game of telephone where each summary incorporates layers of potential bias. This is an issue because the actual problem could get lost.
That’s why he started Claritiv – an AI powered tool that listens and analyzes conversations across clients, prospects, and departments, allowing you to both pull analysis on specific topics, and find out what emerging topics are important.
Bias in Disguise: Sean shares the importance of removing personal bias in interpreting customer conversations, arguing that AI can provide a more objective analysis of these interactions. AI is only as good as the data being used to train, so believability and accuracy need to be regularly and continually reviewed. Just like children, AI can take on our biases.
Digital Twins, Not Identical: Digital twins are extremely valuable for product managers due to their capacity for detailed simulation and scenario testing. A digital twin is a virtual model that replicates a physical product or system. It can be used to run simulations to predict how a product or system might behave under different conditions. Digital twins can also be used to model and understand user behavior, helping product managers to better design products that meet user needs.
ABOUT OUR GUEST:
Sean Gigremosa is a product leader with expertise in agile methodologies and a passion for innovation. His journey from product manager to CEO provides him with unique insights into the challenges and opportunities in the field. Known for his ninja-like approach to product management, Sean is the CEO and founder of Claritiv, a company that strives to extract valuable insights from conversations using AI.
Discover more about Sean's work and Claritiv at Claritiv.ai for a free trial and experience how AI-powered tools can prioritize product insights from customer conversations.
ABOUT PRAGMATIC INSTITUTE:
Since 1993, we’ve provided training and professional development for product, design, and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and propriety Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue.
Our online, in-person, and on-demand courses are taught by industry experts with decades of experience at top companies like Microsoft, Cisco, Dell, Hallmark, Quaker Oats, and Dun & Bradstreet. We offer individual course training in product, design and data, and certification tracks for Product Management Certifications, Product Marketing Certifications, and the Pragmatic Product Master Certification. All attendees gain access to the Pragmatic Alumni Community, a network of over 30,000 alumni worldwide.
If you’re looking for product management or product marketing training or are pursuing a product marketing certification or product management certification, browse our certification paths at https://www.pragmaticinstitute.com/product/. Courses are available online, in-person, or on-demand to fit your schedule.
Want to learn more about becoming a Pragmatic Certified Product Manager? Learn more here.
Friday Mar 01, 2024
Navigating the Maze of Product Operations with Dan Corbin
Friday Mar 01, 2024
Friday Mar 01, 2024
"Product operations is all about removing obstacles and helping product people accomplish everything that we teach in our product management classes – being data-driven, making sure that you're letting the market guide your decisions, and that you're following best practices."
- Dan Corbin, Proven Agile and Product Management leader
In this episode of Product Chats, we have seasoned product professional Dan Corbin joining the podcast. Dan has worked at all levels of product management, from individual product management to product leadership roles in start-ups and Fortune 500 companies. His past roles allow him to provide first-hand knowledge about the implementation and benefits of product operations, as well as the challenges businesses might face when introducing this function.
Dan is passionate about mentoring the next generation of product leaders, emphasizing the importance of continuous learning and adaptability in an ever-changing market landscape. His dedication to excellence and innovation makes him a true pioneer, continuously pushing the boundaries of what's possible in the product management sphere.
Key Takeaways:
Understanding Product Ops: The episode begins by clarifying what product operations is, how it differs from DevOps and Design Ops. While all three roles share the aim of improving efficiency and effectiveness within their respective domains, they each have a unique focus: product operations on the product management process, DevOps on the software development and delivery process, and Design Ops on the design process.
AI Has Entered the Chat: AI aids product managers in consolidating and analyzing data from various sources. AI can process information from different platforms like Zendesk tickets, App Store reviews, or interview data from tools like Dovetail, and surface up key insights. This ability helps product managers to have a comprehensive understanding of their product's performance, customer feedback, market trends, and more, leading to more informed decision-making.
The Three Pillars of Product Ops: The conversation outlines the three foundational pillars of Product Ops: Business and Data Insights, Customer and Market Insights, and Processes and Procedures. These areas work together to make operations smoother, improve data analysis, and facilitate better strategic planning.
ABOUT OUR GUEST:
Dan Corbin is a product management and marketing veteran, bringing over two decades of frontline experience and thought leadership to the industry. With a career spanning across innovative startups to Fortune 500 companies, Dan has become synonymous with turning visionary ideas into market-leading products.
Dan's expertise is not confined to the classroom; he is a seasoned speaker, known for his compelling talks at major conferences and seminars where he shares his insights on product strategy, development, and go-to-market tactics. His contributions to the field are widely recognized, making him a sought-after consultant for organizations striving to achieve competitive differentiation and customer-centric solutions.
He is also an instructor at Pragmatic Institute, where he has been instrumental in shaping the futures of product professionals through his engaging teaching methodologies and deep understanding of market needs.
ABOUT PRAGMATIC INSTITUTE:
Since 1993, we’ve provided training and professional development for product, design, and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and propriety Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue.
Our online, in-person, and on-demand courses are taught by industry experts with decades of experience at top companies like Microsoft, Cisco, Dell, Hallmark, Quaker Oats, and Dun & Bradstreet. We offer individual course training in product, design and data, and certification tracks for Product Management Certifications, Product Marketing Certifications, and the Pragmatic Product Master Certification. All attendees gain access to the Pragmatic Alumni Community, a network of over 30,000 alumni worldwide.
If you’re looking for product management or product marketing training or are pursuing a product marketing certification or product management certification, browse our certification paths at https://www.pragmaticinstitute.com/product/. Courses are available online, in-person, or on-demand to fit your schedule.
Want to learn more about becoming a Pragmatic Certified Product Manager? Learn more here.
Friday Feb 23, 2024
Friday Feb 23, 2024
“Are we better than the competition, equal to the competition, or not as good as the competition? Do we know? Sales teams can help us answer these questions.”
- Steve Gielda, President and co-founder of Ignite Selling
Key Takeaways:
ABOUT OUR GUEST:
Steve Gielda is the president and co-founder of Ignite Selling, a global sales training, simulation, and consulting organization dedicated to helping customers build world-class sales teams.
Since 1993, we’ve provided training and professional development for product, design, and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and propriety Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue.
Want to learn more about becoming a Pragmatic Certified Product Manager? Learn more here.
Friday Feb 16, 2024
Bridging the Trust Gap between Sales and Product Marketing with Brady Jensen
Friday Feb 16, 2024
Friday Feb 16, 2024
“If you become the truth teller, the honest broker, the person that's going to come in, and if anybody says, ‘what does the market think?’ and you’ve got the right answer to it – that’s a quick trip to being invited to all the C-suite meetings.”
- Brady Jensen, founder of Aggregate Insights
In this episode of Product Chats, we are joined by Brady Jensen, a versatile professional who’s navigated the worlds of tech sales, product marketing, and entrepreneurship. His career journey unveiled a glaring issue: a trust deficit between sales and marketing teams, stemming from a misalignment with external market realities. In response, Brady founded Aggregate Insights in 2018 with a mission to empower companies to validate assumptions through primary source research, harmonizing sales and marketing for business success.
Key Takeaways:
ABOUT OUR GUEST:
Brady Jensen is a seasoned product marketing professional with a diverse background in tech sales, product marketing, and entrepreneurship. His vast experience has allowed him to understand both sides of the sales and product marketing aisle deeply. His career journey led him to identify a glaring issue that he later dedicated his career to solving.
Since 1993, we’ve provided training and professional development for product, design, and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and propriety Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue.
Want to learn more about becoming a Pragmatic Certified Product Manager? Learn more here.
Friday Feb 09, 2024
How to Innovate on Purpose with Diane Pierson
Friday Feb 09, 2024
Friday Feb 09, 2024
- Diane Pierson, author of How to Innovate on Purpose
Key Takeaways:
ABOUT OUR GUEST:
Diane Pierson is a Marketing Strategist, Founder of Innovate on Purpose, and an instructor at Pragmatic Institute. With a rich background as a product executive, Diane's work revolves around product management and product marketing.
Since 1993, we’ve provided training and professional development for product, design, and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and propriety Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue.
Friday Feb 02, 2024
Customer-Centric Marketing Strategies for Business Growth with Mark Donnigan
Friday Feb 02, 2024
Friday Feb 02, 2024
Subscribe: https://www.youtube.com/channel/UCNJI2Tv2yxOLBI02nyJoprA
Learn more about us: https://www.pragmaticinstitute.com/
Start your Product Manager or Product Marketer certification here
"In Marketing, our job is to keep our ear very close to the ground, understand the process, listen to the buyers, listen to the customer, and always be thinking about what drives the customer."
-Mark Donnigan, Startup Marketing Consultant
In this episode of Product Chats, we are joined by marketing superhero Mark Donnigan. With a focus on growth-stage marketing, Mark has carved a niche in the tech industry as a consultant who helps B2B companies, particularly startups and those in the growth phase, to craft and execute successful go-to-market strategies.
His approach is deeply rooted in the belief that marketing is an integral component of business strategy, inseparable from product development and sales.
Key Takeaways:
Consistently Listen and Engage with Customers: The significance of staying attuned to the customers' needs and the market dynamics cannot be overstated. Engaging with customers regularly and genuinely understanding their business can unveil invaluable insights for product development and marketing.
Guide Your Buyers to Purchase: There is a five-step framework that guides B2B purchases. This process includes identifying problems, exploring solutions, building requirements, selecting vendors, and undergoing a validation process. Mark advocates for creating valuable, educational content tailored to each step of the customer's buying journey. This approach is vital for engaging potential buyers early and establishing your brand as a trusted advisor.
Leverage an Iterative Marketing Approach: Embrace a highly iterative marketing framework that focuses on executing in small chunks, measuring results, and refining strategies based on market feedback. This process ensures that marketing efforts are aligned with customer needs and market trends.
Understanding the Buying Process is Vital: Recognize the critical milestones in the customer's buying journey and ensure that your marketing materials and strategies support and facilitate this process, helping to guide the customer from problem identification to solution validation.
ABOUT OUR GUEST:
Mark Donnigan is a Virtual CMO and GTM consultant that designs and executes go-to-market and marketing programs that produce real business results for technology startup companies.
Dive deeper into Mark's insights and strategies by checking out his Minibook, "First Principles in Marketing for Startup Founders and CEOs." This guide is a treasure trove of knowledge, offering a fresh perspective on marketing by breaking down problems to their core and building innovative solutions that meet and redefine customer expectations.
ABOUT PRAGMATIC INSTITUTE:
Since 1993, we’ve provided training and professional development for product, design, and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and propriety Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue.
Our online, in-person, and on-demand courses are taught by industry experts with decades of experience at top companies like Microsoft, Cisco, Dell, Hallmark, Quaker Oats, and Dun & Bradstreet. We offer individual course training in product, design and data, and certification tracks for Product Management Certifications, Product Marketing Certifications, and the Pragmatic Product Master Certification. All attendees gain access to the Pragmatic Alumni Community, a network of over 30,000 alumni worldwide.
If you’re looking for product management or product marketing training or are pursuing a product marketing certification or product management certification, browse our certification paths at https://www.pragmaticinstitute.com/product/. Courses are available online, in-person, or on-demand to fit your schedule.
Want to learn more about becoming a Pragmatic Certified Product Manager? Learn more here.
#ProductManagement #ProductManager #ProductManagementCertification #ProductManagementStrategy #PragmaticInstitute
Friday Jan 26, 2024
Why Prioritizing Problems Over Features is the Answer with Tiffany Johnson
Friday Jan 26, 2024
Friday Jan 26, 2024
Subscribe: https://www.youtube.com/channel/UCNJI2Tv2yxOLBI02nyJoprA
Learn more about us: https://www.pragmaticinstitute.com/
Start your Product Manager certification here
"Often your merchants and your partners are trying to solve the same problem, they just might have a different idea on how to get there."
– Tiffany Wear Johnson, Chief Product Officer at NMI
In this episode of Product Chats, Tiffany Wear Johnson, the Chief Product Officer of NMI and American Banker's Most Influential Women in Payments (2022), joins us to discuss the complexities of product management in a B2B2C environment, the importance of focusing on problems rather than features, and the strategies used to manage competing priorities among different buyer personas.
Key Takeaways:
Takeaway 1: Transitioning from a reactive feature list roadmap to an outcome-based roadmap can help manage contention between different stakeholders by focusing on shared objectives.
Takeaway 2: Organizing product teams around 'value streams' rather than personas can help the team better understand the customer journey and prioritize tasks that have the most impact.
Takeaway 3: Data and storytelling are crucial tools for understanding product metrics and making informed decisions.
ABOUT OUR GUEST:
Tiffany Wear Johnson is the Chief Product Officer of NMI, a company that focuses on payment gateway technology. She's been named one of the most influential women in payments in 2022 by American Banker and is Money 20/20 Rise Up Leadership Recipient. Tiffany has effectively managed multiple layers of customer relationships in the B2B2C space and has implemented approaches that have transformed product strategies at NMI.
ABOUT PRAGMATIC INSTITUTE:
Since 1993, we’ve provided training and professional development for product, design, and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and propriety Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue.
Our online, in-person, and on-demand courses are taught by industry experts with decades of experience at top companies like Microsoft, Cisco, Dell, Hallmark, Quaker Oats, and Dun & Bradstreet. We offer individual course training in product, design and data, and certification tracks for Product Management Certifications, Product Marketing Certifications, and the Pragmatic Product Master Certification. All attendees gain access to the Pragmatic Alumni Community, a network of over 30,000 alumni worldwide.
If you’re looking for product management or product marketing training or are pursuing a product marketing certification or product management certification, browse our certification paths at https://www.pragmaticinstitute.com/product/. Courses are available online, in-person, or on-demand to fit your schedule.
Want to learn more about becoming a Pragmatic Certified Product Manager? Learn more here.
#ProductManagement #ProductManager #ProductManagementCertification #ProductManagementStrategy #PragmaticInstitute
Friday Jan 19, 2024
Friday Jan 19, 2024
Learn more about us: https://www.pragmaticinstitute.com/
Start your Product Manager certification here
– Erin Knobler, Customer Experience (CX) Guru
Takeaway 1: Understanding the customer journey, which involves mapping out each touchpoint a customer has with a business, is crucial to identifying areas where customers may be experiencing difficulties.
Takeaway 2: Research and data, from customer-facing employees, reviews, customer support interactions, and other sources, provide valuable insights into customer behavior and potential issues.
Takeaway 3: Conducting customer interviews provides direct insights into the customer's experience and can reveal problems that may not be apparent from data alone.
Erin Knobler is a seasoned CX researcher and designer. She has extensive experience in leveraging data to transform product strategies and optimize workflows. Her expertise lies in turning qualitative data into quantifiable insights that drive customer-led growth. Erin's passion for customer experience and her ability to bring together business goals and customer needs makes her a valuable voice in the industry.
Since 1993, we’ve provided training and professional development for product, design, and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and propriety Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue.
Friday Jan 12, 2024
Decoding the Language of Innovation in Product with Will Scott
Friday Jan 12, 2024
Friday Jan 12, 2024
Subscribe: https://www.youtube.com/channel/UCNJI2Tv2yxOLBI02nyJoprA
Learn more about us: https://www.pragmaticinstitute.com/
Start your Product Manager certification here
"Disruptive innovation is when a company gets into a new category for them and attempts to engage customers on a different level or via a different set of products."
– Will Scott, Product Expert
In this episode of Product Chats, Rebecca Kalogeris and Will Scott discuss how businesses can approach and structure their thinking around innovation. They focus on the importance of understanding what problems a business is trying to solve, the outcomes they wish to achieve, and how they plan to grow.
Key Takeaways:
Takeaway 1: Innovation isn't just about creating something new; it's about understanding the problems your business is trying to solve and the outcomes you want to achieve.
Takeaway 2: You can view innovation through different lenses - such as customer needs, market maturity, and your business's growth strategies - to determine the right innovation vector for your business.
Takeaway 3: When thinking about innovation, consider the whole ecosystem, not just the product itself. How you package and present your product, as well as how easily customers can interact with your business, can all be avenues for innovation.
ABOUT OUR GUEST:
Will is a seasoned executive with over 25 years of international experience leading product marketing and management teams across hardware, software, services, and SaaS B2B companies. Originally an engineer by training, Will held senior positions with Cisco, Navisite and Capgemini, along with a range of full-time and fractional CMO positions through his own B2B product management and marketing consulting business.
In addition, Will was also previously a partner at the premier product marketing agency, Aventi Group, and an instructor at the Kellogg School of Management in their executive digital marketing and product strategy programs. Learn more about Will and other Pragmatic instructors here.
ABOUT PRAGMATIC INSTITUTE:
Since 1993, we’ve provided training and professional development for product, design, and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and propriety Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue.Our online, in-person, and on-demand courses are taught by industry experts with decades of experience at top companies like Microsoft, Cisco, Dell, Hallmark, Quaker Oats, and Dun & Bradstreet. We offer individual course training in product, design and data, and certification tracks for Product Management Certifications, Product Marketing Certifications, and the Pragmatic Product Master Certification. All attendees gain access to the Pragmatic Alumni Community, a network of over 30,000 alumni worldwide.
If you’re looking for product management or product marketing training or are pursuing a product marketing certification or product management certification, browse our certification paths at https://www.pragmaticinstitute.com/product/. Courses are available online, in-person, or on-demand to fit your schedule.Want to learn more about becoming a Pragmatic Certified Product Manager? Learn more here.
#ProductManagement #ProductManager #ProductManagementCertification #ProductManagementStrategy #PragmaticInstitute
Friday Jan 05, 2024
Friday Jan 05, 2024
Subscribe: https://www.youtube.com/channel/UCNJI2Tv2yxOLBI02nyJoprA
Learn more about us: https://www.pragmaticinstitute.com/
Start your Product Manager certification here
“We can try to take a hypothesis-based mindset to the product that we're trying to build or the ideas that we have or the strategy that we have, and use things like user research or design prototyping to put it into play.”
– David Lifson
In this episode of Product Chats, product management veteran David Lifson joins us to discuss the nuances of product strategy, the challenges of merging with a competitor, and the importance of a hypothesis-based mindset in product development.
Key Takeaways:
Takeaway 1: David highlights the importance of focusing on outcomes over outputs in product management, emphasizing the need to align strategy and execution.
Takeaway 2: David shares insights from his experiences at companies of varying sizes and stages, from startups to large firms, including the unique challenges faced by a company that loses product-market fit.
Takeaway 3: David discusses the process of merging with a competitor from a product perspective, providing a peek into the complex decisions involved in integrating products, teams, and tech stacks.
ABOUT OUR GUEST:
David Lifson is a seasoned product management expert with experience at Amazon, Etsy, and many others. He's worked at stealth startups, large companies, and companies at all stages and sizes. He's currently consulting for startups and focused on building great teams that deliver meaningful outcomes. Learn more about David's work here.
ABOUT PRAGMATIC INSTITUTE:
Since 1993, we’ve provided training and professional development for product, design, and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and propriety Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue.
Our online, in-person, and on-demand courses are taught by industry experts with decades of experience at top companies like Microsoft, Cisco, Dell, Hallmark, Quaker Oats, and Dun & Bradstreet. We offer individual course training in product, design and data, and certification tracks for Product Management Certifications, Product Marketing Certifications, and the Pragmatic Product Master Certification. All attendees gain access to the Pragmatic Alumni Community, a network of over 30,000 alumni worldwide.
If you’re looking for product management or product marketing training or are pursuing a product marketing certification or product management certification, browse our certification paths at https://www.pragmaticinstitute.com/product/. Courses are available online, in-person, or on-demand to fit your schedule.
Want to learn more about becoming a Pragmatic Certified Product Manager? Learn more here.
#ProductManagement #ProductManager #ProductManagementCertification #ProductManagementStrategy #PragmaticInstitute
Friday Dec 29, 2023
ChatGPT and the Future of Product Management: An Expert Panel Discussion
Friday Dec 29, 2023
Friday Dec 29, 2023
- The limitations of ChatGPT in its current version
- How ChatGPT can help product managers in their role
- Whether or not they are hopeful for new AI tools like ChatGPT
Friday Dec 22, 2023
Friday Dec 22, 2023
Subscribe: https://www.youtube.com/channel/UCNJI2Tv2yxOLBI02nyJoprA
Learn more about us: https://www.pragmaticinstitute.com/
Start your Product Marketer certification here
"Journalists are story builders, and you have to always be aware that what you're releasing has to fit the narrative of the story." – Mickie Kennedy
In this episode of Product Chats, Mickie Kennedy joins us to discuss how to craft compelling press releases by understanding the needs of journalists, focusing on storytelling, and considering newsworthy elements. He emphasizes the importance of including standout quotes, presenting data and numbers effectively, and using the human-interest angle.
Key Takeaways:
· Product marketers and managers should focus on the narrative they're presenting with their press release, ensuring it aligns with the journalist's audience's interests.
· Including elements such as case studies, testimonials, and relevant data in press releases can make them more appealing and informative.
· Sharing media coverage with leads and customers can boost conversions and retention by leveraging the credibility that comes with earned media.
About Mickie Kennedy: Mickie is the Founder and President of eReleases, the small business leader for press release distribution, now celebrating 25 years in business. He is an expert at helping businesses increase their visibility and credibility and he’s here to share some valuable insights about how to hone your product release stories to make you irresistible to the media.
ABOUT PRAGMATIC INSTITUTE:
Since 1993, we’ve provided training and professional development for product, design, and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and propriety Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue.
Our online, in-person, and on-demand courses are taught by industry experts with decades of experience at top companies like Microsoft, Cisco, Dell, Hallmark, Quaker Oats, and Dun & Bradstreet. We offer individual course training in product, design and data, and certification tracks for Product Management Certifications, Product Marketing Certifications, and the Pragmatic Product Master Certification. All attendees gain access to the Pragmatic Alumni Community, a network of over 30,000 alumni worldwide.
If you’re looking for product management or product marketing training or are pursuing a product marketing certification or product management certification, browse our certification paths at https://www.pragmaticinstitute.com/product/. Courses are available online, in-person, or on-demand to fit your schedule.
Want to learn more about becoming a Pragmatic Certified Product Marketer? Learn more here.
Friday Dec 15, 2023
Friday Dec 15, 2023
"Marketing is starting a conversation with someone that could be a great client." - Tom Schwab, Chief Evangelist Officer at Interview Valet
Tom Schwab is a trailblazer in the world of online marketing. With his extensive experience working with over 700 leading brands, Tom brings a wealth of knowledge and practical insight to the table. His role as a Chief Evangelist Officer at Interview Valet allows him to share his expertise and help businesses transform their product strategies.
In this episode, Tom Schwab and Rebecca Kalogeris delve into the power of podcast interviews as a platform for marketing. Tom shares invaluable insights on how to identify the right conversations to engage with one's audience, the importance of bringing value during podcast interviews, and the strategies for maximizing the impact of the interview afterwards.
Key Points:
1. The Power of Conversation: Tom emphasizes that marketing is about starting a conversation with potential clients and this can be achieved effectively through podcast interviews.
2. Lookalike Audiences: Tom talks about the concept of "lookalike audiences," where you can find groups of people who share traits or behaviors with your ideal customers. Knowing where to find these lookalike audiences can help you reach potential customers more effectively.
3. Importance of Understanding the Buying Process: Tom points out that more and more, things are being bought, not sold. He emphasizes the need to understand this shift and adapt marketing strategies accordingly. This means focusing on helping potential customers make their buying decision rather than trying to sell to them.
Eager to learn more about marketing tactics and how they can elevate your product strategies? Enroll in our Market class today and learn from industry experts to become a Certified Product Marketer.
Friday Dec 08, 2023
Friday Dec 08, 2023
"Data is the key to your success in this. Getting data about how your product is being used, getting data about the market and or customers or potential customers validation points on that data is absolutely crucial." - Mike Smart
- Strategic Planning Insights: Mike delves into the critical aspects of strategic planning for the year 2024, focusing on market dynamics, customer validation, and the crucial role of data analysis.
- Four Pillars of Success: He elaborates on the four pillars of strategic planning: aligning with business strategy, in-depth market research, rigorous data analysis, and the efficient use of technology and resources.
- Expectation Management: Emphasizing communication, Mike discusses the importance of managing expectations throughout the planning process.
Friday Dec 01, 2023
Friday Dec 01, 2023
"As a product leader, you want to be able to come to the table with information that will get you heard. Sometimes it's less storytelling, more data, and really knowing your audience and knowing who you are working with and the way in which they will receive information best." - Josey Borman
In this episode of the Pragmatic Product Chat Series, we are joined by Josey Borman, an EdTech expert and a firm believer in the power of education in product. Having transitioned from being a high school social studies teacher to a product and content development executive in EdTech, Josey brings a unique perspective on leadership, product management, and partnerships.
Key Takeaways:
- The Role of Data: Josey emphasizes the importance of data in making informed decisions, particularly in the area of product management and in deciding potential partnerships.
- Team Management: Josey shares insights on leadership, focusing on understanding audience diversity, nurturing team dynamics, and building relationships for success.
- Exploring Partnerships: Josey provides a detailed approach on exploring partnerships, considering strategic goals, core competencies, and the readiness of the organization to take on new initiatives.
Tune in to this episode to gain insight into Josey's unique approach to product management, leadership, and partnerships. Want to learn more about using data in product practices and decisions? Take our Insight course to turn your data into product strategies.
Friday Nov 24, 2023
Pricing Isn’t the Reason You Lost
Friday Nov 24, 2023
Friday Nov 24, 2023
– Spencer Dent
- The Impact of Pricing Models: A big one-time payment can be intimidating. Breaking it down into smaller, monthly bites often feels more manageable and less risky to customers
- Clear Pricing Wins Trust: No one likes hidden costs. Being upfront about your pricing not only builds trust but can also attract more buyers.
- Remember, People Make Purchases: It's people, not companies, who make the final call to buy. Personalizing your sales approach to meet their specific needs can make a huge difference.
Price
This course equips you with the essential tools to eliminate the uncertainties of pricing and boost your profits. Discover a tested pricing strategy that aligns with market willingness to pay and bolsters your organization's strategic goals.
>>Enroll Today
Pricing specialist Mark Stiving brings his deep knowledge of subscription models to the Pragmatic Learning Network, offering product teams vital insights to enhance their subscription ventures and spur growth. >> Learn More
Friday Nov 17, 2023
Creating a Blueprint for Exceptional Product Launches
Friday Nov 17, 2023
Friday Nov 17, 2023
- Dave Daniels, founder of BrainKraft
- Focus on Outcomes, Not Outputs: Learn why focusing on outcomes, rather than mere outputs, is crucial for a successful product launch.
- The Blueprint for Success: Discover Dave’s expertise in establishing clear objectives and fostering collaboration for effective product launches.
- Building Launch Expertise: Understand how BrainKraft equips organizations with structured approaches and governance for repeated launch success.
- Role of PMO: Dive into the critical role of the Program Management Office in ensuring consistent implementation of launch processes across various business units.
- Use Your Resources: Dave shares actionable tips for defining clear launch objectives and highlights BrainKraft's resources for further guidance.
Friday Nov 10, 2023
Friday Nov 10, 2023
- Keyword Planning: Find out how to use Google's keyword tools to figure out what your competitors are up to and spot trends before they take off.
- Ad Insights: Discover how to see every ad your competitor has run using tools like Google's Ads Transparency Center and similar features on Meta and LinkedIn.
- Staying Alert: Learn to set up Google Alerts in a way that most businesses miss, keeping you informed about your competitors and industry shifts.
- Tech Scouting: Use builtwith.com to learn what tech your competitors are using and how it can give you an edge, whether you're competing or looking for potential clients.
Friday Nov 03, 2023
Friday Nov 03, 2023
This episode is from our latest Product Chat webinar >> watch the webinar
- Personalization and Customer Data: Learn how personalization shapes buying decisions and why customer data is key to understanding different customer groups.
- Customer Segmentation: Discover various methods of categorizing customers based on their behaviors and attitudes, and the importance of regular evaluation.
- AI-Driven Personalization: Explore practical examples of how AI and machine learning contribute to personalization, like reducing customer churn and recommending products.
- Evaluating Model Success: Understand the need for measuring the performance of personalization models using different metrics and KPIs to align with business goals.
- Building a Strong Personalization Engine: Get actionable advice for creating a data-driven personalization engine that improves customer satisfaction and business growth.
Dive into this insightful discussion to enhance your personalization strategies, better engage with your customers, and stay ahead in the competitive market. Want to learn more about using data in product practices and decisions? Take our Insight course to turn your data into product strategies.
Friday Oct 27, 2023
How to Build Effective B2B Influencer Partnerships
Friday Oct 27, 2023
Friday Oct 27, 2023
- How influencer marketing is “word-of-mouth at scale” due to loyal niche audiences
- Vetting influencers carefully to avoid fraud and ensure an authentic audience
- Developing genuine relationships and allowing creative freedom for best results
- Measuring influencer impact through trackable links and other metrics
- Case studies of successful influencer campaigns and partnerships
- Why micro-influencers can sometimes outperform celebrity influencers
- Gain a thorough understanding of your buyers and how they like to buy so you can build product marketing strategies that deliver results.
- Align across go-to-market teams by effectively sharing and leveraging your buyer knowledge to prioritize the right product marketing strategies.
- Measure your strategies against the metrics that matter most to your organizations, focusing on outcomes and impact, not vanity.
Friday Oct 20, 2023
The Benefits of a Kinder Workplace
Friday Oct 20, 2023
Friday Oct 20, 2023
- The role of collaboration in maximizing the benefits of collective effort, and how inviting diverse strengths in a team can lead to better problem-solving and innovation.
- The difference between “nice” and “kind”
- Why genuine listening and giving others the benefit of the doubt are steps towards understanding and practicing kindness.
- Exploring new tools to measure kindness to offer a glimpse into assessing and enhancing the compassionate culture within teams.
Website: thecollaborationcoach.net
YouTube: The Collaboration Coach
LinkedIn: Jenny Martin (Look for the profile picture with Jenny hiding behind Lego bricks)
Friday Oct 13, 2023
What’s Stopping You From Your Nxt? A Conversation with Author Cindy Carrillo
Friday Oct 13, 2023
Friday Oct 13, 2023
- Three major areas in your life where you might want to initiate change
- The most common blockers to finding your next
- How to find balance after moving into your next
Pragmatic Institute’s certifications are sought-after worldwide and are the best way to tell everyone about your product expertise. You can pursue your Product manager, product marketer or product master certification.
Friday Oct 06, 2023
Tailoring Marketing Efforts for Growth with Alex Rainford
Friday Oct 06, 2023
Friday Oct 06, 2023
- How to gain alignment in an organization for marketing efforts
- Leveraging the 30, 60, 90 feedback rule
- What it means to use agile marketing plans
- Key components of positioning to communicate value
- Finding growth areas
Tools for Seeing Competitor Ads
Alex’s Favorite Book for Marketing Wisdom
Friday Sep 29, 2023
The Role of Psychological Safety on Product Management Teams
Friday Sep 29, 2023
Friday Sep 29, 2023
- Strategies for creating inclusive and secure environments
- The importance of modeling vulnerability and admitting mistakes
- Practical ways to assess and measure psychological safety
- The role of working agreements in establishing behavioral norms
- The impact of psychological safety on team productivity and individual well-being
Check out Dan's recent presentation on psychological safety here.
In the realm of product management, understanding the market is the key to success. The Foundations course by Pragmatic Institute is designed to instill the essence of being market-driven, enabling you to comprehend the market and its complexities and utilize this knowledge to create products people desire.
- Mastering the Pragmatic Framework
- Building and sharing market expertise
- Uncovering strategic opportunities
- Implementation of market-driven strategies
Thursday Sep 21, 2023
Applying the Pragmatic Framework to Internal Product Management
Thursday Sep 21, 2023
Thursday Sep 21, 2023
- The myths of internal product management
- The difference between internal and external product management
- How leaders can empower internal product managers
Friday Sep 15, 2023
Why Knowing When to End a Product is as Important as Knowing When to Begin
Friday Sep 15, 2023
Friday Sep 15, 2023
- Sunsetting a product is not passive; it requires investment and must be prioritized against other business activities.
- Just like a product launch process, there must be a process for its end-of-life.
- Metrics to monitor to know when sunsetting is the best next step.
- End-of-life phases: "end of sale," "end of support," and "end of life.”
If today's podcast on understanding when to 'sunset' or 'end-of-life' a product resonated with you, then it's time to go deeper. Pragmatic Institute's Foundations course is designed to make you a market-driven expert.
- How to uncover strategic opportunities in your market.
- Ways to define your product team roles and responsibilities effectively.
- How to prioritize actual vs. desired business goals.
- Techniques to engage with the market for win/loss analysis.
- Understanding buyer and user personas for a human-centered approach.
Friday Sep 08, 2023
A New Way of Thinking About Market Segmentation
Friday Sep 08, 2023
Friday Sep 08, 2023
- Why identifying a prospect urgency is a powerful approach to segmentation
- The four levels of urgency: urgent, non-urgent, currently met, and none
- The role of core competencies when prioritizing segments
- What whales & fire extinguishers can teach us about segmentation
In Pragmatic’s Market course, you’ll gain a thorough understanding of your buyers and how they like to buy so you can build the product marketing strategies that deliver results. And Align across go-to-market teams by effectively sharing and leveraging your buyer knowledge to prioritize the right product marketing strategies.
Friday Sep 01, 2023
Friday Sep 01, 2023
Steve Goodyear, the founder of Realizer Services, is the first person to earn a PMC VIII certification.
Rebecca Kalogeris, VP of marketing for Pragmatic Institute, and Steve discuss the variety of courses offered through Pragmatic Institute, and how each plays a role in elevating the work he does at his company.
They discuss
- How the courses help Steve answer the question: "How do I turn professional services into more of a product."
- His lessons from the Design course
- How he uses the Pragmatic Alumni Community to build his network and talk through ideas.
Additional Resources
Foundations on Demand
Begin your product training experience with the course Foundations. Even better, this course is both live and on-demand. You’ll also gain your membership to the growing and active Pragmatic Alumni Community.
Course Overview:
- Understand the market and the problems it faces
- Use market knowledge to build and sell products people want to buy
- Master the Pragmatic Framework and the activities needed to bring a successful product to market
- Learn to listen to the market, prioritize projects and drive result
Friday Aug 25, 2023
Friday Aug 25, 2023
- Generative AI as a Collaborative Partner: The role of AI as a remarkable technology that assists in positioning, persona development, problem identification, and marketing language.
- AI and Human Balance: A discussion on the differentiation and value addition through human expertise in the AI-driven content era.
- Future Potential: The acceleration of innovation in product management and marketing and the potential risks and cautions.
- Prompt Engineering: How generative AI aids in structuring questions, experimenting, and increasing efficacy in discovery processes.
- Prompt Engineering and Discovery Process: Exploring how generative AI aids in structuring questions, experimenting, and increasing efficacy in discovery processes.
- Workshop Highlights: An overview of AI for Product Professionals, a hands-on training workshop focusing on mastering ChatGPT and prompt engineering.
- An understanding of AI and its capabilities and limitations.
- Strategies to streamline workflows
- Advance prompt engineering tactics to apply in practical scenarios
Friday Aug 18, 2023
Friday Aug 18, 2023
- Pragmatic's Legacy: The transformation from a small visionary idea into a global institution, driven by consistency, passion, and deep knowledge of a market problem.
- Challenges in Product Management: The ongoing struggle to balance daily operations with strategic thinking and the consistent issue known as the "tyranny of the urgent."
- Reflections on Career and Industry: From the rise of agile and SaaS to personal career decisions, reflections on changes, growth, and the intersection of product and brand.
- Pragmatic's Alumni Connection: The powerful alumni base makes Pragmatic's community unique and engaging.
- The Art of Writing: Rebecca's journey as a head copywriter, the secret to good copy, and the joy of crafting precise positioning statements.
Friday Aug 11, 2023
Let’s Talk Pricing Fences: A Chat with Mark Stiving, the Pricing Pro
Friday Aug 11, 2023
Friday Aug 11, 2023
- Understand the role of pricing fences in implementing price segmentation
- Learn how pricing fences can be applied in different scenarios
- Discover the underlying principles, various methodologies, and real-world applications
Ready to dive deeper into pricing strategies? Pragmatic's Pricing Course (PRICE) offers hands-on lessons in value-based pricing, subscription models, market differentiation, and more. In just 7.5 hours, you'll gain the skills to align pricing with your corporate strategy, optimize revenue, and outpace the competition. Don't miss this opportunity to learn from the experts.
Friday Aug 04, 2023
AI for Product Innovation: Promise and Pitfalls
Friday Aug 04, 2023
Friday Aug 04, 2023
- AI can synthesize data and automate repetitive tasks, but isn't a replacement for user research or specialists.
- Use AI to collaborate with cross-functional partners, not circumvent them.
- Balance the opportunities of AI with thoughtful human validation to boost innovation while ensuring quality.
Friday Jul 28, 2023
Transform Your Product Strategy with AI
Friday Jul 28, 2023
Friday Jul 28, 2023
- How AI influences the way product executives and C-suite leaders think about product strategy and new product development
- The pros and cons of using a trained model versus public models
- How to stay a step ahead in AI
In this intensive 1-day session taught by industry experts Nils Janse and Will Scott, you'll develop a comprehensive understanding of generative AI and how to apply it for product innovation and strategic advantage.
Friday Jul 21, 2023
Stop Using These Phrases Today
Friday Jul 21, 2023
Friday Jul 21, 2023
In this episode, our host, Rebecca Kalogeris, interviews Kirsten Butzow, Senior Vice President at Houghton Mifflin Harcourt, about the problems these phrases cause and why we should stop using them.
- What to say instead of common corporate jargon
- Why corporate speak drifts out to the marketplace
- Why you shouldn’t work 110%
Our battle-tested framework helps product professionals learn how to listen to the market, prioritize projects and drive results. Take your first step to becoming truly market-driven by enrolling today.
Friday Jul 14, 2023
Don’t Use a Freemium Pricing Strategy and Other Lessons with Dan Balcauski
Friday Jul 14, 2023
Friday Jul 14, 2023
In this episode of Pragmatic Live, Rebecca Kalogeris, and Dan Balcauski, Founder and Chief Pricing Officer at Product Tranquility, explore how product professionals can influence pricing.
They also discuss:
- Why product managers should deeply understand pricing
- Where people go wrong when they are working on pricing strategy
- How to establish a clear understanding of how your customer's value that’s not based on opinion
- The role of competitive analysis in building a pricing strategy
- Why Dan doesn’t recommend freemiums (but does recommend free trials)
Learn how to set the right price for your products and services, understand your customers' willingness to pay, and maximize your profits.
Learn More
Friday Jul 07, 2023
Decoding Customer Satisfaction with Evan Klein
Friday Jul 07, 2023
Friday Jul 07, 2023
In this product chat, Evan Klein, Founder and President of Satrix Solutions, shares insights on understanding customer behavior and its impact on business success.
The conversation revolves around the importance of data-driven decision-making, focusing on key data points businesses should monitor. Evan also emphasizes the significance of staying attuned to customer sentiment and discusses the best practices for obtaining unbiased and unfiltered feedback from customers.
In this presentation, Evan discusses:
- Benefits of a strong user experience
- The purpose and how to conduct a key driver analysis
- Why humans (not machines or AI) should be responsible for thematic analyses
- Risks of data quality and reliability
- Who should conduct customer interviews and other best practices
Dive into Pragmatic Institute's Foundations course to master market understanding and product building. Earn a PMC certification and access invaluable tools and resources.
Ideal for aspiring and seasoned product managers.
Learn More
Friday Jun 30, 2023
Throwback - Too Much too Soon? - Subscription Models and Revenue Retention
Friday Jun 30, 2023
Friday Jun 30, 2023
In this episode of Pragmatic Live, our very own Diane Pierson, Pragmatic Institute instructor, is joined by Joe Douress, published author and managing director for Brittish Medical Publishing for the Americas, to discuss how to better leverage subscription models at the right time to ensure customer and revenue retention.
Don't forget! - Each and every Friday, we hold live AMA's that you can take part in!
Visit pragmaticinstitute.com to learn more.
Watch our previous sessions HERE.
Friday Jun 23, 2023
Mastering the Voice of the Customer: A Conversation with Aneri Shah
Friday Jun 23, 2023
Friday Jun 23, 2023
- The vital importance of deeply understanding your buyers for successful product marketing.
- How and where to utilize the voice of the customer
- The real value of in-product communication
- How she uses AI to help with messaging
Friday Jun 16, 2023
The Power of Curiosity and Market Research
Friday Jun 16, 2023
Friday Jun 16, 2023
- The pervasive nature of imposter syndrome in product roles, particularly among those who have followed non-traditional paths, and its role in fostering ongoing learning and personal growth.
- Effective strategies to underline the importance of market research and secure buy-in from stakeholders and leaders.
- Approaches to building trust within organizations to garner the time and resources necessary for comprehensive market research.
- Techniques to continually demonstrate value during the market research process, ensuring sustained support and investment.
>> Learn More
Friday Jun 09, 2023
Decoding Data-Driven Decisions with Paul Meresanu
Friday Jun 09, 2023
Friday Jun 09, 2023
- Using data to make decisions when choosing a path for a product or starting a new product?
- How to encode and decode qualitative data
- Tools for managing qualitative data
Friday Jun 02, 2023
How to Build Roadmap Alignment
Friday Jun 02, 2023
Friday Jun 02, 2023
- Provides practical examples and insights on creating roadmap clarity
- Explains setting realistic timelines
- Demonstrates collaborative tools
Learn how to find opportunities in your market’s problems, score them objectively and identify where your company’s strengths intersect with market values.
Enroll Today
Friday May 26, 2023
In the Sales Trenches: How Product Marketers Build Credibility
Friday May 26, 2023
Friday May 26, 2023
- How product marketers can build credibility
- The unique challenges B2B product marketers face (especially when trying to connect marketing efforts to revenue)
- Why product marketers should participate in sales calls
In Pragmatic’s Market course, you’ll learn how to align across go-to-market teams, gain expert buyer knowledge, build consensus for marketing plans, and measure effectiveness.
Learn More
Friday May 19, 2023
Throwback - From Roadmap to Revenue
Friday May 19, 2023
Friday May 19, 2023
In this great throwback episode, pricing guru and long-time Pragmatic partner Mark Stiving covers three key methods you can use to get the most profitable products to the market as quickly as possible.
Want to learn more about pricing your product for success? Take Price from Pragmatic Institute. Learn more and register today.
Friday May 12, 2023
Tested Strategies for Raising Prices and Increasing Revenue for Products
Friday May 12, 2023
Friday May 12, 2023
"Your customers are looking at your product and asking for discounts. The key is to demonstrate the value of your product so that they understand the price is justified."
- Mark Stiving, Chief Pricing Officer for Impact Pricing
In this episode of the Pragmatic Live, host Rebecca Kalogeris, Vice President of Product at Pragmatic Institute, interviews Mark Stiving, Ph.D., Chief Pricing Officer for Impact Pricing, who shares six ways to raise product prices effectively.
They discuss pricing strategies such as focusing on products that are add-ons, using market segmentation to adjust prices, and creating a new product version by taking away some features and charging a lower price. These strategies can help companies increase revenue without causing too much disruption or risking losing customers.
The conversation contains valuable insights and practical tips to help professionals elevate their products, company, and career. Tune in to this episode to learn more about effective pricing strategies and take your product management skills to the next level.
Do you want to learn how to be more market-driven? Enroll in Foundations
You’ll learn how to understand the market and its problems, use that knowledge to build and sell products people want to buy, and master the Pragmatic Framework to bring successful products to market.
Friday May 05, 2023
Friday May 05, 2023
- What is instructional design
- How Pragmatic helps students implement their training after they’ve completed a course
- The impact collaborative learning has on outcomes
- What is problem-based learning
- Why certification exams help with the long-term transfer of knowledge and skills
Enroll your product teams in Foundations today. They’ll learn to uncover market problems, develop buyer and user personas, and create a winning positioning strategy.
Learn More