The product management at Ariba, an SAP company, has come a long way. In 2008, it was what Joe Fox, now vice president of marketing and strategy at Ariba, called a "tribal organization." The differing methodologies and approaches of the product managers meant the company struggled with silos.
Fox brought in Pragmatic Marketing to teach his company to become more market focused. Within a short time, the team's focus went from what it got to build or what its architecture was to "trying to win in the market."
Find out about how the team's efforts—including implementing market-requirements documents, an "adopt-a-box" program and an annual life cycle plan—turned it into what Fox now calls a "world-class product organization.