Pragmatic Live’s Product Chat is a podcast focused on tackling the biggest challenges facing today‘s product management, product marketing, and other market and data-driven professionals with some of the best minds in the industry. Make sure to check out our sister podcasts: Design Chats–Discussions with design leaders, design practitioners and industry experts on how to grow the strategic impact of design. designchats.podbean.com Data Chats–Conversations on data science and all things data every other week. ds30.podbean.com
Episodes
Friday Aug 16, 2019
How to Launch and Grow a Subscription Business
Friday Aug 16, 2019
Friday Aug 16, 2019
How to Launch and Grow a Subscription Business
Thinking about implementing a subscription-based product in your business? Then it’s time to listen to the master.
Pricing guru Mark Stiving explains what you need to understand to build an effective subscription model. Learn the five basic KPIs involved and how to improve your chances of long-term viability. Mark also walks through the three revenue buckets you’ll need to manage, the revenue bucket that’s most important to rapid growth, and the four ways to grow the most important bucket.
This podcast was taken from our July, 2019 webinar “How to Launch and Grow a Subscription Business.”
Make sure you check out Mark’s subscription growth calendar, watch the webinar version of this podcast, and sign up for August’s webinar where communications expert Elizabeth Hodos will be showing you how to enhance your collaboration and communication soft skills using improvisational theater techniques.