Product Chats Podcast

Pricing and Customer Values

May 11, 2017

How important is finding the right price for your product? Pragmatic Marketing instructor and pricing expert Mark Stiving discusses pricing your products, changing prices and customer values with Alan Albert, founder and president of MarketFit. Spoiler alert: Pricing does not fit a one-size-fits-all model.

Learn more about MarketFit at and connect with Alan on LinkedIn at