May 19, 2016
To do pricing well, you have to create innovative products and understand how valuable those products are to others. Join Pragmatic Marketing instructor and pricing expert, Mark Stiving, along with pricing consultant and former CEO of Ardex, Stephan Liozu, as they discuss how to establish a solid foundation for your organization to improve pricing power. You’ll learn how to properly organize pricing teams and assign roles and responsibilities to the right resources. Listen to find out how.