How well do you really know your market? Have you really talked to the people in your market?
Rebecca Kalogeris, VP of marketing at Pragmatic Institute, is joined by Chad Eckes, founder of CSquaredE, to discuss the importance of talking to your current customers, potential customers and former customers. Know who you want to talk to is important, but the kind of questions you ask can provide even more insights about your company, your reputation, your products and more. Reviewing and analyzing the customer conversations you have can help you improve every aspect of your business.
Want to learn more about the importance of talking to your market? Check out our Foundations course, and watch this great webinar on NIHITO visits. And make sure you subscribe to our podcast to catch the next great episode of Pragmatic Live!
Think you have a great topic for a future podcast? Let us know in the comments below!