Learn about the changing paradigm in B2B customer relationships and why these shifting sales dynamics require marketers to rethink how, what and when they communicate to their customers.
Rod Griffith, president of MarketReach, Inc., discusses:
- An effective process that maps sales collateral and tools with the buyer's journey so that you can focus on the best way to accelerate your sales cycles
- How to develop the right content for the right audience
- Common mistakes to avoid when you develop sales tools to reach C-suite executives
Rod also identifies some sales tools that have the most impact and sections of the buyer's journey where they will be most effective.