- What win/loss programs provide to product managers, product marketers and sales teams
- Why a collection of conversations is more meaningful than one story
- How to establish a standardized and focused process for structuring win/loss research
- Why surveys aren’t an adequate replacement for win/loss interviews
- Two approaches to get target groups to engage with a win/loss interview
This course is the first step to becoming truly market-driven You’ll learn how to understand the market, how to use market knowledge and how to master the Pragmatic Framework.