PragmaticLive

How a 90-Second Launch Story Highlights Purpose and Establishes Focus

February 4, 2022
Product teams build impressive and detailed launched strategies. But, how do you get an entire organization to execute a coordinated effort that results in a successful launch?In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews interviews Pragmatic instructor Todd Middlebrook about the 90-second launch story.They discuss:
  • The complicated process of a launch
  • The value of having clarity on the end goal
  • The components of a 90-second story
Additional Resources
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