PragmaticLive

How to Facilitate Product-Led Communication

September 17, 2021

In this episode, Andrew Wale, the chief revenue officer at Twintag, meets with Rebecca Kalogeris, VP of marketing for Pragmatic Institute, to discuss how to use a great product as a vehicle to engage with customers and enhance their experience. He explains how to give customers information when they need it and in a user-friendly format with tools like QR codes. When customers have to navigate robust websites, they might get lost in their search for an answer. He shows how product-led communication breaks down these types of barriers and improves customer retention.