Pragmatic Live’s Product Chat is a podcast focused on tackling the biggest challenges facing today‘s product management, product marketing, and other market and data-driven professionals with some of the best minds in the industry. Make sure to check out our sister podcasts: Design Chats–Discussions with design leaders, design practitioners and industry experts on how to grow the strategic impact of design. designchats.podbean.com Data Chats–Conversations on data science and all things data every other week. ds30.podbean.com
Friday Dec 15, 2023
Friday Dec 15, 2023
"Marketing is starting a conversation with someone that could be a great client." - Tom Schwab, Chief Evangelist Officer at Interview Valet
Tom Schwab is a trailblazer in the world of online marketing. With his extensive experience working with over 700 leading brands, Tom brings a wealth of knowledge and practical insight to the table. His role as a Chief Evangelist Officer at Interview Valet allows him to share his expertise and help businesses transform their product strategies.
In this episode, Tom Schwab and Rebecca Kalogeris delve into the power of podcast interviews as a platform for marketing. Tom shares invaluable insights on how to identify the right conversations to engage with one's audience, the importance of bringing value during podcast interviews, and the strategies for maximizing the impact of the interview afterwards.
1. The Power of Conversation: Tom emphasizes that marketing is about starting a conversation with potential clients and this can be achieved effectively through podcast interviews.
2. Lookalike Audiences: Tom talks about the concept of "lookalike audiences," where you can find groups of people who share traits or behaviors with your ideal customers. Knowing where to find these lookalike audiences can help you reach potential customers more effectively.
3. Importance of Understanding the Buying Process: Tom points out that more and more, things are being bought, not sold. He emphasizes the need to understand this shift and adapt marketing strategies accordingly. This means focusing on helping potential customers make their buying decision rather than trying to sell to them.
Eager to learn more about marketing tactics and how they can elevate your product strategies? Enroll in our Market class today and learn from industry experts to become a Certified Product Marketer.