Product Chats Podcast

Expert Interview Tactics for Market Research

March 11, 2022

While you might be comfortable with the concept: NIHITO (nothing important happens in the office), getting the most out of market visits is challenging. In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Joy McCaffrey, product manager at LeaseQuery about her systematic approach to market research.

They discuss:  

  • How to leverage an interview questions library
  • Capturing quantitative data and qualitative data by utilizing both open-ended and close-ended questions
  • How to schedule time with customers, non-customers, users and executives
  • Effective ways to present insights to leadership

Additional Resources
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