Pragmatic Live’s Product Chat is a podcast focused on tackling the biggest challenges facing today‘s product management, product marketing, and other market and data-driven professionals with some of the best minds in the industry.
Episodes
Friday Jul 21, 2023
Friday Jul 21, 2023
I think elevator music exists for a reason, but isn't really what you should strive for” - Kirsten ButzowWhat do the phrases “thinking outside the box,” “give 110%,” and “new normal” have in common?
Answer: They. Mean. Nothing.We’ve overused these phrases so much that they, at best, mean nothing and, at worst, harm your messaging.
In this episode, our host, Rebecca Kalogeris, interviews Kirsten Butzow, Senior Vice President at Houghton Mifflin Harcourt, about the problems these phrases cause and why we should stop using them.
They discuss:
- What to say instead of common corporate jargon
- Why corporate speak drifts out to the marketplace
- Why you shouldn’t work 110%
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