Pragmatic Live’s Product Chat is a podcast focused on tackling the biggest challenges facing today‘s product management, product marketing, and other market and data-driven professionals with some of the best minds in the industry. Make sure to check out our sister podcasts: Design Chats–Discussions with design leaders, design practitioners and industry experts on how to grow the strategic impact of design. designchats.podbean.com Data Chats–Conversations on data science and all things data every other week. ds30.podbean.com
Episodes
Wednesday Feb 22, 2017
The B2B Buying Disconnect
Wednesday Feb 22, 2017
Wednesday Feb 22, 2017
So how closely aligned are buyers and vendors in the world of B2B technology sales? That’s the question that TrustRadius’ director of research, Megan Headley, explored in her recent landmark study. Listen now as she shares her findings on:
- Which information sources buyers use, find most helpful, and consider most trustworthy, versus the resources vendors focus on providing buyers
- Which selection criteria buyers care about, versus what vendors think is important to buyers
- How buyers view the role of vendors, and how vendors try to engage their buyers
- And, based on these disconnects, what can vendors do differently
To download the full study, visit TrustRadius and also check out one of our Market courses near you to learn how you can align your marketing and sales processes to how your market buys.