Pragmatic Live’s Product Chat is a podcast focused on tackling the biggest challenges facing today‘s product management, product marketing, and other market and data-driven professionals with some of the best minds in the industry. Make sure to check out our sister podcasts: Design Chats–Discussions with design leaders, design practitioners and industry experts on how to grow the strategic impact of design. designchats.podbean.com Data Chats–Conversations on data science and all things data every other week. ds30.podbean.com
Friday Jan 19, 2024
Friday Jan 19, 2024
Learn more about us: https://www.pragmaticinstitute.com/
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– Erin Knobler, Customer Experience (CX) Guru
Takeaway 1: Understanding the customer journey, which involves mapping out each touchpoint a customer has with a business, is crucial to identifying areas where customers may be experiencing difficulties.
Takeaway 2: Research and data, from customer-facing employees, reviews, customer support interactions, and other sources, provide valuable insights into customer behavior and potential issues.
Takeaway 3: Conducting customer interviews provides direct insights into the customer's experience and can reveal problems that may not be apparent from data alone.
Erin Knobler is a seasoned CX researcher and designer. She has extensive experience in leveraging data to transform product strategies and optimize workflows. Her expertise lies in turning qualitative data into quantifiable insights that drive customer-led growth. Erin's passion for customer experience and her ability to bring together business goals and customer needs makes her a valuable voice in the industry.
Since 1993, we’ve provided training and professional development for product, design, and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and propriety Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue.