“With video, whether you're using it for marketing or sales or just even information sharing, it's a human thing. You're building a human connection with someone. And what that serves to do is show your authenticity” - Ellen Grogan
In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Ellen Grogan
, director of product marketing at Brightcove
and founding member of the Pragmatic Alumni Community.
Ellen’s background is in broadcast journalism before she moved to a product marketing career. She shares her experience with video and the growing role it plays in content marketing.
This course helps you gain a thorough understanding of your buyers and how they like to buy so you can build product marketing strategies that deliver results.Learn More