Product Chats Podcast

Ever wondered how Facebook approaches product marketing? We did too, that's why on this episode of Pragmatic Live, Aneri Shah, product marketing manager for Facebook, joins Rebecca Kalogeris, VP of marketing for Pragmatic Institute. Aneri discusses her approach to product marketing and the methods she uses to drive success for the most dominant force in social media.

This episode was recorded during our recent product chat in partnership with Product Development Days.

There's seems to be a trend here...We all want to create the most successful organizations and or products possible, but what rules do these successful products abide by in order to become a success?

Join SC Moatti, managing partner of Mighty Capital, as she discusses the 3 rules behind the most sucessful products.

(This episode was recorded during our recent product chat. We host new topics live every Friday!)

So, you want to create a successful product organization, huh?

Well, start by hiring the right talent, structuring teams properly and put in place a centralized mission that personnel can get behind.

Sounds easy right?

Join Rich Mironov as he breaks down how to create a truly thriving product organization in our recent Pragmatic Live Product Chat!

What does it take to truly become a better business leader?

In this episode of Pragmatic Live, our very own Eddie Gordon, courseware designer, is joined by Art Petty, one of the foremost experts in leadership, author of Leadership Caffeine and creator of the Pragmatic Learning Network course: Level-Up Power Skills: Influence, Lead and Develop Yourself.

Eddie and Art explore what factors contribute to becoming a great leader, and dive into what (leveling-up) actually means.

To learn more about Art Petty's course within the Pragmatic Learning Network and begin leveling up your leadership skills, click HERE.

What are human factors and how do they impact product design?

In this episode of Pragmatic Live, our very own Georgina Cannie, Manager of the Pragmatic Alumni Community, is joined by Kenya Oduor, human-centered researcher and strategist and managing partner of Lean Geeks. Georgina and Kenya dive deep into how human factors influence discovery and design and what organizations can do to better understand human factors when creating products.

(This episode was captured during one of our recent live Product Chats which occur every Tuesday.  Visit pragmaticinstitute.com or our social channels for more info.)

Is NIHITO a principal that you and your organization utilize? In our recent Product Chat, principal analyst at The Win-Loss Agency and founding partner of Market-Driven Business, Charles Topping, takes you through each crucial step of conducting successful win-loss interviews.  Charles also conducts a live example of an interview in real-time!

In times like these, your best customers can be your greatest asset.

In this episode of Pragmatic Live, our very own Georgina Cannie, Manager of the Pragmatic Alumni Community, is joined by Rob Jensen of Ignite Advisory Group to discuss how to leverage your best customers to make better decisions when creating your product roadmaps. 

Get more info about Ignite here.

(This episode was captured during one of our recent live Product Chats which occur every Tuesday.  Visit pragmaticinstitute.com or our social channels for more info.)

So you have adapted your team to a remote environment. By now you have probably figured out which communication channels work for you and helped your employees craft their new routine. But how do you go beyond adapting and truly thrive as a remote leader? In this Product Chat, Hillary Boucher joins the Pragmatic Team to discuss all things tooling, inspiring not requiring, and the best ways to get out of email and into engaging conversations with your team.

(This episode was recorded during our recent product chat. We host new topics live every Friday!)

In an uncertain climate, what kind of research should product marketers conduct?

In this episode of Pragmatic Live, Pragmatic Institute's head of community Georgina Cannie, is joined by Joy Levin, president of Allium Research and Analytics, to help you get the most out of your research during this unpredictable time.

We all want to work better with our CEO. No matter the size of the organization, we strive to better speak their language.

In this episode of Pragmatic Live, our very own Diane Pierson, Pragmatic Institute instructor, is joined by Joe Douress, published author and managing director for Brittish Medical Publishing for the Americas, to discuss powerful tips that will allow you to better influence your senior leadership and increase overall alignment.

Don't forget! - Each and every Tuesday and Friday, we hold live Product Chats and AMA's that you can take part in!

Visit pragmaticinstitute.com to learn more.

Watch our previous sessions HERE.

How do you create and launch a successful subscription model in the climate created by Covid-19?  

Retention, Retention, Retention.

In this episode of Pragmatic Live, our very own Diane Pierson, Pragmatic Institute instructor, is joined by Kathleen Greenler Sexton, CEO and publisher of Subscription Insider, to discuss what organizations need to know in order to create a thriving subscription model.

* The episode of Pragmatic Live was captured during our recent Product Chat series.  Join us each and every Tuesday for new and relevant topics delivered live.

We are all experiencing new challenges professionally during this unprecedented time, but the question remains, how do you conduct market research while operating within this new "normal"?

In this episode of Pragmatic Live, Paul Young and Amy Grant, Pragmatic Institute instructors, join Rebecca Kalogeris, VP of marketing for Pragmatic Institute, to discuss how to effectively conduct market research during a time of social distancing under the (NIHITO) principle.

With the approaching launch of the anticipated Pragmatic Alumni Community or (PAC), we check in with the architect of the PAC, Georgina Cannie, and our own VP of marketing, Rebecca Kalogeris; As they discuss what to expect when you first join the PAC and how community founders and ambassadors are already building one of the best online communities around.

*This episode was recorded during our recent live webinar.

During this unprecedented global event, we are seeing varied responses from organizations both in product and service sectors. How do you achieve a fast, go-to-market response in this situation?

Well on this episode of Pragmatic Live, our very own Diane Pierson, Pragmatic Institute instructor, is joined by Gretchen Hover, co-founder and managing partner of Imbue Partners, to discuss challenges that the life sciences sector is experiencing during this crisis and possible solutions. 

Every week we are hosting live AMA's, and other great content to keep you up to date.  Be sure to tune in! For more information visit pragmaticinstitute.com or visit our social channels.

*This episode was recorded during our recent live AMA.

We love connecting with the product community, so recently we had our inaugural, live AMA.

On this episode of Pragmatic Live, our very own Paul Young, Pragmatic Institute instructor, joins Rebecca Kalogeris, VP of marketing for Pragmatic Institute to discuss all things product and answers guest questions live.

Join us each Friday for additional live (ask me anything) sessions. You can get more information by visiting our social channels or pragmaticinstitute.com.

How do you become a good listener and not only hear what your customers are saying, but what they are trying to say?  

Alex McDonnell joins us from Invision, previously the Managing Director at Eigenworks, to share his insights on a developed framework for listening and how to use conversations to get the most information out of your customers. 

Alex’s stories and experiences are shared in this episode of the Pragmatic Live podcast to help product managers and marketers “really understand what customers are trying to tell us”. Describing one of their tried and true methods that Eigenworks called Playback and giving some advice on his keys to success, Alex attributes this advice he is able to share to Eigenworks founder and CEO Alan Armstrong, who passed away this Summer. 

This podcast is tribute to Alan, who is greatly missed among the industry. Although Eigenworks has closed its doors, many of the team members from Eigneworks have come together to form a new company, IcebergIQ, building on the foundational expertise and experience of Eigenworks. We invite you to check out our website at icebergiq.com.

How do you effectively implement a portfolio based messaging strategy?  On this episode of Pragmatic Live, Div Manickam, director of portfolio messaging at Dell Boomi, joins Rebecca Kalogeris, VP of marketing for Pragmatic Institute to discuss Dell Boomi's journey into implementation of their portfolio messaging and the challenges encountered along the way.

How do you use your product to more effectively reach the end user?  Do free trials really work?  On this episode of Pragmatic Live, Kyle Poyar, VP of market strategy for OpenView, joins Rebecca Kalogeris, VP of marketing for Pragmatic Institute to answer these questions as well as sharing his 4 steps to effectively implement a product lead growth strategy.

DAZN is one of the largest, fastest-growing global sports streaming services on the market and behind that success is many hardworking teams all over the globe. In this episode of Pragmatic Live, Johnathan Lucky, scrum master and all around product guru, joins Rebecca Kalogeris, VP of marketing for Pragmatic Institute, to discuss how he brings global teams together and strategies to deal with the challenges that arise when doing so.

Ever wondered how Facebook approaches product marketing? We did too, that's why on this episode of Pragmatic Live, Aneri Shah, product marketing manager for Facebook, joins Rebecca Kalogeris, VP of marketing for Pragmatic Institute. Aneri discusses her approach to product marketing and the methods she uses to drive success for the most dominant force in social media.

Do you have product marketers in your organization? Do you know what they do from day to day? Josh Gosliner, senior director of market strategy at Juvo, joins Rebecca Kalogeris, VP of marketing for Pragmatic Institute, in this episode of the Pragmatic Live podcast to dive into just this - what product marketing is, what a product marketer does, and why it’s important to your organization. 

Have you made the decision to love your customers? Do they trust you?  In this episode of the Pragmatic Live podcast Rebecca Kalogeris chats with Tom Noser, founder and president of Fortune's Path. Tom details how to build an honest and trusting relationship with your customers so they keep coming back.

So how do you implement what you’ve learned in Pragmatic training into your organization?In this episode of Pragmatic Live, Pragmatic’s Rebecca Kalogeris explores this question with Stacey Weber and Charles Topping, co-founders of Market-Driven Business and our partners for our new Pragmatic Labs. 

Rebecca, Stacey and Charles share their experiences implementing the Pragmatic Framework, and detail how the new Pragmatic Labs can help organizations quickly leverage lessons learned in our courses through repeatable, facilitated experiences.

Did you know that there is a professional degree in Product Management?  In this episode of the Pragmatic Live podcast Rebecca Kalogeris chats with Greg Coticchia, head of Carnegie Mellon’s Product Management program. Greg details how the program prepares the next generation of product managers and broadens the talent pool for this essential profession.

Make sure you check out this podcast with Greg Cotichia on Carnegie Mellon’s Product Management degree, and sign up for one of our many Product Marketing courses to learn more about data science and how it can help your business. Subscribe today so you never miss out on any of our great resources.

Here at Pragmatic Institute, we're hard at work to bring new and exciting offerings to, well, you.
There's a larger vision in place as Pragmatic continues to evolve to better accommodate our customers, and there is one
woman who is perfect to detail these changes. Pragmatic Institute's courseware designer, Eddie Gordon is joined by our very own VP of marketing, Rebecca Kalogeris, to discuss the future of Pragmatic Institute and how we will further help our customers improve their product, their company and their careers.

This week Rebecca Kalogeris is joined by Jen Haskell, Director of Sales Training and Enablement at Monotype to discuss Sales Enablement teams and her tips and tricks for their success. 

Why is Sales Enablement considered the key to being the ultimate psychologist? Listen in for Jen’s approach to gaining credibility, making personal connections and how to nurture each relationship with all of your sales reps. From looking at things from a psychological point of view to the difference in empathy and sympathy, this episode covers behaviors, results and what it is that really drives performance.

What does neuroscience and selfies have in common?  They help create "fandom".

Join us for this episode of our Pragmatic Live Podcast to address just this, and what it means to build and keep fans. Our own Rebecca Kalogeris is joined by David Meerman Scott, to discuss his recent book, Fanocracy: How to turn fans into customers and customers into fans, to address more than just proximity, but how you can empower your fans to help you grow. We chat with David to understand what Fanocracy is, how it can be utilized and how we can tap into our existing fandom. 

Is knowledge data, and data knowledge? David Linthicum, Chief Cloud Strategy Officer at Deloitte Consulting says yes. 

“Knowledge is the ability to look at massive amounts of information, discern patterns within information, and the ability to deduce things that are occurring within those massive amounts of information” states David in this Pragmatic Live podcast. 

Pragmatic Institute’s very own Michael Li, president of data sciences, is joined by David to discuss data and its role in enterprises. From obstacles that companies face in embracing data-driven products, to insights on how to deal with living in a flat data culture, David speaks on his experience in the industry and provides a great metaphor for the data-driven experience. Listen in for David’s advice on training, data and how to utilize failure as a means to continue to push forward.

“The roadmap really should be a conversation” - Jim Semick, founder and chief strategist of Product Plan. 

Are you curious what the best framework is to plan and prioritize a product roadmap? Are you a Product Manager that wonders how often to update this tool? Listen in as Rebecca Kalogeris is joined by Jim Semick to discuss Product Plan’s annual survey results, his tried and true method of ‘value vs effort’ and his advice on updating and maintaining roadmaps that work. 

Jim explains that updating roadmaps often keeps the product conversation open, and that for how many hours product managers spend managing the roadmap each week that it’s important to share them with their teams frequently so there’s a level of transparency and understanding when something changes. Roadmaps are embodiment of strategy, building the roadmaps are a part of how you define and share that strategy across the organization.

So what really happens in an online community? Real conversations from your peers. Thought-provoking questions. A place to meet product people like you and find a sense of belonging in a very diverse industry. 

You’ll find all of that and more in Pragmatic Institute’s new online community. Listen in as Pragmatic community manager Georgina Cannie joins Rebecca Kalogeris to tell us why this dedicated online space is going to keep the learning going long after class has ended. 

See what kind of resources, tools and templates are going to be available to help you further your understanding of what you learned in class. This new community space will help alumni share their backgrounds, expertise, knowledge and passion with each other. Listen in to see what other great things are in store for this exciting new community. 

Listen in as Kelli Lapointe is joined by Roger Magoulas, VP of Radar at O’Reilly to share stories, laughs and expectations of the AI conference. From technology adoption to the way the conference came to be, Roger addresses some big ideas and shares how a paper he wrote in tandem with Ben Lorica back in 2008 inspired the conference that it is today. 

Both Ben and Roger knew that something was going on in the realm of sophisticated analytics and took the chance at diving in deeper. After starting the conference and realizing machine learning was incredibly important they learned how to integrate this new-found methodology across applications and operations.

Roger shares stories and experiences from O’Reilly’s AI conference and describes the learning taking place as deep and fundamental and explains how this social learning environment goes beyond the topics presented during the conference, but really allows attendees to absorb information from all around them. Learn more about this great social network and hear Roger’s insights, such as why this AI conference is much like meditation, today! 

In this episode of the Pragmatic Live podcast, The Pragmatic editor Andrea Ozias is joined by Eric Boduch, co-founder of Pendo. Listen in as Eric shares his thoughts on his recent article in our latest edition of The Pragmatic magazine. Learn how to scale faster with product-led growth, and Eric’s tips and tricks on how this method has transformed from products he’s marketed and launched in the past. Get tips on how to leverage your product’s performance to accelerate, expand and retain customers, with Eric’s thoughts on:

• Taking steps to identify hurdles and challenges to align product-led growth within the organization
• Recognizing the ways to utilize the data, features or usage of your product to help drive growth 
• Identify what makes people the most excited about your product

“If we have the data, let’s look at the data - if all we have is opinions, we will go with mine.” 

This podcast took place at Product Collective’s INDUSTRY conference in Cleveland, Ohio. Pragmatic Institute rockstar Steve Johnson and Keith Fenech, vice president of software analytics at Revulytics, join Pragmatic Live to talk about why product managers should be aware of product usage, how they can use that data to get a better understanding of who they are selling to and why data is important to every stage in the product life cycle. 

Product managers take on an important role that includes getting to know customers and how they are interacting with a product. When the meeting is over, however, there needs to be a systematic way of collecting information and validating decisions. Keith explains the benefits of usage data across the product lifecycle and provides tips and tricks on how to present information to leadership, from basic metrics to user profiles. 

“What people do and what they say they do and what they actually do are three different things” and “without data everyone gets to be right.” Join us as we unpack these commonalities and how Revulytics solves for everyone’s opinions with data. 

How do you become a good listener and not only hear what your customers are saying, but what they are trying to say? 

Alex McDonnell joins us from Invision, previously the Managing Director at Eigenworks, to share his insights on a developed framework for listening and how to use conversations to get the most information out of your customers. 

Alex’s stories and experiences are shared in this episode of the Pragmatic Live podcast to help product managers and marketers “really understand what customers are trying to tell us”. Describing one of their tried and true methods that Eigenworks called Playback and giving some advice on his keys to success, Alex attributes this advice he is able to share to Eigenworks founder and CEO Alan Armstrong, who passed away this Summer. 

This podcast is tribute to Alan, who is greatly missed among the industry. Although Eigenworks has closed its doors, many of the team members from Eigneworks have come together to form a new company, IcebergIQ, building on the foundational expertise and experience of Eigenworks. We invite you to check out our website at icebergiq.com.

Are you curious why AI is crucial to the success of your business? What are the practical applications to use AI for success? We discover how to utilize it in the workplace in this #Podcast with Sanjay Srivastava from Genpact. He joins us for this episode of the Pragmatic Live to discuss Implementing AI in the Enterprise and how to approach the challenges for adopting AI, the current state of AI and how to solve for explainability. 

We chat with Sanjay to discover what it is that companies do as they realize the need for AI. Sanjay explains that although it takes time to contextualize and get AI projects off the ground, the industry is continually seeking ways of shortening time to get these projects moving and accelerate their success. 

Listen in as Sanjay Srivastava tells us why AI is successful in solving problems in the Enterprise - from adding benefits to saving time, and how you can track insights and sources to make it work for your company. 

Make sure you check out this podcast with Sanjay Srivastava on Implementing AI in the Enterprise and sign up for one of our many Product Marketing courses to learn more about data science and how it can help your business. Subscribe today so you never miss out on any of our great resources.

“I think that storytelling is the key to marketing” - Martin Aguinis

How do you form a marketing strategy that curates for the 99%? Martin Aguinis, Product Marketing Manager at Google, joins us to discuss his strategy for reaching those that aren’t in the room with your product and how to focus on the human aspect of any product story to gain the most impact - not just results.

From utilizing your customers to announce a new feature, to knowing your product thoroughly enough to connect its users to it, Martin discusses how he makes that connection and how he has broken many traditional marketing frameworks to successfully launch products. He shares with us one of his secrets to success: how taking a step back and thinking about/repurposing information can provide massive insight.

Make sure you check out this podcast with Martin Aguinis on Marketing to the 99%, and sign up for one of our many Product Marketing courses to learn more about data science and how it can help your business. Subscribe today so you never miss out on any of our great resources.

Mike Belsito, Co-Founder of Product Collective, joins Rebecca Kalogeris, Pragmatic Institute’s VP of Marketing and Sales, to discuss the roots of the world-famous INDUSTRY conference and how he propelled it to become one of the largest product management summits in the world.

How do managers take what their teams have learned and turn it into something tangible? How do those team members take that knowledge and apply it to their roles?

Lori Haakmeester of Cox Automotive joins Rebecca Kalogeris, Pragmatic Institute’s VP of Marketing and Sales to discuss her approach to creating a system of using her team’s learned skills so that it doesn’t feel like another task, and how she created a three-question process to discover the essentials of product success within their organization.

Listen in as we discuss Lori’s three questions that include:

• What is my market opportunity? 
• Where is my product headed, and why?
• What does success look like, and am I achieving it?

Read the transcript for this episode here!

How do you create a cohesive approach to product methodology when working with cross-functional teams? What is the value in developing a consistent language, vocabulary and framework to a cross-functional organization?

Neal Watkins of BAE Systems gives us his advice based on his five year experience with his product team at BAE and describes his newly defined processes, the importance of a universal language within a company, and how he’s learned that the correct input drives the correct output in regard to creating products that customers love. 

As the chief product officer of BAE systems, Neal joins Rebecca Kalogeris, VP of sales and marketing at Pragmatic Institute, to tell us his biggest takeaways and bits of advice for others on the Product Management journey. From leveraging a team’s core capabilities to depending on their functional outputs for success, Neal describes how he tailored his organization’s methodology and application to fit each of the roles that within the larger organization. 

Read the transcript for this episode here!

What is the best way to decide which story to tell during a product launch? What is the best way to prioritize your product launches and get everyone involved?

Marcus Andrews, Principal Product Marketing Manager at HubSpot, joins Rebecca Kalogeris, VP of Marketing at Pragmatic Institute, to tell us how HubSpot maps out the road between launches and releases to package the perfect marketing story. From client research to turning to the market for validation, HubSpot uses a strategic approach to understand their market and their audience. Marcus explains HubSpot’s team efforts in connecting to customers to create the best chance at a full buy-in during a product launch.

Make sure you check out this podcast with Marcus Andrews on Prioritizing Your Product Launch, and sign up for one of our many Product Marketing courses to learn more about data science and how it can help your business. Subscribe today so you never miss out on any of our great resources.

Rather read this great episode?  Click here to get the transcript now.

From adoption to onboarding to retention, how can technology help you increase and improve customer and user interactions? Travis Kaufman, VP of product growth at Gainsight, joins Rebecca Kalogeris, VP of marketing at Pragmatic Institute, to discuss how technology can enhance the relationship between your company and your customers, as well as your users and your product itself. Travis talks about products and organizations that are looking to fill the “value gap” through new technology and data analysis to better understand and connect with customers, buyers and users. 

Subscribe to the PragmaticLive podcast series and never miss one of our great episodes.

How do you market your product for the digital world? How can you really understand your market and your performance when there is so much information available?

Josh Martin, VP of marketing at Perfect Sense, joins Rebecca Kalogeris, VP of marketing at Pragmatic Institute, talks about how his organization found a way to use data to understand the marketplace for their CMS product. Moving away from vanity metrics that can lead you astray -- site visitation, lead gen -- and towards deeper data to get new and greater insights that provide better marketing for better audiences. 

Make sure you check out this webinar with Josh Martin on building personas and positioning, and sign up for The Business of Data Science to learn more about data science and how it can help your business. And subscribe today so you never miss out on any of our great resources. 

This podcast was taken from our August, 2019 webinar “Improv(ing) Collaboration” with Elizabeth Hodos. 

Does your team know how to excel with change, innovate within time and resource constraints, and manage relationships and communications across the different departments in your organization successfully? Should they? 

Communications expert Elizabeth Hodos from HIL Training joins Eddie Gordon, courseware designer at Pragmatic Institute, and PragmaticLive to talk about how essential it is for product managers, product marketers, business leaders and their teams to build the soft skills that will separate the average businesses from the high-performing ones. Learn all about fostering a non-judgmental working environment that promotes trust and support, active listening for understanding and building curiosity, applying constraints and using blocking responses. 

Make sure you check out the webinar this podcast comes from, as well as our other podcast with Elizabeth Hodos. And subscribe today so you never miss out on any of our great resources.

How valuable are digital asynchronous events?

Pragmatic Institute’s online community lead Georgina Cannie joins Rebecca Kalogeris, vice president of marketing at Pragmatic Institute, to talk about how to use online community events to foster elevated engagement and brand awareness.

Make sure you subscribe today so you never miss a great episode of Pragmatic Live!

How are financial institutions using data and data science to create better products and offer better services for their customers?

Senior vice president of financial and strategic analytics at Dime Community Bank Gavriel Giloni joins Rebecca Kalogeris, vice president of marketing at Pragmatic Institute, to talk about the importance of gathering and using data to improve a financial institution. By having a dedicated data team creating and building reports, product professionals are able to spend more time identifying and implementing opportunities and less time finding that information. But navigating the restrictions regarding financial data can prove difficult. Listen to this podcast to see how Gavi and his team are building a data-driven foundation for Dime Community Bank. 

Want to learn more about data science at the business level? Check out The Business of Data Science, designed specifically for business leaders who want to bring a data-driven culture to their organization. And make sure you subscribe today so you never miss a great episode of Pragmatic Live!

Many companies today focus on creating a product and then finding their market, but is that the best way to go?

Product marketing expert Kevin Krusiewicz of Marketing Trail Guide joins Pragmatic Live host Rebecca Kalogeris to discuss the importance of understanding your market before creating and marketing your products. Understanding who is going to use and buy your product, performing market research and really understanding the different buying journeys of your personas ensures that you’re not building and marketing a product in search of a market, and are instead creating and presenting a product a market has been searching for. 

Want to learn more about market research, persona building and product marketing? Check out our Foundations and Market courses. And make sure you subscribe today so you never miss a great episode of Pragmatic Live!

How well does your team communicate? How well do you collaborate? Are you sure?

Communications expert Elizabeth Hodos joins Pragmatic Live host Rebecca Kalogeris to talk through some of the fun and engaging ways she’s developed to help teams learn to communicate and collaborate better. Through her exercises, you’ll begin to see where your team’s communication is lacking, when you’re talking over each other instead of listening, and how to best remedy those issues so you can have more productive conversations. 

Want to learn more about using improvisational theater techniques to improve your team’s soft skills? Check out our recent webinar with Elizabeth Hodos, “Improv(ing) Collaboration.” And make sure you subscribe so you never miss out on any of our great content. 

How to Launch and Grow a Subscription Business

Thinking about implementing a subscription-based product in your business? Then it’s time to listen to the master. 

Pricing guru Mark Stiving explains what you need to understand to build an effective subscription model. Learn the five basic KPIs involved and how to improve your chances of long-term viability. Mark also walks through the three revenue buckets you’ll need to manage, the revenue bucket that’s most important to rapid growth, and the four ways to grow the most important bucket. 

This podcast was taken from our July, 2019 webinar “How to Launch and Grow a Subscription Business.”

Make sure you check out Mark’s subscription growth calendar, watch the webinar version of this podcast, and sign up for August’s webinar where communications expert Elizabeth Hodos will be showing you how to enhance your collaboration and communication soft skills using improvisational theater techniques.

It’s official, guys.

Data science is here to stay. So how can product managers and product marketing managers use data science to improve ROI, products and the very nature of our jobs?

Rebecca Kalogeris, VP of marketing at Pragmatic Institute, and Jon Gatrell, Pragmatic Institute instructor and product extraordinaire, chat about how product management and product marketing has changed since the explosion of data science. Pivot tables are no longer enough to really get the most out of our data. From showing true ROI to personalized marketing to product feature usage and beyond, rich data can make a large difference in your business. Find new insights, patterns and opportunities using data science and take your business and products to the next level. 

Want to learn more about data science, and how it can improve your job and your business? Register now for one of our new and popular courses, The Business of Data Science and understand the capabilities of data science for your products. And make sure you listen to our other great podcasts, now available on Spotify, and join us for the best product training in the world.  

How do you make sure that you have continuous customer engagement as your products launch, update and change—without dragging down the process and negatively impacting your bottom line?

Rebecca Kalogeris, VP of marketing at Pragmatic Institute, and Luke Freiler, CEO of Centercode, discuss the importance of market validation. Testing your products for the market has changed drastically over the years, so Luke and his team focus on finding new ways to test products for the modern world. As products become more interconnected with software and hardware components, with more iterations released all the time, looking beyond the traditional beta test is essential. Listen in as Luke describes the three different types of testing—Alpha, Beta and Delta testing—and how it can help your business create better products so you can improve revenue and happier customers. 

LISTEN TO PODCAST

Want to learn more about market validation and market discovery? Make sure you take our Foundations course today. And make sure you listen to our other great podcasts, now available on Spotify, and join us for the best product training in the world.