Episodes
Friday Feb 28, 2020
Facebook's Guide to Product Marketing
Friday Feb 28, 2020
Friday Feb 28, 2020
Ever wondered how Facebook approaches product marketing? We did too, that's why on this episode of Pragmatic Live, Aneri Shah, product marketing manager for Facebook, joins Rebecca Kalogeris, VP of marketing for Pragmatic Institute. Aneri discusses her approach to product marketing and the methods she uses to drive success for the most dominant force in social media.
Friday Feb 21, 2020
The Product Marketers Modus Operandi
Friday Feb 21, 2020
Friday Feb 21, 2020
Do you have product marketers in your organization? Do you know what they do from day to day? Josh Gosliner, senior director of market strategy at Juvo, joins Rebecca Kalogeris, VP of marketing for Pragmatic Institute, in this episode of the Pragmatic Live podcast to dive into just this - what product marketing is, what a product marketer does, and why it’s important to your organization.
Friday Feb 14, 2020
Love Thy Customer
Friday Feb 14, 2020
Friday Feb 14, 2020
Have you made the decision to love your customers? Do they trust you? In this episode of the Pragmatic Live podcast Rebecca Kalogeris chats with Tom Noser, founder and president of Fortune's Path. Tom details how to build an honest and trusting relationship with your customers so they keep coming back.
Wednesday Feb 12, 2020
Ready, Set, Implement
Wednesday Feb 12, 2020
Wednesday Feb 12, 2020
So how do you implement what you’ve learned in Pragmatic training into your organization?In this episode of Pragmatic Live, Pragmatic’s Rebecca Kalogeris explores this question with Stacey Weber and Charles Topping, co-founders of Market-Driven Business and our partners for our new Pragmatic Labs.
Rebecca, Stacey and Charles share their experiences implementing the Pragmatic Framework, and detail how the new Pragmatic Labs can help organizations quickly leverage lessons learned in our courses through repeatable, facilitated experiences.
Friday Feb 07, 2020
How Product Managers Learn - Readying the Next Generation
Friday Feb 07, 2020
Friday Feb 07, 2020
Did you know that there is a professional degree in Product Management? In this episode of the Pragmatic Live podcast Rebecca Kalogeris chats with Greg Coticchia, head of Carnegie Mellon’s Product Management program. Greg details how the program prepares the next generation of product managers and broadens the talent pool for this essential profession.
Make sure you check out this podcast with Greg Cotichia on Carnegie Mellon’s Product Management degree, and sign up for one of our many Product Marketing courses to learn more about data science and how it can help your business. Subscribe today so you never miss out on any of our great resources.
Thursday Feb 06, 2020
What's Next For Pragmatic?
Thursday Feb 06, 2020
Thursday Feb 06, 2020
Here at Pragmatic Institute, we're hard at work to bring new and exciting offerings to, well, you.
There's a larger vision in place as Pragmatic continues to evolve to better accommodate our customers, and there is one
woman who is perfect to detail these changes. Pragmatic Institute's courseware designer, Eddie Gordon is joined by our very own VP of marketing, Rebecca Kalogeris, to discuss the future of Pragmatic Institute and how we will further help our customers improve their product, their company and their careers.
Friday Jan 24, 2020
Keys to a Successful Sales Enablement Team
Friday Jan 24, 2020
Friday Jan 24, 2020
This week Rebecca Kalogeris is joined by Jen Haskell, Director of Sales Training and Enablement at Monotype to discuss Sales Enablement teams and her tips and tricks for their success.
Why is Sales Enablement considered the key to being the ultimate psychologist? Listen in for Jen’s approach to gaining credibility, making personal connections and how to nurture each relationship with all of your sales reps. From looking at things from a psychological point of view to the difference in empathy and sympathy, this episode covers behaviors, results and what it is that really drives performance.
Friday Jan 17, 2020
Fandom and Fanocracy
Friday Jan 17, 2020
Friday Jan 17, 2020
What does neuroscience and selfies have in common? They help create "fandom".
Join us for this episode of our Pragmatic Live Podcast to address just this, and what it means to build and keep fans. Our own Rebecca Kalogeris is joined by David Meerman Scott, to discuss his recent book, Fanocracy: How to turn fans into customers and customers into fans, to address more than just proximity, but how you can empower your fans to help you grow. We chat with David to understand what Fanocracy is, how it can be utilized and how we can tap into our existing fandom.
Friday Jan 10, 2020
Knowledge Through Data
Friday Jan 10, 2020
Friday Jan 10, 2020
Is knowledge data, and data knowledge? David Linthicum, Chief Cloud Strategy Officer at Deloitte Consulting says yes.
“Knowledge is the ability to look at massive amounts of information, discern patterns within information, and the ability to deduce things that are occurring within those massive amounts of information” states David in this Pragmatic Live podcast.
Pragmatic Institute’s very own Michael Li, president of data sciences, is joined by David to discuss data and its role in enterprises. From obstacles that companies face in embracing data-driven products, to insights on how to deal with living in a flat data culture, David speaks on his experience in the industry and provides a great metaphor for the data-driven experience. Listen in for David’s advice on training, data and how to utilize failure as a means to continue to push forward.
Friday Jan 03, 2020
Planning and Prioritizing your Product Roadmap
Friday Jan 03, 2020
Friday Jan 03, 2020
“The roadmap really should be a conversation” - Jim Semick, founder and chief strategist of Product Plan.
Are you curious what the best framework is to plan and prioritize a product roadmap? Are you a Product Manager that wonders how often to update this tool? Listen in as Rebecca Kalogeris is joined by Jim Semick to discuss Product Plan’s annual survey results, his tried and true method of ‘value vs effort’ and his advice on updating and maintaining roadmaps that work.
Jim explains that updating roadmaps often keeps the product conversation open, and that for how many hours product managers spend managing the roadmap each week that it’s important to share them with their teams frequently so there’s a level of transparency and understanding when something changes. Roadmaps are embodiment of strategy, building the roadmaps are a part of how you define and share that strategy across the organization.
Friday Dec 20, 2019
A Sneak Peek at Pragmatic Institute’s Online Community
Friday Dec 20, 2019
Friday Dec 20, 2019
So what really happens in an online community? Real conversations from your peers. Thought-provoking questions. A place to meet product people like you and find a sense of belonging in a very diverse industry.
You’ll find all of that and more in Pragmatic Institute’s new online community. Listen in as Pragmatic community manager Georgina Cannie joins Rebecca Kalogeris to tell us why this dedicated online space is going to keep the learning going long after class has ended.
See what kind of resources, tools and templates are going to be available to help you further your understanding of what you learned in class. This new community space will help alumni share their backgrounds, expertise, knowledge and passion with each other. Listen in to see what other great things are in store for this exciting new community.
Friday Dec 13, 2019
O'Reilly's AI Conference Experience
Friday Dec 13, 2019
Friday Dec 13, 2019
Listen in as Kelli Lapointe is joined by Roger Magoulas, VP of Radar at O’Reilly to share stories, laughs and expectations of the AI conference. From technology adoption to the way the conference came to be, Roger addresses some big ideas and shares how a paper he wrote in tandem with Ben Lorica back in 2008 inspired the conference that it is today.
Both Ben and Roger knew that something was going on in the realm of sophisticated analytics and took the chance at diving in deeper. After starting the conference and realizing machine learning was incredibly important they learned how to integrate this new-found methodology across applications and operations.
Roger shares stories and experiences from O’Reilly’s AI conference and describes the learning taking place as deep and fundamental and explains how this social learning environment goes beyond the topics presented during the conference, but really allows attendees to absorb information from all around them. Learn more about this great social network and hear Roger’s insights, such as why this AI conference is much like meditation, today!
Friday Dec 06, 2019
Product Led Growth with Pendo
Friday Dec 06, 2019
Friday Dec 06, 2019
In this episode of the Pragmatic Live podcast, The Pragmatic editor Andrea Ozias is joined by Eric Boduch, co-founder of Pendo. Listen in as Eric shares his thoughts on his recent article in our latest edition of The Pragmatic magazine. Learn how to scale faster with product-led growth, and Eric’s tips and tricks on how this method has transformed from products he’s marketed and launched in the past. Get tips on how to leverage your product’s performance to accelerate, expand and retain customers, with Eric’s thoughts on:
- Taking steps to identify hurdles and challenges to align product-led growth within the organization
- Recognizing the ways to utilize the data, features or usage of your product to help drive growth
- Identify what makes people the most excited about your product
Monday Dec 02, 2019
Usage Data’s Benefit to the Product Manager
Monday Dec 02, 2019
Monday Dec 02, 2019
“If we have the data, let’s look at the data - if all we have is opinions, we will go with mine.”
This podcast took place at Product Collective’s INDUSTRY conference in Cleveland, Ohio. Pragmatic Institute rockstar Steve Johnson and Keith Fenech, vice president of software analytics at Revulytics, join Pragmatic Live to talk about why product managers should be aware of product usage, how they can use that data to get a better understanding of who they are selling to and why data is important to every stage in the product life cycle.
Product managers take on an important role that includes getting to know customers and how they are interacting with a product. When the meeting is over, however, there needs to be a systematic way of collecting information and validating decisions. Keith explains the benefits of usage data across the product lifecycle and provides tips and tricks on how to present information to leadership, from basic metrics to user profiles.
“What people do and what they say they do and what they actually do are three different things” and “without data everyone gets to be right.” Join us as we unpack these commonalities and how Revulytics solves for everyone’s opinions with data.
Friday Nov 22, 2019
Become a Better Listener
Friday Nov 22, 2019
Friday Nov 22, 2019
How do you become a good listener and not only hear what your customers are saying, but what they are trying to say?
Alex McDonnell joins us from Invision, previously the Managing Director at Eigenworks, to share his insights on a developed framework for listening and how to use conversations to get the most information out of your customers.
Alex’s stories and experiences are shared in this episode of the Pragmatic Live podcast to help product managers and marketers “really understand what customers are trying to tell us”. Describing one of their tried and true methods that Eigenworks called Playback and giving some advice on his keys to success, Alex attributes this advice he is able to share to Eigenworks founder and CEO Alan Armstrong, who passed away this Summer.
This podcast is tribute to Alan, who is greatly missed among the industry. Although Eigenworks has closed its doors, many of the team members from Eigneworks have come together to form a new company, IcebergIQ, building on the foundational expertise and experience of Eigenworks. We invite you to check out our website at icebergiq.com.
Friday Nov 15, 2019
Implementing AI in the Enterprise
Friday Nov 15, 2019
Friday Nov 15, 2019
Are you curious why AI is crucial to the success of your business? What are the practical applications to use AI for success? We discover how to utilize it in the workplace in this #Podcast with Sanjay Srivastava from Genpact. He joins us for this episode of the Pragmatic Live to discuss Implementing AI in the Enterprise and how to approach the challenges for adopting AI, the current state of AI and how to solve for explainability.
We chat with Sanjay to discover what it is that companies do as they realize the need for AI. Sanjay explains that although it takes time to contextualize and get AI projects off the ground, the industry is continually seeking ways of shortening time to get these projects moving and accelerate their success.
Listen in as Sanjay Srivastava tells us why AI is successful in solving problems in the Enterprise - from adding benefits to saving time, and how you can track insights and sources to make it work for your company.
Make sure you check out this podcast with Sanjay Srivastava on Implementing AI in the Enterprise and sign up for one of our many Product Marketing courses to learn more about data science and how it can help your business. Subscribe today so you never miss out on any of our great resources.
Friday Nov 08, 2019
Marketing to the 99% with Google’s Product Marketing Manager
Friday Nov 08, 2019
Friday Nov 08, 2019
“I think that storytelling is the key to marketing” - Martin Aguinis
How do you form a marketing strategy that curates for the 99%? Martin Aguinis, Product Marketing Manager at Google, joins us to discuss his strategy for reaching those that aren’t in the room with your product and how to focus on the human aspect of any product story to gain the most impact - not just results.
From utilizing your customers to announce a new feature, to knowing your product thoroughly enough to connect its users to it, Martin discusses how he makes that connection and how he has broken many traditional marketing frameworks to successfully launch products. He shares with us one of his secrets to success: how taking a step back and thinking about/repurposing information can provide massive insight.
Make sure you check out this podcast with Martin Aguinis on Marketing to the 99%, and sign up for one of our many Product Marketing courses to learn more about data science and how it can help your business. Subscribe today so you never miss out on any of our great resources.
Friday Nov 01, 2019
Industry Growth
Friday Nov 01, 2019
Friday Nov 01, 2019
Mike Belsito, Co-Founder of Product Collective, joins Rebecca Kalogeris, Pragmatic Institute’s VP of Marketing and Sales, to discuss the roots of the world-famous INDUSTRY conference and how he propelled it to become one of the largest product management summits in the world.
Friday Oct 25, 2019
A Three-Question Process for Product Team Success
Friday Oct 25, 2019
Friday Oct 25, 2019
How do managers take what their teams have learned and turn it into something tangible? How do those team members take that knowledge and apply it to their roles?
Lori Haakmeester of Cox Automotive joins Rebecca Kalogeris, Pragmatic Institute’s VP of Marketing and Sales to discuss her approach to creating a system of using her team’s learned skills so that it doesn’t feel like another task, and how she created a three-question process to discover the essentials of product success within their organization.
Listen in as we discuss Lori’s three questions that include:
- What is my market opportunity?
- Where is my product headed, and why?
- What does success look like, and am I achieving it?
Friday Oct 18, 2019
Method Implementation for Cross-Functional Teams
Friday Oct 18, 2019
Friday Oct 18, 2019
How do you create a cohesive approach to product methodology when working with cross-functional teams? What is the value in developing a consistent language, vocabulary and framework to a cross-functional organization?
Neal Watkins of BAE Systems gives us his advice based on his five year experience with his product team at BAE and describes his newly defined processes, the importance of a universal language within a company, and how he’s learned that the correct input drives the correct output in regard to creating products that customers love.
As the chief product officer of BAE systems, Neal joins Rebecca Kalogeris, VP of sales and marketing at Pragmatic Institute, to tell us his biggest takeaways and bits of advice for others on the Product Management journey. From leveraging a team’s core capabilities to depending on their functional outputs for success, Neal describes how he tailored his organization’s methodology and application to fit each of the roles that within the larger organization.
Read the transcript for this episode here!
Friday Oct 11, 2019
Prioritizing Your Product Launch
Friday Oct 11, 2019
Friday Oct 11, 2019
What is the best way to decide which story to tell during a product launch? What is the best way to prioritize your product launches and get everyone involved?
Marcus Andrews, Principal Product Marketing Manager at HubSpot, joins Rebecca Kalogeris, VP of Marketing at Pragmatic Institute, to tell us how HubSpot maps out the road between launches and releases to package the perfect marketing story. From client research to turning to the market for validation, HubSpot uses a strategic approach to understand their market and their audience. Marcus explains HubSpot’s team efforts in connecting to customers to create the best chance at a full buy-in during a product launch.
Make sure you check out this podcast with Marcus Andrews on Prioritizing Your Product Launch, and sign up for one of our many Product Marketing courses to learn more about data science and how it can help your business. Subscribe today so you never miss out on any of our great resources.
Rather read this great episode? Click here to get the transcript now.
Friday Oct 04, 2019
How Technology Is Changing Customer Interaction
Friday Oct 04, 2019
Friday Oct 04, 2019
From adoption to onboarding to retention, how can technology help you increase and improve customer and user interactions? Travis Kaufman, VP of product growth at Gainsight, joins Rebecca Kalogeris, VP of marketing at Pragmatic Institute, to discuss how technology can enhance the relationship between your company and your customers, as well as your users and your product itself. Travis talks about products and organizations that are looking to fill the “value gap” through new technology and data analysis to better understand and connect with customers, buyers and users.
Subscribe to the PragmaticLive podcast series and never miss one of our great episodes.
Friday Sep 27, 2019
Understanding the Market with Data
Friday Sep 27, 2019
Friday Sep 27, 2019
How do you market your product for the digital world? How can you really understand your market and your performance when there is so much information available?
Josh Martin, VP of marketing at Perfect Sense, joins Rebecca Kalogeris, VP of marketing at Pragmatic Institute, talks about how his organization found a way to use data to understand the marketplace for their CMS product. Moving away from vanity metrics that can lead you astray -- site visitation, lead gen -- and towards deeper data to get new and greater insights that provide better marketing for better audiences.
Make sure you check out this webinar with Josh Martin on building personas and positioning, and sign up for The Business of Data Science to learn more about data science and how it can help your business. And subscribe today so you never miss out on any of our great resources.
Friday Sep 20, 2019
Improv(ing) Collaboration: Soft Skills that Matter
Friday Sep 20, 2019
Friday Sep 20, 2019
This podcast was taken from our August, 2019 webinar “Improv(ing) Collaboration” with Elizabeth Hodos.
Does your team know how to excel with change, innovate within time and resource constraints, and manage relationships and communications across the different departments in your organization successfully? Should they?
Communications expert Elizabeth Hodos from HIL Training joins Eddie Gordon, courseware designer at Pragmatic Institute, and PragmaticLive to talk about how essential it is for product managers, product marketers, business leaders and their teams to build the soft skills that will separate the average businesses from the high-performing ones. Learn all about fostering a non-judgmental working environment that promotes trust and support, active listening for understanding and building curiosity, applying constraints and using blocking responses.
Make sure you check out the webinar this podcast comes from, as well as our other podcast with Elizabeth Hodos. And subscribe today so you never miss out on any of our great resources.
Friday Sep 13, 2019
Building Awareness and Engagement with Online Community Events
Friday Sep 13, 2019
Friday Sep 13, 2019
How valuable are digital asynchronous events?
Pragmatic Institute’s online community lead Georgina Cannie joins Rebecca Kalogeris, vice president of marketing at Pragmatic Institute, to talk about how to use online community events to foster elevated engagement and brand awareness.
Make sure you subscribe today so you never miss a great episode of Pragmatic Live!
Friday Sep 06, 2019
Journey to Becoming Data-Driven in the Financial Industry
Friday Sep 06, 2019
Friday Sep 06, 2019
How are financial institutions using data and data science to create better products and offer better services for their customers?
Senior vice president of financial and strategic analytics at Dime Community Bank Gavriel Giloni joins Rebecca Kalogeris, vice president of marketing at Pragmatic Institute, to talk about the importance of gathering and using data to improve a financial institution. By having a dedicated data team creating and building reports, product professionals are able to spend more time identifying and implementing opportunities and less time finding that information. But navigating the restrictions regarding financial data can prove difficult. Listen to this podcast to see how Gavi and his team are building a data-driven foundation for Dime Community Bank.
Want to learn more about data science at the business level? Check out The Business of Data Science, designed specifically for business leaders who want to bring a data-driven culture to their organization. And make sure you subscribe today so you never miss a great episode of Pragmatic Live!
Friday Aug 30, 2019
A Market in Search of a Product
Friday Aug 30, 2019
Friday Aug 30, 2019
Many companies today focus on creating a product and then finding their market, but is that the best way to go?
Product marketing expert Kevin Krusiewicz of Marketing Trail Guide joins Pragmatic Live host Rebecca Kalogeris to discuss the importance of understanding your market before creating and marketing your products. Understanding who is going to use and buy your product, performing market research and really understanding the different buying journeys of your personas ensures that you’re not building and marketing a product in search of a market, and are instead creating and presenting a product a market has been searching for.
Want to learn more about market research, persona building and product marketing? Check out our Foundations and Market courses. And make sure you subscribe today so you never miss a great episode of Pragmatic Live!
Friday Aug 23, 2019
Soft Skills for Success
Friday Aug 23, 2019
Friday Aug 23, 2019
How well does your team communicate? How well do you collaborate? Are you sure?
Communications expert Elizabeth Hodos joins Pragmatic Live host Rebecca Kalogeris to talk through some of the fun and engaging ways she’s developed to help teams learn to communicate and collaborate better. Through her exercises, you’ll begin to see where your team’s communication is lacking, when you’re talking over each other instead of listening, and how to best remedy those issues so you can have more productive conversations.
Want to learn more about using improvisational theater techniques to improve your team’s soft skills? Check out our recent webinar with Elizabeth Hodos, “Improv(ing) Collaboration.” And make sure you subscribe so you never miss out on any of our great content.
Friday Aug 16, 2019
How to Launch and Grow a Subscription Business
Friday Aug 16, 2019
Friday Aug 16, 2019
How to Launch and Grow a Subscription Business
Thinking about implementing a subscription-based product in your business? Then it’s time to listen to the master.
Pricing guru Mark Stiving explains what you need to understand to build an effective subscription model. Learn the five basic KPIs involved and how to improve your chances of long-term viability. Mark also walks through the three revenue buckets you’ll need to manage, the revenue bucket that’s most important to rapid growth, and the four ways to grow the most important bucket.
This podcast was taken from our July, 2019 webinar “How to Launch and Grow a Subscription Business.”
Make sure you check out Mark’s subscription growth calendar, watch the webinar version of this podcast, and sign up for August’s webinar where communications expert Elizabeth Hodos will be showing you how to enhance your collaboration and communication soft skills using improvisational theater techniques.
Friday Aug 09, 2019
How Data is Improving Product Management and Marketing
Friday Aug 09, 2019
Friday Aug 09, 2019
It’s official, guys.
Data science is here to stay. So how can product managers and product marketing managers use data science to improve ROI, products and the very nature of our jobs?
Rebecca Kalogeris, VP of marketing at Pragmatic Institute, and Jon Gatrell, Pragmatic Institute instructor and product extraordinaire, chat about how product management and product marketing has changed since the explosion of data science. Pivot tables are no longer enough to really get the most out of our data. From showing true ROI to personalized marketing to product feature usage and beyond, rich data can make a large difference in your business. Find new insights, patterns and opportunities using data science and take your business and products to the next level.
Want to learn more about data science, and how it can improve your job and your business? Register now for one of our new and popular courses, The Business of Data Science and understand the capabilities of data science for your products. And make sure you listen to our other great podcasts, now available on Spotify, and join us for the best product training in the world.
Friday Aug 02, 2019
More Revenue, Happier Customers
Friday Aug 02, 2019
Friday Aug 02, 2019
How do you make sure that you have continuous customer engagement as your products launch, update and change—without dragging down the process and negatively impacting your bottom line?
Rebecca Kalogeris, VP of marketing at Pragmatic Institute, and Luke Freiler, CEO of Centercode, discuss the importance of market validation. Testing your products for the market has changed drastically over the years, so Luke and his team focus on finding new ways to test products for the modern world. As products become more interconnected with software and hardware components, with more iterations released all the time, looking beyond the traditional beta test is essential. Listen in as Luke describes the three different types of testing—Alpha, Beta and Delta testing—and how it can help your business create better products so you can improve revenue and happier customers.
LISTEN TO PODCAST
Want to learn more about market validation and market discovery? Make sure you take our Foundations course today. And make sure you listen to our other great podcasts, now available on Spotify, and join us for the best product training in the world.
Friday Jul 26, 2019
Be a Better Manager (Pt. 2)
Friday Jul 26, 2019
Friday Jul 26, 2019
Are you being the best manager you can be? Does your team work together fluidly with each other—as well as the rest of the company?
Rebecca Kalogeris, vice president of marketing at Pragmatic Institute, is joined by Diane Pierson, Pragmatic Institute instructor and product manager extraordinaire, in part 2 of (Be a Better Manager) to further discuss how to be a great manager and find amazing employees. Finding ways to work with managers with different work styles, effectively on-boarding new personnel and fully immersing them in a companies culture, are a few of the topics they cover in the second part of this great podcast.
Want to learn to be a better manager? Make sure you take our product management course today. And make sure you listen to our other great podcasts, now available on Spotify, and join us for the best product training in the world.
Friday Jul 19, 2019
Win/Loss 2.0
Friday Jul 19, 2019
Friday Jul 19, 2019
Pragmatic Institute has always been passionate about win/loss analysis—but what’s the next version of win/loss for the future?
Product strategy guru and kite-flying enthusiast Mike Smart from Egress Solutions joins Rebecca Kalogeris, vice president of marketing at Pragmatic Institute, look at how data is changing the way we’re doing win/loss analysis. More than just understanding why someone did or did not purchase your product, pulling larger amounts of data from larger quantities of buyers can give you deeper insight into market problems and product possibilities. Understand how to balance the quantitative data with the qualitative data and uncover new opportunities for your business.
Want to learn more about win/loss analysis and how it can help you become more market and data-driven? Make sure you take our Foundations course today. And make sure you listen to our other great podcasts, now available on Spotify, and join us for the best product training in the world.
Friday Jul 12, 2019
Be a Better Manager
Friday Jul 12, 2019
Friday Jul 12, 2019
Are you being the best manager you can be? Does your team work together fluidly with each other—as well as the rest of the company?
Rebecca Kalogeris, vice president of marketing at Pragmatic Institute, is joined by Diane Pierson, Pragmatic Institute instructor and product manager extraordinaire, to discuss how to be a great manager and find amazing employees. Finding ways to work with managers with different work styles, making sure roles and responsibilities are clear, and providing a clear structure are a few of the topics they cover in this great podcast. Listen to Diane’s personal experiences and find the best way to become a stellar product manager.
Want to learn to be a better product manager? Make sure you take our product management course today. And make sure you listen to our other great podcasts, now available on Spotify, and join us for the best product training in the world.
Wednesday Jul 03, 2019
When Product Profitability is the Wrong Metric for Success
Wednesday Jul 03, 2019
Wednesday Jul 03, 2019
* This podcast was captured during our recent webinar
We all want our products to be profitable, right?
Well, at some point, yes. But maybe not right now. Profit isn’t always the right metric. Depending on where your product is in its lifecycle, there may be other ways to measure your product’s success. But how do you know what the right metric is for measuring product success?
In this webinar, Eric Boduch from Pendo and Steve Johnson from Pragmatic Institute examined a number of strategic approaches for identifying the right success metrics to measure throughout the product lifecycle.
So which metrics are the right metrics for your product now? Listen to our recent webinar and find out!
Friday Jun 28, 2019
The Pricing Guru: Net Dollar Retention
Friday Jun 28, 2019
Friday Jun 28, 2019
How do you retain and grow your customers and your revenue when big changes come to your company?
Mark Stiving, former Pragmatic Institute instructor and current pricing maestro, follows up on his previous podcast on subscription models with his thoughts on net dollar retention. Mark examines how expansion is crucial to your future growth, while keeping in mind your current customers. How do you get those customers to spend more money with your company without running the risk of losing them? And how does that impact your subscription models? Check out this podcast to find out.
LISTEN TO PODCAST
Want to learn more about pricing? Make sure you register for our Price course today. And make sure you listen to our other great podcasts, now available on Spotify, and join us for the best product training in the world.
Friday Jun 21, 2019
Pragmatic Framework in Action: Labs
Friday Jun 21, 2019
Friday Jun 21, 2019
Dave Daniels, VP of customer success at Pragmatic Institute, dives into the Pragmatic Labs, a series of private 1-day workshopping sessions that teaches a company’s team how to solve a specific problem or prepare for a specific product. Labs are a great way to jumpstart the Pragmatic Framework in your business. Your team works on your problems and your products with one of our experts. We’ll guide you through a structured, in-depth process to reach the goal of the Lab. Get all the details in this great podcast.
Could your team use some help implementing parts of the Pragmatic Framework into your organization? Check out the Pragmatic Labs and talk to a member of our sales team today to get started. And make sure you subscribe to our podcast series and never miss another great moment.
Thursday Jun 13, 2019
Lessons Learned - A Product Marketer's Perspective
Thursday Jun 13, 2019
Thursday Jun 13, 2019
What do successful product marketers wish they’d learned at the start of their careers?
Rebecca Kalogeris, VP of marketing at Pragmatic Marketing, is joined by Justin Topliff, founder of Product Marketing Summit, to talk about the lessons he’s learned as one of the leading product marketers in the industry. Finding different ways to support sales, having empathy for their partners, not assuming customers know their problems are just a few of the lessons that Justin and Rebecca discuss in this fascinating podcast.
Want to become a better product marketer? Check out our product marketing curriculum designed to help you make the most of your skills. Make sure you subscribe to our podcast series and never miss another great moment.
Thursday Jun 06, 2019
Why Product Marketers Need Data
Thursday Jun 06, 2019
Thursday Jun 06, 2019
Data is changing the way we do business. But how is it changing the way we do product marketing.
Rebecca Kalogeris, VP of marketing at Pragmatic Marketing, is joined by former Pragmatic instructor and product marketing expert Kirsten Butzow to discuss the importance of being both market- and data-driven to tell the right story to your audience and market. Kirsten details examples of businesses have utilized data to improve their business, or struggled without using data. Get the insider’s look at product marketing and data and listen now!
Do you want to learn more about the importance of data for your business? Make sure you register for one of our upcoming The Business of Data Science courses and get all the details you need to know. Make sure you subscribe to our podcast series and never miss another great moment.
Thursday May 30, 2019
Pragmatic Institute’s Data Science Curriculum
Thursday May 30, 2019
Thursday May 30, 2019
You’ve probably heard that news that we’ve launched a new, practical data science curriculum to train data enthusiasts to possess the in-demand skills they need to take on the future. But what does that really mean?
Eddie Gordon, courseware designer at Pragmatic Institute, is joined by Don Fox, leading data science instructor for our new curriculum to discuss the prevalence of data and the importance of utilizing that data to improve business. Eddie and Don look at the courses we offer as well as the great tools and programs students will learn. Listen in to get all the behind-the-scenes details about this great data curriculum!
Are you a data practitioner looking to improve and advance your skills? Check out our data science curriculum and find the right course for you. Are you a business professional who wants to understand the possibilities of data? Register now for our course, The Business of Data Science. And make sure you listen to our other great podcasts, and join us for the best product training in the world.
Thursday May 23, 2019
Improving Your Business with Content
Thursday May 23, 2019
Thursday May 23, 2019
Content is an essential part of business. But are you doing the most with it?
Steve Johnson, vice president of products at Pragmatic Institute, and Anita Woods, director of online education at Pragmatic, discuss the differences and importance of marketing content and product content that sales teams can use to improve business. Learn about how you need to tie your content back to your personas and their market problems with this great new podcast!
Looking for more resources on content? Check out our May Box of the Month: Content for all the great resources you could ever need. And make sure you listen to our other great podcasts, and join us for the best product training in the world.
Thursday May 16, 2019
The Pragmatic Mail Bag Part 3
Thursday May 16, 2019
Thursday May 16, 2019
Guess who’s back!
Dave Daniels, VP of customer success at Pragmatic Institute, and Steve Johnson, VP of product at Pragmatic Institute, are back and answering more of your questions about product management and product marketing. It’s time for another great episode of Pragmatic Mail Bag! Steve and Dave are answering questions about the importance of project marketing managers, user testing, product end-of-life,
Do you have a question you’d like one of our experts to answer on an upcoming podcast? Fill out the form here with your question and we might use it in a future episode! And make sure you listen to our other great podcasts, and join us for the best product training in the world.
Thursday May 09, 2019
No “I” in Launch
Thursday May 09, 2019
Thursday May 09, 2019
What’s the difference between a launch and a release? And who is in charge of what?
Pragmatic Institute’s Dave Daniels and Steve Johnson examine the importance of defining launches and releases, and making sure the right people are in charge of the right parts. Launching a product or a release is a team sport, where every part of the company—from dev to marketing to sales and beyond—work together to ensure the highest quality launch that has the best results. Learn how there should never be an “I” in launch in this great podcast.
Want to learn more about the importance of launching a product the right way at the right time? Check out our Market and Launch courses. And make sure you subscribe to our podcast to catch the next great episode of Pragmatic Live!
Think you have a great topic for a future podcast? Let us know in the comments below!
Thursday May 02, 2019
The Necessity of Talking to Your Market
Thursday May 02, 2019
Thursday May 02, 2019
How well do you really know your market? Have you really talked to the people in your market?
Rebecca Kalogeris, VP of marketing at Pragmatic Institute, is joined by Chad Eckes, founder of CSquaredE, to discuss the importance of talking to your current customers, potential customers and former customers. Know who you want to talk to is important, but the kind of questions you ask can provide even more insights about your company, your reputation, your products and more. Reviewing and analyzing the customer conversations you have can help you improve every aspect of your business.
Want to learn more about the importance of talking to your market? Check out our Foundations course, and watch this great webinar on NIHITO visits. And make sure you subscribe to our podcast to catch the next great episode of Pragmatic Live!
Think you have a great topic for a future podcast? Let us know in the comments below!
Thursday Apr 25, 2019
A Distinctive Competencies Primer
Thursday Apr 25, 2019
Thursday Apr 25, 2019
Couldn’t make it to our webinar on Distinctive Competencies with Steve Johnson?
Then check out this podcast where Steve does a high level dive on how to PRIME your distinctive competencies and use them to stand out against your competition. He’ll give you a rundown of everything you need to know about distinctive competencies and how to identify your company’s unique qualities.
Want to learn more about PRIME and distinctive competencies? Make sure you check out Steve’s webinar and article to expand your knowledge. And make sure you listen to our other great podcasts, and join us for the best product training in the world.
Thursday Apr 18, 2019
Pragmatic Classics: How to Find the Product Manager of Your Dreams
Thursday Apr 18, 2019
Thursday Apr 18, 2019
How do you hire the right product manager for your team?
In this episode of the Pragmatic Podcast, our vice president of marketing, Rebecca Kalogeris, is joined by Pragmatic instructor and strategic product leader, Jon Gatrell, as they discuss the key skills and traits to look for when hiring a product manager for your team.
Thursday Apr 11, 2019
The Pragmatic Mail Bag Part 2
Thursday Apr 11, 2019
Thursday Apr 11, 2019
More questions means more answers from our experts.
Dave Daniels, VP of customer success at Pragmatic Institute, and Steve Johnson, VP of product at Pragmatic Institute, are answering your questions about all things product management and product marketing. Join us for another round of the Pragmatic Mail Bag!
Do you have a question you’d like one of our experts to answer on an upcoming podcast? Fill out the form here with your question and we might use it in a future episode! And make sure you listen to our other great podcasts, and join us for the best product training in the world.
Thursday Apr 04, 2019
The Internet of Things Episode 2
Thursday Apr 04, 2019
Thursday Apr 04, 2019
Our IoT expert is back! In our previous episode with Daniel Elizalde, he explained the Internet of Thing’s impact on business. Now, he’s examining the potential blind spots that can come with IoT, like a lack of shared language across your organization or misunderstanding your company’s capabilities. Make sure you can identify the IoT blind spots and hear what Daniel has to say.
Would you like to learn more about data and product management? Register for our new course, The Business of Data Science. Check out Daniel’s first appearance on Pragmatic Live to learn some great information about IoT. And be sure to listen to our other great podcasts, and subscribe so you never miss an episode.
Thursday Mar 21, 2019
The Pricing Guru: Subscription Models
Thursday Mar 21, 2019
Thursday Mar 21, 2019
He’s Back! Former Pragmatic Institute instructor and pricing guru Mark Stiving of Impact Pricing is back on our podcast, and this time he’s talking about subscription models. So if you’ve ever wanted to know how to successfully and effectively price your subscription models to drive value and create revenue, you won’t want to miss this episode of PragmaticLive!
Want to learn more about pricing? Make sure you register for our Price course today. And make sure you listen to our other great podcasts, and join us for the best product training in the world.
Help us get a view of the product industry today by participating in our annual survey. Make sure your voice is heard!
Thursday Mar 14, 2019
The Pragmatic Mail Bag
Thursday Mar 14, 2019
Thursday Mar 14, 2019
You’ve got questions. Our experts have answers.
Dave Daniels, VP of customer success at Pragmatic Institute, and Steve Johnson, VP of product at Pragmatic Institute, are answering Real questions from REAL product people like you. If you have questions about personas, product launches, win/loss analysis and more, we’ve got the answers you need.