Product Chats Podcast

Listen in on our recent webinar as Steve Johnson, author, speaker, former Pragmatic Marketing instructor and current vice president of products at Pragmatic Marketing, explores: 

• Using a product canvas as a business plan
• Prioritizing and re-prioritizing product ideas
• Aligning product metrics with goals

Rod Griffith, chief client officer and co-founder at MarketReach Inc. , joins Pragmatic Live to discuss how emotion plays a critical role in the decision making process when pertaining to B2B sales and leveraging it to your advantage. 

Looking for more great tips on how to use personas to build better products, make sure you take our Foundations and Build courses. Be sure to listen to our other great podcasts, and subscribe so you never miss another great episode.

How Box VP of Product Develops User Personas & Product Requirements

Have you ever wondered how other companies put the Pragmatic Marketing Framework into actual practice? Jon Fan, VP of product management at Box, joins Pragmatic Live to discuss the role of product management at Box. He also dives into the importance of user personas and product requirements to provide better products for their customers. See how one tech company used the lessons taught in our Foundations and Build courses to take their products to the next level.

Looking for more great tips on how to use personas to build better products, make sure you take our Foundations and Build courses. Be sure to listen to our other great podcasts, and subscribe so you never miss another great episode.

Are you asking the hard questions of your digital marketing data?

In this episode of the Pragmatic Podcast, we’re talking with Nick Ilev of Gabriel Marketing Group about the importance of digital marketing throughout the product process. From pre- and post-launch support to sales enablement, A/B testing and beyond, Nick shares his insights on the importance of digital marketing.   

Looking for more great tips on how to improve your marketing, make sure you take our Marketing course. Be sure to listen to our other great podcast, and subscribe so you never miss another great episode.

How do you hire the right product manager for your team?

In this episode of the Pragmatic Podcast, our vice president of marketing, Rebecca Kalogeris, is joined by Pragmatic instructor and strategic product leader, Jon Gatrell, as they discuss the key skills and traits to look for when hiring a product manager for your team.

How often are you using competitive intelligence in your product launch? Just at the beginning? Sprinkled throughout the process? Just at the end, right before you launch? How are you using competitive analysis?

Listen to our recent webinar and join, Ellie Mirman, CMO of Crayon, and Bryan Dunn, VP of Product at Crayon, as they discuss how to use competitive intelligence to identify value and correctly position your new product in the market.

In this episode of the Pragmatic Podcast, our vice president of marketing, Rebecca Kalogeris, is joined by our current VP of Customer Success and former Pragmatic Marketing instructor, Dave Daniels, as they take a deep dive into metrics and which ones professionals in the product community should be focused on.

Take your metrics game to the next level and register for Pragmatic Training today! 

Do you wish you could do more customer-validation and testing, but don’t have the time or the resources?

Luke Freiler, CEO of Centercode, and Rebecca Kalogeris, VP of Marketing at Pragmatic Marketing, are diving into ways you can leverage turnkey assets to run quick and efficient customer validation and testing in this week’s episode of Pragmatic Live.

Learn more about testing and customer validation and register for Pragmatic Marketing training today!

* This podcast was captured during our recent webinar (Speak With Confidence: Presentations and Pitches That Actually Work).

Join Luke Freiler, CEO of Centercode, as he discusses effective customer-validation programs that allow product teams to make market-driven product development and roadmap decisions.

You will learn how product teams without a full-time customer-testing team can leverage turnkey assets to run quick and efficient customer-validation (alpha, beta, and field) tests to ensure better market acceptance and revenue growth.

Have you ever wondered how an expert pricing consultant helps a business become more profitable?

In this week’s episode of Pragmatic Live, Mark Peacock, the pricing coach and Pragmatic Marketing instructor and pricing guru, Mark Stiving, discuss Mark’s journey into the field of pricing and how he transforms businesses profits through better pricing strategies.

It's NIHITO season, learn the value of getting out into the market and register for Pragmatic Training today!

Are your customers asking for discounts? 

In this week’s episode of Pragmatic Live, best-selling author and keynote speaker, Mark Hunter, and Pragmatic Marketing instructor and pricing guru, Mark Stiving, discuss selling value, having value conversations and why discounts shouldn't be the norm.

Learn more about selling value and register for Pragmatic Training today!

This week we take you back in time to one of our best previous episodes of Pragmatic Live.

Rebecca Kalogeris, our vice president of marketing and Kirsten Butzow, a Pragmatic Marketing instructor, do a deep dive on what defines these essential roles and how they play a pivotal part in building the right produc

Learn how to build and market products people actually buy. Take a look at our complete course offerings today!

* This podcast was captured during our recent webinar (Speak With Confidence: Presentations and Pitches That Actually Work).

How do you captivate your audience, or at the very least gain—and keep—their attention? If you want your audience to care about what you say, whether you’re giving a pitch or presentation, you’ve got to engage them. 

Jon Torrens, communication coach, will arm you with tools for:

• • Creating concise material with a solid structure
  • Writing that grabs your audience's attention
  • Engaging your audience with delivery
  • Overcoming nerves
  • Actually enjoying the experience

You can also watch the orginal webinar here.

In this week’s episode of Pragmatic Live, director of marketing and global pricing at Competitive Portfolio Analytics, Daniel Cho, and Pragmatic Marketing instructor and pricing guru, Mark Stiving, discuss how Daniel came to love the art of pricing, collecting competitive data and how to effectively capture and provide value to customers.

Can you price a product based on what the customer is willing to pay for it?

In this week’s episode of Pragmatic Live, our resident pricing guru and Pragmatic Marketing instructor, Mark Stiving, answers this question, and whether value-based pricing can make sense for your organization.

Read Mark's original blog here: What Is Value-Based Pricing?

Ready to become a pricing expert as well? Take a look out our upcoming courses!

In this week’s episode of Pragmatic Live, director of pricing strategy at Auth0, Ismail Madni, and Pragmatic Marketing instructor and pricing guru, Mark Stiving, discuss Ismail’s journey into pricing, SaaS, and how to turn free customers into paying customers.

Learn more about the importance of pricing and start your Pragmatic training today!

If win/loss analysis is so benificial to an organization, why aren't more doing it?  

In this episode of the Pragmatic Podcast, our vice president of marketing, Rebecca Kalogeris, is joined by the founder and president of Anova Consulting Group, Richard Schroder, as they discuss the evolution of win/loss analysis and why it's so benificial to an organizations growth, and how you can effectively implement this practice today.

If you would like to learn more about win/loss analysis, register for one of our upcoming training courses, here.

* This podcast was captured during our recent webinar (4 Steps to Successful Product Teams).

Your business depends on the ability of your product teams to identify the products customers want to buy and then bring them to market successfully. 

But how do you build and motivate your product team so that everyone functions and performs at their highest capacity?

Kirsten Butzow, product veteran, industry thought leader and instructor at Pragmatic Marketing, will share the four major steps to take in order to transform your product team into a well-oiled machine which develops and markets successful products. Kirsten will show how you can leverage the Pragmatic Marketing Framework for each of these four steps to achieve optimal team performance.

Register for our next webinar on August 14th, 1 p.m. EDT: Speak With Confidence: Presentations and Pitches That Actually Work

Hosted by Jon Torrens, expert communication coach.

With 1,700 respondants from around the world, the 2018 Pragmatic Marketing annual survey gives incredible insight into relevant topics facing the product community today.

In this episode of the Pragmatic Podcast, our vice president of marketing, Rebecca Kalogeris, is joined by Pragmatic Marketing Instructor and pricing guru, Mark Stiving, as they discuss the survey results and the pricing approach that enterprise and technology companies are taking in 2018.

Would you like a copy of 2018 Pragmatic Marketing annual survey? Click here!

Good product marketing people are hard to find. Great ones are rarer still. So what traits separate the good from the great? Listen in as Andy Reid, product marketing specialist and thought leader, shares the five key skills shared by awesome product marketers in this classic episode of Pragmatic Live.

Ready to take your skills to the next level?  Take a look at our upcoming courses today!

The product team is often responsible for a company’s competitive intelligence efforts. But because it is only one of that team’s roles—and one that isn’t always fully funded—it can feel like a reactive rather than strategic exercise.

This week on Pragmatic Live, we present one of our favorite previous episodes of the show in which Alan Armstrong, founder and CEO of Eigenworks, discusses how he and his team have translated agile techniques for use in the competitive-intelligence area.

Do you enjoy our award winning content? Subscribe Today!

* This podcast was captured during our recent webinar (NIHITO Principles in Action: Strategies for Conducting Systematic Buyer and User Interviews).

NIHITO (nothing important happens in the office) is the foundation of Pragmatic Marketing’s philosophy, yet it can be challenging for product professionals to establish a regular cadence of productive meetings with buyers and users. Often, the problem isn’t prioritizing time to speak with customers, the problem is implementing a plan to systematically and effectively book these important meetings.

Listen in as Rebecca Kalogeris, our vice president of marketing and Scott Olson, founding partner at Compete2Win, and a product team leader for 25 years, discuss tools and tips that can help you up your interview game.

Want more award winning content like this? Subscribe today!

This week we look back to one of our favorite previous episodes of Pragmatic Live, in which Rebecca Kalogeris & Mark Stiving share their best practices for finding and hiring the right talent and keeping high performing teams motivated.

Like what you've heard so far? Click here to subscribe to our award winning content.

Our vice president of marketing, Rebecca Kalogeris, welcomes Pragmatic Marketing instructor Jon Gatrell to the podcast as he discusses how to have the right work-life balance while still acheiving career goals.

Enjoying the podcast?

Subscribe to our content and get valuable tips and tools for product managers.

Being a great product leader is more than just data gathering. It requires a certain set of soft skills that are critical in getting the most out of your product team. Our vice president of marketing, Rebecca Kalogeris, welcomes soft-skills advocate and software executive Bryan Kelly to the podcast as he guides us through the application of the SCARF model in product management.

If you’re looking to further improve your soft skills, read 8 Soft Skills You Need to Succeed by Pragmatic Marketing instructor Paul Young.

Enjoying the podcast?

Subscribe to our content and get valuable tips and tools for product managers.

In this episode of Pragmatic Live, Rebecca Kalogeris, our vice president of marketing and Steve Johnson, author, consultant, thought leader and former Pragmatic Marketing instructor as well as Co-Founder and CEO of the Under10 Playbook, discuss the role of a Product Manager, and why they are actually "Problem Managers".   

Enjoying the podcast?

Subscribe to Pragmatic Marketing today and get access to a full suite of other great content, including our free magazine Pragmatic Marketer.

In this episode of Pragmatic Live, Rebecca Kalogeris, our vice president of marketing and Dave Daniels, Founder and CEO of Brain Kraft, former Pragmatic Marketing instructor and thought-leader, discuss the strategic importance of positioning and how you can better utilize it to help your business grow.

Enjoying the podcast?

Subscribe to Pragmatic Marketing today and get access to a full suite of other great content, including our free magazine Pragmatic Marketer.

In this episode of Pragmatic Live, our friends on the Product Management Show, recently hosted a Pricing Q&A session with Sabrina Mah, Project Manager for TELUS, and our very own instructor and Pricing guru, Mark Stiving.

Enjoying the podcast?

Consider subscribing to Pragmatic Marketing today and get access to a full suite of other great content, including our free, consistently award winning magazine Pragmatic Marketer.

In this episode of Pragmatic Live, Rebecca Kalogeris, our vice president of marketing and Cindy Cruzado, Pragmatic Marketing instructor, discuss measuring teams, demonstrating impact and the essential components of an effective KPI plan.


Enjoying the podcast?

Subscribe to Pragmatic Marketing today and get access to a full suite of other great content, including our free magazine Pragmatic Marketer.

In this episode of Pragmatic Live, Rebecca Kalogeris, our vice president of marketing and Adele Revella, CEO and Founder of Buyer Persona Institute, discuss the five rings of buying insight and how they relate to buyer personas.

Want to learn more about the buyer personas?
Attend one of our upcoming courses.

* This podcast was captured during our recent webinar (Reasessing Your Market Assumptions).

What if everything you think you know about your market is wrong?
That is the risk companies run when they don’t regularly validate their market assumptions. Recently, Logi Analytics took steps to evaluate whether its long-standing assumptions about the market were correct.

View the recording from our April 18 webinar to learn about the framework Logi Analytics used and how you can apply it to your efforts.

Josh Martin, director of product marketing at Logi Analytics shared his methodology and approach to validating market assumptions, including real-life examples.

Looking for some advice, feedback or even just encouragement to stay on track with your Pragmatic Marketing implementation?  Learn more about our new program, Pragmatic Personal Coaching.

In this week’s episode of PragmaticLive,

Lead of Digital Product Management for Sleep Number, Jake Flanagin, and Pragmatic Marketing Instructor and pricing guru, Mark Stiving, discuss takeaways and practical implementation following Jake's recent experience in our Foundations, Focus, and Build courses.

Have a topic suggestion or a question you would like answered?  Submit them to experts@pragmaticmarketing.com or use the hashtag #askpragmatic on Twitter.

Did you know that the Pragmatic Learning Network has partnered with Ascest to bring you a new course? 
UX Essentials by Ascest

In this episode of Pragmatic Live, Rebecca Kalogeris, our vice president of marketing and Nick Bonfiglio, CEO and co-founder of Aptrinsic, discuss product-led go-to-market strategies and how companies can provide excellent customer experiences.

Are you ready to improve your go-to-market strategies? Sign up for Pragmatic Marketing training courses today!

In this week’s episode of PragmaticLive,

Corporate Iconoclast, Radio Talk-Show Host and Senior Director, Sage Accountants Solutions Ed Kless, and Pragmatic Marketing Instructor and pricing guru, Mark Stiving, discuss the need for effective value conversations and the impact they can have on a business.  

Make sure to check out Ed's talk show The Soul of Enterprise, for more great content.

Have a topic suggestion or a question you would like answered?  Submit them to experts@pragmaticmarketing.com or use the hashtag #askpragmatic on Twitter.

Did you know that the Pragmatic Learning Network has partnered with Ascest to bring you a new course? 
UX Essentials by Ascest

In this week’s episode of PragmaticLive, Product Discovery Coach from Product Talk, Teresa Torres, and Pragmatic Marketing Instructor and pricing guru, Mark Stiving, discuss customer interviews and how to conduct them effectively.

Have a topic suggestion or a question you would like answered?  Submit them to experts@pragmaticmarketing.com or use the hashtag #askpragmatic on Twitter.

Check out our upcoming courses and register today!

* This podcast was captured during our recent webinar (The Key to Building Better Products).

It’s frustrating when customers don’t respond to your product the way you hope they will, especially when you can’t pinpoint why. So what exactly does it take to move a product from being good to great? Learn how to obtain the information you need to dial in the user experience (UX) your customers are looking for.

Join Peter Hughes, founder and lead consultant at Ascest as he provides real-life examples as he shares effective UX tools and how to use them.

Ready for a deeper dive into the principals of UX?  We've partnered with Peter Hughes and Ascest to bring you UX Essentials through the Pragmatic Learning Network. Registration is open now!

Is launching a freemium model effective for customer acquisition?

In this week’s episode of PragmaticLive, Co-Founder and CEO of Price Intelligently, Patrick Campbell, and Pragmatic Marketing Instructor and pricing guru, Mark Stiving, discuss effective customer acquisition and how effective freemium models really are.

Have a topic suggestion or a question you would like answered?  Submit them to experts@pragmaticmarketing.com or use the hashtag #askpragmatic on Twitter.

Check out our upcoming courses and register today!

In this week’s episode, Mark Stiving, Pragmatic Marketing instructor and pricing guru, takes listener questions and discusses how small businesses can master the art of pricing, create proposals that win deals and more.

If you have suggestions for a podcast topic or questions you would like answered, send them in to experts@pragmaticmarketing.com or submit on twitter using the hashtag #askpragmatic. 

Ready to start, or continue your Pragmatic certifications?  We offer a broad range of course times and locations.  

Register today!

Do you know what separates the two? 

In this episode of Pragmatic Live, Rebecca Kalogeris, our vice president of marketing and Kirsten Butzow, a Pragmatic Marketing instructor, do a deep dive on what defines these essential roles and how they play a pivotal part in building the right products.

Ready for an in-depth look at how to work most effectively with a UX design team?  Check out our brand new partner offering through the Pragmatic Learning Network: UX Essentials by Ascest

Conducting a complete pricing initiative can be a daunting task.  Understanding your market, and the various market segments that may exist, is crucial to capturing more value.

In this week’s episode of PragmaticLive, Segment Monetization Lead at Eventbrite, Greg Hollander, and Pragmatic Marketing Instructor and pricing guru, Mark Stiving, discuss how Eventbrite leveraged package and price segmentation in order to implement a new pricing strategy thatwould allow them to meet their growth goals.

Ready to help your business grow?
Check out some of our upcoming courses.

The following podcast was captured during our live webinar (Six Ways Product Management's Role Will Change in 2018).

The role of product management is undergoing a dramatic rethink. Success is shifting from measuring velocity and roadmap delivery to measuring how well a product performs, how much value it drives and the loyalty of its users.

In this episode of PragmaticLive, Kirsten Butzow, a Pragmatic Marketing instructor, and Eric Boduch, founder of Pendo.io, discuss these emerging shifts in product management.

Want to learn more about Product Management's role?

Register for a Pragmatic Training today!

While your buyer journey map can be a valuable visual tool for aligning your marketing and sales tactics to the needs of your target buyers, it might just be broken due to the advent of software as a service (SaaS).

In this episode of PragmaticLive, Rebecca Kalogeris, our vice president of marketing, and Dennis Chepurnov, Sr. Product Manager with Hyland Software, discuss the positives and negatives of a SaaS deployment strategy, as well as how to properly redefine your buyer’s journey map. 

Ready to perfect your deployment strategy?
Join one of our upcoming courses.

Register

Defining customer personas can have a tremendous positive impact on a business’s strategy and overall cohesion. It can help you better understand who you are creating products for and how to better align yourself in the marketplace.  The big question is: How do you implement the use of these customer personas into your business strategy?

In this episode of PragmaticLive, Rebecca Kalogeris, our vice president of marketing, and Josh Martin, product marketing Leader with Logi Analytics, discuss the benefits of effective persona implementation and management.

Ready to learn more about customer personas?
Check out our upcoming courses.

In the age of modern commerce, companies often struggle with the concept of pricing and the science behind it.  With so many variables, it’s crucial that organizations identify the correct data to analyze and the right processes to put in place in order to maximize revenue.  

Listen to Sales Growth and Pricing Strategy Expert for PROS, Craig Zawada, and Pragmatic Marketing Instructor and resident pricing guru, Mark Stiving, discuss all this and more in this edition of PragmaticLive.

Would you like a deeper understanding of pricing? Take a look at our upcoming courses.

One of the most common ways to measure the performance of a product marketing manager is by the number of leads they generate. Pragmatic Marketing instructor David Daniels suggests using a another set of measurements that will tell the full story of how much impact your products have on your business and the overall market. Listen to the podcast and then read his blog post 7 Metrics Every Product Marketing Manager Should Know.

Too often companies think of a launch as an event, or worse, a single day circled in red on the calendar. But a launch isn't an event it's a process, a process designed to build momentum. But if that's the case when is it ever done? Listen in as Diane Pierson, Pragmatic Marketing instructor extraordinaire, explores all this and more in this week's episode of PragmaticLive.

As product managers and product marketing managers we are frequently tasked with leading teams, projects and initiatives. But we rarely have actual authority over any of them. In this podcast, Mark Stiving--Pragmatic Marketing instructor, pricing expert and master peanut brittle maker--shares his tips and personal stories on leading without authority. Listen now!

Got a topic you'd like us to cover? Email experts@pragmaticmarketing.com.

Selling 'portfolios' isn't just a change in the way we manage and build products. It's a change in the core DNA of our company. Find out more from industry veteran, Pragmatic Marketing instructor and triathlete, Cindy Cruzado in this episode of PragmaticLive.

In this episode of Pragmatic Live, Rebecca Kalogeris & Mark Stiving share their best practices for finding and hiring the right talent and keeping high performing teams motivated. Listen in now.

Have a question for our team? Email experts@pragmaticmarketing.com