Episodes
Thursday Apr 04, 2019
The Internet of Things Episode 2
Thursday Apr 04, 2019
Thursday Apr 04, 2019
Our IoT expert is back! In our previous episode with Daniel Elizalde, he explained the Internet of Thing’s impact on business. Now, he’s examining the potential blind spots that can come with IoT, like a lack of shared language across your organization or misunderstanding your company’s capabilities. Make sure you can identify the IoT blind spots and hear what Daniel has to say.
Would you like to learn more about data and product management? Register for our new course, The Business of Data Science. Check out Daniel’s first appearance on Pragmatic Live to learn some great information about IoT. And be sure to listen to our other great podcasts, and subscribe so you never miss an episode.
Thursday Mar 21, 2019
The Pricing Guru: Subscription Models
Thursday Mar 21, 2019
Thursday Mar 21, 2019
He’s Back! Former Pragmatic Institute instructor and pricing guru Mark Stiving of Impact Pricing is back on our podcast, and this time he’s talking about subscription models. So if you’ve ever wanted to know how to successfully and effectively price your subscription models to drive value and create revenue, you won’t want to miss this episode of PragmaticLive!
Want to learn more about pricing? Make sure you register for our Price course today. And make sure you listen to our other great podcasts, and join us for the best product training in the world.
Help us get a view of the product industry today by participating in our annual survey. Make sure your voice is heard!
Thursday Mar 14, 2019
The Pragmatic Mail Bag
Thursday Mar 14, 2019
Thursday Mar 14, 2019
You’ve got questions. Our experts have answers.
Dave Daniels, VP of customer success at Pragmatic Institute, and Steve Johnson, VP of product at Pragmatic Institute, are answering Real questions from REAL product people like you. If you have questions about personas, product launches, win/loss analysis and more, we’ve got the answers you need.
Thursday Mar 07, 2019
Pragmatic Classics: User Personas in Action
Thursday Mar 07, 2019
Thursday Mar 07, 2019
Have you ever wondered how other companies put the Pragmatic Marketing Framework into actual practice? Jon Fan, VP of product management at Box, joins Pragmatic Live to discuss the role of product management at Box. He also dives into the importance of user personas and product requirements to provide better products for their customers. See how one tech company used the lessons taught in our Foundations and Build courses to take their products to the next level.
Looking for more great tips on how to use personas to build better products, make sure you take our Foundations and Build courses. Be sure to listen to our other great podcasts, and subscribe so you never miss another great episode.
We have some exciting guests lined up, stay tuned!
Thursday Feb 28, 2019
Throwback Thursday: Key Components to Becoming a KPI Wizard
Thursday Feb 28, 2019
Thursday Feb 28, 2019
In this episode of Pragmatic Live, we throw back to a previous episode featuring Rebecca Kalogeris, our vice president of marketing and Cindy Cruzado, Pragmatic Marketing instructor, discuss measuring teams, demonstrating impact and the essential components of an effective KPI plan.
Thursday Feb 21, 2019
The Internet of Things
Thursday Feb 21, 2019
Thursday Feb 21, 2019
The Internet of Things
It’s a common term, but do you really understand what it is and why it’s important?
Daniel Elizalde, IoT product manager extraordinaire, joins Pragmatic Live to discuss the Internet of Things and its impact on businesses. Daniel examines the importance of using IoT to collect real-world, real-time data to help enterprises expand their abilities, as well as the role of product management with IoT. He dives into the skills needed for product managers to really make the most of IoT to translate the data into real success.
Would you like to learn more about data and product management? Register for our new course, The Business of Data Science. And be sure to listen to our other great podcasts, and subscribe so you never miss another great episode.
Thursday Feb 14, 2019
An Intro to Data in Business
Thursday Feb 14, 2019
Thursday Feb 14, 2019
An Intro to Data in Business
Pragmatic Institute has expanded into data science. But how can data science help your business?
Michael Li, founder of The Data Incubator (TDI) and president of data sciences at Pragmatic Institute, explains how he created his company to help train data scientists to take businesses into the future. Michael discusses how some of the most iconic business—like Netflix and Amazon—have data science at their core and utilize it to set themselves apart in their industries. He also shares information about our brand new data science for business leaders course, The Business of Data Science.
Would you like to learn more about how data science can improve your business? Check out our brand new course for business leaders, The Business of Data Science. If you’re a data scientist looking to expand your skills, learn more about our data science courses for practitioners. Be sure to listen to our other great podcasts, and subscribe so you never miss another great episode.
Thursday Feb 07, 2019
Product Marketing for Growth
Thursday Feb 07, 2019
Thursday Feb 07, 2019
(This podcast was captured during our recent webinar, Product Marketing for Growth: The Marketing Plan.)
For Product Marketers tired of being viewed by some as a "cost", the challenge is to take more responsibility for the commercial results of the company. This may require you to behave as asset managers making investment and return decisions. In other words, behave as Architects of Growth.
This webinar, featuring product marketing leaders:
• Jane Bailey, VP Product Marketing, GE
• Jenn Steele, CMO, Madison Logic
• Mike Berger, VP Product Marketing, Gainsight
• Sudeep Cherian, Head of Product Marketing, LinkedIn
• Rowan Noronha, Head of Product Marketing, Cognizant and Founder, PMC
focuses on the role of the product marketer and the necessary components of the marketing plan needed to identify and achieve growth.
Thursday Jan 31, 2019
Pragmatic Framework Success
Thursday Jan 31, 2019
Thursday Jan 31, 2019
Do you struggle to find the right way to implement the Pragmatic Framework into your business?
Dave Daniels, vice president of customer success at Pragmatic Marketing, returns to Pragmatic Live to discuss his new role and ensuring students are able to successfully implement the Pragmatic Framework into their businesses. Dave discusses our new Pragmatic Labs, which help bring the Framework to life in your organization, as well as other tools we’re creating to enhance your Pragmatic education.
Would you like one of our experts to come to your organization and help you implement elements of the Pragmatic Framework? Contact our sales team for more details. Be sure to listen to our other great podcasts, and subscribe so you never miss another great episode.
Thursday Jan 24, 2019
Segmentation, From All Sides
Thursday Jan 24, 2019
Thursday Jan 24, 2019
In this episode of Pragmatic Live, we revisit a great episode with Rebecca Kalogeris, vice president of marketing, and Mark Stiving, pricing expert and Pragmatic Marketing instructor, as they discuss one of the most powerful and complex concepts facing product teams today: segmentation.
They examine exactly what segmentation is, as well as the challenges that arise when grouping people into a commonality when they act differently or we act on them differently. Key concepts for making segmentation work, including recent examples from Subaru and REI, are also highlighted.
Thursday Jan 17, 2019
Win/Loss Analysis: How You Should Be Doing It
Thursday Jan 17, 2019
Thursday Jan 17, 2019
You already know the importance of win/loss analysis, but do you really know how you should be doing it?
Rich Schroeder, president and founder of Anova Consulting Group, returns to Pragmatic Live to continue his discussion on win/loss analysis. Not only is it important to do win/loss analysis at your company, but it’s important that you do it right. Rich talks about the goals and pitfalls that can happen when win/loss analysis is and isn’t done correctly, and how to use the data to really benefit your organization.
Check out our previous podcast with Rich Schroder, Win/Loss Analysis: Why You Should Be Doing It for more great information. If you’re looking for great tools on how to do win/loss in your organization, make sure you take our Foundations and Focus courses, and check out our resource center. Be sure to listen to our other great podcasts, and subscribe so you never miss another great episode.
Thursday Jan 10, 2019
Boeing’s Approach to Product Management
Thursday Jan 10, 2019
Thursday Jan 10, 2019
Did you know that global companies like Boeing have integrated the Pragmatic Marketing Framework into their product management structure?
Ahmed Abukhater, senior product management leadership, Boeing chief innovation office, joins Pragmatic Live to discuss how Boeing is using the Pragmatic Framework to better focus on the customers and the market. He and his team focus on the market and the customers to build and develop products that are market-validated using skills learned from Pragmatic Marketing courses like Foundations, Focus and Build. See how Boeing used Pragmatic Marketing to streamline and balance their roles and responsibilities for the ultimate outcomes.
Looking for more great tips on how to implement the Pragmatic Marketing Framework as Boeing did, make sure you take our Foundations, Focus and Build courses. Be sure to listen to our other great podcasts, and subscribe so you never miss another great episode.
Thursday Jan 03, 2019
Throwback Thursday: Creating a Compelling Product Roadmap
Thursday Jan 03, 2019
Thursday Jan 03, 2019
Thursday Dec 27, 2018
Business Plans are About Vision not Precision
Thursday Dec 27, 2018
Thursday Dec 27, 2018
Listen in on our recent webinar as Steve Johnson, author, speaker, former Pragmatic Marketing instructor and current vice president of products at Pragmatic Marketing, explores:
- Using a product canvas as a business plan
- Prioritizing and re-prioritizing product ideas
- Aligning product metrics with goals
Thursday Dec 20, 2018
It's Not Just Business, It's Personal
Thursday Dec 20, 2018
Thursday Dec 20, 2018
Rod Griffith, chief client officer and co-founder at MarketReach Inc. , joins Pragmatic Live to discuss how emotion plays a critical role in the decision making process when pertaining to B2B sales and leveraging it to your advantage.
Looking for more great tips on how to use personas to build better products, make sure you take our Foundations and Build courses. Be sure to listen to our other great podcasts, and subscribe so you never miss another great episode.
Thursday Dec 13, 2018
User Personas In Action
Thursday Dec 13, 2018
Thursday Dec 13, 2018
How Box VP of Product Develops User Personas & Product Requirements
Have you ever wondered how other companies put the Pragmatic Marketing Framework into actual practice? Jon Fan, VP of product management at Box, joins Pragmatic Live to discuss the role of product management at Box. He also dives into the importance of user personas and product requirements to provide better products for their customers. See how one tech company used the lessons taught in our Foundations and Build courses to take their products to the next level.
Looking for more great tips on how to use personas to build better products, make sure you take our Foundations and Build courses. Be sure to listen to our other great podcasts, and subscribe so you never miss another great episode.
Thursday Dec 06, 2018
The Importance of Digital Marketing
Thursday Dec 06, 2018
Thursday Dec 06, 2018
Are you asking the hard questions of your digital marketing data?
In this episode of the Pragmatic Podcast, we’re talking with Nick Ilev of Gabriel Marketing Group about the importance of digital marketing throughout the product process. From pre- and post-launch support to sales enablement, A/B testing and beyond, Nick shares his insights on the importance of digital marketing.
Looking for more great tips on how to improve your marketing, make sure you take our Marketing course. Be sure to listen to our other great podcast, and subscribe so you never miss another great episode.
Thursday Nov 29, 2018
How to Find the Product Manager of Your Dreams
Thursday Nov 29, 2018
Thursday Nov 29, 2018
How do you hire the right product manager for your team?
In this episode of the Pragmatic Podcast, our vice president of marketing, Rebecca Kalogeris, is joined by Pragmatic instructor and strategic product leader, Jon Gatrell, as they discuss the key skills and traits to look for when hiring a product manager for your team.
Tuesday Nov 20, 2018
Using Competitive Intelligence to Ensure a Successful Product Launch
Tuesday Nov 20, 2018
Tuesday Nov 20, 2018
How often are you using competitive intelligence in your product launch? Just at the beginning? Sprinkled throughout the process? Just at the end, right before you launch? How are you using competitive analysis?
Listen to our recent webinar and join, Ellie Mirman, CMO of Crayon, and Bryan Dunn, VP of Product at Crayon, as they discuss how to use competitive intelligence to identify value and correctly position your new product in the market.
Thursday Nov 08, 2018
Metrics That Matter
Thursday Nov 08, 2018
Thursday Nov 08, 2018
In this episode of the Pragmatic Podcast, our vice president of marketing, Rebecca Kalogeris, is joined by our current VP of Customer Success and former Pragmatic Marketing instructor, Dave Daniels, as they take a deep dive into metrics and which ones professionals in the product community should be focused on.
Take your metrics game to the next level and register for Pragmatic Training today!
Thursday Nov 01, 2018
Efficient Customer Validation
Thursday Nov 01, 2018
Thursday Nov 01, 2018
Do you wish you could do more customer-validation and testing, but don’t have the time or the resources?
Luke Freiler, CEO of Centercode, and Rebecca Kalogeris, VP of Marketing at Pragmatic Marketing, are diving into ways you can leverage turnkey assets to run quick and efficient customer validation and testing in this week’s episode of Pragmatic Live.
Learn more about testing and customer validation and register for Pragmatic Marketing training today!
Thursday Oct 25, 2018
Customer Validation for Product Managers
Thursday Oct 25, 2018
Thursday Oct 25, 2018
* This podcast was captured during our recent webinar (Speak With Confidence: Presentations and Pitches That Actually Work).
Join Luke Freiler, CEO of Centercode, as he discusses effective customer-validation programs that allow product teams to make market-driven product development and roadmap decisions.
You will learn how product teams without a full-time customer-testing team can leverage turnkey assets to run quick and efficient customer-validation (alpha, beta, and field) tests to ensure better market acceptance and revenue growth.
Thursday Oct 11, 2018
How Pricing Experts Transform Business Profits
Thursday Oct 11, 2018
Thursday Oct 11, 2018
Have you ever wondered how an expert pricing consultant helps a business become more profitable?
In this week’s episode of Pragmatic Live, Mark Peacock, the pricing coach and Pragmatic Marketing instructor and pricing guru, Mark Stiving, discuss Mark’s journey into the field of pricing and how he transforms businesses profits through better pricing strategies.
It's NIHITO season, learn the value of getting out into the market and register for Pragmatic Training today!
Thursday Oct 04, 2018
Quantifying Value: How to Avoid the Dreaded Discount
Thursday Oct 04, 2018
Thursday Oct 04, 2018
Are your customers asking for discounts?
In this week’s episode of Pragmatic Live, best-selling author and keynote speaker, Mark Hunter, and Pragmatic Marketing instructor and pricing guru, Mark Stiving, discuss selling value, having value conversations and why discounts shouldn't be the norm.
Learn more about selling value and register for Pragmatic Training today!
Friday Sep 28, 2018
Pragmatic Live Classics: Project Owner Vs Project Manager
Friday Sep 28, 2018
Friday Sep 28, 2018
This week we take you back in time to one of our best previous episodes of Pragmatic Live.
Rebecca Kalogeris, our vice president of marketing and Kirsten Butzow, a Pragmatic Marketing instructor, do a deep dive on what defines these essential roles and how they play a pivotal part in building the right produc
Learn how to build and market products people actually buy. Take a look at our complete course offerings today!
Thursday Sep 13, 2018
Speak With Confidence: Presentations and Pitches That Actually Work
Thursday Sep 13, 2018
Thursday Sep 13, 2018
* This podcast was captured during our recent webinar (Speak With Confidence: Presentations and Pitches That Actually Work).
How do you captivate your audience, or at the very least gain—and keep—their attention? If you want your audience to care about what you say, whether you’re giving a pitch or presentation, you’ve got to engage them.
Jon Torrens, communication coach, will arm you with tools for:
- Creating concise material with a solid structure
- Writing that grabs your audience's attention
- Engaging your audience with delivery
- Overcoming nerves
- Actually enjoying the experience
You can also watch the orginal webinar here.
Thursday Sep 06, 2018
Walking The Path: Providing Customer Value
Thursday Sep 06, 2018
Thursday Sep 06, 2018
In this week’s episode of Pragmatic Live, director of marketing and global pricing at Competitive Portfolio Analytics, Daniel Cho, and Pragmatic Marketing instructor and pricing guru, Mark Stiving, discuss how Daniel came to love the art of pricing, collecting competitive data and how to effectively capture and provide value to customers.
Thursday Aug 30, 2018
What Is Value Based Pricing?
Thursday Aug 30, 2018
Thursday Aug 30, 2018
Can you price a product based on what the customer is willing to pay for it?
In this week’s episode of Pragmatic Live, our resident pricing guru and Pragmatic Marketing instructor, Mark Stiving, answers this question, and whether value-based pricing can make sense for your organization.
Read Mark's original blog here: What Is Value-Based Pricing?
Ready to become a pricing expert as well? Take a look out our upcoming courses!
Thursday Aug 23, 2018
A Journey Through Pricing
Thursday Aug 23, 2018
Thursday Aug 23, 2018
In this week’s episode of Pragmatic Live, director of pricing strategy at Auth0, Ismail Madni, and Pragmatic Marketing instructor and pricing guru, Mark Stiving, discuss Ismail’s journey into pricing, SaaS, and how to turn free customers into paying customers.
Learn more about the importance of pricing and start your Pragmatic training today!
Thursday Aug 16, 2018
Win/Loss Analysis: Why You Should Be Doing It
Thursday Aug 16, 2018
Thursday Aug 16, 2018
If win/loss analysis is so benificial to an organization, why aren't more doing it?
In this episode of the Pragmatic Podcast, our vice president of marketing, Rebecca Kalogeris, is joined by the founder and president of Anova Consulting Group, Richard Schroder, as they discuss the evolution of win/loss analysis and why it's so benificial to an organizations growth, and how you can effectively implement this practice today.
If you would like to learn more about win/loss analysis, register for one of our upcoming training courses, here.
Thursday Aug 09, 2018
4 Steps to Successful Product Teams
Thursday Aug 09, 2018
Thursday Aug 09, 2018
* This podcast was captured during our recent webinar (4 Steps to Successful Product Teams).
Your business depends on the ability of your product teams to identify the products customers want to buy and then bring them to market successfully.
But how do you build and motivate your product team so that everyone functions and performs at their highest capacity?
Kirsten Butzow, product veteran, industry thought leader and instructor at Pragmatic Marketing, will share the four major steps to take in order to transform your product team into a well-oiled machine which develops and markets successful products. Kirsten will show how you can leverage the Pragmatic Marketing Framework for each of these four steps to achieve optimal team performance.
Register for our next webinar on August 14th, 1 p.m. EDT: Speak With Confidence: Presentations and Pitches That Actually Work
Hosted by Jon Torrens, expert communication coach.
Friday Aug 03, 2018
Pricing Approach: 2018 Pragmatic Marketing Annual Survey
Friday Aug 03, 2018
Friday Aug 03, 2018
With 1,700 respondants from around the world, the 2018 Pragmatic Marketing annual survey gives incredible insight into relevant topics facing the product community today.
In this episode of the Pragmatic Podcast, our vice president of marketing, Rebecca Kalogeris, is joined by Pragmatic Marketing Instructor and pricing guru, Mark Stiving, as they discuss the survey results and the pricing approach that enterprise and technology companies are taking in 2018.
Would you like a copy of 2018 Pragmatic Marketing annual survey? Click here!
Thursday Jul 26, 2018
Top 5 Skills of Awesome Product Marketers
Thursday Jul 26, 2018
Thursday Jul 26, 2018
Good product marketing people are hard to find. Great ones are rarer still. So what traits separate the good from the great? Listen in as Andy Reid, product marketing specialist and thought leader, shares the five key skills shared by awesome product marketers in this classic episode of Pragmatic Live.
Ready to take your skills to the next level? Take a look at our upcoming courses today!
Thursday Jul 19, 2018
Throwback Thursday: An Agile Approach to Competitive Intelligence
Thursday Jul 19, 2018
Thursday Jul 19, 2018
The product team is often responsible for a company’s competitive intelligence efforts. But because it is only one of that team’s roles—and one that isn’t always fully funded—it can feel like a reactive rather than strategic exercise.
This week on Pragmatic Live, we present one of our favorite previous episodes of the show in which Alan Armstrong, founder and CEO of Eigenworks, discusses how he and his team have translated agile techniques for use in the competitive-intelligence area.
Do you enjoy our award winning content? Subscribe Today!
Thursday Jul 12, 2018
Thursday Jul 12, 2018
* This podcast was captured during our recent webinar (NIHITO Principles in Action: Strategies for Conducting Systematic Buyer and User Interviews).
NIHITO (nothing important happens in the office) is the foundation of Pragmatic Marketing’s philosophy, yet it can be challenging for product professionals to establish a regular cadence of productive meetings with buyers and users. Often, the problem isn’t prioritizing time to speak with customers, the problem is implementing a plan to systematically and effectively book these important meetings.
Listen in as Rebecca Kalogeris, our vice president of marketing and Scott Olson, founding partner at Compete2Win, and a product team leader for 25 years, discuss tools and tips that can help you up your interview game.
Want more award winning content like this? Subscribe today!
Thursday Jul 05, 2018
Holiday Throwback: Building High Power Teams
Thursday Jul 05, 2018
Thursday Jul 05, 2018
This week we look back to one of our favorite previous episodes of Pragmatic Live, in which Rebecca Kalogeris & Mark Stiving share their best practices for finding and hiring the right talent and keeping high performing teams motivated.
Like what you've heard so far? Click here to subscribe to our award winning content.
Thursday Jun 28, 2018
Is Price the Issue?
Thursday Jun 28, 2018
Thursday Jun 28, 2018
Thursday Jun 21, 2018
Balancing Act: Work, Life and Career Goals
Thursday Jun 21, 2018
Thursday Jun 21, 2018
Our vice president of marketing, Rebecca Kalogeris, welcomes Pragmatic Marketing instructor Jon Gatrell to the podcast as he discusses how to have the right work-life balance while still acheiving career goals.
Enjoying the podcast?
Subscribe to our content and get valuable tips and tools for product managers.
Thursday Jun 14, 2018
Soft Skills: Improve Collaboration with Your Product Team
Thursday Jun 14, 2018
Thursday Jun 14, 2018
Being a great product leader is more than just data gathering. It requires a certain set of soft skills that are critical in getting the most out of your product team. Our vice president of marketing, Rebecca Kalogeris, welcomes soft-skills advocate and software executive Bryan Kelly to the podcast as he guides us through the application of the SCARF model in product management.
If you’re looking to further improve your soft skills, read 8 Soft Skills You Need to Succeed by Pragmatic Marketing instructor Paul Young.
Enjoying the podcast?
Subscribe to our content and get valuable tips and tools for product managers.
Thursday Jun 07, 2018
Product Manager or Problem Manager?
Thursday Jun 07, 2018
Thursday Jun 07, 2018
In this episode of Pragmatic Live, Rebecca Kalogeris, our vice president of marketing and Steve Johnson, author, consultant, thought leader and former Pragmatic Marketing instructor as well as Co-Founder and CEO of the Under10 Playbook, discuss the role of a Product Manager, and why they are actually "Problem Managers".
Enjoying the podcast?
Subscribe to Pragmatic Marketing today and get access to a full suite of other great content, including our free magazine Pragmatic Marketer.
Thursday May 31, 2018
Positioning for Success
Thursday May 31, 2018
Thursday May 31, 2018
In this episode of Pragmatic Live, Rebecca Kalogeris, our vice president of marketing and Dave Daniels, Founder and CEO of Brain Kraft, former Pragmatic Marketing instructor and thought-leader, discuss the strategic importance of positioning and how you can better utilize it to help your business grow.
Enjoying the podcast?
Subscribe to Pragmatic Marketing today and get access to a full suite of other great content, including our free magazine Pragmatic Marketer.
Thursday May 24, 2018
Q&A With Mark Stiving and Sabrina Mah: Product Management Show
Thursday May 24, 2018
Thursday May 24, 2018
In this episode of Pragmatic Live, our friends on the Product Management Show, recently hosted a Pricing Q&A session with Sabrina Mah, Project Manager for TELUS, and our very own instructor and Pricing guru, Mark Stiving.
Enjoying the podcast?
Consider subscribing to Pragmatic Marketing today and get access to a full suite of other great content, including our free, consistently award winning magazine Pragmatic Marketer.
Thursday May 17, 2018
Key Components to Becoming a KPI Wizard
Thursday May 17, 2018
Thursday May 17, 2018
In this episode of Pragmatic Live, Rebecca Kalogeris, our vice president of marketing and Cindy Cruzado, Pragmatic Marketing instructor, discuss measuring teams, demonstrating impact and the essential components of an effective KPI plan.
Enjoying the podcast?
Subscribe to Pragmatic Marketing today and get access to a full suite of other great content, including our free magazine Pragmatic Marketer.
Thursday May 10, 2018
The Five Rings of Buying Insight
Thursday May 10, 2018
Thursday May 10, 2018
In this episode of Pragmatic Live, Rebecca Kalogeris, our vice president of marketing and Adele Revella, CEO and Founder of Buyer Persona Institute, discuss the five rings of buying insight and how they relate to buyer personas.
Want to learn more about the buyer personas?
Attend one of our upcoming courses.
Thursday May 03, 2018
Reasessing Your Market Assumptions
Thursday May 03, 2018
Thursday May 03, 2018
* This podcast was captured during our recent webinar (Reasessing Your Market Assumptions).
What if everything you think you know about your market is wrong?
That is the risk companies run when they don’t regularly validate their market assumptions. Recently, Logi Analytics took steps to evaluate whether its long-standing assumptions about the market were correct.
View the recording from our April 18 webinar to learn about the framework Logi Analytics used and how you can apply it to your efforts.
Josh Martin, director of product marketing at Logi Analytics shared his methodology and approach to validating market assumptions, including real-life examples.
Looking for some advice, feedback or even just encouragement to stay on track with your Pragmatic Marketing implementation? Learn more about our new program, Pragmatic Personal Coaching.
Thursday Apr 26, 2018
Practical Implementation of Pragmatic Principles
Thursday Apr 26, 2018
Thursday Apr 26, 2018
In this week’s episode of PragmaticLive,
Lead of Digital Product Management for Sleep Number, Jake Flanagin, and Pragmatic Marketing Instructor and pricing guru, Mark Stiving, discuss takeaways and practical implementation following Jake's recent experience in our Foundations, Focus, and Build courses.
Have a topic suggestion or a question you would like answered? Submit them to experts@pragmaticmarketing.com or use the hashtag #askpragmatic on Twitter.
Did you know that the Pragmatic Learning Network has partnered with Ascest to bring you a new course?
UX Essentials by Ascest
Thursday Apr 19, 2018
The Product-Led Go-To-Market Strategy
Thursday Apr 19, 2018
Thursday Apr 19, 2018
In this episode of Pragmatic Live, Rebecca Kalogeris, our vice president of marketing and Nick Bonfiglio, CEO and co-founder of Aptrinsic, discuss product-led go-to-market strategies and how companies can provide excellent customer experiences.
Are you ready to improve your go-to-market strategies? Sign up for Pragmatic Marketing training courses today!
Thursday Apr 12, 2018
Are You Having Value Conversations?
Thursday Apr 12, 2018
Thursday Apr 12, 2018
In this week’s episode of PragmaticLive,
Corporate Iconoclast, Radio Talk-Show Host and Senior Director, Sage Accountants Solutions Ed Kless, and Pragmatic Marketing Instructor and pricing guru, Mark Stiving, discuss the need for effective value conversations and the impact they can have on a business.
Make sure to check out Ed's talk show The Soul of Enterprise, for more great content.
Have a topic suggestion or a question you would like answered? Submit them to experts@pragmaticmarketing.com or use the hashtag #askpragmatic on Twitter.
Did you know that the Pragmatic Learning Network has partnered with Ascest to bring you a new course?
UX Essentials by Ascest
Thursday Apr 05, 2018
The Top 5 Mistakes Product Teams Make With Customer Interviews
Thursday Apr 05, 2018
Thursday Apr 05, 2018
In this week’s episode of PragmaticLive, Product Discovery Coach from Product Talk, Teresa Torres, and Pragmatic Marketing Instructor and pricing guru, Mark Stiving, discuss customer interviews and how to conduct them effectively.
Have a topic suggestion or a question you would like answered? Submit them to experts@pragmaticmarketing.com or use the hashtag #askpragmatic on Twitter.
Check out our upcoming courses and register today!
Thursday Mar 29, 2018
The Key to Building Better Products
Thursday Mar 29, 2018
Thursday Mar 29, 2018
* This podcast was captured during our recent webinar (The Key to Building Better Products).
It’s frustrating when customers don’t respond to your product the way you hope they will, especially when you can’t pinpoint why. So what exactly does it take to move a product from being good to great? Learn how to obtain the information you need to dial in the user experience (UX) your customers are looking for.
Join Peter Hughes, founder and lead consultant at Ascest as he provides real-life examples as he shares effective UX tools and how to use them.
Ready for a deeper dive into the principals of UX? We've partnered with Peter Hughes and Ascest to bring you UX Essentials through the Pragmatic Learning Network. Registration is open now!