Episodes
5 days ago
5 days ago
How do you activate a brand to create authentic connections with your audience?
In this episode, Jim Pietruszynski, CEO of SoulSight, shares the critical process of brand activation—bringing a brand’s identity, values, and messaging to life to deeply engage both B2B and B2C audiences. Soulsight is a brand design agency with over 30 years of experience building iconic brands for global leaders like Kraft Heinz, Coca-Cola, and Pfizer.
The discussion highlights the unique challenges of B2B branding, where more human touchpoints exist within an organization, making brand activation tricky. Jim also touches on the importance of aligning a brand’s story with its mission, avoiding shortcuts like influencer reliance, and fostering emotional connections that resonate long-term.
Tune in to discover strategies for communicating your brand, building authentic relationships with your audience, and creating change within even the most risk-averse organizations.
For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts
Pragmatic Institute is the global leader in Product training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.
Friday Nov 08, 2024
Knowing When the Price is Right | Mark Stiving
Friday Nov 08, 2024
Friday Nov 08, 2024
What’s the secret to setting prices that truly reflect the value you deliver?
In this episode of the Pragmatic Product Chat Series, host Rebecca Kalogeris reconnects with pricing expert Mark Stiving for an in-depth look at how understanding value can transform pricing strategies. From Uber’s segmentation strategies to the “good-better-best” approach, Mark shares real-world examples and actionable advice to help you capture more value through strategic pricing.
Learn about the six key areas where you can identify pricing opportunities, and hear Mark’s recommendations on how to overcome the common fears around raising prices.
For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts
Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.
Friday Nov 01, 2024
How Product Managers Can Use AI in Their Daily Work | Dan Corbin
Friday Nov 01, 2024
Friday Nov 01, 2024
Wondering how AI fits into the day-to-day work of product managers?
In this episode of the Pragmatic Product Chat Series, host Rebecca Kalogeris talks with Dan Corbin, a Pragmatic Institute instructor and expert in AI-driven product management. Dan explores AI's transformative power and shows how PMs can use it as thought partners, problem validators, and data analysts. From market discovery to roadmap prioritization, Dan explains practical ways to leverage AI to stay ahead in the rapidly evolving product landscape.
Learn how AI tools can support you in conducting customer research, validating market problems, optimizing data analysis, and creating a more collaborative development process. Dan shares strategies for using AI to enhance creativity and reduce cognitive load, while emphasizing the importance of retaining the human touch in product management.
Tune in to learn how to integrate AI into your daily work and supercharge your product management skills!
For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts
Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.
Friday Oct 25, 2024
Bridging the Gap Between Sales and Product Marketing | Brady Jensen
Friday Oct 25, 2024
Friday Oct 25, 2024
How can companies align sales and product marketing through deep market insights?
In this episode of the Pragmatic Product Chat Series, host Rebecca Kalogeris chats with Brady Jensen, founder of Clear, about the importance of bridging the trust gap between sales and product marketing teams. Drawing from his experience in tech sales, product marketing, and entrepreneurship, Brady shares how relying solely on internal feedback can erode trust—and why companies must engage directly with the market to validate assumptions.
Brady emphasizes that credibility is the foundation of effective sales enablement, and the key to building that credibility lies in first-party research. From win/loss analysis to persistent market interviews, Brady reveals how gathering actionable insights improves messaging, product differentiation, and collaboration. Tune in for practical advice on harmonizing sales and product marketing to achieve business success.
For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts
Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.
Friday Oct 18, 2024
Unlocking the Power of Win Loss Analysis in Product Management | Zach Golden
Friday Oct 18, 2024
Friday Oct 18, 2024
What makes some deals a win and others a loss?
In this episode of the Pragmatic Product Chat Series, host Rebecca Kalogeris sits down with Zach Golden, Director at Anova Consulting Group, to explore how win loss analysis can be a game-changer for product managers and business leaders. Zach explains how this powerful tool uncovers customer preferences, competitive dynamics, and product-market fit—helping companies refine their strategies and sharpen their competitive edge.
Learn why qualitative research is essential, how to use storytelling to highlight customer pain points, and how sharing win loss insights across teams can foster collaboration. Zach also offers tips on turning customer feedback into clear, actionable insights that improve both product strategies and customer retention.
Tune in to discover how win loss analysis can help you win more deals and make smarter product decisions.
For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts
Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.
Friday Oct 04, 2024
Navigating the Ups and Downs of Product Management | Leah Zillner
Friday Oct 04, 2024
Friday Oct 04, 2024
Ever wonder how to drive product success when you don’t have direct authority over your teams?
In this episode, host Rebecca Kalogeris chats with Leah Zillner, a product manager at Intellum, about the wild ride that is product management. Leah shares her story of transitioning from program management to product, and how Pragmatic Institute’s courses helped her navigate the journey. From building market insights through client feedback to using tools like UserPilot, Jira, and BigQuery, Leah has tips that will level up your PM game. She also discusses the internal dynamics of product management, where trust and communication are key (especially when you can’t just tell people what to do). Leah talks candidly about learning from mistakes, ditching perfectionism, and building a supportive team culture.
Ready to pick up some insider secrets on how to build relationships, communicate better, and juggle the challenges of product management? This episode has you covered!
For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts
Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.
Friday Sep 27, 2024
Creating a Winning Product Team with Amruta Moktali
Friday Sep 27, 2024
Friday Sep 27, 2024
What’s the secret to building a high-performing product team?
In this replay episode of the Pragmatic Product Chat Series, host Rebecca Kalogeris interviews Amruta Moktali, Chief Product Officer at Skyflow. Amruta shares her journey from tech roles at companies like Microsoft and Salesforce to leading product at Skyflow, where she reimagines data privacy and security.
In this conversation, she reveals her blueprint for building and leading effective product teams, emphasizing the importance of diversity, empathy, and clear communication.
Learn how to define your team's mission, hire for diversity of thought, and motivate your team by aligning their passions with your product’s purpose. Amruta also discusses the importance of transparent communication, empathy among team members, and storytelling as a tool for motivation and collaboration.
Tune in to gain practical insights into creating and sustaining high-functioning product teams.
For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts
Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.
Friday Sep 20, 2024
Friday Sep 20, 2024
How can you tap into the power of ‘catalysts’ to drive innovation and positive change in your organization?
In this episode of the Pragmatic Product Chat Series, Shannon Lucas and Tracey Lovejoy, co-founders of Catalyst Constellations, discuss the concept of catalysts—individuals who connect ideas and take bold action to improve their environments. Drawing from their experiences at Microsoft and Vodafone, Tracey and Shannon share how organizations can identify and support these high-potential employees to drive transformation.
They explore the challenges catalysts face, such as burnout and being perceived as disruptive, and offer actionable strategies to align catalysts with organizational goals, manage energy levels, and provide them with the training and frameworks needed to succeed.
Tune in for insights on activating catalysts and harnessing their potential for organizational growth.
For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts
Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.
Friday Sep 13, 2024
Fostering Innovation Through Leadership | Dr. Jeff D. Standridge
Friday Sep 13, 2024
Friday Sep 13, 2024
How can organizations nurture innovation through structured processes and strong leadership?
Host Rebecca Kalogeris speaks with Dr. Jeff D. Standridge, Managing Director at Conductor and co-founder of Cadron Capital Partners. Dr. Standridge explores the critical relationship between innovation and leadership, emphasizing that innovation is not just about groundbreaking ideas—it's about planned, repeatable processes that drive efficiency, customer satisfaction, and cost reduction.
Learn how to align your teams around a clear definition of innovation and implement strategies like innovation sprints and the lean canvas to quantify risks and gain stakeholder buy-in. Dr. Standridge highlights the importance of defining the problem, understanding its scale, and ensuring that your innovations are real, capable of helping you win, and worth the effort.
Tune in for actionable insights to foster a culture of continuous innovation and make smarter product decisions.
For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts
Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.
Friday Sep 06, 2024
The Psychology Behind What Drives Digital Sales | Jon MacDonald
Friday Sep 06, 2024
Friday Sep 06, 2024
How does understanding customer psychology lead to better digital sales?
In this replay episode of the Pragmatic Product Chat Series, host Rebecca Kalogeris sits down with Jon MacDonald, founder of The Good, a digital experience optimization firm. Jon explores how aligning product strategies with customer psychology and user behavior can drive digital sales. He emphasizes the importance of empathy, user testing, and combining qualitative and quantitative data to create optimal user experiences.
Learn how techniques like click pattern analysis, eye tracking, and customer journey mapping can build a strong case for usability improvements and drive business growth.
For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts
Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.
Friday Aug 30, 2024
Friday Aug 30, 2024
How can product managers effectively navigate the complexities of B2B2C environments?
In this replay episode of the Pragmatic Product Chat Series, host Rebecca Kalogeris revisits her insightful discussion with Tiffany Wear Johnson, Chief Product Officer at NMI and one of American Banker’s Most Influential Women in Payments (2022). Tiffany shares her expertise on transitioning from a feature-centric to a problem-focused approach in product management, especially within complex B2B2C landscapes. Learn how this shift can help manage competing priorities among different buyer personas and improve overall product strategy.
Discover practical strategies for using data and storytelling to understand product metrics, foster collaboration among stakeholders, and prioritize effectively. Tiffany also discusses organizing product teams around value streams to better understand the customer journey and drive impactful results.
Tune in to this episode to learn valuable insights from a seasoned product leader and elevate your product management skills!
For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts
Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.
Friday Aug 23, 2024
[REPLAY] Unlocking the Power of Product Operations with Dan Corbin
Friday Aug 23, 2024
Friday Aug 23, 2024
How can product operations drive efficiency and data-driven decision-making in your organization?
In this replay episode of the Pragmatic Product Chat Series, host Rebecca Kalogeris revisits her insightful conversation with Dan Corbin, a seasoned product management advocate and instructor at Pragmatic Institute. Dan discusses the critical role of product operations for today’s business environment and shares how it can streamline workflows, enhance data accessibility, and improve communication within product teams.
Explore the three pillars of product operations—business and data insights, research methodologies, and operational efficiency—and discover practical tips for implementing these strategies in your organization. Whether you're a product manager, marketer, or data-driven professional, this episode offers valuable insights to help you optimize your product management practices.
Tune in for this replay episode and learn how to elevate your product operations!
For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts
Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.
Friday Aug 16, 2024
Friday Aug 16, 2024
How can teams navigate the chaos of product development and effectively integrate customer feedback?
In this episode of the Pragmatic Product Chat Series, host Rebecca Kalogeris sits down with Christoph Steinlehner, a product management consultant and expert with over 20 years of experience in design and product development. Christoph shares his strategies for turning chaotic meetings into productive discussions, emphasizing the importance of mapping thoughts and ideas to enhance team alignment and clarity.
Discover how to integrate customer feedback into your product development process through Christoph's six-step approach, which includes impact mapping (learn more here), engaging cross-functional teams, and using visual artifacts like service blueprints. Christoph also discusses the pitfalls of traditional presentation styles and advocates for collaborative discussions that prioritize alignment over persuasion.
Tune in for actionable advice on improving your product development process and fostering better team collaboration. For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts
Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.
Friday Aug 09, 2024
The Power of Storytelling in Content Marketing | Rachel Hernandez
Friday Aug 09, 2024
Friday Aug 09, 2024
How can brands use storytelling to create authentic and engaging content?
In this captivating episode of the Pragmatic Product Chat Series, host Rebecca Kalogeris speaks with Rachel Hernandez, Director of Brand Strategy at Nextnet Media. Rachel, a seasoned professional in digital content and content marketing, shares her insights on the transformative power of storytelling in creating compelling and customer-centric narratives.
Discover the importance of human connection, the use of the Hero's Journey framework, and the role of cheeky and authentic content in differentiating brands. Rachel discusses the nuances of engaging technical audiences on platforms like Reddit and emphasizes the long-term impact of storytelling on brand trust and authority.
Tune in for a deep dive into the art and science of content marketing with one of the industry's thought leaders. For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts
Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.
Friday Aug 02, 2024
Building Winning Teams with James Scouller
Friday Aug 02, 2024
Friday Aug 02, 2024
How can senior leadership teams overcome hurdles and improve collaboration?
In this enlightening episode of the Pragmatic Product Chat Series, host Rebecca Kalogeris sits down with James Scouller, a distinguished leadership coach, author, and former CEO with over 47 years of experience. James shares his deep insights into building and leading winning teams, drawing from his extensive experience and recent literary success with his trilogy, "How to Build Winning Teams Again and Again."
Explore the psychological dynamics of team commitment, the importance of clear roles and goals, and the need for effective decision-making processes. James discusses how senior leaders can address challenges such as trust, open communication, and conflict resolution to foster a cohesive and high-performing team.
Tune in to gain practical advice on improving collaboration and driving success within your organization. For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts
Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.
Friday Jul 26, 2024
Unlocking the Power of Experiential Marketing | Sheila Rondeau
Friday Jul 26, 2024
Friday Jul 26, 2024
How can experiential marketing drive purchases and foster personal connections in B2B marketing?
Join us for an engaging episode of the Pragmatic Product Chat Series, where host Rebecca Kalogeris interviews Sheila Rondeau, CEO of MogXP. With a rich background in marketing and experiential marketing, Sheila shares her insights on the importance of measurement, the impact of COVID-19 on in-person events, and innovative digital engagement strategies.
Discover the necessity of driving purchases through experiential marketing, the value of a personal approach in B2B marketing, and how to integrate effective engagement strategies into your campaigns. Sheila's journey, from rebuilding Anheuser-Busch’s beer school program to leading MogXP, offers a wealth of practical advice and industry lessons.
Tune in for actionable insights to enhance your marketing efforts with experiential strategies. For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts
Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.
Friday Jul 19, 2024
Harnessing AI for Human-Centered Product Development | Cal Al-Dhubaib
Friday Jul 19, 2024
Friday Jul 19, 2024
How can AI be responsibly integrated into product development to meet ethical standards and human needs?
Join us for an insightful episode of the Pragmatic Product Chat Series, where host Rebecca Kalogeris interviews Cal Al-Dhubaib, a leading data scientist and entrepreneur specializing in responsible AI.
Discover the challenges and solutions in leveraging AI to enhance product value while ensuring ethical practices. Cal shares his journey, the importance of identifying the right AI problems, the necessity of human oversight, and the potential of generative AI in creating user-centric products.
Tune in for actionable insights to responsibly incorporate AI into your products and workflows.
For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts
Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.
Friday Jul 12, 2024
Key Traits of Successful Product Managers | Paul Young
Friday Jul 12, 2024
Friday Jul 12, 2024
What makes a product manager truly successful?
Join us as we explore the key traits of successful product managers with Paul Young, a seasoned expert and former Vice President of Product Management at Pragmatic Institute.
Discover how understanding market problems, fostering emotional intelligence, and strategic thinking can drive transformation within your organization. Paul also highlights the importance of curiosity and thoughtful communication in leading successful product teams.
Tune in for actionable insights and strategies to elevate your product management skills.
For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts
Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.
Friday Jul 05, 2024
Throwback - The 10 Commandments of Product Marketing
Friday Jul 05, 2024
Friday Jul 05, 2024
How do you define product marketing?
Francisco Bram, head of product and growth at Uber Eats, joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to chat about how he and Uber Eats defines this essential role, as well as the 10 commandments of product marketing. You don't want to miss this one!
Friday Jun 28, 2024
What’s Stopping You From Your Nxt? A Conversation with Author Cindy Carrillo
Friday Jun 28, 2024
Friday Jun 28, 2024
- Three major areas in your life where you might want to initiate change
- The most common blockers to finding your next
- How to find balance after moving into your next
Pragmatic Institute’s certifications are sought-after worldwide and are the best way to tell everyone about your product expertise. You can pursue your Product manager, product marketer or product master certification.
Friday Jun 21, 2024
Customer-Centric Marketing Strategies for Business Growth with Mark Donnigan
Friday Jun 21, 2024
Friday Jun 21, 2024
Subscribe: https://www.youtube.com/channel/UCNJI2Tv2yxOLBI02nyJoprA
Learn more about us: https://www.pragmaticinstitute.com/
Start your Product Manager or Product Marketer certification here
"In Marketing, our job is to keep our ear very close to the ground, understand the process, listen to the buyers, listen to the customer, and always be thinking about what drives the customer."
-Mark Donnigan, Startup Marketing Consultant
In this episode of Product Chats, we are joined by marketing superhero Mark Donnigan. With a focus on growth-stage marketing, Mark has carved a niche in the tech industry as a consultant who helps B2B companies, particularly startups and those in the growth phase, to craft and execute successful go-to-market strategies.
His approach is deeply rooted in the belief that marketing is an integral component of business strategy, inseparable from product development and sales.
Key Takeaways:
Consistently Listen and Engage with Customers: The significance of staying attuned to the customers' needs and the market dynamics cannot be overstated. Engaging with customers regularly and genuinely understanding their business can unveil invaluable insights for product development and marketing.
Guide Your Buyers to Purchase: There is a five-step framework that guides B2B purchases. This process includes identifying problems, exploring solutions, building requirements, selecting vendors, and undergoing a validation process. Mark advocates for creating valuable, educational content tailored to each step of the customer's buying journey. This approach is vital for engaging potential buyers early and establishing your brand as a trusted advisor.
Leverage an Iterative Marketing Approach: Embrace a highly iterative marketing framework that focuses on executing in small chunks, measuring results, and refining strategies based on market feedback. This process ensures that marketing efforts are aligned with customer needs and market trends.
Understanding the Buying Process is Vital: Recognize the critical milestones in the customer's buying journey and ensure that your marketing materials and strategies support and facilitate this process, helping to guide the customer from problem identification to solution validation.
ABOUT OUR GUEST:
Mark Donnigan is a Virtual CMO and GTM consultant that designs and executes go-to-market and marketing programs that produce real business results for technology startup companies.
Dive deeper into Mark's insights and strategies by checking out his Minibook, "First Principles in Marketing for Startup Founders and CEOs." This guide is a treasure trove of knowledge, offering a fresh perspective on marketing by breaking down problems to their core and building innovative solutions that meet and redefine customer expectations.
ABOUT PRAGMATIC INSTITUTE:
Since 1993, we’ve provided training and professional development for product, design, and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and propriety Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue.
Our online, in-person, and on-demand courses are taught by industry experts with decades of experience at top companies like Microsoft, Cisco, Dell, Hallmark, Quaker Oats, and Dun & Bradstreet. We offer individual course training in product, design and data, and certification tracks for Product Management Certifications, Product Marketing Certifications, and the Pragmatic Product Master Certification. All attendees gain access to the Pragmatic Alumni Community, a network of over 30,000 alumni worldwide.
If you’re looking for product management or product marketing training or are pursuing a product marketing certification or product management certification, browse our certification paths at https://www.pragmaticinstitute.com/product/. Courses are available online, in-person, or on-demand to fit your schedule.
Want to learn more about becoming a Pragmatic Certified Product Manager? Learn more here.
#ProductManagement #ProductManager #ProductManagementCertification #ProductManagementStrategy #PragmaticInstitute
Friday Jun 14, 2024
Friday Jun 14, 2024
Subscribe: https://www.youtube.com/channel/UCNJI2Tv2yxOLBI02nyJoprA
Learn more about us: https://www.pragmaticinstitute.com/
Start your Product Manager or Product Marketer certification here
“The first thing I would recommend everyone to do who has an interest in the AI space, and I think lots of people have an interest in this space, is you should be using generative AI tools in your life every day as much as you can, and really remind yourself how much of a difference it can make.”
- Isaac Lien, Co-Founder and Chief Artificial Intelligence and Innovation Officer at Grandpad
In this enlightening episode, we dive deep with Isaac Lien, Co-founder and Chief AI and Innovation Officer at GrandPad, exploring the company's strategic incorporation of generative AI to enhance their offerings for the senior market. Lien shares the journey of testing and integrating AI technologies within their product, GrandPad, highlighting how a user-directed approach has fundamentally shaped both the development and marketing strategies.
Isaac Lien, Co-founder of Grandpad, initially developed a math flashcards app for iPhone inspired by Steve Jobs. Motivated by communication challenges with his grandparents, he created Grandpad, facilitating video calls for the elderly. Recognizing the power of technology to improve lives, Grandpad later introduced "Grandie," which use AI to help seniors engage in seamless conversations, find inspiration, and discover new interests in an intuitive and user-friendly manner. The team focuses on effective communication and user engagement, incorporating popular games and news topics into Grandpad's offerings.
Looking ahead, Isaac anticipates evolving generative AI technologies, and emphasizes the importance of user feedback to guide feature enhancements. By staying informed and exploring new tools, it’s possible to capitalize on industry advancements.
Key Takeaways:
1. User Feedback is King: User feedback plays a critical role in Grandpad's product development. They have a group of users who actively advise them on what to build, ensuring that the product continuously evolves to meet the needs of their customers.
2. Market Solutions, Not Features: Marketing for Grandpad's AI-powered features is centered around Simon Sinek's "Start with Why" approach. They focus on explaining why the product is important and beneficial for their users, before diving into the technical details of how it works. The solution is what users really care about.
3. Know Your Audience Intimately: Grandpad emphasized the importance of deeply understanding their target audience and creating a product that specifically caters to their needs. In their case, they focused on older adults and designed a user-friendly product that addresses their unique challenges with technology.
ABOUT OUR GUEST:
As the Co-Founder and Chief Artificial Intelligence and Innovation Officer at Grandpad, Isaac Lien brings a deep understanding of technology and a passion for making it accessible to older adults. With a background in computer science, he has been instrumental in the development of Grandpad's user-friendly tablet solutions designed specifically for the unique needs of this demographic.
Isaac's expertise in artificial intelligence and his dedication to incorporating user feedback have been key drivers in Grandpad's success. He has consistently leveraged advanced technologies, such as generative AI, to enhance the user experience and provide personalized, human-like interactions. Through his leadership, Grandpad has become a pioneer in utilizing AI to create more intuitive and engaging experiences for its users.
At the core of Isaac's work is a commitment to making technology accessible and inclusive for all users, particularly older adults. He has dedicated his career to developing solutions that empower and enrich the lives of users, ensuring they can seamlessly connect with their loved ones, access information, and enjoy a wide range of digital experiences.
You can learn more about Grandie at Grandie.AI and more about Grandpad at Grandpad.net.
ABOUT PRAGMATIC INSTITUTE:
Since 1993, we’ve provided training and professional development for product, design, and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and proprietary Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue.
Our online, in-person, and on-demand courses are taught by industry experts with decades of experience at top companies like Microsoft, Cisco, Dell, Hallmark, Quaker Oats, and Dun & Bradstreet. We offer individual course training in product, design and data, and certification tracks for Product Management Certifications, Product Marketing Certifications, and the Pragmatic Product Master Certification. All attendees gain access to the Pragmatic Alumni Community, a network of over 30,000 alumni worldwide.
If you’re looking for product management or product marketing training or are pursuing a product marketing certification or product management certification, browse our certification paths at https://www.pragmaticinstitute.com/product/.
Courses are available online, in-person, or on-demand to fit your schedule.
Want to learn more about becoming a Pragmatic Certified Product Manager? Learn more here.
#ProductManagement #ProductManager #ProductManagementCertification #ProductManagementStrategy #PragmaticInstitute
Friday Jun 07, 2024
Mastering Market Segmentation and Value-Based Pricing I Mark Stiving
Friday Jun 07, 2024
Friday Jun 07, 2024
How can product managers blend pricing strategy, market segmentation, and portfolio?
Mark Stiving, Pragmatic Institute Instructor and pricing expert, offers practical advice to help product professionals elevate their pricing strategies and deliver value for customers. In this interview, Mark shares his extensive knowledge and unique perspective on how companies can leverage pricing as a powerful tool for business growth.
For detailed takeaways, show notes, and more, visit www.pragmaticinstitute.com/resources/podcasts
#ProductManagement #ProductPricing
Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com
Friday May 31, 2024
Friday May 31, 2024
“When you truly grasp the impact of your words, actions, and behavior, that awareness fundamentally transforms your approach to everything.”– Dr. Jonathan Baktari, Healthcare CEO, Entrepreneur, Speaker
In this episode of the Pragmatic Product Chats series, host Rebecca Kalogeris engages in an insightful discussion with Dr. Jonathan Baktari, a seasoned physician, entrepreneur, and leader with over 20 years of experience. Dr. Baktari owns and operates several businesses, including multiple health clinics and a software service used in over 20,000 locations.
As a business leader, he relies on technology, data, and his trusted team to reach more people than ever before. He shares his extensive knowledge and unique perspective on the intersection of leadership, technology, and employee development.
Join us for an engaging conversation that blends healthcare, technology, and leadership, offering practical advice for product managers, marketers, and leaders looking to elevate their teams and organizations.
Key Takeaways:
1. The Leadership Dilemma: Dr. Baktari delves into the Peter Principle, which suggests that individuals are promoted based on their current role competence rather than their potential in higher roles. This often leads to leaders who excelled in previous positions but struggle with leadership duties. Great CEOs can make the critical distinction between someone who is proficient at a job and those that would make an effective leader.
2. Micro Mentoring: Dr. Baktari introduces the concept of "micro mentoring" as a superior alternative to micromanaging. By instilling the organization's philosophy and goals in employees, leaders can empower their teams to make independent decisions that align with the company's vision. This approach fosters a sense of autonomy and encourages proactive problem-solving.
3. Invest in Company Culture: The importance of investing in employee growth and fostering a supportive culture is often underestimated. Dr.Baktari emphasizes creating an environment that encourages continuous improvement and development. By prioritizing employee development, companies can build a robust and motivated workforce dedicated to achieving long-term success.
ABOUT OUR GUEST:
Dr. Jonathan Baktari is a distinguished physician with over two decades of experience in clinical practice, medical administration, and entrepreneurship. He has served as clinical faculty for several prestigious medical schools and has transitioned successfully into leading technology companies. Dr. Baktari is also the host of the Baktari MD podcast, where he shares his expertise on leadership, technology, and healthcare.
Listeners can follow Dr. Jonathan Baktari's insights and content on his podcast, Baktari MD, available on YouTube, Spotify, and other major platforms. Additional resources, including links to his podcasts and national interviews, can be found on his website, https://jonathanbaktarimd.com
ABOUT PRAGMATIC INSTITUTE:
Since 1993, we’ve provided training and professional development for product, design, and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and proprietary Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue.
Our online, in-person, and on-demand courses are taught by industry experts with decades of experience at top companies like Microsoft, Cisco, Dell, Hallmark, Quaker Oats, and Dun & Bradstreet. We offer individual course training in product, design and data, and certification tracks for Product Management Certifications, Product Marketing Certifications, and the Pragmatic Product Master Certification. All attendees gain access to the Pragmatic Alumni Community, a network of over 30,000 alumni worldwide.
If you’re looking for product management or product marketing training or are pursuing a product marketing certification or product management certification, browse our certification paths at https://www.pragmaticinstitute.com/product/.
Courses are available online, in-person, or on-demand to fit your schedule.Want to learn more about becoming a Pragmatic Certified Product Manager? Learn more here.
#ProductManagement #ProductManager #ProductManagementCertification #ProductManagementStrategy #PragmaticInstitute
Friday May 24, 2024
Mastering Recurring Revenue with Amanda Northcutt, CEO of Level Up Creator
Friday May 24, 2024
Friday May 24, 2024
“If you’re potential customers aren’t aware that they have a problem and you have a solution, your sales cycle is so much longer and so much more painful."
- Amanda Northcutt, CEO of Level Up Creators
- Understand and Optimize the Customer Journey: Amanda emphasizes the importance of mapping out and understanding the entire customer journey to enhance retention and improve the overall experience.
- Data-Driven Decision Making: Tracking customer behavior and using qualitative and quantitative data to inform decisions is crucial for refining products and services.
- Consistent Value Addition: Continuously providing value through new features, unique content, and improved offerings keeps customers engaged and reduces churn.
- Proactive Churn Management: Identifying and addressing the reasons behind customer churn proactively helps maintain a stable and satisfied customer base.
- Effective Revenue Operations: Implementing robust revenue operations practices ensures optimal management and maximization of various revenue streams.
Amanda Northcutt is a seasoned expert in the subscription business model and recurring revenue strategies. As the CEO of Level Up Creators, she leverages her deep understanding of customer journeys and retention behaviors to help digital thought leaders optimize their businesses. Amanda's insights on pricing strategies, packaging techniques, and marketing tactics are invaluable for anyone looking to succeed in the subscription economy. You can find more of her resources on LinkedIn or through her websites, https://welevelupcreators.com and levelupcreatorschool.com.
Since 1993, Pragmatic Institute has provided training and professional development for product design and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and proprietary Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue.
Friday May 17, 2024
Friday May 17, 2024
- Dan Corbin, Product Management Leader and Instructor at Pragmatic Institute
- Misconceptions About Engineer Satisfaction: Simple gestures like bringing donuts aren’t enough; effective collaboration requires more nuanced approaches.
- Common PM Pitfalls: PMs often make unintentional mistakes, such as failing to validate customer needs, allowing scope creep, and not prioritizing effectively.
- Implementing Effective Changes: Dan emphasizes the importance of servant leadership, continuous learning, and aligning closely with engineering teams.
- Maintaining Clear Boundaries: PMs should focus on the "what" and "why," while engineers handle the "how" and "when," ensuring each team can work optimally within their expertise.
About Our Guest
Dan Corbin is a seasoned product management leader dedicated to improving product strategy and operations for companies across diverse sectors. With a rich background in software development, Dan has a comprehensive understanding of both the technical and product side of the business.
About Pragmatic Institute
Since 1993, Pragmatic Institute has provided training and professional development for product design and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and proprietary Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue.
#ProductManagement #ProductManager #ProductManagementCertification #ProductManagementStrategy #PragmaticInstitute
Friday May 10, 2024
Friday May 10, 2024
“Consumers are our most valuable treasure trove of information, along with online reviews and some other data sets.”
-Tim Trapp, Director of Quality Engineering at Mattel, Inc.
In this episode, Tim shares all about product quality, specifically what can be learned from Mattel regarding the implementation of key product quality measures. Discussion topics include understanding customer feedback, the balance between cost, schedule, and quality, and the importance of monitoring both customer feedback and competitor performance. Don't miss your chance to gain insights from one of the most recognized names in the industry.
Key Takeaways:
1. User Testing for Competitive Advantage: Testing products with real users to identify potential issues and improve design is a significant strategy at Mattel. This includes formative testing, which is done early and often to shape the design of products.
2. Active Post Market Surveillance: Once the products are in the market, the quality team looks at post-market surveillance to understand how the products are performing in real life, which can inform future design and manufacturing decisions.
3. Corrective Actions and Continuous Improvement: A well-defined process for corrective actions ensures that any issues are addressed promptly and do not become repeat mistakes. This involves constant checking of products in the market and making necessary improvements.
4. Quality as Everyone's Responsibility: Tim emphasizes that quality is not just the quality department's problem but everyone's responsibility in the company. Striving for the best consumer experience should be a part of everything a company does.
ABOUT OUR GUEST:
Tim Trapp is a seasoned product executive with extensive experience in managing product quality across a diverse range of products. He has worked with and led multidisciplinary and multinational cross-functional teams, demonstrating his ability to navigate complex global landscapes. His expertise lies in being able to ensure the highest standards of product quality, compliance, and safety.
At Mattel, Tim has been instrumental in driving quality initiatives that have significantly enhanced product performance and customer satisfaction. His approach to quality is holistic, encompassing everything from initial design and user testing to post-market surveillance and continuous improvement. His insights have helped shape Mattel's product portfolio and maintain its reputation for excellence.
ABOUT PRAGMATIC INSTITUTE:
Since 1993, we’ve provided training and professional development for product, design, and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and propriety Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue.Our online, in-person, and on-demand courses are taught by industry experts with decades of experience at top companies like Microsoft, Cisco, Dell, Hallmark, Quaker Oats, and Dun & Bradstreet. We offer individual course training in product, design and data, and certification tracks for Product Management Certifications, Product Marketing Certifications, and the Pragmatic Product Master Certification. All attendees gain access to the Pragmatic Alumni Community, a network of over 30,000 alumni worldwide.
If you’re looking for product management or product marketing training or are pursuing a product marketing certification or product management certification, browse our certification paths at pragmaticinstitute.com/product. Courses are available online, in-person, or on-demand to fit your schedule.
Want to learn more about becoming a Pragmatic Certified Product Manager? Learn more here.
#ProductManagement #ProductManager #ProductManagementCertification #ProductManagementStrategy #PragmaticInstitute
Friday May 03, 2024
Friday May 03, 2024
📚 Learn more about us: https://www.pragmaticinstitute.com/
🚀 Start your Product Manager or Product Marketer certification here
“What you notice is that the real nuggets that you get, the parts of the story that really shed light on a candidate's exceptional fit or lack of fit for a role, it's usually the third, fourth, fifth, maybe even more follow up questions deep.”- Jordan Burton, Cofounder of Talgo
Key Takeaways:
ABOUT OUR GUEST:
Jordan Burton is a highly experienced executive assessor and interviewing trainer, and co-founder of the training firm Talgo. With over 17 years in the industry, he has honed his skills in training venture capitalists, private equity investors, and high-growth companies on the art of hiring the best talent. He has trained over 3,000 executives and investors on hiring and interviewing skills.
Since 1993, we’ve provided training and professional development for product, design, and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and propriety Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue.
Want to learn more about becoming a Pragmatic Certified Product Manager? Learn more here.
Friday Apr 19, 2024
Friday Apr 19, 2024
Subscribe: https://www.youtube.com/channel/UCNJI2Tv2yxOLBI02nyJoprA
Learn more about us: https://www.pragmaticinstitute.com/
Start your Product Manager or Product Marketer certification here
“It's all about setting up the right expectations with the company or the early user. So, it's not just giving it to them. It’s about being clear about what you expect in return early in the process.”
- Neil Baron, B2B Product Management Consultant, Founder of Baron Strategic Partners
Join us for a critical discussion with Neil Baron and Rod Griffith, following their recent article in the Harvard Business Review (read it here) on extracting the full value of early user programs.
This episode unpacks the nuances of designing early user programs that go beyond mere functionality checks to validate problem-solving, target accuracy, and accelerate market readiness. The conversation delves into the importance of having a dedicated program owner (not a dictator) and the necessity of involving cross-functional teams to capture diverse perspectives.
Neil and Rod outline a five-step process for a successful program, from hypothesis definition and participant selection to setting clear expectations and leveraging feedback for product and go-to-market enhancements. Highlighting the tangible outcomes of well-executed early user programs, Neil and Rod share how these strategies have led to fast revenue times, increased sales confidence, and enhanced media coverage.
Key Takeaways:
1. Importance of Early User Programs: The discussion highlights the significance of early user programs in understanding market problems that a product can solve. It emphasizes that these programs should not be viewed in isolation but as part of a holistic approach to product development and market understanding.
2. Cross-Functional Collaboration: For an effective early user program, there needs to be cross-functional input and it should be considered as a critical step in the process. This requires buy-in from senior management and proper incentivization across the organization.
3. Value Proposition and Feedback: Early user programs are not only about the product, but also about understanding the customer experience, the messaging, and the value proposition. It's vital to set up a give-and-get relationship with early users, ensuring they understand the benefits they will get, and the company gets valuable feedback and data.
ABOUT OUR GUEST:
Neil Baron is the founder of Baron Strategic Partners, a consulting firm that helps B2B companies accelerate growth. He is also involved in running two forums for product executives, the Product Leadership Council in conjunction with Pragmatic, and the Boston Product Executive Forum, which is run in conjunction with the Boston Product Management Association.
With a wealth of experience in product leadership and management, Neil is passionate about helping companies create effective strategies for success.
Rod Griffith is the Chief Client Officer and Co-Founder of MarketReach, inc., a B2B marketing services company that designs and manages marketing programs, campaigns, and sales tools for a variety of technology companies. With a background in computer industry segment management and product management, Rod uses his experience to help companies translate their strategies into practical and successful market-facing activities. He is deeply involved in sharing his insights and learnings through various forums, including the Product Leadership Council and collaborations with Pragmatic.
ABOUT PRAGMATIC INSTITUTE:
Since 1993, we’ve provided training and professional development for product, design, and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and proprietary Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue.
Our online, in-person, and on-demand courses are taught by industry experts with decades of experience at top companies like Microsoft, Cisco, Dell, Hallmark, Quaker Oats, and Dun & Bradstreet. We offer individual course training in product, design and data, and certification tracks for Product Management Certifications, Product Marketing Certifications, and the Pragmatic Product Master Certification. All attendees gain access to the Pragmatic Alumni Community, a network of over 30,000 alumni worldwide.If you’re looking for product management or product marketing training or are pursuing a product marketing certification or product management certification, browse our certification paths at https://www.pragmaticinstitute.com/product/.
Courses are available online, in-person, or on-demand to fit your schedule.
Want to learn more about becoming a Pragmatic Certified Product Manager? Learn more here.
#ProductManagement #ProductManager #ProductManagementCertification #ProductManagementStrategy #PragmaticInstitute
Friday Mar 22, 2024
Friday Mar 22, 2024
“Community-driven product development is not just about getting feedback, but about integrating community members and customers into the product development cycle itself.”
- Jake McKee, Community Driven Product Management Leader
ABOUT OUR GUEST:
Jake McKee's background in web development and product design influenced his approach to community-driven product development. It gave him a thorough understanding of the product development process and the factors that can sway the course of a project, including team bias, personal interest, and internal requirements.It also opened his eyes to the power of communities and the potential they hold for product development.
Since 1993, we’ve provided training and professional development for product, design, and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and propriety Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue.
Want to learn more about becoming a Pragmatic Certified Product Manager? Learn more here.
Friday Mar 15, 2024
Friday Mar 15, 2024
- Anubhav Rao, Product Marketing at AWS
Key Takeaways:
Anubhav Rao is a product marketing expert at Amazon, with a background in computer science and a passion for storytelling. Rao's unique career trajectory took him from filmmaking to marketing in India's burgeoning content media space, before moving to Los Angeles for his MBA.
Since 1993, we’ve provided training and professional development for product, design, and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and propriety Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue.Our online, in-person, and on-demand courses are taught by industry experts with decades of experience at top companies like Microsoft, Cisco, Dell, Hallmark, Quaker Oats, and Dun & Bradstreet. We offer individual course training in product, design and data, and certification tracks for Product Management Certifications, Product Marketing Certifications, and the Pragmatic Product Master Certification. All attendees gain access to the Pragmatic Alumni Community, a network of over 30,000 alumni worldwide.
Friday Mar 08, 2024
Friday Mar 08, 2024
"Just start! People are going to hate your product at the start, but you will learn, and you will get better. Failure is a way of learning."
- Sean Gigremosa, Product Leader and CEO of Claritiv
In this episode of Product Chats, we are joined by Sean Gigremosa, a product leader, agile expert, innovation enthusiast, self-described product management ninja and CEO and founder of Claritiv. The conversation delves into the challenges and opportunities in product management, the importance of understanding customer needs, and the role of AI in extracting valuable insights from conversations.
Key Takeaways:
Talking Points: The conversation emphasizes the crucial role that dialogue plays in acquiring knowledge and generating insights. Sean underscores that 70% of knowledge is learned through conversation. However, notes from a conversation are like a game of telephone where each summary incorporates layers of potential bias. This is an issue because the actual problem could get lost.
That’s why he started Claritiv – an AI powered tool that listens and analyzes conversations across clients, prospects, and departments, allowing you to both pull analysis on specific topics, and find out what emerging topics are important.
Bias in Disguise: Sean shares the importance of removing personal bias in interpreting customer conversations, arguing that AI can provide a more objective analysis of these interactions. AI is only as good as the data being used to train, so believability and accuracy need to be regularly and continually reviewed. Just like children, AI can take on our biases.
Digital Twins, Not Identical: Digital twins are extremely valuable for product managers due to their capacity for detailed simulation and scenario testing. A digital twin is a virtual model that replicates a physical product or system. It can be used to run simulations to predict how a product or system might behave under different conditions. Digital twins can also be used to model and understand user behavior, helping product managers to better design products that meet user needs.
ABOUT OUR GUEST:
Sean Gigremosa is a product leader with expertise in agile methodologies and a passion for innovation. His journey from product manager to CEO provides him with unique insights into the challenges and opportunities in the field. Known for his ninja-like approach to product management, Sean is the CEO and founder of Claritiv, a company that strives to extract valuable insights from conversations using AI.
Discover more about Sean's work and Claritiv at Claritiv.ai for a free trial and experience how AI-powered tools can prioritize product insights from customer conversations.
ABOUT PRAGMATIC INSTITUTE:
Since 1993, we’ve provided training and professional development for product, design, and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and propriety Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue.
Our online, in-person, and on-demand courses are taught by industry experts with decades of experience at top companies like Microsoft, Cisco, Dell, Hallmark, Quaker Oats, and Dun & Bradstreet. We offer individual course training in product, design and data, and certification tracks for Product Management Certifications, Product Marketing Certifications, and the Pragmatic Product Master Certification. All attendees gain access to the Pragmatic Alumni Community, a network of over 30,000 alumni worldwide.
If you’re looking for product management or product marketing training or are pursuing a product marketing certification or product management certification, browse our certification paths at https://www.pragmaticinstitute.com/product/. Courses are available online, in-person, or on-demand to fit your schedule.
Want to learn more about becoming a Pragmatic Certified Product Manager? Learn more here.
Friday Feb 23, 2024
Friday Feb 23, 2024
“Are we better than the competition, equal to the competition, or not as good as the competition? Do we know? Sales teams can help us answer these questions.”
- Steve Gielda, President and co-founder of Ignite Selling
Key Takeaways:
ABOUT OUR GUEST:
Steve Gielda is the president and co-founder of Ignite Selling, a global sales training, simulation, and consulting organization dedicated to helping customers build world-class sales teams.
Since 1993, we’ve provided training and professional development for product, design, and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and propriety Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue.
Want to learn more about becoming a Pragmatic Certified Product Manager? Learn more here.
Friday Feb 09, 2024
How to Innovate on Purpose with Diane Pierson
Friday Feb 09, 2024
Friday Feb 09, 2024
- Diane Pierson, author of How to Innovate on Purpose
Key Takeaways:
ABOUT OUR GUEST:
Diane Pierson is a Marketing Strategist, Founder of Innovate on Purpose, and an instructor at Pragmatic Institute. With a rich background as a product executive, Diane's work revolves around product management and product marketing.
Since 1993, we’ve provided training and professional development for product, design, and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and propriety Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue.
Friday Jan 19, 2024
Friday Jan 19, 2024
Learn more about us: https://www.pragmaticinstitute.com/
Start your Product Manager certification here
– Erin Knobler, Customer Experience (CX) Guru
Takeaway 1: Understanding the customer journey, which involves mapping out each touchpoint a customer has with a business, is crucial to identifying areas where customers may be experiencing difficulties.
Takeaway 2: Research and data, from customer-facing employees, reviews, customer support interactions, and other sources, provide valuable insights into customer behavior and potential issues.
Takeaway 3: Conducting customer interviews provides direct insights into the customer's experience and can reveal problems that may not be apparent from data alone.
Erin Knobler is a seasoned CX researcher and designer. She has extensive experience in leveraging data to transform product strategies and optimize workflows. Her expertise lies in turning qualitative data into quantifiable insights that drive customer-led growth. Erin's passion for customer experience and her ability to bring together business goals and customer needs makes her a valuable voice in the industry.
Since 1993, we’ve provided training and professional development for product, design, and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and propriety Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue.
Friday Jan 12, 2024
Decoding the Language of Innovation in Product with Will Scott
Friday Jan 12, 2024
Friday Jan 12, 2024
Subscribe: https://www.youtube.com/channel/UCNJI2Tv2yxOLBI02nyJoprA
Learn more about us: https://www.pragmaticinstitute.com/
Start your Product Manager certification here
"Disruptive innovation is when a company gets into a new category for them and attempts to engage customers on a different level or via a different set of products."
– Will Scott, Product Expert
In this episode of Product Chats, Rebecca Kalogeris and Will Scott discuss how businesses can approach and structure their thinking around innovation. They focus on the importance of understanding what problems a business is trying to solve, the outcomes they wish to achieve, and how they plan to grow.
Key Takeaways:
Takeaway 1: Innovation isn't just about creating something new; it's about understanding the problems your business is trying to solve and the outcomes you want to achieve.
Takeaway 2: You can view innovation through different lenses - such as customer needs, market maturity, and your business's growth strategies - to determine the right innovation vector for your business.
Takeaway 3: When thinking about innovation, consider the whole ecosystem, not just the product itself. How you package and present your product, as well as how easily customers can interact with your business, can all be avenues for innovation.
ABOUT OUR GUEST:
Will is a seasoned executive with over 25 years of international experience leading product marketing and management teams across hardware, software, services, and SaaS B2B companies. Originally an engineer by training, Will held senior positions with Cisco, Navisite and Capgemini, along with a range of full-time and fractional CMO positions through his own B2B product management and marketing consulting business.
In addition, Will was also previously a partner at the premier product marketing agency, Aventi Group, and an instructor at the Kellogg School of Management in their executive digital marketing and product strategy programs. Learn more about Will and other Pragmatic instructors here.
ABOUT PRAGMATIC INSTITUTE:
Since 1993, we’ve provided training and professional development for product, design, and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and propriety Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue.Our online, in-person, and on-demand courses are taught by industry experts with decades of experience at top companies like Microsoft, Cisco, Dell, Hallmark, Quaker Oats, and Dun & Bradstreet. We offer individual course training in product, design and data, and certification tracks for Product Management Certifications, Product Marketing Certifications, and the Pragmatic Product Master Certification. All attendees gain access to the Pragmatic Alumni Community, a network of over 30,000 alumni worldwide.
If you’re looking for product management or product marketing training or are pursuing a product marketing certification or product management certification, browse our certification paths at https://www.pragmaticinstitute.com/product/. Courses are available online, in-person, or on-demand to fit your schedule.Want to learn more about becoming a Pragmatic Certified Product Manager? Learn more here.
#ProductManagement #ProductManager #ProductManagementCertification #ProductManagementStrategy #PragmaticInstitute
Friday Jan 05, 2024
Friday Jan 05, 2024
Subscribe: https://www.youtube.com/channel/UCNJI2Tv2yxOLBI02nyJoprA
Learn more about us: https://www.pragmaticinstitute.com/
Start your Product Manager certification here
“We can try to take a hypothesis-based mindset to the product that we're trying to build or the ideas that we have or the strategy that we have, and use things like user research or design prototyping to put it into play.”
– David Lifson
In this episode of Product Chats, product management veteran David Lifson joins us to discuss the nuances of product strategy, the challenges of merging with a competitor, and the importance of a hypothesis-based mindset in product development.
Key Takeaways:
Takeaway 1: David highlights the importance of focusing on outcomes over outputs in product management, emphasizing the need to align strategy and execution.
Takeaway 2: David shares insights from his experiences at companies of varying sizes and stages, from startups to large firms, including the unique challenges faced by a company that loses product-market fit.
Takeaway 3: David discusses the process of merging with a competitor from a product perspective, providing a peek into the complex decisions involved in integrating products, teams, and tech stacks.
ABOUT OUR GUEST:
David Lifson is a seasoned product management expert with experience at Amazon, Etsy, and many others. He's worked at stealth startups, large companies, and companies at all stages and sizes. He's currently consulting for startups and focused on building great teams that deliver meaningful outcomes. Learn more about David's work here.
ABOUT PRAGMATIC INSTITUTE:
Since 1993, we’ve provided training and professional development for product, design, and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and propriety Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue.
Our online, in-person, and on-demand courses are taught by industry experts with decades of experience at top companies like Microsoft, Cisco, Dell, Hallmark, Quaker Oats, and Dun & Bradstreet. We offer individual course training in product, design and data, and certification tracks for Product Management Certifications, Product Marketing Certifications, and the Pragmatic Product Master Certification. All attendees gain access to the Pragmatic Alumni Community, a network of over 30,000 alumni worldwide.
If you’re looking for product management or product marketing training or are pursuing a product marketing certification or product management certification, browse our certification paths at https://www.pragmaticinstitute.com/product/. Courses are available online, in-person, or on-demand to fit your schedule.
Want to learn more about becoming a Pragmatic Certified Product Manager? Learn more here.
#ProductManagement #ProductManager #ProductManagementCertification #ProductManagementStrategy #PragmaticInstitute
Friday Dec 29, 2023
ChatGPT and the Future of Product Management: An Expert Panel Discussion
Friday Dec 29, 2023
Friday Dec 29, 2023
- The limitations of ChatGPT in its current version
- How ChatGPT can help product managers in their role
- Whether or not they are hopeful for new AI tools like ChatGPT
Friday Dec 22, 2023
Friday Dec 22, 2023
Subscribe: https://www.youtube.com/channel/UCNJI2Tv2yxOLBI02nyJoprA
Learn more about us: https://www.pragmaticinstitute.com/
Start your Product Marketer certification here
"Journalists are story builders, and you have to always be aware that what you're releasing has to fit the narrative of the story." – Mickie Kennedy
In this episode of Product Chats, Mickie Kennedy joins us to discuss how to craft compelling press releases by understanding the needs of journalists, focusing on storytelling, and considering newsworthy elements. He emphasizes the importance of including standout quotes, presenting data and numbers effectively, and using the human-interest angle.
Key Takeaways:
· Product marketers and managers should focus on the narrative they're presenting with their press release, ensuring it aligns with the journalist's audience's interests.
· Including elements such as case studies, testimonials, and relevant data in press releases can make them more appealing and informative.
· Sharing media coverage with leads and customers can boost conversions and retention by leveraging the credibility that comes with earned media.
About Mickie Kennedy: Mickie is the Founder and President of eReleases, the small business leader for press release distribution, now celebrating 25 years in business. He is an expert at helping businesses increase their visibility and credibility and he’s here to share some valuable insights about how to hone your product release stories to make you irresistible to the media.
ABOUT PRAGMATIC INSTITUTE:
Since 1993, we’ve provided training and professional development for product, design, and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and propriety Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue.
Our online, in-person, and on-demand courses are taught by industry experts with decades of experience at top companies like Microsoft, Cisco, Dell, Hallmark, Quaker Oats, and Dun & Bradstreet. We offer individual course training in product, design and data, and certification tracks for Product Management Certifications, Product Marketing Certifications, and the Pragmatic Product Master Certification. All attendees gain access to the Pragmatic Alumni Community, a network of over 30,000 alumni worldwide.
If you’re looking for product management or product marketing training or are pursuing a product marketing certification or product management certification, browse our certification paths at https://www.pragmaticinstitute.com/product/. Courses are available online, in-person, or on-demand to fit your schedule.
Want to learn more about becoming a Pragmatic Certified Product Marketer? Learn more here.
Friday Dec 15, 2023
Friday Dec 15, 2023
"Marketing is starting a conversation with someone that could be a great client." - Tom Schwab, Chief Evangelist Officer at Interview Valet
Tom Schwab is a trailblazer in the world of online marketing. With his extensive experience working with over 700 leading brands, Tom brings a wealth of knowledge and practical insight to the table. His role as a Chief Evangelist Officer at Interview Valet allows him to share his expertise and help businesses transform their product strategies.
In this episode, Tom Schwab and Rebecca Kalogeris delve into the power of podcast interviews as a platform for marketing. Tom shares invaluable insights on how to identify the right conversations to engage with one's audience, the importance of bringing value during podcast interviews, and the strategies for maximizing the impact of the interview afterwards.
Key Points:
1. The Power of Conversation: Tom emphasizes that marketing is about starting a conversation with potential clients and this can be achieved effectively through podcast interviews.
2. Lookalike Audiences: Tom talks about the concept of "lookalike audiences," where you can find groups of people who share traits or behaviors with your ideal customers. Knowing where to find these lookalike audiences can help you reach potential customers more effectively.
3. Importance of Understanding the Buying Process: Tom points out that more and more, things are being bought, not sold. He emphasizes the need to understand this shift and adapt marketing strategies accordingly. This means focusing on helping potential customers make their buying decision rather than trying to sell to them.
Eager to learn more about marketing tactics and how they can elevate your product strategies? Enroll in our Market class today and learn from industry experts to become a Certified Product Marketer.
Friday Dec 08, 2023
Friday Dec 08, 2023
"Data is the key to your success in this. Getting data about how your product is being used, getting data about the market and or customers or potential customers validation points on that data is absolutely crucial." - Mike Smart
- Strategic Planning Insights: Mike delves into the critical aspects of strategic planning for the year 2024, focusing on market dynamics, customer validation, and the crucial role of data analysis.
- Four Pillars of Success: He elaborates on the four pillars of strategic planning: aligning with business strategy, in-depth market research, rigorous data analysis, and the efficient use of technology and resources.
- Expectation Management: Emphasizing communication, Mike discusses the importance of managing expectations throughout the planning process.
Friday Dec 01, 2023
Friday Dec 01, 2023
"As a product leader, you want to be able to come to the table with information that will get you heard. Sometimes it's less storytelling, more data, and really knowing your audience and knowing who you are working with and the way in which they will receive information best." - Josey Borman
In this episode of the Pragmatic Product Chat Series, we are joined by Josey Borman, an EdTech expert and a firm believer in the power of education in product. Having transitioned from being a high school social studies teacher to a product and content development executive in EdTech, Josey brings a unique perspective on leadership, product management, and partnerships.
Key Takeaways:
- The Role of Data: Josey emphasizes the importance of data in making informed decisions, particularly in the area of product management and in deciding potential partnerships.
- Team Management: Josey shares insights on leadership, focusing on understanding audience diversity, nurturing team dynamics, and building relationships for success.
- Exploring Partnerships: Josey provides a detailed approach on exploring partnerships, considering strategic goals, core competencies, and the readiness of the organization to take on new initiatives.
Tune in to this episode to gain insight into Josey's unique approach to product management, leadership, and partnerships. Want to learn more about using data in product practices and decisions? Take our Insight course to turn your data into product strategies.
Friday Nov 24, 2023
Pricing Isn’t the Reason You Lost
Friday Nov 24, 2023
Friday Nov 24, 2023
– Spencer Dent
- The Impact of Pricing Models: A big one-time payment can be intimidating. Breaking it down into smaller, monthly bites often feels more manageable and less risky to customers
- Clear Pricing Wins Trust: No one likes hidden costs. Being upfront about your pricing not only builds trust but can also attract more buyers.
- Remember, People Make Purchases: It's people, not companies, who make the final call to buy. Personalizing your sales approach to meet their specific needs can make a huge difference.
Price
This course equips you with the essential tools to eliminate the uncertainties of pricing and boost your profits. Discover a tested pricing strategy that aligns with market willingness to pay and bolsters your organization's strategic goals.
>>Enroll Today
Pricing specialist Mark Stiving brings his deep knowledge of subscription models to the Pragmatic Learning Network, offering product teams vital insights to enhance their subscription ventures and spur growth. >> Learn More
Friday Nov 17, 2023
Creating a Blueprint for Exceptional Product Launches
Friday Nov 17, 2023
Friday Nov 17, 2023
- Dave Daniels, founder of BrainKraft
- Focus on Outcomes, Not Outputs: Learn why focusing on outcomes, rather than mere outputs, is crucial for a successful product launch.
- The Blueprint for Success: Discover Dave’s expertise in establishing clear objectives and fostering collaboration for effective product launches.
- Building Launch Expertise: Understand how BrainKraft equips organizations with structured approaches and governance for repeated launch success.
- Role of PMO: Dive into the critical role of the Program Management Office in ensuring consistent implementation of launch processes across various business units.
- Use Your Resources: Dave shares actionable tips for defining clear launch objectives and highlights BrainKraft's resources for further guidance.
Friday Nov 10, 2023
Friday Nov 10, 2023
- Keyword Planning: Find out how to use Google's keyword tools to figure out what your competitors are up to and spot trends before they take off.
- Ad Insights: Discover how to see every ad your competitor has run using tools like Google's Ads Transparency Center and similar features on Meta and LinkedIn.
- Staying Alert: Learn to set up Google Alerts in a way that most businesses miss, keeping you informed about your competitors and industry shifts.
- Tech Scouting: Use builtwith.com to learn what tech your competitors are using and how it can give you an edge, whether you're competing or looking for potential clients.
Friday Nov 03, 2023
Friday Nov 03, 2023
This episode is from our latest Product Chat webinar >> watch the webinar
- Personalization and Customer Data: Learn how personalization shapes buying decisions and why customer data is key to understanding different customer groups.
- Customer Segmentation: Discover various methods of categorizing customers based on their behaviors and attitudes, and the importance of regular evaluation.
- AI-Driven Personalization: Explore practical examples of how AI and machine learning contribute to personalization, like reducing customer churn and recommending products.
- Evaluating Model Success: Understand the need for measuring the performance of personalization models using different metrics and KPIs to align with business goals.
- Building a Strong Personalization Engine: Get actionable advice for creating a data-driven personalization engine that improves customer satisfaction and business growth.
Dive into this insightful discussion to enhance your personalization strategies, better engage with your customers, and stay ahead in the competitive market. Want to learn more about using data in product practices and decisions? Take our Insight course to turn your data into product strategies.
Friday Oct 27, 2023
How to Build Effective B2B Influencer Partnerships
Friday Oct 27, 2023
Friday Oct 27, 2023
- How influencer marketing is “word-of-mouth at scale” due to loyal niche audiences
- Vetting influencers carefully to avoid fraud and ensure an authentic audience
- Developing genuine relationships and allowing creative freedom for best results
- Measuring influencer impact through trackable links and other metrics
- Case studies of successful influencer campaigns and partnerships
- Why micro-influencers can sometimes outperform celebrity influencers
- Gain a thorough understanding of your buyers and how they like to buy so you can build product marketing strategies that deliver results.
- Align across go-to-market teams by effectively sharing and leveraging your buyer knowledge to prioritize the right product marketing strategies.
- Measure your strategies against the metrics that matter most to your organizations, focusing on outcomes and impact, not vanity.
Friday Oct 20, 2023
The Benefits of a Kinder Workplace
Friday Oct 20, 2023
Friday Oct 20, 2023
- The role of collaboration in maximizing the benefits of collective effort, and how inviting diverse strengths in a team can lead to better problem-solving and innovation.
- The difference between “nice” and “kind”
- Why genuine listening and giving others the benefit of the doubt are steps towards understanding and practicing kindness.
- Exploring new tools to measure kindness to offer a glimpse into assessing and enhancing the compassionate culture within teams.
Website: thecollaborationcoach.net
YouTube: The Collaboration Coach
LinkedIn: Jenny Martin (Look for the profile picture with Jenny hiding behind Lego bricks)
Friday Oct 06, 2023
Tailoring Marketing Efforts for Growth with Alex Rainford
Friday Oct 06, 2023
Friday Oct 06, 2023
- How to gain alignment in an organization for marketing efforts
- Leveraging the 30, 60, 90 feedback rule
- What it means to use agile marketing plans
- Key components of positioning to communicate value
- Finding growth areas
Tools for Seeing Competitor Ads
Alex’s Favorite Book for Marketing Wisdom
Friday Sep 29, 2023
The Role of Psychological Safety on Product Management Teams
Friday Sep 29, 2023
Friday Sep 29, 2023
- Strategies for creating inclusive and secure environments
- The importance of modeling vulnerability and admitting mistakes
- Practical ways to assess and measure psychological safety
- The role of working agreements in establishing behavioral norms
- The impact of psychological safety on team productivity and individual well-being
Check out Dan's recent presentation on psychological safety here.
In the realm of product management, understanding the market is the key to success. The Foundations course by Pragmatic Institute is designed to instill the essence of being market-driven, enabling you to comprehend the market and its complexities and utilize this knowledge to create products people desire.
- Mastering the Pragmatic Framework
- Building and sharing market expertise
- Uncovering strategic opportunities
- Implementation of market-driven strategies