PragmaticLive
PMC VIII Certified: How Completing Pragmatic Product Courses can Elevate Your Career

PMC VIII Certified: How Completing Pragmatic Product Courses can Elevate Your Career

May 21, 2021

Steve Goodyear, the founder of Realizer Services, is the first person to earn a PMC VIII certification. Rebecca Kalogeris, VP of marketing for Pragmatic Institute, and Steve discuss the variety of courses offered through Pragmatic Institute, and how each plays a role in elevating the work he does at his company. He talks about how the courses helped him answer the question: "How do I turn professional services into more of a product." He also explains how he uses the Pragmatic Alumni Community to build his network and talk through ideas.

How to Use Both Qualitative and Quantitative Data Effectively in Your Business

How to Use Both Qualitative and Quantitative Data Effectively in Your Business

May 14, 2021

Stakeholders in a company are moved by two things: one is business results, and the other is stories. The goal is to break down the business metrics into usage metrics to start having a complete picture of your target customers.

Dan Balcauski, principal consultant at Product Tranquility, joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, to discuss the relationship between qualitative and quantitative data and how to use both to capture powerful insights.

The Hidden Treasure:  A Different Approach to Accessing Market Data

The Hidden Treasure: A Different Approach to Accessing Market Data

May 7, 2021

The term "NIHITO" or "nothing interesting happens in the office" promotes getting outside the comfort of your office and speaking with customers directly, but that certainly can't be the only way to get good market data, can it? Especially in the time of Covid-19, what else can product professionals tap into in order to compile this type of data?

Former Pragmatic instructor and SVP of customer operations at Houghton, Kirsten Butzow, joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to discuss how her current position is a treasure trove of market data, and how product professionals can better understand their customer segments in order to tailor their products to their customers.

Flashback Friday - Making the Transition

Flashback Friday - Making the Transition

April 30, 2021

As we some states return to normal, most businesses have made the transition to working remotely. On this classic episode of Pragmatic Live, learn more about how to make this transition successfully.

Jeremy Horn, VP global head of product management with Cognizant , joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute to discuss how Covid-19 has affected his career and how he adapted when lockdowns began in New York City.  Jeremy also shares lessons he’s learned that you can apply to your career in our “new normal”.

You can learn more about Jeremy and Cognizant here.

Creating Solution Driven Teams

Creating Solution Driven Teams

April 23, 2021

How do you create innovative and solution driven product teams?  How do you create a culture and environment that hums with creativity?  Those questions are filled with buzz words we all know well, but in this episode, we get into how it's actually done.

Oji Udezue, chief product officer for Parsable, joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to dive deep into how he has created said environments, and used his extensive experience in the product realm to create top-tier teams that focus on creative solutions.

The 10 Commandments of Product Marketing

The 10 Commandments of Product Marketing

April 16, 2021

How do you define product marketing?

Francisco Bram, head of product and growth at Uber Eats, joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to chat about how he and Uber Eats defines this essential role, as well as the 10 commandments of product marketing.  You don't want to miss this one!

Always-On: The Power of Foresight

Always-On: The Power of Foresight

April 9, 2021

What do companies like Humana, Uber and Farmers Insurance have in common?  They can see into the future. How do they do this?  Always-on consumer data.

Nis Frome, cofounder and VP of product at Feedback Loop, joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to discuss how this type of data can provide live foresight as opposed to insight into past events.  You may even say it's a super power, but the kicker is, anyone can learn to leverage this type of data to better understand their customers.

Flashback Friday - A Market in Search of a Product

Flashback Friday - A Market in Search of a Product

April 2, 2021

Flashback Friday's - Why do we do this?  Over years worth of content, there are times where previous episodes contain useful information that valuable enough to revisit.

Product marketing expert Kevin Krusiewicz of Marketing Trail Guide joins Pragmatic Live host Rebecca Kalogeris to discuss the importance of understanding your market before creating and marketing your products. Understanding who is going to use and buy your product, performing market research and really understanding the different buying journeys of your personas ensures that you’re not building and marketing a product in search of a market, and are instead creating and presenting a product a market has been searching for. 

Want to learn more about market research, persona building and product marketing? Check out our Foundations and Market courses. And make sure you subscribe today so you never miss a great episode of Pragmatic Live!

Breaking the Glass: Practical Actions to Address the Gender Pay Gap

Breaking the Glass: Practical Actions to Address the Gender Pay Gap

March 26, 2021

"Gender pay gap", "glass ceiling", we've all heard the terms and know that the issue exists, but how do you quantify the data and take practical actions in closing the gap.

Jane Morgan, technology marketing consultant and founder of Gendelity, joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to discuss the facts of not only the gender pay gap, but income inequality as a whole and what actions organizations can take in order to bridge these gaps once and for all.

Product and Marketing Lifecycles: When It All Aligns

Product and Marketing Lifecycles: When It All Aligns

March 19, 2021

Our product and marketing chiropractors are in! Okay, maybe they aren’t actually chiropractors, but they do have the insight you need to get alignment in your product and marketing lifecycles.

Eileen Norton, Pragmatic alumni and global marketing director for Watson Health Life Sciences at IBM, joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to discuss how she stays grounded and organized to create efficient team alignment at IBM.

Ready to get aligned?  Check out our full roster of updated courses!

Flashback Friday - Lessons in Product and Pricing

Flashback Friday - Lessons in Product and Pricing

March 12, 2021
What can an entrepreneur teach product managers about pricing and selling their products? Turns out quite a bit. In this podcast, Pragmatic Marketing instructor Mark Stiving interviews Sean Murphy of SKMurphy, a consultancy that has worked with hundreds of technology startups in Silicon Valley on product planning and introduction. They discuss the art of pricing new products--how you move from beta to early adopter to sustainable pricing models--as well as how to get your salesforce onboard with selling your new products.
 
Got a question for us? A topic you’d like to hear discussed? Feedback? Email us at experts@pragmaticmarketing.com.
The Product-Led Revolution

The Product-Led Revolution

March 5, 2021

What does it mean to be part of the product-led movement, and what does it take to transition into a product-first strategy?

Wes Bush, founder and CEO of Product-Led and author of best seller "Product-Led Growth: How To Build a Product That Sells Itself." , joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to get to the core of what the product led movement really is.

Ready to learn how to become a product first business?  Check out our full roster of updated courses!

Learn more about Wes Bush and his book here

The Product Owner and Product Manager

The Product Owner and Product Manager

February 26, 2021

It can be viewed simply, but the complexities within the relationship between product owner and product manager exist.  In this special episode of Pragmatic Live, we take your questions on the matter and discuss with one of the foremost experts in the industry.

Dave West, CEO and product owner with scrum.org, joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to dive deeper into the relationship between product owner and product manager.

It’s Time to Listen

It’s Time to Listen

February 19, 2021

We think we know our customers, but do we really know how to listen?

On this episode of Pragmatic Live, SVP for Cerner Corporation, Darrell Johnson, joins our guest host Cali Frisbie, content and social strategist for Pragmatic Institute, to discuss effective customer listening and how to effectively translate it into understanding what customers today really want.

Crafting Profitable Marketing Content From Your Customers Perspective

Crafting Profitable Marketing Content From Your Customers Perspective

February 12, 2021

* This episode of Pragmatic Live was captured during our recent Product Chat

How do you get inside someone's head to truly understand what they need?  Well, until that technology exists, there are steps you can take to get close when it comes to your marketing efforts.

In this episode of Pragmatic Live, COO Greg Bond and CEO Erik Wolf of Estound join our own Georgina Donahue to discuss the crucial steps in creating content that is not only profitable but transforms your marketing efforts.

Flashback Friday - The Internet of Things

Flashback Friday - The Internet of Things

February 5, 2021

The "Internet of Things" is a common term, but do you really understand what it is and why it’s important?

This week, we take a look back at an excellent breakdown of what this term really means and more.

Daniel Elizalde, IoT product manager extraordinaire, joins Pragmatic Live to discuss the Internet of Things and its impact on businesses. Daniel examines the importance of using IoT to collect real-world, real-time data to help enterprises expand their abilities, as well as the role of product management with IoT. He dives into the skills needed for product managers to really make the most of IoT to translate the data into real success.

 

Would you like to learn more about data and product management? Register for our new course, The Business of Data Science. And be sure to listen to our other great podcasts, and subscribe so you never miss another great episode.

 

User Testing and Covid-19: Shaping Business and Needs

User Testing and Covid-19: Shaping Business and Needs

January 22, 2021

The current pandemic has challenged, and pushed product professionals around the globe to think differently.  One of the biggest questions that we have to answer is - how has the current state of business transformed the problems that users are facing and what product offerings should we roll out to address those needs?

Mike Mace, VP of market strategy with UserTesting joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to discuss this and a give insight into a unique survey UserTesting conducted to better understand how Covid-19 has changed the mindset and needs of product professionals.

If you have any questions for Mike he can be contacted at mike@usertesting.com

Product Chat: Leverage the Power of Design

Product Chat: Leverage the Power of Design

January 15, 2021
Listen to Pragmatic Institute’s Design Practice Co-Director Jim Dibble and Product Instructor Amy Graham join host and VP of Marketing & Product Strategy Rebecca Kalogeris for “Leverage the Power of Design.” The Product Chat took place over Zoom on January 12, 2021. The two experts shared their best advice for leveraging your organization’s design resources to work more strategically toward a successful product. See a few of the topics they covered below:
  • Overcoming tension and misunderstanding between product and design teams
  • Advocating for design resources
  • Partnering with UX designers on NIHITO research
  • Crafting user personas and applying them throughout the product life cycle
  • Framing problems vs. goals
  • Creating “How Might We?” statements for ideation
For more insights on the above topics and more, check out these great resources.
How to Build a Stronger Partnership with Design

How to Build a Stronger Partnership with Design

January 8, 2021

How should design and product management team up on the journey to successful products?

Jim Dibble joins host Rebecca Kalogeris on the January 8 episode of Pragmatic Live. Get to know one half of the team behind Pragmatic Institute’s upcoming design practice, take away next steps for creating more user-friendly products, and hear all about our exciting new course Design.

New Year Look-back: Marketing to the 99%

New Year Look-back: Marketing to the 99%

January 1, 2021

“I think that storytelling is the key to marketing” - Martin Aguinis

How do you form a marketing strategy that curates for the 99%? Martin Aguinis, Product Marketing Manager at Google, joins us to discuss his strategy for reaching those that aren’t in the room with your product and how to focus on the human aspect of any product story to gain the most impact - not just results.

From utilizing your customers to announce a new feature, to know your product thoroughly enough to connect its users to it, Martin discusses how he makes that connection and how he has broken many traditional marketing frameworks to successfully launch products. He shares with us one of his secrets to success: how taking a step back and thinking about/repurposing information can provide massive insight.

Make sure you check out this podcast with Martin Aguinis on Marketing to the 99%, and sign up for one of our many Product Marketing courses to learn more about data science and how it can help your business. Subscribe today so you never miss out on any of our great resources.

Leveraging Community: The Product Group How To

Leveraging Community: The Product Group How To

December 18, 2020

“Community” is a word we hear plenty when online and they exist for many different groups, but how can product groups utilize them effectively?

Rebecca Kalogeris, VP of marketing and product strategy at Pragmatic Institute, is joined by the director of product management with Higher Logic, Kate Cologna, to discuss community, but more specifically how community can be effectively leveraged and enjoyed by product groups.

Learn more about our awesome online community, the PAC, here.

A Closer Look at the Pragmatic Institute Annual Survey

A Closer Look at the Pragmatic Institute Annual Survey

December 11, 2020

Survey burnout is real.  Organizations are always looking for more insight from their customers and users, but there are a few things that make the Pragmatic Institute Annual Survey truly unique and beneficial to those who participate.  The data uncovered is even more valuable during a year in which we've experienced a constant change in the workplace.

In this episode of Pragmatic Live, Cali Frisbie, our own content and social strategist turns the tables on Rebecca Kalogeris, VP of marketing and product, to discuss the roots of the Pragmatic Institute Annual Survey and the types of helpful data that we publish within every year.

Get in on the action by taking our annual survey here.

Data Evolution for Product Marketing

Data Evolution for Product Marketing

December 4, 2020

Data is changing the way we do business. But how is it changing product marketing?

Rebecca Kalogeris, VP of marketing at Pragmatic Marketing, is joined by former Pragmatic instructor and product marketing expert Kirsten Butzow to discuss the importance of being both market- and data-driven to tell the right story to your audience and market. Kirsten details examples of businesses that have utilized data to improve their business or struggled without using data.

How to make decisions as a Product Manager

How to make decisions as a Product Manager

November 20, 2020

Product managers and product teams own a ton of deliverables, and to ensure product success, strong decision making is one of the keys.

On this very special episode of Pragmatic Live, product manager for the Google Analytics intelligence team, Neha Bansal, joins our host Rebecca Kalogeris, VP of Marketing and Product Strategy, to discuss effective decision making for product managers, obtaining stakeholder buy-in, and how Neha has maintained a strong decision-making process within Google’s framework.

You can read Neha's blog here!

The Importance of Design for Product Managers

The Importance of Design for Product Managers

November 19, 2020

We all know design and product are powerful partners in the journey toward market-winning solutions. On this episode of Pragmatic Live, Co-Director of Design Practice Shannon McGarity joins our host Rebecca Kalogeris, VP of Marketing and Product Strategy, to share a sneak peek into Pragmatic Institute's upcoming design vertical.

Listen as the two discuss the synergy between product management and design, Shannon’s advice for leveraging that partnership, and Pragmatic’s new design-focused course for product managers. Or, read the full interview here.

Learn more about our design practice here and Shannon's rockstar background here.

Conquering Market Monsters and Complex Products

Conquering Market Monsters and Complex Products

November 6, 2020

With both products and markets becoming more and more complex and connected, what can companies do to adapt, overcome, and thrive?

On this episode of Pragmatic Live longtime friend of the show Luke Freiler, CEO and founder of Centercode, joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute to discuss the challenges companies are facing when launching products into markets which are becoming ever more increasingly complex, and what they can do to overcome these challenges.

 

Want to get ahead of your next product launch?  Check out our Launch course.

 

Learn more about Luke and Centercode here.

Flashback Friday: Keys to a Successful Sales Enablement Team

Flashback Friday: Keys to a Successful Sales Enablement Team

October 30, 2020

This week we go back in time and join Rebecca Kalogeris and Jen Haskell, Director of Sales Training and Enablement at Monotype as they discuss Sales Enablement teams and Jen's tips and tricks for their success. 

Jen and Rebecca go over their approach to gaining credibility, making personal connections, and how to nurture each relationship with all of your sales reps. From looking at things from a psychological point of view to the difference in empathy and sympathy, this episode covers behaviors, results, and what it is that really drives performance.

Product Chat: Why Your Product Doesn’t Sell

Product Chat: Why Your Product Doesn’t Sell

October 23, 2020

There may be numerous reasons why your product isn't selling.  One of the biggest may be that finding common ground and working effectively with your sales team has become a challenge.

In this episode of Pragmatic Live, Paul Young, Pragmatic Institute instructor,  discusses how you can build a product team that effectively works with sales.

Taming the Beast: A Competitive Intelligence Battle-Plan

Taming the Beast: A Competitive Intelligence Battle-Plan

October 16, 2020

The history of competitive intelligence is murky and very, very manual.  

Enter Ellie Mirman Scott, Crayon CMO.

On this episode of Pragmatic Live, Ellie joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute to not only discuss the importance of competitive intelligence but how you can compartmentalize compiling the data you need regularly, so it doesn't become a quarterly or annual beast of a task.

You can learn more about Ellie by visiting crayon.co.

Marketing Metrics that Matter in a Post Covid World

Marketing Metrics that Matter in a Post Covid World

October 9, 2020

Everything has changed.  The way we market and the data we analyze to make decisions has shifted since the pandemic began.   

In this episode of Pragmatic Live, Patricia Diaz, senior demand generation marketing manager with Credly, joins our host, Eddie Gordon, courseware designer for Pragmatic Institute to discuss the marketing metrics you should keep an eye on in a post Covid world.

Career Adaptation During the Time of Covid-19

Career Adaptation During the Time of Covid-19

September 25, 2020

When Covid-19 spread and lockdowns began all over the country, we were all forced to adapt to a new way of working.

On this episode of Pragmatic Live, Jeremy Horn, VP global head of product management with Cognizant , joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute to discuss how Covid-19 has affected his career and how he adapted when lockdowns began in New York City.  Jeremy also shares lessons he’s learned that you can apply to your career in our “new normal”.

You can learn more about Jeremy and Cognizant here.

Inbound 2020: Making the Transition - In Person to Online

Inbound 2020: Making the Transition - In Person to Online

September 18, 2020

On this episode of Pragmatic Live, Courtney Dagher, senior marketing manager for Inbound 2020 , joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute to discuss how the Inbound conference made the transition from in person, to online and lessons learned along the way.

 

To learn more about Inbound 2020 visit inbound.com

Our very own PAC community leader, Georgina Cannie will also be speaking at this great event, don't miss it!

Create a Thriving Forever Transaction Business

Create a Thriving Forever Transaction Business

September 11, 2020

What is a forever transaction?

On this episode of Pragmatic Live, Robbie Kellman Baxter, strategic consultant and author of The Forever Transaction , joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute to discuss how to create a thriving "forever transaction" business and lessons she has learned being a top strategist in the field of subscription business.

To learn more about Robbie or listen to her podcast, visit robbiekellmanbaxter.com.

Remote Work - Lessons Learned and Strategic Effectiveness

Remote Work - Lessons Learned and Strategic Effectiveness

September 4, 2020

In light of recent events pertaining to Covid-19, more product teams are working remote than ever before, and as we all know, this presents some interesting challenges to overcome but also unforeseen benefits. 

On this episode of Pragmatic Live, Jon Gatrell, chief product officer and VP of operations at Loren Data Corp. and former Pragmatic instructor, joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute to discuss the challenges product teams all over the world are facing while working remotely and how they can stay focused strategically while doing so.  Jon also shares some tips you can incorporate immediately to be more effective in your communications during this time.

Whether you're in leadership, or part of a product team, this podcast is for you.

Business Model Shifts for the Future

Business Model Shifts for the Future

August 28, 2020

(Captured during a recent Pragmatic Product Chat)

 

On this episode of Pragmatic Live, managing director of BMI, joins our host, Eddie Gordon, to discuss how to make proper business shifts for the future.

Defining the Power of Win/Loss Analysis

Defining the Power of Win/Loss Analysis

August 21, 2020

When you think of the practice of win/loss analysis, what comes to mind? 

On this episode of Pragmatic Livefounder of Clozd, Spencer Dent, joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute to discuss the true power of win/loss analysis and what it means to professionals in various roles within the product industry.  

The Buyers Journey Reimagined

The Buyers Journey Reimagined

August 14, 2020

This episode was recorded during our recent product chat.

 

The buyers journey is all about storytelling, so how to we re-imagine a buyers journey in order to make it worth their time to care and gain their trust?

Join Div Manickam, director of portfolio messaging at Dell Boomi and our own Rebecca Kalogeris, VP of marketing for Pragmatic Institute, as they discuss re-imagining of the buyers journey. 

The Old Truths of Sales Enablement and Go-To Market Strategy

The Old Truths of Sales Enablement and Go-To Market Strategy

August 7, 2020

It’s time. 

It’s time to re-think sales enablement and go-to market strategies.

On this episode of Pragmatic Live, Mike Smartfounder and principal consultant for Egress Solutions Inc, joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute to discuss the old truths of sales enablement and go to market strategies and how companies that can pivot quickly, are the ones that will survive in the current ever-evolving business landscape.

Flashback Friday - Facebook’s Guide to Product Marketing

Flashback Friday - Facebook’s Guide to Product Marketing

July 31, 2020

Ever wondered how Facebook approaches product marketing? We did too, that's why on this episode of Pragmatic Live, Aneri Shah, product marketing manager for Facebook, joins Rebecca Kalogeris, VP of marketing for Pragmatic Institute. Aneri discusses her approach to product marketing and the methods she uses to drive success for the most dominant force in social media.

 
 

 

The 3 Rules Behind the Most Successful Products

The 3 Rules Behind the Most Successful Products

July 24, 2020

This episode was recorded during our recent product chat in partnership with Product Development Days.

 

There's seems to be a trend here...We all want to create the most successful organizations and or products possible, but what rules do these successful products abide by in order to become a success?

 

Join SC Moatti, managing partner of Mighty Capital, as she discusses the 3 rules behind the most sucessful products.

So you want to create a thriving product organization…?

So you want to create a thriving product organization…?

July 17, 2020

(This episode was recorded during our recent product chat. We host new topics live every Friday!)

So, you want to create a successful product organization, huh?

Well, start by hiring the right talent, structuring teams properly and put in place a centralized mission that personnel can get behind.

Sounds easy right?

Join Rich Mironov as he breaks down how to create a truly thriving product organization in our recent Pragmatic Live Product Chat!

Leveling-Up Your Leadership Skills

Leveling-Up Your Leadership Skills

July 10, 2020

What does it take to truly become a better business leader?

In this episode of Pragmatic Live, our very own Eddie Gordon, courseware designer, is joined by Art Petty, one of the foremost experts in leadership, author of Leadership Caffeine and creator of the Pragmatic Learning Network course: Level-Up Power Skills: Influence, Lead and Develop Yourself.

Eddie and Art explore what factors contribute to becoming a great leader, and dive into what (leveling-up) actually means.

 

To learn more about Art Petty's course within the Pragmatic Learning Network and begin leveling up your leadership skills, click HERE.

The Human Factor

The Human Factor

July 3, 2020

What are human factors and how do they impact product design?

In this episode of Pragmatic Live, our very own Georgina Cannie, Manager of the Pragmatic Alumni Community, is joined by Kenya Oduor, human-centered researcher and strategist and managing partner of Lean Geeks. Georgina and Kenya dive deep into how human factors influence discovery and design and what organizations can do to better understand human factors when creating products.

NIHITO - How to Interview Like a Pro

NIHITO - How to Interview Like a Pro

June 26, 2020

(This episode was captured during one of our recent live Product Chats which occur every Tuesday.  Visit pragmaticinstitute.com or our social channels for more info.)

Is NIHITO a principal that you and your organization utilize? In our recent Product Chat, principal analyst at The Win-Loss Agency and founding partner of Market-Driven Business, Charles Topping, takes you through each crucial step of conducting successful win-loss interviews.  Charles also conducts a live example of an interview in real-time!

The Importance of Customer Advisory Boards in Times of Covid-19

The Importance of Customer Advisory Boards in Times of Covid-19

June 19, 2020

In times like these, your best customers can be your greatest asset.

In this episode of Pragmatic Live, our very own Georgina Cannie, Manager of the Pragmatic Alumni Community, is joined by Rob Jensen of Ignite Advisory Group to discuss how to leverage your best customers to make better decisions when creating your product roadmaps. 

Get more info about Ignite here.

Too Much too Soon? - Subscription Models and Revenue Retention

Too Much too Soon? - Subscription Models and Revenue Retention

June 12, 2020

In this episode of Pragmatic Live, our very own Diane Pierson, Pragmatic Institute instructor, is joined by Joe Douress, published author and managing director for Brittish Medical Publishing for the Americas, to discuss how to better leverage subscription models at the right time to ensure customer and revenue retention.

 

Don't forget! - Each and every Tuesday and Friday, we hold live Product Chats and AMA's that you can take part in!

Visit pragmaticinstitute.com to learn more.

Watch our previous sessions HERE.

Leading a Remote Team

Leading a Remote Team

June 5, 2020

(This episode was captured during one of our recent live Product Chats which occur every Tuesday.  Visit pragmaticinstitute.com or our social channels for more info.)

So you have adapted your team to a remote environment. By now you have probably figured out which communication channels work for you and helped your employees craft their new routine. But how do you go beyond adapting and truly thrive as a remote leader? In this Product Chat, Hillary Boucher joins the Pragmatic Team to discuss all things tooling, inspiring not requiring, and the best ways to get out of email and into engaging conversations with your team.

Pragmatic Product Chat - Insights That Product Teams Need During Uncertain Times

Pragmatic Product Chat - Insights That Product Teams Need During Uncertain Times

May 22, 2020

(This episode was recorded during our recent product chat. We host new topics live every Friday!)

In an uncertain climate, what kind of research should product marketers conduct?

In this episode of Pragmatic Live, Pragmatic Institute's head of community Georgina Cannie, is joined by Joy Levin, president of Allium Research and Analytics, to help you get the most out of your research during this unpredictable time.

Working With Your CEO - Better Alignment and Influence

Working With Your CEO - Better Alignment and Influence

May 15, 2020

We all want to work better with our CEO. No matter the size of the organization, we strive to better speak their language.

In this episode of Pragmatic Live, our very own Diane Pierson, Pragmatic Institute instructor, is joined by Joe Douress, published author and managing director for Brittish Medical Publishing for the Americas, to discuss powerful tips that will allow you to better influence your senior leadership and increase overall alignment.

 

Don't forget! - Each and every Tuesday and Friday, we hold live Product Chats and AMA's that you can take part in!

Visit pragmaticinstitute.com to learn more.

Watch our previous sessions HERE.

Subscriptions Models and Retention in the Covid-19 Climate

Subscriptions Models and Retention in the Covid-19 Climate

May 8, 2020

How do you create and launch a successful subscription model in the climate created by Covid-19?  

Retention, Retention, Retention.

In this episode of Pragmatic Live, our very own Diane Pierson, Pragmatic Institute instructor, is joined by Kathleen Greenler Sexton, CEO and publisher of Subscription Insider, to discuss what organizations need to know in order to create a thriving subscription model.