PragmaticLive
How to make decisions as a Product Manager

How to make decisions as a Product Manager

November 20, 2020

Product managers and product teams own a ton of deliverables, and to ensure product success, strong decision making is one of the keys.

On this very special episode of Pragmatic Live, product manager for the Google Analytics intelligence team, Neha Bansal, joins our host Rebecca Kalogeris, VP of Marketing and Product Strategy, to discuss effective decision making for product managers, obtaining stakeholder buy-in, and how Neha has maintained a strong decision-making process within Google’s framework.

You can read Neha's blog here!

The Importance of Design for Product Managers

The Importance of Design for Product Managers

November 19, 2020

We all know design and product are powerful partners in the journey toward market-winning solutions. On this episode of Pragmatic Live, Co-Director of Design Practice Shannon McGarity joins our host Rebecca Kalogeris, VP of Marketing and Product Strategy, to share a sneak peek into Pragmatic Institute's upcoming design vertical.

Listen as the two discuss the synergy between product management and design, Shannon’s advice for leveraging that partnership, and Pragmatic’s new design-focused course for product managers. Or, read the full interview here.

Learn more about our design practice here and Shannon's rockstar background here.

Conquering Market Monsters and Complex Products

Conquering Market Monsters and Complex Products

November 6, 2020

With both products and markets becoming more and more complex and connected, what can companies do to adapt, overcome, and thrive?

On this episode of Pragmatic Live longtime friend of the show Luke Freiler, CEO and founder of Centercode, joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute to discuss the challenges companies are facing when launching products into markets which are becoming ever more increasingly complex, and what they can do to overcome these challenges.

 

Want to get ahead of your next product launch?  Check out our Launch course.

 

Learn more about Luke and Centercode here.

Flashback Friday: Keys to a Successful Sales Enablement Team

Flashback Friday: Keys to a Successful Sales Enablement Team

October 30, 2020

This week we go back in time and join Rebecca Kalogeris and Jen Haskell, Director of Sales Training and Enablement at Monotype as they discuss Sales Enablement teams and Jen's tips and tricks for their success. 

Jen and Rebecca go over their approach to gaining credibility, making personal connections, and how to nurture each relationship with all of your sales reps. From looking at things from a psychological point of view to the difference in empathy and sympathy, this episode covers behaviors, results, and what it is that really drives performance.

Product Chat: Why Your Product Doesn’t Sell

Product Chat: Why Your Product Doesn’t Sell

October 23, 2020

There may be numerous reasons why your product isn't selling.  One of the biggest may be that finding common ground and working effectively with your sales team has become a challenge.

In this episode of Pragmatic Live, Paul Young, Pragmatic Institute instructor,  discusses how you can build a product team that effectively works with sales.

Taming the Beast: A Competitive Intelligence Battle-Plan

Taming the Beast: A Competitive Intelligence Battle-Plan

October 16, 2020

The history of competitive intelligence is murky and very, very manual.  

Enter Ellie Mirman Scott, Crayon CMO.

On this episode of Pragmatic Live, Ellie joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute to not only discuss the importance of competitive intelligence but how you can compartmentalize compiling the data you need regularly, so it doesn't become a quarterly or annual beast of a task.

You can learn more about Ellie by visiting crayon.co.

Marketing Metrics that Matter in a Post Covid World

Marketing Metrics that Matter in a Post Covid World

October 9, 2020

Everything has changed.  The way we market and the data we analyze to make decisions has shifted since the pandemic began.   

In this episode of Pragmatic Live, Patricia Diaz, senior demand generation marketing manager with Credly, joins our host, Eddie Gordon, courseware designer for Pragmatic Institute to discuss the marketing metrics you should keep an eye on in a post Covid world.

Career Adaptation During the Time of Covid-19

Career Adaptation During the Time of Covid-19

September 25, 2020

When Covid-19 spread and lockdowns began all over the country, we were all forced to adapt to a new way of working.

On this episode of Pragmatic Live, Jeremy Horn, VP global head of product management with Cognizant , joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute to discuss how Covid-19 has affected his career and how he adapted when lockdowns began in New York City.  Jeremy also shares lessons he’s learned that you can apply to your career in our “new normal”.

You can learn more about Jeremy and Cognizant here.

Inbound 2020: Making the Transition - In Person to Online

Inbound 2020: Making the Transition - In Person to Online

September 18, 2020

On this episode of Pragmatic Live, Courtney Dagher, senior marketing manager for Inbound 2020 , joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute to discuss how the Inbound conference made the transition from in person, to online and lessons learned along the way.

 

To learn more about Inbound 2020 visit inbound.com

Our very own PAC community leader, Georgina Cannie will also be speaking at this great event, don't miss it!

Create a Thriving Forever Transaction Business

Create a Thriving Forever Transaction Business

September 11, 2020

What is a forever transaction?

On this episode of Pragmatic Live, Robbie Kellman Baxter, strategic consultant and author of The Forever Transaction , joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute to discuss how to create a thriving "forever transaction" business and lessons she has learned being a top strategist in the field of subscription business.

To learn more about Robbie or listen to her podcast, visit robbiekellmanbaxter.com.

Remote Work - Lessons Learned and Strategic Effectiveness

Remote Work - Lessons Learned and Strategic Effectiveness

September 4, 2020

In light of recent events pertaining to Covid-19, more product teams are working remote than ever before, and as we all know, this presents some interesting challenges to overcome but also unforeseen benefits. 

On this episode of Pragmatic Live, Jon Gatrell, chief product officer and VP of operations at Loren Data Corp. and former Pragmatic instructor, joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute to discuss the challenges product teams all over the world are facing while working remotely and how they can stay focused strategically while doing so.  Jon also shares some tips you can incorporate immediately to be more effective in your communications during this time.

Whether you're in leadership, or part of a product team, this podcast is for you.

Business Model Shifts for the Future

Business Model Shifts for the Future

August 28, 2020

(Captured during a recent Pragmatic Product Chat)

 

On this episode of Pragmatic Live, managing director of BMI, joins our host, Eddie Gordon, to discuss how to make proper business shifts for the future.

Defining the Power of Win/Loss Analysis

Defining the Power of Win/Loss Analysis

August 21, 2020

When you think of the practice of win/loss analysis, what comes to mind? 

On this episode of Pragmatic Livefounder of Clozd, Spencer Dent, joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute to discuss the true power of win/loss analysis and what it means to professionals in various roles within the product industry.  

The Buyers Journey Reimagined

The Buyers Journey Reimagined

August 14, 2020

This episode was recorded during our recent product chat.

 

The buyers journey is all about storytelling, so how to we re-imagine a buyers journey in order to make it worth their time to care and gain their trust?

Join Div Manickam, director of portfolio messaging at Dell Boomi and our own Rebecca Kalogeris, VP of marketing for Pragmatic Institute, as they discuss re-imagining of the buyers journey. 

The Old Truths of Sales Enablement and Go-To Market Strategy

The Old Truths of Sales Enablement and Go-To Market Strategy

August 7, 2020

It’s time. 

It’s time to re-think sales enablement and go-to market strategies.

On this episode of Pragmatic Live, Mike Smartfounder and principal consultant for Egress Solutions Inc, joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute to discuss the old truths of sales enablement and go to market strategies and how companies that can pivot quickly, are the ones that will survive in the current ever-evolving business landscape.

Flashback Friday - Facebook’s Guide to Product Marketing

Flashback Friday - Facebook’s Guide to Product Marketing

July 31, 2020

Ever wondered how Facebook approaches product marketing? We did too, that's why on this episode of Pragmatic Live, Aneri Shah, product marketing manager for Facebook, joins Rebecca Kalogeris, VP of marketing for Pragmatic Institute. Aneri discusses her approach to product marketing and the methods she uses to drive success for the most dominant force in social media.

 
 

 

The 3 Rules Behind the Most Successful Products

The 3 Rules Behind the Most Successful Products

July 24, 2020

This episode was recorded during our recent product chat in partnership with Product Development Days.

 

There's seems to be a trend here...We all want to create the most successful organizations and or products possible, but what rules do these successful products abide by in order to become a success?

 

Join SC Moatti, managing partner of Mighty Capital, as she discusses the 3 rules behind the most sucessful products.

So you want to create a thriving product organization…?

So you want to create a thriving product organization…?

July 17, 2020

(This episode was recorded during our recent product chat. We host new topics live every Friday!)

So, you want to create a successful product organization, huh?

Well, start by hiring the right talent, structuring teams properly and put in place a centralized mission that personnel can get behind.

Sounds easy right?

Join Rich Mironov as he breaks down how to create a truly thriving product organization in our recent Pragmatic Live Product Chat!

Leveling-Up Your Leadership Skills

Leveling-Up Your Leadership Skills

July 10, 2020

What does it take to truly become a better business leader?

In this episode of Pragmatic Live, our very own Eddie Gordon, courseware designer, is joined by Art Petty, one of the foremost experts in leadership, author of Leadership Caffeine and creator of the Pragmatic Learning Network course: Level-Up Power Skills: Influence, Lead and Develop Yourself.

Eddie and Art explore what factors contribute to becoming a great leader, and dive into what (leveling-up) actually means.

 

To learn more about Art Petty's course within the Pragmatic Learning Network and begin leveling up your leadership skills, click HERE.

The Human Factor

The Human Factor

July 3, 2020

What are human factors and how do they impact product design?

In this episode of Pragmatic Live, our very own Georgina Cannie, Manager of the Pragmatic Alumni Community, is joined by Kenya Oduor, human-centered researcher and strategist and managing partner of Lean Geeks. Georgina and Kenya dive deep into how human factors influence discovery and design and what organizations can do to better understand human factors when creating products.

NIHITO - How to Interview Like a Pro

NIHITO - How to Interview Like a Pro

June 26, 2020

(This episode was captured during one of our recent live Product Chats which occur every Tuesday.  Visit pragmaticinstitute.com or our social channels for more info.)

Is NIHITO a principal that you and your organization utilize? In our recent Product Chat, principal analyst at The Win-Loss Agency and founding partner of Market-Driven Business, Charles Topping, takes you through each crucial step of conducting successful win-loss interviews.  Charles also conducts a live example of an interview in real-time!

The Importance of Customer Advisory Boards in Times of Covid-19

The Importance of Customer Advisory Boards in Times of Covid-19

June 19, 2020

In times like these, your best customers can be your greatest asset.

In this episode of Pragmatic Live, our very own Georgina Cannie, Manager of the Pragmatic Alumni Community, is joined by Rob Jensen of Ignite Advisory Group to discuss how to leverage your best customers to make better decisions when creating your product roadmaps. 

Get more info about Ignite here.

Too Much too Soon? - Subscription Models and Revenue Retention

Too Much too Soon? - Subscription Models and Revenue Retention

June 12, 2020

In this episode of Pragmatic Live, our very own Diane Pierson, Pragmatic Institute instructor, is joined by Joe Douress, published author and managing director for Brittish Medical Publishing for the Americas, to discuss how to better leverage subscription models at the right time to ensure customer and revenue retention.

 

Don't forget! - Each and every Tuesday and Friday, we hold live Product Chats and AMA's that you can take part in!

Visit pragmaticinstitute.com to learn more.

Watch our previous sessions HERE.

Leading a Remote Team

Leading a Remote Team

June 5, 2020

(This episode was captured during one of our recent live Product Chats which occur every Tuesday.  Visit pragmaticinstitute.com or our social channels for more info.)

So you have adapted your team to a remote environment. By now you have probably figured out which communication channels work for you and helped your employees craft their new routine. But how do you go beyond adapting and truly thrive as a remote leader? In this Product Chat, Hillary Boucher joins the Pragmatic Team to discuss all things tooling, inspiring not requiring, and the best ways to get out of email and into engaging conversations with your team.

Pragmatic Product Chat - Insights That Product Teams Need During Uncertain Times

Pragmatic Product Chat - Insights That Product Teams Need During Uncertain Times

May 22, 2020

(This episode was recorded during our recent product chat. We host new topics live every Friday!)

In an uncertain climate, what kind of research should product marketers conduct?

In this episode of Pragmatic Live, Pragmatic Institute's head of community Georgina Cannie, is joined by Joy Levin, president of Allium Research and Analytics, to help you get the most out of your research during this unpredictable time.

Working With Your CEO - Better Alignment and Influence

Working With Your CEO - Better Alignment and Influence

May 15, 2020

We all want to work better with our CEO. No matter the size of the organization, we strive to better speak their language.

In this episode of Pragmatic Live, our very own Diane Pierson, Pragmatic Institute instructor, is joined by Joe Douress, published author and managing director for Brittish Medical Publishing for the Americas, to discuss powerful tips that will allow you to better influence your senior leadership and increase overall alignment.

 

Don't forget! - Each and every Tuesday and Friday, we hold live Product Chats and AMA's that you can take part in!

Visit pragmaticinstitute.com to learn more.

Watch our previous sessions HERE.

Subscriptions Models and Retention in the Covid-19 Climate

Subscriptions Models and Retention in the Covid-19 Climate

May 8, 2020

How do you create and launch a successful subscription model in the climate created by Covid-19?  

Retention, Retention, Retention.

In this episode of Pragmatic Live, our very own Diane Pierson, Pragmatic Institute instructor, is joined by Kathleen Greenler Sexton, CEO and publisher of Subscription Insider, to discuss what organizations need to know in order to create a thriving subscription model.

NIHITO in the Time of Social Distancing

NIHITO in the Time of Social Distancing

May 1, 2020

* The episode of Pragmatic Live was captured during our recent Product Chat series.  Join us each and every Tuesday for new and relevant topics delivered live.

We are all experiencing new challenges professionally during this unprecedented time, but the question remains, how do you conduct market research while operating within this new "normal"?

In this episode of Pragmatic Live, Paul Young and Amy Grant, Pragmatic Institute instructors, join Rebecca Kalogeris, VP of marketing for Pragmatic Institute, to discuss how to effectively conduct market research during a time of social distancing under the (NIHITO) principle.

Are You Ready to Join the PAC?

Are You Ready to Join the PAC?

April 17, 2020

With the approaching launch of the anticipated Pragmatic Alumni Community or (PAC), we check in with the architect of the PAC, Georgina Cannie, and our own VP of marketing, Rebecca Kalogeris; As they discuss what to expect when you first join the PAC and how community founders and ambassadors are already building one of the best online communities around.

 

What Can We Learn From Life Sciences Response to Covid-19

What Can We Learn From Life Sciences Response to Covid-19

April 10, 2020

*This episode was recorded during our recent live webinar.

During this unprecedented global event, we are seeing varied responses from organizations both in product and service sectors. How do you achieve a fast, go-to-market response in this situation?

Well on this episode of Pragmatic Live, our very own Diane Pierson, Pragmatic Institute instructor, is joined by Gretchen Hover, co-founder and managing partner of Imbue Partners, to discuss challenges that the life sciences sector is experiencing during this crisis and possible solutions. 

Every week we are hosting live AMA's, and other great content to keep you up to date.  Be sure to tune in! For more information visit pragmaticinstitute.com or visit our social channels.

Pragmatic Institute’s First Live AMA

Pragmatic Institute’s First Live AMA

April 3, 2020

*This episode was recorded during our recent live AMA.

We love connecting with the product community, so recently we had our inaugural, live AMA.

On this episode of Pragmatic Live, our very own Paul Young, Pragmatic Institute instructor, joins Rebecca Kalogeris, VP of marketing for Pragmatic Institute to discuss all things product and answers guest questions live.

Join us each Friday for additional live (ask me anything) sessions. You can get more information by visiting our social channels or pragmaticinstitute.com.

Throwback Friday (Become A Better Listener)

Throwback Friday (Become A Better Listener)

March 27, 2020

How do you become a good listener and not only hear what your customers are saying, but what they are trying to say?  

Alex McDonnell joins us from Invision, previously the Managing Director at Eigenworks, to share his insights on a developed framework for listening and how to use conversations to get the most information out of your customers. 

Alex’s stories and experiences are shared in this episode of the Pragmatic Live podcast to help product managers and marketers “really understand what customers are trying to tell us”. Describing one of their tried and true methods that Eigenworks called Playback and giving some advice on his keys to success, Alex attributes this advice he is able to share to Eigenworks founder and CEO Alan Armstrong, who passed away this Summer. 

This podcast is tribute to Alan, who is greatly missed among the industry. Although Eigenworks has closed its doors, many of the team members from Eigneworks have come together to form a new company, IcebergIQ, building on the foundational expertise and experience of Eigenworks. We invite you to check out our website at icebergiq.com.

Portfolio Messaging with Dell Boomi

Portfolio Messaging with Dell Boomi

March 21, 2020

How do you effectively implement a portfolio based messaging strategy?  On this episode of Pragmatic Live, Div Manickamdirector of portfolio messaging at Dell Boomi, joins Rebecca Kalogeris, VP of marketing for Pragmatic Institute to discuss Dell Boomi's journey into implementation of their portfolio messaging and the challenges encountered along the way.

OpenView and Effective Product Lead Growth

OpenView and Effective Product Lead Growth

March 16, 2020

How do you use your product to more effectively reach the end user?  Do free trials really work?  On this episode of Pragmatic Live, Kyle Poyar, VP of market strategy for OpenView, joins Rebecca Kalogeris, VP of marketing for Pragmatic Institute to answer these questions as well as sharing his 4 steps to effectively implement a product lead growth strategy.

International Teams With DAZN

International Teams With DAZN

March 6, 2020

DAZN is one of the largest, fastest-growing global sports streaming services on the market and behind that success is many hardworking teams all over the globe. In this episode of Pragmatic Live, Johnathan Lucky, scrum master and all around product guru, joins Rebecca Kalogeris, VP of marketing for Pragmatic Institute, to discuss how he brings global teams together and strategies to deal with the challenges that arise when doing so.

 
 

 

Facebook’s Guide to Product Marketing

Facebook’s Guide to Product Marketing

February 28, 2020

Ever wondered how Facebook approaches product marketing? We did too, that's why on this episode of Pragmatic Live, Aneri Shah, product marketing manager for Facebook, joins Rebecca Kalogeris, VP of marketing for Pragmatic Institute. Aneri discusses her approach to product marketing and the methods she uses to drive success for the most dominant force in social media.

The Product Marketers Modus Operandi

The Product Marketers Modus Operandi

February 21, 2020

Do you have product marketers in your organization? Do you know what they do from day to day? Josh Gosliner, senior director of market strategy at Juvo, joins Rebecca Kalogeris, VP of marketing for Pragmatic Institute, in this episode of the Pragmatic Live podcast to dive into just this - what product marketing is, what a product marketer does, and why it’s important to your organization. 

 

Love Thy Customer

Love Thy Customer

February 14, 2020

Have you made the decision to love your customers? Do they trust you?  In this episode of the Pragmatic Live podcast Rebecca Kalogeris chats with Tom Noser, founder and president of Fortune's Path. Tom details how to build an honest and trusting relationship with your customers so they keep coming back.

Ready, Set, Implement

Ready, Set, Implement

February 12, 2020

So how do you implement what you’ve learned in Pragmatic training into your organization?In this episode of Pragmatic Live, Pragmatic’s Rebecca Kalogeris explores this question with Stacey Weber and Charles Topping, co-founders of Market-Driven Business and our partners for our new Pragmatic Labs. 

Rebecca, Stacey and Charles share their experiences implementing the Pragmatic Framework, and detail how the new Pragmatic Labs can help organizations quickly leverage lessons learned in our courses through repeatable, facilitated experiences.

How Product Managers Learn - Readying the Next Generation

How Product Managers Learn - Readying the Next Generation

February 7, 2020

Did you know that there is a professional degree in Product Management?  In this episode of the Pragmatic Live podcast Rebecca Kalogeris chats with Greg Coticchia, head of Carnegie Mellon’s Product Management program. Greg details how the program prepares the next generation of product managers and broadens the talent pool for this essential profession.

Make sure you check out this podcast with Greg Cotichia on Carnegie Mellon’s Product Management degree, and sign up for one of our many Product Marketing courses to learn more about data science and how it can help your business. Subscribe today so you never miss out on any of our great resources.

What’s Next For Pragmatic?

What’s Next For Pragmatic?

February 6, 2020

Here at Pragmatic Institute, we're hard at work to bring new and exciting offerings to, well, you.
There's a larger vision in place as Pragmatic continues to evolve to better accommodate our customers, and there is one
woman who is perfect to detail these changes. Pragmatic Institute's courseware designer, Eddie Gordon is joined by our very own VP of marketing, Rebecca Kalogeris, to discuss the future of Pragmatic Institute and how we will further help our customers improve their product, their company and their careers.

 

Keys to a Successful Sales Enablement Team

Keys to a Successful Sales Enablement Team

January 24, 2020

This week Rebecca Kalogeris is joined by Jen Haskell, Director of Sales Training and Enablement at Monotype to discuss Sales Enablement teams and her tips and tricks for their success. 

Why is Sales Enablement considered the key to being the ultimate psychologist? Listen in for Jen’s approach to gaining credibility, making personal connections and how to nurture each relationship with all of your sales reps. From looking at things from a psychological point of view to the difference in empathy and sympathy, this episode covers behaviors, results and what it is that really drives performance.

Fandom and Fanocracy

Fandom and Fanocracy

January 17, 2020

What does neuroscience and selfies have in common?  They help create "fandom".

Join us for this episode of our Pragmatic Live Podcast to address just this, and what it means to build and keep fans. Our own Rebecca Kalogeris is joined by David Meerman Scott, to discuss his recent book, Fanocracy: How to turn fans into customers and customers into fans, to address more than just proximity, but how you can empower your fans to help you grow. We chat with David to understand what Fanocracy is, how it can be utilized and how we can tap into our existing fandom. 

Knowledge Through Data

Knowledge Through Data

January 10, 2020

Is knowledge data, and data knowledge? David Linthicum, Chief Cloud Strategy Officer at Deloitte Consulting says yes. 

“Knowledge is the ability to look at massive amounts of information, discern patterns within information, and the ability to deduce things that are occurring within those massive amounts of information” states David in this Pragmatic Live podcast. 

Pragmatic Institute’s very own Michael Li, president of data sciences, is joined by David to discuss data and its role in enterprises. From obstacles that companies face in embracing data-driven products, to insights on how to deal with living in a flat data culture, David speaks on his experience in the industry and provides a great metaphor for the data-driven experience. Listen in for David’s advice on training, data and how to utilize failure as a means to continue to push forward.

Planning and Prioritizing your Product Roadmap

Planning and Prioritizing your Product Roadmap

January 3, 2020

“The roadmap really should be a conversation” - Jim Semick, founder and chief strategist of Product Plan. 

Are you curious what the best framework is to plan and prioritize a product roadmap? Are you a Product Manager that wonders how often to update this tool? Listen in as Rebecca Kalogeris is joined by Jim Semick to discuss Product Plan’s annual survey results, his tried and true method of ‘value vs effort’ and his advice on updating and maintaining roadmaps that work. 

Jim explains that updating roadmaps often keeps the product conversation open, and that for how many hours product managers spend managing the roadmap each week that it’s important to share them with their teams frequently so there’s a level of transparency and understanding when something changes. Roadmaps are embodiment of strategy, building the roadmaps are a part of how you define and share that strategy across the organization.

A Sneak Peek at Pragmatic Institute’s Online Community

A Sneak Peek at Pragmatic Institute’s Online Community

December 20, 2019

So what really happens in an online community? Real conversations from your peers. Thought-provoking questions. A place to meet product people like you and find a sense of belonging in a very diverse industry. 

You’ll find all of that and more in Pragmatic Institute’s new online community. Listen in as Pragmatic community manager Georgina Cannie joins Rebecca Kalogeris to tell us why this dedicated online space is going to keep the learning going long after class has ended. 

See what kind of resources, tools and templates are going to be available to help you further your understanding of what you learned in class. This new community space will help alumni share their backgrounds, expertise, knowledge and passion with each other. Listen in to see what other great things are in store for this exciting new community. 

O’Reilly’s AI Conference Experience

O’Reilly’s AI Conference Experience

December 13, 2019

Listen in as Kelli Lapointe is joined by Roger Magoulas, VP of Radar at O’Reilly to share stories, laughs and expectations of the AI conference. From technology adoption to the way the conference came to be, Roger addresses some big ideas and shares how a paper he wrote in tandem with Ben Lorica back in 2008 inspired the conference that it is today. 

Both Ben and Roger knew that something was going on in the realm of sophisticated analytics and took the chance at diving in deeper. After starting the conference and realizing machine learning was incredibly important they learned how to integrate this new-found methodology across applications and operations.

Roger shares stories and experiences from O’Reilly’s AI conference and describes the learning taking place as deep and fundamental and explains how this social learning environment goes beyond the topics presented during the conference, but really allows attendees to absorb information from all around them. Learn more about this great social network and hear Roger’s insights, such as why this AI conference is much like meditation, today! 

Product Led Growth with Pendo

Product Led Growth with Pendo

December 6, 2019

In this episode of the Pragmatic Live podcast, The Pragmatic editor Andrea Ozias is joined by Eric Boduch, co-founder of Pendo. Listen in as Eric shares his thoughts on his recent article in our latest edition of The Pragmatic magazine. Learn how to scale faster with product-led growth, and Eric’s tips and tricks on how this method has transformed from products he’s marketed and launched in the past. Get tips on how to leverage your product’s performance to accelerate, expand and retain customers, with Eric’s thoughts on:

  • Taking steps to identify hurdles and challenges to align product-led growth within the organization
  • Recognizing the ways to utilize the data, features or usage of your product to help drive growth 
  • Identify what makes people the most excited about your product
Usage Data’s Benefit to the Product Manager

Usage Data’s Benefit to the Product Manager

December 2, 2019

“If we have the data, let’s look at the data - if all we have is opinions, we will go with mine.” 

 

This podcast took place at Product Collective’s INDUSTRY conference in Cleveland, Ohio. Pragmatic Institute rockstar Steve Johnson and Keith Fenech, vice president of software analytics at Revulytics, join Pragmatic Live to talk about why product managers should be aware of product usage, how they can use that data to get a better understanding of who they are selling to and why data is important to every stage in the product life cycle. 

Product managers take on an important role that includes getting to know customers and how they are interacting with a product. When the meeting is over, however, there needs to be a systematic way of collecting information and validating decisions. Keith explains the benefits of usage data across the product lifecycle and provides tips and tricks on how to present information to leadership, from basic metrics to user profiles. 

“What people do and what they say they do and what they actually do are three different things” and “without data everyone gets to be right.” Join us as we unpack these commonalities and how Revulytics solves for everyone’s opinions with data. 

Become a Better Listener

Become a Better Listener

November 22, 2019

How do you become a good listener and not only hear what your customers are saying, but what they are trying to say? 

 

Alex McDonnell joins us from Invision, previously the Managing Director at Eigenworks, to share his insights on a developed framework for listening and how to use conversations to get the most information out of your customers. 

Alex’s stories and experiences are shared in this episode of the Pragmatic Live podcast to help product managers and marketers “really understand what customers are trying to tell us”. Describing one of their tried and true methods that Eigenworks called Playback and giving some advice on his keys to success, Alex attributes this advice he is able to share to Eigenworks founder and CEO Alan Armstrong, who passed away this Summer. 

This podcast is tribute to Alan, who is greatly missed among the industry. Although Eigenworks has closed its doors, many of the team members from Eigneworks have come together to form a new company, IcebergIQ, building on the foundational expertise and experience of Eigenworks. We invite you to check out our website at icebergiq.com.