April 9, 2021
What do companies like Humana, Uber and Farmers Insurance have in common? They can see into the future. How do they do this? Always-on consumer data.
Nis Frome, cofounder and VP of product at Feedback Loop, joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to discuss how this type of data can provide live foresight as opposed to insight into past events. You may even say it's a super power, but the kicker is, anyone can learn to leverage this type of data to better understand their customers.
April 2, 2021
Flashback Friday's - Why do we do this? Over years worth of content, there are times where previous episodes contain useful information that valuable enough to revisit.
Product marketing expert Kevin Krusiewicz of Marketing Trail Guide joins Pragmatic Live host Rebecca Kalogeris to discuss the importance of understanding your market before creating and marketing your products. Understanding who is going to use and buy your product, performing market research and really understanding the different buying journeys of your personas ensures that you’re not building and marketing a product in search of a market, and are instead creating and presenting a product a market has been searching for.
Want to learn more about market research, persona building and product marketing? Check out our Foundations and Market courses. And make sure you subscribe today so you never miss a great episode of Pragmatic Live!
March 5, 2021
What does it mean to be part of the product-led movement, and what does it take to transition into a product-first strategy?
Wes Bush, founder and CEO of Product-Led and author of best seller "Product-Led Growth: How To Build a Product That Sells Itself." , joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to get to the core of what the product led movement really is.
Ready to learn how to become a product first business? Check out our full roster of updated courses!
Learn more about Wes Bush and his book here
February 12, 2021
* This episode of Pragmatic Live was captured during our recent Product Chat
How do you get inside someone's head to truly understand what they need? Well, until that technology exists, there are steps you can take to get close when it comes to your marketing efforts.
In this episode of Pragmatic Live, COO Greg Bond and CEO Erik Wolf of Estound join our own Georgina Donahue to discuss the crucial steps in creating content that is not only profitable but transforms your marketing efforts.
February 5, 2021
The "Internet of Things" is a common term, but do you really understand what it is and why it’s important?
This week, we take a look back at an excellent breakdown of what this term really means and more.
Daniel Elizalde, IoT product manager extraordinaire, joins Pragmatic Live to discuss the Internet of Things and its impact on businesses. Daniel examines the importance of using IoT to collect real-world, real-time data to help enterprises expand their abilities, as well as the role of product management with IoT. He dives into the skills needed for product managers to really make the most of IoT to translate the data into real success.
Would you like to learn more about data and product management? Register for our new course, The Business of Data Science. And be sure to listen to our other great podcasts, and subscribe so you never miss another great episode.