PragmaticLive
Flashback Friday - Lessons in Product and Pricing

Flashback Friday - Lessons in Product and Pricing

March 12, 2021
What can an entrepreneur teach product managers about pricing and selling their products? Turns out quite a bit. In this podcast, Pragmatic Marketing instructor Mark Stiving interviews Sean Murphy of SKMurphy, a consultancy that has worked with hundreds of technology startups in Silicon Valley on product planning and introduction. They discuss the art of pricing new products--how you move from beta to early adopter to sustainable pricing models--as well as how to get your salesforce onboard with selling your new products.
 
Got a question for us? A topic you’d like to hear discussed? Feedback? Email us at experts@pragmaticmarketing.com.
The Product-Led Revolution

The Product-Led Revolution

March 5, 2021

What does it mean to be part of the product-led movement, and what does it take to transition into a product-first strategy?

Wes Bush, founder and CEO of Product-Led and author of best seller "Product-Led Growth: How To Build a Product That Sells Itself." , joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to get to the core of what the product led movement really is.

Ready to learn how to become a product first business?  Check out our full roster of updated courses!

Learn more about Wes Bush and his book here

The Product Owner and Product Manager

The Product Owner and Product Manager

February 26, 2021

It can be viewed simply, but the complexities within the relationship between product owner and product manager exist.  In this special episode of Pragmatic Live, we take your questions on the matter and discuss with one of the foremost experts in the industry.

Dave West, CEO and product owner with scrum.org, joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to dive deeper into the relationship between product owner and product manager.

It’s Time to Listen

It’s Time to Listen

February 19, 2021

We think we know our customers, but do we really know how to listen?

On this episode of Pragmatic Live, SVP for Cerner Corporation, Darrell Johnson, joins our guest host Cali Frisbie, content and social strategist for Pragmatic Institute, to discuss effective customer listening and how to effectively translate it into understanding what customers today really want.

Crafting Profitable Marketing Content From Your Customers Perspective

Crafting Profitable Marketing Content From Your Customers Perspective

February 12, 2021

* This episode of Pragmatic Live was captured during our recent Product Chat

How do you get inside someone's head to truly understand what they need?  Well, until that technology exists, there are steps you can take to get close when it comes to your marketing efforts.

In this episode of Pragmatic Live, COO Greg Bond and CEO Erik Wolf of Estound join our own Georgina Donahue to discuss the crucial steps in creating content that is not only profitable but transforms your marketing efforts.

Flashback Friday - The Internet of Things

Flashback Friday - The Internet of Things

February 5, 2021

The "Internet of Things" is a common term, but do you really understand what it is and why it’s important?

This week, we take a look back at an excellent breakdown of what this term really means and more.

Daniel Elizalde, IoT product manager extraordinaire, joins Pragmatic Live to discuss the Internet of Things and its impact on businesses. Daniel examines the importance of using IoT to collect real-world, real-time data to help enterprises expand their abilities, as well as the role of product management with IoT. He dives into the skills needed for product managers to really make the most of IoT to translate the data into real success.

 

Would you like to learn more about data and product management? Register for our new course, The Business of Data Science. And be sure to listen to our other great podcasts, and subscribe so you never miss another great episode.

 

User Testing and Covid-19: Shaping Business and Needs

User Testing and Covid-19: Shaping Business and Needs

January 22, 2021

The current pandemic has challenged, and pushed product professionals around the globe to think differently.  One of the biggest questions that we have to answer is - how has the current state of business transformed the problems that users are facing and what product offerings should we roll out to address those needs?

Mike Mace, VP of market strategy with UserTesting joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to discuss this and a give insight into a unique survey UserTesting conducted to better understand how Covid-19 has changed the mindset and needs of product professionals.

If you have any questions for Mike he can be contacted at mike@usertesting.com

Product Chat: Leverage the Power of Design

Product Chat: Leverage the Power of Design

January 15, 2021
Listen to Pragmatic Institute’s Design Practice Co-Director Jim Dibble and Product Instructor Amy Graham join host and VP of Marketing & Product Strategy Rebecca Kalogeris for “Leverage the Power of Design.” The Product Chat took place over Zoom on January 12, 2021. The two experts shared their best advice for leveraging your organization’s design resources to work more strategically toward a successful product. See a few of the topics they covered below:
  • Overcoming tension and misunderstanding between product and design teams
  • Advocating for design resources
  • Partnering with UX designers on NIHITO research
  • Crafting user personas and applying them throughout the product life cycle
  • Framing problems vs. goals
  • Creating “How Might We?” statements for ideation
For more insights on the above topics and more, check out these great resources.
How to Build a Stronger Partnership with Design

How to Build a Stronger Partnership with Design

January 8, 2021

How should design and product management team up on the journey to successful products?

Jim Dibble joins host Rebecca Kalogeris on the January 8 episode of Pragmatic Live. Get to know one half of the team behind Pragmatic Institute’s upcoming design practice, take away next steps for creating more user-friendly products, and hear all about our exciting new course Design.

New Year Look-back: Marketing to the 99%

New Year Look-back: Marketing to the 99%

January 1, 2021

“I think that storytelling is the key to marketing” - Martin Aguinis

How do you form a marketing strategy that curates for the 99%? Martin Aguinis, Product Marketing Manager at Google, joins us to discuss his strategy for reaching those that aren’t in the room with your product and how to focus on the human aspect of any product story to gain the most impact - not just results.

From utilizing your customers to announce a new feature, to know your product thoroughly enough to connect its users to it, Martin discusses how he makes that connection and how he has broken many traditional marketing frameworks to successfully launch products. He shares with us one of his secrets to success: how taking a step back and thinking about/repurposing information can provide massive insight.

Make sure you check out this podcast with Martin Aguinis on Marketing to the 99%, and sign up for one of our many Product Marketing courses to learn more about data science and how it can help your business. Subscribe today so you never miss out on any of our great resources.

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