PragmaticLive
OpenView and Effective Product Lead Growth

OpenView and Effective Product Lead Growth

March 16, 2020

How do you use your product to more effectively reach the end user?  Do free trials really work?  On this episode of Pragmatic Live, Kyle Poyar, VP of market strategy for OpenView, joins Rebecca Kalogeris, VP of marketing for Pragmatic Institute to answer these questions as well as sharing his 4 steps to effectively implement a product lead growth strategy.

International Teams With DAZN

International Teams With DAZN

March 6, 2020

DAZN is one of the largest, fastest-growing global sports streaming services on the market and behind that success is many hardworking teams all over the globe. In this episode of Pragmatic Live, Johnathan Lucky, scrum master and all around product guru, joins Rebecca Kalogeris, VP of marketing for Pragmatic Institute, to discuss how he brings global teams together and strategies to deal with the challenges that arise when doing so.

 
 

 

Facebook’s Guide to Product Marketing

Facebook’s Guide to Product Marketing

February 28, 2020

Ever wondered how Facebook approaches product marketing? We did too, that's why on this episode of Pragmatic Live, Aneri Shah, product marketing manager for Facebook, joins Rebecca Kalogeris, VP of marketing for Pragmatic Institute. Aneri discusses her approach to product marketing and the methods she uses to drive success for the most dominant force in social media.

The Product Marketers Modus Operandi

The Product Marketers Modus Operandi

February 21, 2020

Do you have product marketers in your organization? Do you know what they do from day to day? Josh Gosliner, senior director of market strategy at Juvo, joins Rebecca Kalogeris, VP of marketing for Pragmatic Institute, in this episode of the Pragmatic Live podcast to dive into just this - what product marketing is, what a product marketer does, and why it’s important to your organization. 

 

Love Thy Customer

Love Thy Customer

February 14, 2020

Have you made the decision to love your customers? Do they trust you?  In this episode of the Pragmatic Live podcast Rebecca Kalogeris chats with Tom Noser, founder and president of Fortune's Path. Tom details how to build an honest and trusting relationship with your customers so they keep coming back.

Ready, Set, Implement

Ready, Set, Implement

February 12, 2020

So how do you implement what you’ve learned in Pragmatic training into your organization?In this episode of Pragmatic Live, Pragmatic’s Rebecca Kalogeris explores this question with Stacey Weber and Charles Topping, co-founders of Market-Driven Business and our partners for our new Pragmatic Labs. 

Rebecca, Stacey and Charles share their experiences implementing the Pragmatic Framework, and detail how the new Pragmatic Labs can help organizations quickly leverage lessons learned in our courses through repeatable, facilitated experiences.

How Product Managers Learn - Readying the Next Generation

How Product Managers Learn - Readying the Next Generation

February 7, 2020

Did you know that there is a professional degree in Product Management?  In this episode of the Pragmatic Live podcast Rebecca Kalogeris chats with Greg Coticchia, head of Carnegie Mellon’s Product Management program. Greg details how the program prepares the next generation of product managers and broadens the talent pool for this essential profession.

Make sure you check out this podcast with Greg Cotichia on Carnegie Mellon’s Product Management degree, and sign up for one of our many Product Marketing courses to learn more about data science and how it can help your business. Subscribe today so you never miss out on any of our great resources.

What’s Next For Pragmatic?

What’s Next For Pragmatic?

February 6, 2020

Here at Pragmatic Institute, we're hard at work to bring new and exciting offerings to, well, you.
There's a larger vision in place as Pragmatic continues to evolve to better accommodate our customers, and there is one
woman who is perfect to detail these changes. Pragmatic Institute's courseware designer, Eddie Gordon is joined by our very own VP of marketing, Rebecca Kalogeris, to discuss the future of Pragmatic Institute and how we will further help our customers improve their product, their company and their careers.

 

Keys to a Successful Sales Enablement Team

Keys to a Successful Sales Enablement Team

January 24, 2020

This week Rebecca Kalogeris is joined by Jen Haskell, Director of Sales Training and Enablement at Monotype to discuss Sales Enablement teams and her tips and tricks for their success. 

Why is Sales Enablement considered the key to being the ultimate psychologist? Listen in for Jen’s approach to gaining credibility, making personal connections and how to nurture each relationship with all of your sales reps. From looking at things from a psychological point of view to the difference in empathy and sympathy, this episode covers behaviors, results and what it is that really drives performance.

Fandom and Fanocracy

Fandom and Fanocracy

January 17, 2020

What does neuroscience and selfies have in common?  They help create "fandom".

Join us for this episode of our Pragmatic Live Podcast to address just this, and what it means to build and keep fans. Our own Rebecca Kalogeris is joined by David Meerman Scott, to discuss his recent book, Fanocracy: How to turn fans into customers and customers into fans, to address more than just proximity, but how you can empower your fans to help you grow. We chat with David to understand what Fanocracy is, how it can be utilized and how we can tap into our existing fandom. 

Play this podcast on Podbean App