November 6, 2020
With both products and markets becoming more and more complex and connected, what can companies do to adapt, overcome, and thrive?
On this episode of Pragmatic Live longtime friend of the show Luke Freiler, CEO and founder of Centercode, joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute to discuss the challenges companies are facing when launching products into markets which are becoming ever more increasingly complex, and what they can do to overcome these challenges.
Want to get ahead of your next product launch? Check out our Launch course.
Learn more about Luke and Centercode here.
October 30, 2020
This week we go back in time and join Rebecca Kalogeris and Jen Haskell, Director of Sales Training and Enablement at Monotype as they discuss Sales Enablement teams and Jen's tips and tricks for their success.
Jen and Rebecca go over their approach to gaining credibility, making personal connections, and how to nurture each relationship with all of your sales reps. From looking at things from a psychological point of view to the difference in empathy and sympathy, this episode covers behaviors, results, and what it is that really drives performance.
October 16, 2020
The history of competitive intelligence is murky and very, very manual.
Enter Ellie Mirman Scott, Crayon CMO.
On this episode of Pragmatic Live, Ellie joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute to not only discuss the importance of competitive intelligence but how you can compartmentalize compiling the data you need regularly, so it doesn't become a quarterly or annual beast of a task.
You can learn more about Ellie by visiting crayon.co.
September 18, 2020
On this episode of Pragmatic Live, Courtney Dagher, senior marketing manager for Inbound 2020 , joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute to discuss how the Inbound conference made the transition from in person, to online and lessons learned along the way.
To learn more about Inbound 2020 visit inbound.com
Our very own PAC community leader, Georgina Cannie will also be speaking at this great event, don't miss it!
September 11, 2020
What is a forever transaction?
On this episode of Pragmatic Live, Robbie Kellman Baxter, strategic consultant and author of The Forever Transaction , joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute to discuss how to create a thriving "forever transaction" business and lessons she has learned being a top strategist in the field of subscription business.
To learn more about Robbie or listen to her podcast, visit robbiekellmanbaxter.com.
September 4, 2020
In light of recent events pertaining to Covid-19, more product teams are working remote than ever before, and as we all know, this presents some interesting challenges to overcome but also unforeseen benefits.
On this episode of Pragmatic Live, Jon Gatrell, chief product officer and VP of operations at Loren Data Corp. and former Pragmatic instructor, joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute to discuss the challenges product teams all over the world are facing while working remotely and how they can stay focused strategically while doing so. Jon also shares some tips you can incorporate immediately to be more effective in your communications during this time.
Whether you're in leadership, or part of a product team, this podcast is for you.
August 28, 2020
(Captured during a recent Pragmatic Product Chat)
On this episode of Pragmatic Live, managing director of BMI, joins our host, Eddie Gordon, to discuss how to make proper business shifts for the future.