Product Chats Podcast

What does it mean to be part of the product-led movement, and what does it take to transition into a product-first strategy?

Wes Bush, founder and CEO of Product-Led and author of best seller "Product-Led Growth: How To Build a Product That Sells Itself." , joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to get to the core of what the product led movement really is.

Ready to learn how to become a product first business?  Check out our full roster of updated courses!

Learn more about Wes Bush and his book here

* This episode of Pragmatic Live was captured during our recent Product Chat

How do you get inside someone's head to truly understand what they need?  Well, until that technology exists, there are steps you can take to get close when it comes to your marketing efforts.

In this episode of Pragmatic Live, COO Greg Bond and CEO Erik Wolf of Estound join our own Georgina Donahue to discuss the crucial steps in creating content that is not only profitable but transforms your marketing efforts.

The "Internet of Things" is a common term, but do you really understand what it is and why it’s important?

This week, we take a look back at an excellent breakdown of what this term really means and more.

Daniel Elizalde, IoT product manager extraordinaire, joins Pragmatic Live to discuss the Internet of Things and its impact on businesses. Daniel examines the importance of using IoT to collect real-world, real-time data to help enterprises expand their abilities, as well as the role of product management with IoT. He dives into the skills needed for product managers to really make the most of IoT to translate the data into real success.

Would you like to learn more about data and product management? Register for our new course, The Business of Data Science. And be sure to listen to our other great podcasts, and subscribe so you never miss another great episode.

• Overcoming tension and misunderstanding between product and design teams
• Advocating for design resources
• Partnering with UX designers on NIHITO research
• Crafting user personas and applying them throughout the product life cycle
• Framing problems vs. goals
• Creating “How Might We?” statements for ideation

• Artifact | “How Might We?” Statements Template
• Article | From the “Black Box” to the Sandbox: Advancing Product Management and Design Collaboration
• Article | Building Product Strategy with Design Thinking
• Article | Ask the Expert: “The Designers I Work with Keep Asking Me to Bring Them in Earlier. Should I?”
• Podcast | The Importance of Design for Product Managers
• Podcast | How to Build a Stronger Partnership with Design
• eBook | Exploring Design

How should design and product management team up on the journey to successful products?

Jim Dibble joins host Rebecca Kalogeris on the January 8 episode of Pragmatic Live. Get to know one half of the team behind Pragmatic Institute’s upcoming design practice, take away next steps for creating more user-friendly products, and hear all about our exciting new course Design.

“I think that storytelling is the key to marketing” - Martin Aguinis

How do you form a marketing strategy that curates for the 99%? Martin Aguinis, Product Marketing Manager at Google, joins us to discuss his strategy for reaching those that aren’t in the room with your product and how to focus on the human aspect of any product story to gain the most impact - not just results.

From utilizing your customers to announce a new feature, to know your product thoroughly enough to connect its users to it, Martin discusses how he makes that connection and how he has broken many traditional marketing frameworks to successfully launch products. He shares with us one of his secrets to success: how taking a step back and thinking about/repurposing information can provide massive insight.

Make sure you check out this podcast with Martin Aguinis on Marketing to the 99%, and sign up for one of our many Product Marketing courses to learn more about data science and how it can help your business. Subscribe today so you never miss out on any of our great resources.

Survey burnout is real.  Organizations are always looking for more insight from their customers and users, but there are a few things that make the Pragmatic Institute Annual Survey truly unique and beneficial to those who participate.  The data uncovered is even more valuable during a year in which we've experienced a constant change in the workplace.

In this episode of Pragmatic Live, Cali Frisbie, our own content and social strategist turns the tables on Rebecca Kalogeris, VP of marketing and product, to discuss the roots of the Pragmatic Institute Annual Survey and the types of helpful data that we publish within every year.

Get in on the action by taking our annual survey here.

Data is changing the way we do business. But how is it changing product marketing?

Rebecca Kalogeris, VP of marketing at Pragmatic Marketing, is joined by former Pragmatic instructor and product marketing expert Kirsten Butzow to discuss the importance of being both market- and data-driven to tell the right story to your audience and market. Kirsten details examples of businesses that have utilized data to improve their business or struggled without using data.

We all know design and product are powerful partners in the journey toward market-winning solutions. On this episode of Pragmatic Live, Co-Director of Design Practice Shannon McGarity joins our host Rebecca Kalogeris, VP of Marketing and Product Strategy, to share a sneak peek into Pragmatic Institute's upcoming design vertical.

Listen as the two discuss the synergy between product management and design, Shannon’s advice for leveraging that partnership, and Pragmatic’s new design-focused course for product managers. Or, read the full interview here.

Learn more about our design practice here and Shannon's rockstar background here.

With both products and markets becoming more and more complex and connected, what can companies do to adapt, overcome, and thrive?

On this episode of Pragmatic Live longtime friend of the show Luke Freiler, CEO and founder of Centercode, joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute to discuss the challenges companies are facing when launching products into markets which are becoming ever more increasingly complex, and what they can do to overcome these challenges.

Want to get ahead of your next product launch?  Check out our Launch course.

Learn more about Luke and Centercode here.

This week we go back in time and join Rebecca Kalogeris and Jen Haskell, Director of Sales Training and Enablement at Monotype as they discuss Sales Enablement teams and Jen's tips and tricks for their success. 

Jen and Rebecca go over their approach to gaining credibility, making personal connections, and how to nurture each relationship with all of your sales reps. From looking at things from a psychological point of view to the difference in empathy and sympathy, this episode covers behaviors, results, and what it is that really drives performance.

The history of competitive intelligence is murky and very, very manual.  

Enter Ellie Mirman Scott, Crayon CMO.

On this episode of Pragmatic Live, Ellie joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute to not only discuss the importance of competitive intelligence but how you can compartmentalize compiling the data you need regularly, so it doesn't become a quarterly or annual beast of a task.

You can learn more about Ellie by visiting crayon.co.

On this episode of Pragmatic Live, Courtney Dagher, senior marketing manager for Inbound 2020 , joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute to discuss how the Inbound conference made the transition from in person, to online and lessons learned along the way.

To learn more about Inbound 2020 visit inbound.com

Our very own PAC community leader, Georgina Cannie will also be speaking at this great event, don't miss it!

What is a forever transaction?

On this episode of Pragmatic Live, Robbie Kellman Baxter, strategic consultant and author of The Forever Transaction , joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute to discuss how to create a thriving "forever transaction" business and lessons she has learned being a top strategist in the field of subscription business.

To learn more about Robbie or listen to her podcast, visit robbiekellmanbaxter.com.

In light of recent events pertaining to Covid-19, more product teams are working remote than ever before, and as we all know, this presents some interesting challenges to overcome but also unforeseen benefits. 

On this episode of Pragmatic Live, Jon Gatrell, chief product officer and VP of operations at Loren Data Corp. and former Pragmatic instructor, joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute to discuss the challenges product teams all over the world are facing while working remotely and how they can stay focused strategically while doing so.  Jon also shares some tips you can incorporate immediately to be more effective in your communications during this time.

Whether you're in leadership, or part of a product team, this podcast is for you.

(Captured during a recent Pragmatic Product Chat)

On this episode of Pragmatic Live, managing director of BMI, joins our host, Eddie Gordon, to discuss how to make proper business shifts for the future.

When you think of the practice of win/loss analysis, what comes to mind? 

On this episode of Pragmatic Live, founder of Clozd, Spencer Dent, joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute to discuss the true power of win/loss analysis and what it means to professionals in various roles within the product industry.  

This episode was recorded during our recent product chat.

The buyers journey is all about storytelling, so how to we re-imagine a buyers journey in order to make it worth their time to care and gain their trust?

Join Div Manickam, director of portfolio messaging at Dell Boomi and our own Rebecca Kalogeris, VP of marketing for Pragmatic Institute, as they discuss re-imagining of the buyers journey. 

It’s time. 

It’s time to re-think sales enablement and go-to market strategies.

On this episode of Pragmatic Live, Mike Smart, founder and principal consultant for Egress Solutions Inc, joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute to discuss the old truths of sales enablement and go to market strategies and how companies that can pivot quickly, are the ones that will survive in the current ever-evolving business landscape.

Ever wondered how Facebook approaches product marketing? We did too, that's why on this episode of Pragmatic Live, Aneri Shah, product marketing manager for Facebook, joins Rebecca Kalogeris, VP of marketing for Pragmatic Institute. Aneri discusses her approach to product marketing and the methods she uses to drive success for the most dominant force in social media.

This episode was recorded during our recent product chat in partnership with Product Development Days.

There's seems to be a trend here...We all want to create the most successful organizations and or products possible, but what rules do these successful products abide by in order to become a success?

Join SC Moatti, managing partner of Mighty Capital, as she discusses the 3 rules behind the most sucessful products.

(This episode was recorded during our recent product chat. We host new topics live every Friday!)

So, you want to create a successful product organization, huh?

Well, start by hiring the right talent, structuring teams properly and put in place a centralized mission that personnel can get behind.

Sounds easy right?

Join Rich Mironov as he breaks down how to create a truly thriving product organization in our recent Pragmatic Live Product Chat!

What does it take to truly become a better business leader?

In this episode of Pragmatic Live, our very own Eddie Gordon, courseware designer, is joined by Art Petty, one of the foremost experts in leadership, author of Leadership Caffeine and creator of the Pragmatic Learning Network course: Level-Up Power Skills: Influence, Lead and Develop Yourself.

Eddie and Art explore what factors contribute to becoming a great leader, and dive into what (leveling-up) actually means.

To learn more about Art Petty's course within the Pragmatic Learning Network and begin leveling up your leadership skills, click HERE.

What are human factors and how do they impact product design?

In this episode of Pragmatic Live, our very own Georgina Cannie, Manager of the Pragmatic Alumni Community, is joined by Kenya Oduor, human-centered researcher and strategist and managing partner of Lean Geeks. Georgina and Kenya dive deep into how human factors influence discovery and design and what organizations can do to better understand human factors when creating products.

(This episode was captured during one of our recent live Product Chats which occur every Tuesday.  Visit pragmaticinstitute.com or our social channels for more info.)

Is NIHITO a principal that you and your organization utilize? In our recent Product Chat, principal analyst at The Win-Loss Agency and founding partner of Market-Driven Business, Charles Topping, takes you through each crucial step of conducting successful win-loss interviews.  Charles also conducts a live example of an interview in real-time!

In times like these, your best customers can be your greatest asset.

In this episode of Pragmatic Live, our very own Georgina Cannie, Manager of the Pragmatic Alumni Community, is joined by Rob Jensen of Ignite Advisory Group to discuss how to leverage your best customers to make better decisions when creating your product roadmaps. 

Get more info about Ignite here.

In this episode of Pragmatic Live, our very own Diane Pierson, Pragmatic Institute instructor, is joined by Joe Douress, published author and managing director for Brittish Medical Publishing for the Americas, to discuss how to better leverage subscription models at the right time to ensure customer and revenue retention.

Don't forget! - Each and every Tuesday and Friday, we hold live Product Chats and AMA's that you can take part in!

Visit pragmaticinstitute.com to learn more.

Watch our previous sessions HERE.

(This episode was captured during one of our recent live Product Chats which occur every Tuesday.  Visit pragmaticinstitute.com or our social channels for more info.)

So you have adapted your team to a remote environment. By now you have probably figured out which communication channels work for you and helped your employees craft their new routine. But how do you go beyond adapting and truly thrive as a remote leader? In this Product Chat, Hillary Boucher joins the Pragmatic Team to discuss all things tooling, inspiring not requiring, and the best ways to get out of email and into engaging conversations with your team.

(This episode was recorded during our recent product chat. We host new topics live every Friday!)

In an uncertain climate, what kind of research should product marketers conduct?

In this episode of Pragmatic Live, Pragmatic Institute's head of community Georgina Cannie, is joined by Joy Levin, president of Allium Research and Analytics, to help you get the most out of your research during this unpredictable time.

We all want to work better with our CEO. No matter the size of the organization, we strive to better speak their language.

In this episode of Pragmatic Live, our very own Diane Pierson, Pragmatic Institute instructor, is joined by Joe Douress, published author and managing director for Brittish Medical Publishing for the Americas, to discuss powerful tips that will allow you to better influence your senior leadership and increase overall alignment.

Don't forget! - Each and every Tuesday and Friday, we hold live Product Chats and AMA's that you can take part in!

Visit pragmaticinstitute.com to learn more.

Watch our previous sessions HERE.

How do you create and launch a successful subscription model in the climate created by Covid-19?  

Retention, Retention, Retention.

In this episode of Pragmatic Live, our very own Diane Pierson, Pragmatic Institute instructor, is joined by Kathleen Greenler Sexton, CEO and publisher of Subscription Insider, to discuss what organizations need to know in order to create a thriving subscription model.

* The episode of Pragmatic Live was captured during our recent Product Chat series.  Join us each and every Tuesday for new and relevant topics delivered live.

We are all experiencing new challenges professionally during this unprecedented time, but the question remains, how do you conduct market research while operating within this new "normal"?

In this episode of Pragmatic Live, Paul Young and Amy Grant, Pragmatic Institute instructors, join Rebecca Kalogeris, VP of marketing for Pragmatic Institute, to discuss how to effectively conduct market research during a time of social distancing under the (NIHITO) principle.

With the approaching launch of the anticipated Pragmatic Alumni Community or (PAC), we check in with the architect of the PAC, Georgina Cannie, and our own VP of marketing, Rebecca Kalogeris; As they discuss what to expect when you first join the PAC and how community founders and ambassadors are already building one of the best online communities around.

*This episode was recorded during our recent live webinar.

During this unprecedented global event, we are seeing varied responses from organizations both in product and service sectors. How do you achieve a fast, go-to-market response in this situation?

Well on this episode of Pragmatic Live, our very own Diane Pierson, Pragmatic Institute instructor, is joined by Gretchen Hover, co-founder and managing partner of Imbue Partners, to discuss challenges that the life sciences sector is experiencing during this crisis and possible solutions. 

Every week we are hosting live AMA's, and other great content to keep you up to date.  Be sure to tune in! For more information visit pragmaticinstitute.com or visit our social channels.

*This episode was recorded during our recent live AMA.

We love connecting with the product community, so recently we had our inaugural, live AMA.

On this episode of Pragmatic Live, our very own Paul Young, Pragmatic Institute instructor, joins Rebecca Kalogeris, VP of marketing for Pragmatic Institute to discuss all things product and answers guest questions live.

Join us each Friday for additional live (ask me anything) sessions. You can get more information by visiting our social channels or pragmaticinstitute.com.

How do you become a good listener and not only hear what your customers are saying, but what they are trying to say?  

Alex McDonnell joins us from Invision, previously the Managing Director at Eigenworks, to share his insights on a developed framework for listening and how to use conversations to get the most information out of your customers. 

Alex’s stories and experiences are shared in this episode of the Pragmatic Live podcast to help product managers and marketers “really understand what customers are trying to tell us”. Describing one of their tried and true methods that Eigenworks called Playback and giving some advice on his keys to success, Alex attributes this advice he is able to share to Eigenworks founder and CEO Alan Armstrong, who passed away this Summer. 

This podcast is tribute to Alan, who is greatly missed among the industry. Although Eigenworks has closed its doors, many of the team members from Eigneworks have come together to form a new company, IcebergIQ, building on the foundational expertise and experience of Eigenworks. We invite you to check out our website at icebergiq.com.

How do you effectively implement a portfolio based messaging strategy?  On this episode of Pragmatic Live, Div Manickam, director of portfolio messaging at Dell Boomi, joins Rebecca Kalogeris, VP of marketing for Pragmatic Institute to discuss Dell Boomi's journey into implementation of their portfolio messaging and the challenges encountered along the way.

How do you use your product to more effectively reach the end user?  Do free trials really work?  On this episode of Pragmatic Live, Kyle Poyar, VP of market strategy for OpenView, joins Rebecca Kalogeris, VP of marketing for Pragmatic Institute to answer these questions as well as sharing his 4 steps to effectively implement a product lead growth strategy.

DAZN is one of the largest, fastest-growing global sports streaming services on the market and behind that success is many hardworking teams all over the globe. In this episode of Pragmatic Live, Johnathan Lucky, scrum master and all around product guru, joins Rebecca Kalogeris, VP of marketing for Pragmatic Institute, to discuss how he brings global teams together and strategies to deal with the challenges that arise when doing so.

Ever wondered how Facebook approaches product marketing? We did too, that's why on this episode of Pragmatic Live, Aneri Shah, product marketing manager for Facebook, joins Rebecca Kalogeris, VP of marketing for Pragmatic Institute. Aneri discusses her approach to product marketing and the methods she uses to drive success for the most dominant force in social media.

Do you have product marketers in your organization? Do you know what they do from day to day? Josh Gosliner, senior director of market strategy at Juvo, joins Rebecca Kalogeris, VP of marketing for Pragmatic Institute, in this episode of the Pragmatic Live podcast to dive into just this - what product marketing is, what a product marketer does, and why it’s important to your organization.